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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:36:40

AMZPPC #114: Ad Badger’s Amazon SEO Guide Part 4:...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/02/10

We’ve walked you through the process of becoming an Amazon SEO master, now it’s time to combine it with your PPC for maximum conversion power! Learn how to strike the perfect balance between your Amazon PPC and SEO, and how they can build each other up with just a little TLC. Steven Pope from My Amazon Guy joins us again in the finale of this SEO mini-series. We’ll see you in The Badger Den! Highlights: 1:05 Intro 8:09 The PPC-SEO Keyword Ratio 13:59 The SEO Budget Ratio 20:15 The Importance of an

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00:40:31

AMZPPC #113: Ad Badger's Amazon SEO Guide Part 3:...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/02/03

You’ve been working in the shadows, building your strength, and indexing for boatloads of keywords. Now, it’s time to go on the offensive and score those top 10 organic spots. By hyper-focusing your listings, you’ll start to rake in those organic conversions. We’re once again joined by Steven Pope from My Amazon Guy as we dive into the late game of Amazon SEO. We’ll see you in The Badger Den! Highlights: 1:05 Intro 4:37 Amazon SEO Late Game 10:30 Strike Zone Keywords 14:45 Matriculation 16:09

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00:46:08

AMZPPC #112: Ad Badger’s Amazon SEO Guide Part 2: The...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/01/27

Last week, we covered what to do when just getting started in Amazon SEO. Once you’ve gotten off the ground, how do you keep that momentum going, index for even more keywords, and become a powerful organic player in your category? It’s all here in Phase 2 of your Amazon SEO journey. Steven Pope from My Amazon Guy joins us again to talk about the midgame of Amazon SEO and how to get those incremental indexing gains. We’ll see you in The Badger Den! Highlights: 1:05 Intro 7:15 Amazon SEO

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00:48:20

AMZPPC #111: Ad Badger's Amazon SEO Guide Part 1:...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/01/20

Welcome to the first episode of our mini-series all about getting your Amazon PPC and SEO to work together. If you want to integrate SEO into your Amazon Advertising strategy, but don’t know where to start, then you’re in luck: in this episode, we’ll tell you how to get started with optimizing your listings to rank well organically. Stephen Pope from My Amazon Guy will be our guest co-host for this series as we explore the world of Amazon SEO and how you can get the most out of it at every

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00:39:19

AMZPPC #110: A Look at Amazon's New Sponsored Display...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/01/13

Amazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the most out of each? Our friend Bobby Pulte from Search Scientists joins Mike to give you the juicy deets on these new reports. We’ll see you in The Badger Den! Highlights: 1:05 Intro 5:00 What are advertising reports? 9:40 How to get the most out of the new reports 17:00 Advertised Product Report 22:09 Campaign Report 27:01 Sponsored Display Target

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00:23:03

AMZPPC #109: What are Dayparting and Weekparting in...

The PPC Den: Amazon PPC Advertising Mastery ·

2021/01/06

Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting. We'll see you in The Badger Den! Highlights: 1:05 Intro 3:05 What are Dayparting and Weekparting? 7:09 The Reality of Dayparting and Weekparting 9:10 The Perils

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00:30:41

AMZPPC #108: Our Wish List for Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2020/12/30

Christmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want to see Amazon roll out in 2021: better support, better sync, and much more! We'll see you in The Badger Den! Highlights: 1:32 Intro 4:45 Better Support 7:35 Better Alignment 10:07 Better Sync Between Campaign Types 14:54 DSP Inside Normal Campaign Manager 17:12 Report Data w/o Download 19:45 Longer Time Frames 20:55 Dayparting and Weekparting Data 22:21

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00:02:35

[Badger Bite #15] An End-of-Year Message from The PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/12/23

As this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support.We love making this show and giving you the knowledge you need to crush your Amazon PPC, but we couldn’t do it without you. Again, thank you to everyone who helps make this podcast and all of our listeners. Wishing all of you the best for 2021 and beyond. Happy holidays and we’ll see you in The Badger Den! Links & Resources All our episodes and show notes are available at

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01:00:15

AMZPPC #107: Thinking Strategically about Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/12/16

The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising. Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth. We’re proud to have a brand-new co-host this month, BetterAMS’s own Destaney Wishon. We'll see you in The Badger Den! Highlights: 1:05 Intro 5:13 The power of narrative in

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00:42:25

AMZPPC #106: How Keyword Dumping Ruins Your PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/12/09

It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS. This week on The PPC Den, Mike and Brent unpack everything wrong with keyword dumping and product dumping and show you how to find the right amount of keywords and products for your ad

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00:58:37

AMZPPC #105: How to Become an Amazon Sponsored...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/12/02

We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them. Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take

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00:38:05

AMZPPC #104: How and Why to Use Negatives in Your...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/11/25

We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way. Brent Zahradnik from AMZ Pathfinder joins us once again as we discuss why some advertisers don’t use negatives and why you should

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00:34:52

AMZPPC #52: Ramping Up For Cyber Monday and Black...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/11/23

Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen. The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens to key metrics like CPC, ACOS, conversion rates on these days. See you in the Badger Den! Episode Highlights: 5:38 Cyber Monday

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00:49:02

AMZPPC #103: Amazon’s New Sponsored Brands Reports |...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/11/18

Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions. This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder. We’ll see you in The Badger

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00:44:39

AMZPPC #102: How to Find New PPC Keywords with...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/11/11

Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going on with your own ASINs? You get a gold mine full of new keywords that you know will drive clicks and conversions up while lowering your ACOS. By bidding on keywords where you already place organically, you create a whole that’s greater than the sum of its parts. Longtime Badger Nation citizen Ryan Hofacre walks us through his strategy for using reverse

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00:35:22

AMZPPC #101: Getting High Quality Product Reviews on...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/11/04

Getting reviews on your Amazon product listings can feel like an uphill battle, but once you’ve got those reviews, it puts your PPC game in easy mode. In today’s episode, Andy Lam joins us as we discuss how to get high-quality positive reviews that will boost your credibility and your conversion rate. Mike and Andy walk you through what to do and what not to do to get Amazon product reviews. We’ll see you in the Badger Den! Episode Highlights: 1:05 Intro 6:15 How Amazon reviews have changed 11:00

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00:06:02

AMZPPC #100: The Podcast Turns 100

The PPC Den: Amazon PPC Advertising Mastery ·

2020/10/28

We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us. With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways. In today’s episode, Mike talks about how meaningful this milestone is to all of us and shares his thoughts on the last one hundred episodes. We’ll see you in the Badger Den! Links &

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00:40:51

AMZPPC #99: How to Quickly Lower ACOS Using Bulk...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/10/21

Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before. In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:40 Importance of spreadsheets in Amazon PPC 5:10 Understanding bulk operations 13:00 How to use the data on a bulk sheet 16:00 The re-upload

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00:34:23

AMZPPC #98: How to Optimize Hundreds of Auto...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/10/14

Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits. Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to speed up your auto campaign optimization. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:30 Pivot tables 12:15 Optimizing

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00:23:41

AMZPPC #97: Prime Day Preparation: Capitalizing on...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/10/07

Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40

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