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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

01:58

#915 Dance withTime

More than a Few Words ·

2023/10/15

Are you clocking in early and burning the midnight oil every single day? As a small business owner you may feel that is required to get ahead, but it doesn't have to be the pattern for your days. It's not when you waltz in, but how well you dance as you hit the floor. The art of time management is an elusive dance, but here are a few simple steps that will help you glide to success. Create a daily to-do list. Instead of drowning in a sea of week-long and month-long chores use this lean list of the

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11:25

#914 Seven Figure Sales Teams

More than a Few Words ·

2023/10/12

In this podcast interview, I had a chance to chat with Che Brown, about the importance of building a high-performing sales team for entrepreneurs aiming to achieve 7 or 8-figure businesses. Che emphasizes the primary challenge facing entrepreneurs today is often insufficient revenue to realize their visions. He highlights five crucial steps to create a 7-figure sales team. Che's first step is to hire a sales representative who works on a commission basis, emphasizing that this person only gets paid

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10:47

#913 - Creating Content for People With Short...

More than a Few Words ·

2023/10/10

Almost ten years ago, I had a conversation with Juett. We discussed the fact that people just don’t have the same attention span they used to. You need to get to the point quickly if you want to hold their attention. Surprisingly, our tips on how to keep visitors with short attention spans interested and engaged is as relevant today as it was almost a decade ago. Listen now to learn how to implement writing techniques like lists and engaging headings to capture your audience at a glance and get

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01:22

#912 Lessons from Retail

More than a Few Words ·

2023/10/08

I started my career in retail as the floor manager. It was my job to attract customers as they walked down the aisle, to pull them into the department and get them to stay. I would organize the racks of clothing so that they would browse from one to the next and stay in the area as long as possible. Hopefully they would stay until they bought something. Funny thing, as a web designer that was still my job. When I I looked at the design of a website I would think about how I was going to pull a

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11:16

#911 Building Community

More than a Few Words ·

2023/10/05

Deb Schell joins me for a conversation about building and nurturing communities. Deb emphasizes that in today's information age, communities play a vital role in facilitating learning and implementation of new ideas, connecting people with similar challenges or goals. She also highlights the need for business owners to focus on the people, purpose, and problem-solving within their communities rather than fixating on platforms. Deb suggests building your community by identifying ideal members within

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01:31

#910 - Smats, Guts, Luck and Friends

More than a Few Words ·

2023/09/30

I've heard it said that entrepreneurs need three things - smarts, guts and luck. Your smarts can be street smarts, book smarts or creative smarts. You've got to be able to use your intelligence to navigate decisions rationally and analytically. You must have the guts to go after your big ideas. You need courage to put yourself out there and not worry others would think. You need to be brave enough to try things even if other people think you are crazy. And Luck? Even with smarts and guts sometimes

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11:05

#909 Use AI for Your Home Page

More than a Few Words ·

2023/09/28

This week I had a chance to chat with Jeanette Stein, a seasoned business coach who specializes in using AI and automation for business growth. She shared insights into how to harness AI while maintaining a personalized touch, overcome SEO concerns, and develop a distinct brand voice. As a writer, I am just a bit nervous about using AI for website copy but Jeanette emphasizes the importance of maintaining a human element while interacting with AI, guiding it with prompts to create tailored

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10:33

#908 - Do You Have a Peer Group? You Should

More than a Few Words ·

2023/09/26

If you missed this conversation about collaboration with your peers with Jon Tsourakis, then you are in luck. You can listen to it now. When you collaborate with people you would, on the surface level think of as your competitors, it is amazing what happens. You will discover your business is healthier, your mental status healthier and the tips and tricks and strategies that you uncover can completely change how you operate your business. What about the fear of competitors stealing your secrets?

