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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:52:58

Making a Promise to the Customer - 3. Applying the...

The WARC Podcast ·

2023/08/22

The third episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we go beyond the research to look at some real-life examples - two marketing initiatives that have a Promise to the Customer at their heart. WARC's David Tiltman speaks to Jason Carmel, global lead for creative data at Wunderman Thompson, Rachel Kerrone, director of brand and marketing at Starling Bank, and Jess Lovell, founder and CSO at Wonderhood.Stay up-to-date with

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00:22:47

3 in 15: Connected TV's next episode

The WARC Podcast ·

2023/08/17

This week, WARC's David Tiltman is joined by Celeste Huang, Data Journalist for WARC Media and Alex Brownsell, Head of Content for WARC Media to discuss three themes from the recent Global Ad Trends report called Connected TV’s Next Episode. CTV is growing quickly as viewers and advertisers migrate from linear broadcast television. However, on closer inspection, that growth in CTV ad investment may be less impressive than first thought. Stay up-to-date with the latest marketing and advertising

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00:38:49

Making a Promise to the Customer - 2. Proving it works

The WARC Podcast ·

2023/08/15

The second episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn, and Paul Stringer, managing editor for research at WARC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:37:42

WARC Talks: Insights from the Creative Effectiveness...

The WARC Podcast ·

2023/08/10

This week WARC's David Tiltman is joined by Amy Rodgers, Head of Content for WARC Creative to discuss the winners of the Creative Effectiveness category at the Cannes Lions festival this year, and the trends among these winners. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:32:51

Making a Promise to the Customer - 1. Explaining the...

The WARC Podcast ·

2023/08/08

The first episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to renowned strategist and CEO advisor Roger Martin and Jann Schwarz, founder and global head of B2B Institute at LinkedIn. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:24:22

WARC Talks: P&G's culture of creative effectiveness

The WARC Podcast ·

2023/08/03

This week WARC’s Aditya Kishore talks about creative effectiveness at Proctor and Gamble with P&G’s David Grebert. Discussing how advertisers can build ways of working that help them invest in creativity and proves its effectiveness. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:23:07

3 in 15: Cross-media effects

The WARC Podcast ·

2023/08/01

This week Ann Marie Kerwin WARC's Americas Editor is joined by Cathy Taylor, WARC's US Commissioning Editor to dive into the themes from the WARC Guide to Cross-Media Effects. Discussing channel selection, creative customization, and measurement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:44:36

WARC Talks: Learning social commerce from APAC

The WARC Podcast ·

2023/07/27

This week WARC talks about how APAC is leading developments in social commerce and what other markets can learn from the region about how to effectively leverage this new channel. WARC’s Asia Editor Rica Facundo is joined by Manasa Harikar, E-Commerce Strategy Director for Unilever, Mindshare, Amandeep Singh, VP of Commerce & Customer Experience at VMLY&R, and Fionn Hyndman, Founder at Stickler. Stay up-to-date with the latest marketing and advertising news with our free daily

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00:29:24

CMO Conversations: Diageo's Susan Jones on media, gen...

The WARC Podcast ·

2023/07/25

The fourth and final episode in the series interviewing CMOs. WARC's Anna Hamill is joined by Susan Jones, Chief Digital Officer at Diageo. Discussing how Diageo and its brands pivoted through the pandemic and opportunities in generative AI.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:41:21

WARC Talks: Emotion in advertising

The WARC Podcast ·

2023/07/20

This week WARC talk emotion in advertising with Ian Forrester, founder and CEO of DAVID, and Lynette Poh, Head of Marketing Communications at Singtel. Discussing the power of AI and applying it to the optimisation of creative and media strategies, and Singtel’s approach to the use and measurement of emotion in its advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:26:38

CMO Conversations: HSBC's Becky Moffat on the current...

