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PODCAST

The Rockstar CMO F"in" Marketing Podcast

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

77:41

The Jeff Clark's 5th F'in' Marketing Fundamental,...

The Rockstar CMO F"in" Marketing Podcast ·

2022/03/26

This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fundamentals series with a discussion about Marketing Operations. Ian's guest this week is Jill Ransome who leads the Jitterbit global marketing organization responsible for driving its growth strategy, demand generation, elevating brand awareness and consideration and, as you'll hear, a passion for creating

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73:23

The 4th Fin' Marketing Fundamental with Jeff, Content...

The Rockstar CMO F"in" Marketing Podcast ·

2022/03/19

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey. Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. Cathy helps organizations transform how they approach

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72:29

The Third F'in' Marketing Fundamental with Jeff...

The Rockstar CMO F"in" Marketing Podcast ·

2022/03/12

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story. Ian chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with SiriusDecisions/Forrester advising some great B2B brands on marketing operations and demand generation,

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79:07

The Jeff on F'in' Research, Rob and Kennedy are Email...

The Rockstar CMO F"in" Marketing Podcast ·

2022/03/05

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band. Ian chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales,

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70:26

The Dream of Data with Steffen Hedebrandt, Branding...

The Rockstar CMO F"in" Marketing Podcast ·

2022/02/26

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series, this week diving into branding or what kind of band do you want to be? Ian interviews Steffen Hedebrandt, the Co-Founder and CMO at Dreamdata, a B2B revenue attribution platform, which enables algorithmic decision making in marketing and sales. Steffen has a successful track record of scaling

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76:51

The F'in' Marketing Fundamentals, Chris Lynch from...

The Rockstar CMO F"in" Marketing Podcast ·

2022/02/19

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death. Ian interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all global marketing functions, including product marketing, demand gen, brand, and creative. As you’ll

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71:52

The Jeff Clark Part II, Influencing with Gordon and...

The Rockstar CMO F"in" Marketing Podcast ·

2022/02/12

This week it's part two of Ian Truscott's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO). We pick up the discussion with Jeff sharing what he's learned from his time as a Research Director at SiriusDecisions /Forrester and the various CMO's he's worked for over his career. With some sage advice for new marketing leaders. This week's guest is Gordon Glenister who runs his own global influencer marketing programme helping individuals be the go-to person

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69:56

The Jeff's Story, Win/Loss with Ken Schwarz and...

The Rockstar CMO F"in" Marketing Podcast ·

2022/02/05

This week we celebrate 100 episodes as Ian Truscott interviews our regular expert, Jeff Clark They discuss some priceless advice for new marketers from Jeff's career as a marketing leader for blue-chip B2B technology vendors and advising some fantastic B2B companies and brands as a Research Director at SiriusDecisions/Forrester Principal, Strategic Advisory at Rockstar CMO This week's guest is Ken Schwarz, the Managing Principal at PSP Enterprises. Ken is an enterprise software professional with a

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73:53

The Taking the P's, The Serious Business of CSR and...

The Rockstar CMO F"in" Marketing Podcast ·

2022/01/29

We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO). This week they discuss the marketing P's, based on a comment on the Rockstar CMO LinkedIn page from listener Irene Nehrkorn-Kayn. Our guest this week is Rebecca Biestman, the Chief Marketing Officer at Reputation. We explored Rebecca's impressive career in Episode 93, but Rebecca is not only a

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88:11

The Six Marketing Books, Retail Relevancy and...

The Rockstar CMO F"in" Marketing Podcast ·

2022/01/22

An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time. We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discussing the 3 books that influenced their early marketing career. We hang out with two incredibly experienced, passionate and interesting retail marketers Ted Rubin and

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54:13

The We Need Education, We Don't Need No Top 10's and...

The Rockstar CMO F"in" Marketing Podcast ·

2022/01/15

This week we kick off what we suspect will be a long-running series as our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discuss marketing education and they successfully avoid the obvious by not playing Pink Floyd Another Brick in the Wall as this week's track and Jeff has a good reason for that. Unfortunately our guest this week was unwell, so Ian takes to the Rockstar CMO F'in' Marketing stage solo, with

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76:46

The Authentic Empathy with Jeff, Brands Don't Win...

The Rockstar CMO F"in" Marketing Podcast ·

2022/01/08

Good news, Jeff Clark fans, he's back! Former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO, Jeff has returned from his vacation for an authentic chat about empathy and takes on the tough job of choosing this week's track. For this week's guest, we have a doctor in the house! Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and best-selling author. He is the president of Bernard

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56:54

The We'll be Right Back After This Word with Jason...

The Rockstar CMO F"in" Marketing Podcast ·

2022/01/01

This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the man behind this marketing podcast supergroup. When he is not founding podcast networks Jason is an award-winning strategist and widely read industry pundit. Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders

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60:12

The Virtual Rockstar CMO Bar Lock-In - A Holiday...

The Rockstar CMO F"in" Marketing Podcast ·

2021/12/24

'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar. This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a

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53:03

The Give it to You, Give it to Me, Reputation's...

The Rockstar CMO F"in" Marketing Podcast ·

2021/12/18

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra: "Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become". Our guest this week is Rebecca Biestman, the Chief Marketing Officer at Reputation. We discuss Rebecca's marketing career, Corporate Social

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53:55

The Helping the Buyer Decide, Norah Sudduth from...

The Rockstar CMO F"in" Marketing Podcast ·

2021/12/11

This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on

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75:23

The Virtual Insanity of Predictions, Melissa Sargeant...

The Rockstar CMO F"in" Marketing Podcast ·

2021/12/04

This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner's Top 10 Predictions for 2022 and Beyond. This week's guest is Melissa Sargeant, the CMO at Litmus. Melissa shares her story from a fantastic marketing career, her view of email marketing, and working with peer CMO communities as a founding member

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51:31

The Say Thanks Like You Mean It, Jeff Coyle on...

The Rockstar CMO F"in" Marketing Podcast ·

2021/11/27

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content. Ian then chats with another Jeff, Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse, for a fascinating conversation about content, AI, and technology. Jeff Coyle is a data-driven search engine marketing executive with more

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72:44

The Small Budgets, Renegade Drew Neisser and a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/11/20

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team. As a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing's Drew Neisser as the guest interview this week. They discuss his incredible career, founding his agency, his podcast Renegade Marketers Unite, the

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75:23

The Budget Planning and The Only Way Out Is Through a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/11/13

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 episodes, the perils of delivering fresh guests on a weekly show have caught up with us, we've been struck by the global just-in-time supply chain issues and the delivery of the guest we promised in last weeks show has been delayed, we'll hopefully connect with Melissa Sargeant CMO

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362 results

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