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PODCAST

Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

business marketing

All Episodes

30:39

Ep. 133 - Winning the Battle of Heroic Self vs Lesser...

Mortgage Marketing Radio ·

2019/08/21

There are few things in life more defeating then making it to the end of something difficult only to realize you’ve screwed up...and have to start over. We’ve ALL been there before! And so the battle of the Heroic Self vs the Lesser Self begins. Today we talk about why we are the stories we tell ourselves and how you can take back control over negative self talk to win the battle over the lesser self.Mentioned in this episode:MortgageMarketing.proGet more agent referrals, with

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01:02:44

Ep. 132 - From Firefighter to Top 1% Originator in...

Mortgage Marketing Radio ·

2019/08/14

Welcome to the Mortgage Marketing Radio podcast episode #132. Listen in as Geoff and his guest Shane Kidwell, a rising star in the mortgage industry and former fireman, chat about why technology is great but will never eclipse connection, how to nurture agent and referral partner relationships, and how to think strategically about growing your business and influence. Shane started in the industry just as it was coming out of the recession and hasn’t looked back. He’s grown his team to over 25 loan

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51:46

Ep. 131 - How to Close 212 Loans with Agent Teams and...

Mortgage Marketing Radio ·

2019/08/07

Welcome to the Mortgage Marketing Radio podcast episode #131. Listen in as Geoff and his guest Ryan Smith, a loan officer with Guild Mortgage, chat about pursuing agent teams, the power of video marketing, and why reviews are so important. Ryan attributes hitting his highest producing year to date to the ideas and processes he’s learned in the CORE coaching model. He and his team work to originate loans efficiently and show their current, future, and past clients how important they are to the Smith

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43:34

Ep. 130 - How to Grow Your Business with Instagram

Mortgage Marketing Radio ·

2019/07/31

Listen in as Geoff and his guest Jenn Herman chat in detail about how to use Instagram for your business. Learn why Instagram is an important platform to use no matter if you’re a loan officer or real estate agent, how to use it properly, and when to use it. Jenn starts off the conversation with amazing statistics on why Instagram is the perfect platform for your real estate business. Instagram is a highly engaged platform that is essentially the visual version of Twitter. By using photos and videos

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01:00:59

Ep. 129 - What's Really Working Today in Real Estate...

Mortgage Marketing Radio ·

2019/07/24

Welcome to the Mortgage Marketing Radio podcast episode #129. Listen in as Geoff and his guest Michael Hellickson discuss the market, how loan officers and real estate agents should partner up, and why their partnership is so important for the future of real estate! Zillow is not the death of real estate. Both Michael and Geoff agree that Zillow has instead brought more visibility to the market, so long as that market is ready to capture that visibility. Listen to learn how you can use Zillow to

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27:54

Ep. 128 - The Truth About How to Build Your Mortgage...

Mortgage Marketing Radio ·

2019/07/17

Welcome to the Mortgage Marketing Radio podcast episode #128. This is another special edition episode for the month of July. We are talking about truth. This podcast is all about giving you the truth on how to properly build your mortgage company, and this episode is no different. People ask all the time, “What’s the best way to build my mortgage business?” The truth is there is no one way, but some are much better than others. Don’t get suckered into the “easy-button” of online ads, instead invest

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18:28

Ep. 127 - Featured PRO Member of the Month Closes $1M...

Mortgage Marketing Radio ·

2019/07/10

Welcome to the Mortgage Marketing Radio podcast episode #127. This is our FIRST ever Pro Member spotlight episode and we’re excited to do more. Welcome to the show Chani Morris! Relatively new in the industry and killing it after signing up for our Pro Membership. Chani has taken her natural skills and combined them with the strategy that we teach in the Pro Membership to create mortgage gold. In the 90-days that she has been a member, she has written over $1m in loans. Learn how she has changed her

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40:02

Ep. 126: Why Cause Marketing is Good for Your...

Mortgage Marketing Radio ·

2019/06/26

Welcome to the Mortgage Marketing Radio podcast episode #126. Today’s guests are Caroline Pinal and Jessica Northrup. Caroline is one of the founders of Give Back Homes and Jessica is killing the mortgage space in Colorado. We discuss cause marketing and why it is good for your business. Jessica and Caroline team up to reveal how working in and with Give Back Homes has shaped their careers. Caroline is a co-founder of the foundation and has helped build hundreds of homes across the globe. Jessica is

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01:08:05

Ep. 125: How To Cross-Sell Listing Agents and Grow...

Mortgage Marketing Radio ·

2019/06/19

Welcome to the Mortgage Marketing Radio podcast episode #125. Today’s guest is Akshay (AK) Patel, a brand new mortgage lender who has built his business to over $40 million in loans in just two years. He talks about the methods, tips, and tricks he has used to move his business forward rapidly. AK and I met at the Mastermind Summit 2019 and got to spend an hour or so talking about his fast rise in the industry. He credits events like the Mastermind Summit for propelling his business forward

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56:39

Ep #124: How to Get 75% of Your Total Closed Loans...

Mortgage Marketing Radio ·

2019/06/13

Welcome to the Mortgage Marketing Radio podcast episode #124. Today’s guest is Trevor Hammond an elite mortgage professional who has created a dialogue driven relationship business with his clients and referral partners that allows him the ability to work when and how he wants while still serving his customer. He loves getting one on one with clients and teaching them about money management and how their finances affect their home buying ability. Maintaining relationships with your closed clients is

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01:13:32

Ep #123: What's Working Now With Facebook Ads and How...

