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PODCAST

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

business marketing

All Episodes

00:11:53

Copy These Clever Push Notifications

App Marketing by App Masters ·

2023/12/05

Looking for innovative ways to leverage push notifications? In this video we will explore 5 ways you can turn push notifications into into powerful tools for user retention and satisfaction. Discounts That Delight: Learn how to strategically use push notifications to surprise and delight your users with exclusive discounts. Whether it's a limited-time offer or a personalized deal based on user behavior, discover how discounts delivered straight to their devices can boost engagement and keep

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01:15:19

The Customer Journey That Maximizes Sales & Retention

App Marketing by App Masters ·

2023/12/04

Today’s guest is Paul Meinshausen, the CEO and Co-Founder of Aampe - a SaaS startup and native-AI CRM platform for consumer mobile apps, backed by PeakXV (formerly Sequoia SEA & India) and Matrix Partners India. He previously Co-Founded and was Chief Data Officer for PaySense, a consumer fintech mobile app in India that was acquired by Prosus/PayU Global for $185 million (USD) in 2019. You will discover: - How to use AI to optimize engagement throughout the customer journey - How to build more

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00:10:27

Diversify Your Facebook Ads with Web2App Campaigns

App Marketing by App Masters ·

2023/11/21

Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena. Watch to uncover: Concepts of Web2App: What is it, and why is it a game-changer for your Facebook Ads strategy? Two Types of Web2App Campaigns: Not all Web2App campaigns are created equal. We dissect the two types, providing

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01:10:40

Increase AdMob Revenue Without Additional SDKs

App Marketing by App Masters ·

2023/11/20

Today's guest is Ashish Aggarwal, Co-Founder at AppBroda. He is an ex-Googler that has worked with top apps and games across Admob, Google Ad Manager (GAM) and Play to grow their monetization. AppBroda are experts in boosting ad revenue, by an impressive 12-20%, consistently. Their success story is witnessed by top global brands such as Rollic Games, Miniclip, HOMA Games, PopCore, Tilting Point and 200+ publishers globally. You will discover: - What the 1% of developers on AdMob do to grow

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01:15:36

How to Scale ANY App to $1M a Month

App Marketing by App Masters ·

2023/11/13

Today’s guest is the CMO of Replika.ai, Yuliya Lennox. She is the ex-CMO of BetterMe and has scaled multiple apps to $1M a month. She will share her framework of understanding people to help you scale any app to $1M a month in sales. You will discover: - How to use psychological triggers to get users to respond to your ads - When is the right time to scale - How your approach to marketing changes as you scale Learn

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00:07:04

Proven Advanced Strategies to Maximize App Conversions

App Marketing by App Masters ·

2023/11/07

In this video, we explore some data-driven strategies to supercharge your conversion rates! Join us as we explore these crucial topics and provide actionable insights that can transform your app marketing! 🔍 Topics covered: 1️⃣ The Influence of Positive Reviews on Conversion 2️⃣ Best Referral Strategies for Explosive Growth 3️⃣ Leveraging Lifetime Subscriptions for Increased LTV 4️⃣ A/B Testing Different Price Points for Maximum Impact You can also watch the video:

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01:28:47

Simplify & Grow Your In-App Subscriptions

App Marketing by App Masters ·

2023/11/06

In this video, you will discover how to analyze your in-app subscription data, what are the benchmarks, and ultimately how to grow your app revenue. Today's guest is Charlie Chapman who is a developer advocate at RevenueCat and indie developer of the Dark Noise app for iOS and macOS, and podcaster behind the Launched podcast. He has over 10 years of experience building software across a variety of platforms. Over the last few years Charlie has developed a strong passion for indie developers

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00:13:42

The Simplest Facebook Ads Strategy for App Installs

App Marketing by App Masters ·

2023/10/31

Ready to harness the full potential of Facebook to drive more app downloads? In this exclusive interview, we caught up with Vivek Girotra, VP of Marketing at Times Internet, a media giant in India. Watch the video to gain valuable insights on leveraging Facebook to scale up your app installs—straight from the expert! Topics Explored: Funnel Optimization: Master the art of streamlining your user journey for peak efficiency. Dive into creating a seamless funnel that effortlessly guides potential

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01:02:55

Building a Super App to Over $2B in Sales

App Marketing by App Masters ·

2023/10/30

Today’s guest is Radhika Duggal, the CMO at Super.com. Super.com is a fintech and ecommerce company that offers an app that enables consumers to earn, save, and build credit. The company is trusted by over 7 million customers, helping them save over $200M to date. Super.com is backed by Steph Curry and has raised over $150MM USD and surpassed $2B in sales. Radhika has over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies. You will

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00:23:26

Try These A/B Tests to Increase Your Subscriptions...