The WARC Podcast ·

2023/07/18

The third in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Becky Moffat, CMO at HSBC UK. Discussing the current economic upheaval, how she makes the case for marketing investment, and how humour and storytelling increases engagement for a low interest category. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:22:55

WARC Talks: Retail Media Trends with Colin Lewis

The WARC Podcast ·

2023/07/13

Colin Lewis, founder of RetailMedia.works, speaks with Gregory Grudzinski of WARC Digital Commerce about the interest in retail media at the recent Cannes Lions International Festival of Creativity and the trends he sees shaping retail media in the year to come. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:32:49

CMO Conversations: L’Oréal's Asmita Dubey on the...

The WARC Podcast ·

2023/07/11

The second in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Asmita Dubey, Chief Digital & Marketing Officer at L'Oréal. Discussing opportunities in tech innovation, the shift from followers to creator content, and the commitment to sustainability. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:28:02

WARC Talks: Inside the Jury Room

The WARC Podcast ·

2023/07/06

This week, WARC’s Awards Lead John Bizzell is joined by JJ Healan, Vice President, U.S. Marketing, Brand, Content, & Culture at McDonald's and Wendy Walker, Vice President of Marketing at Salesforce. Discussing the winners and themes that emerged from the 2023 WARC Awards for Effectiveness.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:32:50

CMO Conversations: General Mills' Doug Martin on...

The WARC Podcast ·

2023/07/04

The first in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Doug Martin, chief brand and disruptive growth officer at General Mills. Discussing the challenges and opportunities of artificial intelligence, keeping iconic brands relevant, and the importance of staying the course on brand building investment.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:32:42

WARC talks gaming: Unpacking opportunities for brands

The WARC Podcast ·

2023/06/29

This week WARC Strategy's Head of Content Lena Roland talks gaming with Oliver Feldwick, Head of Innovation at The&Partnership, and Colleen Nuffer, Senior Director of Integrated Planning at EA. They discuss the upcoming opportunities in this space that brands need to know. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:36:46

WARC x Cannes Lions: Future of Strategy

The WARC Podcast ·

2023/06/23

Lena Roland hosts the fifth and final episode of WARC’s daily podcast from Cannes Lions 2023. Joyce Kigathi, head of strategy, creative and content at Havas Africa, shares her view on WARC’s Future of Strategy debate on the question, “Is popular culture dead?” Anna Hamill shares insights from a week of CMO conversations, while David Tiltman wraps up our Cannes coverage with some highlights from the Creative Impact programme.

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00:38:15

WARC x Cannes Lions: The triple opportunity of attention

The WARC Podcast ·

2023/06/22

Amy Rodgers hosts the fourth of WARC's daily podcasts from Cannes Lions 2023. Alex Brownsell summarises the latest attention insights from the Festival, while Imaad Ahmed, Head of Advisory EMEA at WARC, outlines a new whitepaper on how to give B2B campaigns a competitive edge. And Yusuf Chuku, EVP, Strategic Planning and Commercial Impact at NBCUniversal, drops in to share some new research on the importance of media context.

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00:36:04

WARC x Cannes Lions: Culture of creative effectiveness

The WARC Podcast ·

2023/06/21

Alex Brownsell hosts the third of WARC's daily podcasts from Cannes Lions 2023. We hear about a brand new whitepaper on 'Culture of Creative Effectiveness' from WARC Insight Director Adi Kishore. R/GA's Yael Cesarkas shares her perspective on the AI debate raging up and down the Croisette, and McCann Worldgroup Global CSO Harjot Singh drops in to talk about purpose and sustainability.

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00:28:54

WARC x Cannes Lions: The third age of effectiveness

The WARC Podcast ·

2023/06/20

Anna Hamill hosts the second of WARC’s daily podcasts from Cannes Lions 2023. We hear about a major new presentation from Les Binet, Dr Grace Kite and Tom Roach. Jocelyn Tse, Chief Strategy Officer for UM Worldwide in China, offers insights from the Creative Data Lions judging room. And WARC’s Sam Pena-Taylor reports on ChatGPT making a splash at the Festival.

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411 results

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