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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

25:12

The Power Of Mattering

The Duct Tape Marketing Podcast ·

2023/08/18

In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She's a frequent contributor to the WSJ and the Washington Post. Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, explores the deep roots of toxic achievement culture, and finds out what we must do to fight back. She explains the term "mattering" which is the idea of feeling valued

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25:07

How Fractional CMOs Are Reshaping Business Strategy

The Duct Tape Marketing Podcast ·

2023/08/17

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need

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26:19

Wealth and Ownership Amid A Shifting Global Financial...

The Duct Tape Marketing Podcast ·

2023/08/10

In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a “recovering” investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author. Her latest book You Will Own Nothing: Your War with a New Financial World Order, is a New York Times best seller that helps people navigate the shifting global financial order and create a plan to fight back and preserve their wealth creation

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22:36

The Five Core Energies For Success

The Duct Tape Marketing Podcast ·

2023/08/09

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives. His upcoming book: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success, explains the 5 Core Energies (Purpose, Wisdom, Growth, Love, and Self-Realization) and expressing them through actions that bring out

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27:07

Revolutionizing Design with AI: Exploring the World...

The Duct Tape Marketing Podcast ·

2023/08/03

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. More About Russ Perry: Design Pickle Connect with Russ on LinkedIn Learn More About The Agency Intensive Certification:

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24:48

Maximizing Your Marketing Impact With Fractional CMOs

The Duct Tape Marketing Podcast ·

2023/08/02

In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO). JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the

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24:53

Why Agency Owners Should Invest In Other Businesses

The Duct Tape Marketing Podcast ·

2023/07/27

In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention to. Ben explains why agency owners should consider investing a portion of their own capital into other businesses as a way of personal development and to gain valuable insights from different industries. By

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14:15

Why This Marketing Gap Analysis Is Your Roadmap To...

The Duct Tape Marketing Podcast ·

2023/07/27

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a new tool that we've created, the marketing a gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies. Get your Duct Tape Marketing Gap Analysis. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing

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23:23

Building An Event Strategy That Connects With Your...

The Duct Tape Marketing Podcast ·

2023/07/20

In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016 and has produced over 50 conferences and gatherings worldwide. Isaac is also the co-host of the Make It Kickass podcast. Isaac explains how events can serve as a powerful strategy for building a community around a business or brand. A comprehensive approach to event planning starts with developing a strategy that aligns with your business

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23:54

Rethinking The Words You Should Lose For Those To Use

The Duct Tape Marketing Podcast ·

2023/07/19

In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She's been a speaker for 3 TEDx talks and the author of 10 books. Her new book Talking on Eggshells: Soft Skills for Hard Conversations shows how to apply constructive communication strategies that shift from reactive and negative responses to proactive and compassionate ones; in order to create a positive ripple effect in people's personal and professional lives. More About

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27:03

How Virtual Assistants Are Reshaping The Business...

The Duct Tape Marketing Podcast ·

2023/07/14

In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He shares his story as an “underground” serial entrepreneur, investor, and outsourcing expert. Joe focuses on helping small- to medium-sized businesses and currently owns and manages a number of digital companies that are fully run by virtual assistants. He shares how outsourcing tasks to VAs can help businesses grow and be more profitable. More About Joe Rare: More about Level 9 Virtual. Joe's website. Reach out to Joe

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18:23

The 7 Deadly Marketing Mistakes

The Duct Tape Marketing Podcast ·

2023/07/13

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them. Send me an email if you want to talk about Strategy First. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. Learn

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26:37

The 4 Commitments To Grow Your Reach Online

The Duct Tape Marketing Podcast ·

2023/07/07

In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. This book provides a structured approach to creating a successful

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26:01

How To Write A Business Book That Matters

The Duct Tape Marketing Podcast ·

2023/07/05

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who

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27:06

Unveiling The Future Of AI

The Duct Tape Marketing Podcast ·

2023/06/29

In this episode of the Duct Tape Marketing Podcast, I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology. His newest book, Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Kenneth explains the complexity of AI, demonstrating its

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26:54

Embracing Your Entrepreneurial Superpower Being...

The Duct Tape Marketing Podcast ·

2023/06/28

In this episode of the Duct Tape Marketing Podcast, I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global. Her first book, Unemployable: How I Hired Myself is a guide that helps to change your mindset from "I can't" to "I can"; and changes the narrative of being "unemployable" and relates it to entrepreneurship and finding one's superpower in

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26:57

How To Turn Adversity Into Purpose Through Mindset

The Duct Tape Marketing Podcast ·

2023/06/22

In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU World Cup races. She’s the top female triathlon coach in the world, she’s guided Olympic medalists and Ironman champions to not only become better athletes but also better people. Siri is also a life coach, keynote speaker, and the Founder of two non-profit organizations. Her upcoming book Finding a Way: Taking the Impossible and Making it

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25:54

Rewiring Organizations For A Successful Digital...

The Duct Tape Marketing Podcast ·

2023/06/21

In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice, and a member of McKinsey’s Shareholders Council, the firm’s board of directors. He serves clients across a range of industries on growth strategy, performance improvement, and value creation by harnessing the power of data and analytics, digital culture and capabilities, and modernized core technology. He is the co-author of Rewired: the McKinsey’s Guide to Outcompeting in

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25:57

How To Retain Top Talent While Prioritizing Their...

The Duct Tape Marketing Podcast ·

2023/06/15

In this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, which was named by SHRM as a "can’t miss show for leaders". He is the author of the newly released book Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work, a framework for creating an employee experience that leads people to join a company, stay long term, and do a great work. More About Joe

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24:32

The 5 Key Skills That Successful Managers Possess

The Duct Tape Marketing Podcast ·

2023/06/14

In this episode of the Duct Tape Marketing Podcast, I interview Dave Dodson. He is on the faculty of Stanford University’s Graduate School of Business, where he guides students in tactical execution. He was a McKinsey & Company consultant and left to become a serial entrepreneur operating several companies as CEO or Executive Chairman. His newest book The Manager's Handbook: Five Simple Steps to Build a Team, Stay Focused, Make Better Decisions, and Crush Your Competition; will help managers,

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1,219 results

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