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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

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All Episodes

04:23

Episode 188 - Don't Be Your Own Competition

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2021/06/01

In today’s episode we’re talking about your website, and specifically how duplicate web content on your site affects you in search. Google algorithms will sometimes ignore duplicated content all together, or may show only one version in search results. For pages that are similar, but not exactly duplicates, search results could be divided among the pages, diluting each page’s strength in the ranking. Listen up and find out how to locate and fix those dups!

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03:45

Episode 187 - Advertising on YouTube

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2021/05/25

In today’s Tech News Tuesday episode we’re talking about different ways to advertise on YouTube. Like Facebook or Google Ads, targeting the right people is key, and you need to make sure that your message is relevant, and since YouTube is the second most popular search engine, it may be a good option for you to advertise your business.

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03:04

Episode 186 - Script Your Story!

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2021/05/18

Seeing and reading is believing, so in today’s episode we’re talking about creating videos for Facebook and Instagram that will “hook” people and tell a great story. Many people watch without sound, so using text overlays in your videos can optimize your engagement.

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03:57

Episode 185 - Facebook Wants You to Be Heard

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2021/05/11

In today’s Tech News Tuesday episode we’re talking about the popularity of audio for podcasts and social media audio apps, and how Facebook really wants to be your one stop shop everything app for text, images, video and now audio. Have a listen!

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04:00

Episode 184 - Don’t Get Hacked!

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2021/05/04

There are currently about 12 million websites that are currently hacked or infected. In today’s Tech News Tuesday episode, we’re talking about your website, and how to make sure it stays safe from hackers. Getting hacked can be devastating to your business, so we have some helpful tips to keep your website protected!

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03:11

Episode 183 - Picture This!

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2021/04/27

In today’s Tech News Tuesday episode we’re talking about how important it is to get more photos of your business on your Google listing. Picture this, more customers finding you when they search for the products and services they want to use! Have a listen!

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03:01

Episode 182 - Consumers Still Prefer Email!

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2021/04/20

Have you ever had products that you have looked at online follow you around as you’re Web browsing? It’s kinda creepy and most consumers feel the same way. In today’s Tech News Tuesday episode we’re talking about the one tried and true way that consumers want to hear from you! Listen up because maybe it’s a podcast!

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03:11

Episode 181 - What's Your Value?

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2021/04/13

In today’s Tech News Tuesday episode we’re talking about your value proposition or your unique selling proposition, it's why you're different and gets the right alignment between your ideal client, your product or service and your message. This is key to your marketing efforts and tells people what to expect when doing business with you. What's your value proposition?

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02:19

Episode 180 - Plan Your Instagram Stories

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2021/04/06

If you’re an Instagram user and like to use their Stories feature, you know that when you want to share multiple photos and videos, you must post it immediately. In today’s Tech News Tuesday episode we’re talking about Instagram's announcement there will be an option to save your Instagram Stories as drafts, so you can post them at a later date.

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03:10

Episode 179 - Use Your Videos to Get Found in Search

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2021/03/30

In today’s Tech News Tuesday episode we’re talking about how to make your videos search friendly. Just as you would optimize a web page for your audience to discover you in Google search, you should optimize your video as well to be found in YouTube search. Listen for a few good tips!

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03:10

Use Your Videos to Get Found in Search

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2021/03/30

In today’s Tech News Tuesday episode we’re talking about how to make your videos search friendly. Just as you would optimize a web page for your audience to discover you in Google search, you should optimize your video as well to be found in YouTube search. Listen for a few good tips!

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05:02

Episode 178 - Digital Marketing Live!

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2021/03/23

In todays' Tech News Tuesday episode we’re talking about an upcoming live online event that you don’t want to miss! Digital Marketing Live! is a special 3-day, live, virtual event for business owners and professionals like you where we’ll teach you simple, effective strategies that get results. It’s time to get out of overwhelm and jump start your online marketing. Now, more than ever, your online presence can help grow your business and give your customers a better experience. Digital marketing is

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04:18

Episode 177 - COVID Trends That are Here to Stay

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2021/03/16

In todays' Tech News Tuesday episode we’re talking about some research from Google on consumer behavior trends during COVID that are likely to have lasting impact on your marketing strategy. Some of these trends are the shopping experience itself, the awareness of the value of our local communities, the change in our values, and how we have changed as marketers over this past year. Have a listen!

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03:35

Episode 176 - Should You Join the Club(house)?

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2021/03/09

In todays' Tech News Tuesday episode we’re talking about the new social media platform, Clubhouse. Clubhouse is an audio-only real time chatting app. You listen in to conversations, interviews and discussions between people on any topic. Think of it like a podcast, but live, and you can join the conversation, if you want to.

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02:47

Episode 175 - The Instagram Dashboard

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2021/03/03

In todays' Tech News Tuesday episode we’re talking about Instagram, and their announcement of a new 'Professional Dashboard'. This is a central destination to track your Instagram performance, access and discover professional tools, and explore educational information that Instagram has put together. This management overview platform within your account will help you maximize and monetize your Instagram presence, using three key elements, so have a listen.

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04:10

Episode 174 - Customer Service Reimagined

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2021/02/23

Consumers have higher expectations of customer service standards this year as compared to 2020. In todays' Tech News Tuesday episode, we’re talking about some top customer service trends you want to know about for 2021. Online chat, video, chatbots, and social media, among other trends— need to be a part of your customer service team this year

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05:08

Episode 173 - Virtually Try It On

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2021/02/16

In todays' Tech News Tuesday episode we’re talking about shopping online and some new ways retailers are going about it in 2021. With virtual shopping, retailers want online shoppers to receive an authentic, personalized, experience just like they would in-store. The online shopping experience does build brand loyalty, and with new technology like AR, which stands for augmented reality, it puts digital products into your real world. There's also the new virtual try-on technology, and it's coming

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03:56

Episode 172 - Two New YouTube Features

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2021/02/09

In todays' Tech News Tuesday episode we’re talking about a couple of ways to make your videos more popular on YouTube. The first one is a new feature that allows users to better discover content by using hashtags, and the second one is a new feature that allows the editing of longer videos, to create short, bit-sized clips of that video to share on social media. Have a listen!

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03:56

Episode 171 - Avoid These Facebook Ad Mistakes

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2021/02/02

Facebook advertising can be a great resource for you to get new business, but it can also be confusing, and it's frustrating if your ad doesn't get approved. In today’s Tech News Tuesday episode we’re talking about common Facebook Ad mistakes that get made in advertising campaigns.

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03:17

Episode 170 - Anchors Away

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2021/01/26

In todays' Tech News Tuesday episode we’re talking about anchor link text and why it is important. Anchor link text is the text that represents a link, and is usually underlined and a different color than the other text you see on websites, emails, or your newsfeeds. When you're using anchor link text, and someone clicks it, it goes to the URL you choose.

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