Mortgage Marketing Radio ·

2019/06/05

Welcome to the Mortgage Marketing Radio podcast episode #123. Today’s guest is Grant Wise a Facebook ads thought leader and expert. Grant is a serial entrepreneur and Founder of Real Estate Marketing University. He started in entrepreneurship at the tender age of 19 and has experienced all of the ups and downs of entrepreneurs twice his age. He left his construction businesses and made the move into real estate around the age of 21, and worked to bring digital marketing advantages to the agents his

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34:02

Ep# 122: The Power of Habits to Change Your Life

Mortgage Marketing Radio ·

2019/05/30

Real-Estate Home-Loan Agents Mortgage Marketing Coaching Customer Engagement This week on Mortgage Marketing Radio, Geoff talks about habits. And the power of taking a tactical approach to your habitual behavior. You will hear a little bit about Geoff’s upcoming book, and an awesome success story from a Mortgage Marketing PRO member. Atomic Habits and Your Identity The exploration of habits in this episode revolves around the ideas in James Clear’s book ‘Atomic Habits – Tiny Changes,

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49:05

Ep# 121: How to Balance Agent Referrals with Buying...

Mortgage Marketing Radio ·

2019/05/22

This week’s guest is Blake Bianchi, up and coming Loan Consultant and an innovative young industry catalyst. Growing up, he was surrounded by family in the mortgage industry and was very familiar with the business. His father, John Bianchi, was one of the top producing loan originators in the country, and his father was one of Geoff’s early bosses during his time at Countrywide. At Blake’s first position in the industry as a Production Partner for one of the highest producing lenders in the

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53:09

Ep# 120: Welcome to the Marketing Rebellion! Why the...

Mortgage Marketing Radio ·

2019/05/15

This week’s guest is Mark W. Schaefer. Mark is a globally recognized educator, business consultant, and author. Now Executive Director of U.S.-based Schaefer Marketing Solutions, Mark has worked in global sales, public relations, and marketing for nearly thirty years. His latest book ‘Marketing Rebellion – why the most human company will win’ provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing. Why should businesses be built on human

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58:07

Ep# 119 How to Capitalize on The Growing Renovation...

Mortgage Marketing Radio ·

2019/05/08

This week on the show, we interview Jeff Onofrio and Scott Nicholson. Two experienced mortgage professionals who have expertise in the renovation sector. Jeff is a seasoned and licensed mortgage professional who has been in the business since 1998. He has been running a team of successful loan officers since 2007. Scott is a mortgage professional located in Yorba Linda, California who specializes in renovation loan programs and jumbo financing options. Geoff and our guests start the interview by

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38:43

Ep# 118: How this Loan Officer Went from 0 to 85...

Mortgage Marketing Radio ·

2019/05/01

This week on Mortgage Marketing Radio is special guest Alex McFadyen, "The Mortgage Pug". Alex’s story is a compelling one, he started his Mortgage Brokering business from scratch in Canada in 2015 and has grown to the point where throughout 2018, he helped over two hundred families buy a home for a total of 85 million dollars. Alex achieved this by creating a successful brand, a brand centred around his Pug and effective social marketing. The ins and outs of which, he explains in this interview

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55:43

Ep# 117: How This Agent Gets 70% of Closed...

Mortgage Marketing Radio ·

2019/04/24

When REALTOR® Karin Carr relocated to the Savannah, Georgia, area, she was faced with the hard reality of having to build up her client base from scratch. But instead of letting it get her down or scrambling to pay for leads, Karin rolled up her sleeves, picked up her smartphone, and started making videos for a YouTube channel. A lot of videos. And wow, has this superstar produced some impressive results. A mere one and a half years later, her YouTube channel produces an eyebrow-raising five leads a

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44:40

Ep #116: How to Be "The Digital Mayor" and Sell a...

Mortgage Marketing Radio ·

2019/04/17

Having put in 17 years as a real estate agent in the Silicon Valley (one of the fastest markets in the world), Alex Wang has been around the block a time or two when it comes to understanding the world of real estate — and his experience shows in his numbers. In 2018 alone, Alex made 56 transactions for a whopping $80 million in sales, a jaw-dropping half of which was generated online. Wow. Just wow. As the Real Estate Evangelist, Alex has a deep passion for the real estate profession, and he’s a

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53:07

Ep #115: How To Grow Your Influence and Get Leads on...

Mortgage Marketing Radio ·

2019/04/10

This week, Mortgage Marketing Radio features an interview with Judi Fox. Judi has, over the course of 2018, amassed over 3 million views on LinkedIn and is one of the pioneering video content strategists that specializes on the platform. Judi has twenty years’ experience working with fortune 500 companies, runs her own podcast and is also a coach and a speaker. The explosion in popularity that LinkedIn has seen over the last couple of years is thanks to a few main factors. Judi and Geoff discuss

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01:03:33

Ep #114: The Resurgence of the Independent Mortgage...

Mortgage Marketing Radio ·

2019/04/03

Anthony Casa is a mover and a shaker. He’s gone to bat against the big boys and won. He’s received lawsuit threats from the largest banks in the country and refused to back down, even though he was only 32 years old at the time, had four children at home, and had everything to lose. Anthony got into the mortgage business at the tender age of 18 and founded Garden State Home Loans less than a decade later. He has since become a champion of the independent broker and loan originator and is paving the

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