App Marketing by App Masters ·

2023/10/24

Discover 7 strategically designed A/B tests aimed at boosting app subscription rates. You will learn actionable insights and data-driven strategies for subscription growth. We made the mistakes so you don't have to. Thank you to @apppromotionsummit for letting us post this video. Check out their events: https://apppromotionsummit.com/ You can also watch the video: https://youtu.be/-rAIJrgLiWw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's

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01:17:14

All Your App Marketing Questions Answered

App Marketing by App Masters ·

2023/10/23

This week, Steve will answer all your app marketing questions. You can also watch the video: https://youtube.com/live/MeB4m2uWu34 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new

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00:11:47

App Retention Strategies From The Miracle Morning App

App Marketing by App Masters ·

2023/10/17

🌟 Unlocking the Miracle Morning Experience: Learn how the "Miracle Morning" app delivers an exceptional onboarding journey that captivates users right from the start. We'll dissect their approach, share best practices, and showcase real-life examples. 📢 Harnessing Push Notifications for Success: Dive into the world of push notifications and see how the "Miracle Morning" app keeps users engaged and informed without overwhelming them. We'll analyze their timing,

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01:14:25

How to 10X Your Organic Social Media Growth with...

App Marketing by App Masters ·

2023/10/16

Cleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to drive business growth. You will discover: - How to use influencers to 10X your organic social growth - Marketing to Gen-Z and using their language - How to actually get students to pay for your app Learn

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00:09:59

Boost Your ASO with AI: ChatGPT, Reviews, and Revenue...

App Marketing by App Masters ·

2023/10/10

In this video, we'll unlock the potential of AI in ASO and show you how to supercharge your app's visibility, improve reviews, and track revenue sources with the power of artificial intelligence. Here's what you'll learn: 🔍 AI-Powered Keyword Research: Discover how AI, including ChatGPT prompts, can revolutionize your keyword research. We'll share actionable tips on using AI to identify high-impact keywords that drive organic traffic. 📝 Automated Review Analysis: Learn how AI

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01:02:05

How to Use AI Marketing to Increase App Retention

App Marketing by App Masters ·

2023/10/09

Ian Mendiola is the CEO and Co-Founder of Gem - an AI-powered news aggregator. His previous start-up, Umano, was acquired by Dropbox in May 2015. You will discover: - How he’s using AI to 2X his push notification CTR - How his approach to building a startup has changed after an acquisition - His #1 startup advice to founders building an AI product LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7100570476837498880/ Learn

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00:08:16

Web2App Strategies to Boost App Downloads

App Marketing by App Masters ·

2023/10/03

In this video, we're diving deep into the world of Web-to-App campaigns, shedding light on their pros and cons, web onboarding strategies, and the various types you can deploy to boost your app's success. Here's what you'll learn: 💡 Why You Need Web-to-App Campaigns: Explore the pivotal role Web-to-App campaigns play in expanding your app's user base and driving engagement. We'll discuss how they bridge the gap between your web presence and mobile app, making it easier to

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01:12:14

Lessons From 100M Downloads

App Marketing by App Masters ·

2023/10/02

Martin is an Argentine tech entrepreneur with mobile apps exceeding 100M downloads. His Podcast App, stands as the App Store's premier podcast player, introducing a subscription model with 100k+ subscribers. You will discover: - Bootstrapped vs. YC/Venture experience (first company vs. second) - Building w/ AI and GPT-4 the past four months - How founders should approach self-care, mental, and physical health and wellness Learn

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00:10:41

This Macro Tracker App Makes $500K a Month Without ASO

App Marketing by App Masters ·

2023/09/26

In this video, we'll take you behind the scenes of this astonishing journey of a macro tracker app and dissect the strategies that have propelled it to financial heights beyond just ASO (App Store Optimization). Here's what you'll discover: 💡 Creating a Profitable Funnel: Learn why building a well-structured conversion funnel is the cornerstone of this app's success. We'll delve into the importance of guiding users seamlessly from discovery to becoming paying customers. 🔍

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01:04:53

Product-Led Growth: A Path To Sustainable Revenue...

App Marketing by App Masters ·

2023/09/25

Lomit Patel is a full-funnel marketing and growth leader with experience scaling startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a public speaker, advisor, Forbes and HackerNoon contributor, and author of Lean AI, part of the bestselling "The Lean Startup" series by Eric Ries. Learn more: https://www.linkedin.com/in/lomitpatel/ https://www.amazon.com/Lean-AI-Innovative-Artificial-Intelligence/dp/1492059315 https://www.lomitpatel.com/ https://www.tynker.com/ App

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00:12:40

Reddit Marketing: How to Get Your First 1,000 Downloads

App Marketing by App Masters ·

2023/09/19

In this video, we're diving deep into the world of Reddit, sharing proven strategies on how to harness this platform to skyrocket your app's success. Here's what you'll learn: 🔥 Earn Free Karma: Discover the secrets to accumulating karma points on Reddit, an essential step in gaining trust and credibility within the community. 📈 Repurpose High-Engaging Content: Learn how to transform your existing content into Reddit gold! We'll show you how to leverage your app's

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