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02:06

#907 Evaluate and Embrace New Technology

More than a Few Words ·

2023/09/24

How do you decide which software tools and digital trends deserve attention and resources and which don’t? So how did I answer the question? Simple, our strategy is explore, evaluate and embrace. The first part of the strategy is staying ahead of the curve by reading, reading, reading. There’s no single expert in the field so I have several websites I check on a regular basis. When I find new software tools which pique my curiosity, I switch over to evaluation mode. I dive into by reading product

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11:12

#906 Let AI Tell Your Story

More than a Few Words ·

2023/09/21

In this episode I have a chance to chat with Richard Rosser about the intersection of artificial intelligence and storytelling. Richard shares tips on how to use AI for brainstorming story ideas. He explains ChatGPT can generate concepts and case scenarios for various situations. Instead of spending hours sifting through search engine results, ChatGPT provides focused and organized information. He elaborates on the potential of AI to craft stories from prompts and how to use AI to refine your

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01:27

#905 I Love Evergreen Content

More than a Few Words ·

2023/09/17

One of the things I love about living in Indiana is the color the seasons. There are bright pastels in the spring and rich greens in the summer and bright oranges and yellows in the fall. The exception is winter. Those dreary days of winter seem colorless and bland compared to the vibrancy of the colors throughout the rest of the year. That's why I love evergreen trees. They bring spots of color all year long. And just as those wonderful trees bring consistent color to my yard. evergreen content

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11:28

#904 Navigating Growth Amid Economic Uncertainty

More than a Few Words ·

2023/09/14

In this episode, the spotlight is on the challenging decisions that small business owners face amidst economic uncertainties. Joining the conversation is Beate Chelette, the growth architect and founder of the Women's Code. Beate equips visionary leaders with strategies, blueprints, and growth maps to enhance business systems, strengthen leadership skills, and maximize profits. With her insights, she guides clients to amplify their impact and scale their businesses. Thriving Amidst Turbulence Beate

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13:07

#903 Learn to Harness Chaos

More than a Few Words ·

2023/09/12

Some people think that chaos is a dirty word. But as my guest Robert Raymond Riopel suggests, a little bit of chaos in your life is a good thing. If you missed this conversation when it was first released in 2021, you definitely want to check it out now. He suggests that as as human beings, one of our primary functions is to evolve and chaos is actually what forces us to evolve. When you courageously volunteer for chaos, instead of allowing it to overwhelm you can takes steps to proactively

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01:04

#902 A Different Perspective

More than a Few Words ·

2023/09/10

If you're getting ready to hire someone new or add a person to your advisory board it is easy to look for someone with whom you'll get along. That, however, might not be the best choice. What you often need is someone who can compliment your weaknesses and fill in the blanks in your skill set. Very often the person who does that is the Yin to your Yang. They're your opposite and so while they bring that fresh perspective and different skills they can also make you a little crazy because they're

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11:05

#901 The Key to Success is in the Implementation

More than a Few Words ·

2023/09/07

If you are like most business owners you have lots of great ideas. As a matter of fact you have so many ideas it is hard to get any of them done. In this episode, Annelise Worn shares her insights on the importance of aligning business goals with one's desired lifestyle and values. Her approach involves reverse engineering an idea by starting with the vision of the business and life you aspire to lead. She emphasizes the significance of breaking down goals into three distinct time frames: three

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01:08

#900 Go to The Gym

More than a Few Words ·

2023/09/03

Every time I go to the gym I see people using weights that are clearly too heavy for them. There is pain in their faces as they struggle to lift the extra weight. They are risking injury every time they do that. My trainer always suggests I work with lighter weights which allows me to perfect the motion. I can do more repetitions and will build muscle as well as the people who struggle with the weights that are too big. There is a marketing lesson here. Instead of running one very big campaign

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10:57

#899 Managing Good and Bad Stress

More than a Few Words ·

2023/08/31

If you are like most business owners, right now you are stressing about something. You are probably thinking if you could only get rid of that stress everything would be better. But Allison Graham, suggests some of that stress is actually helpful. She discusses three categories of stress: empowering stress, destructive stress, and survival stress. Empowering stress is characterized by feeling energized, in a state of flow, and capable of tackling challenging tasks. It's the positive stress that

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10:29

#898 Discover Productivity Hacks

More than a Few Words ·

2023/08/29

Tracy Brinkman shared some great productivity hacks you can use to take control of the chaos in your day. Time Blocking: If you have a task, that is high priority make a date with yourself. Block out time as if is an important meeting, maybe an hour or so, and don’ let anyone cut into that time. Set Priorities Stop trying to accomplish 87 things each week. Pick a few top priority items and make sure they get done first. When you combine these two productivity hacks you end up working in short

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02:27

#897 I Wrote a Book

More than a Few Words ·

2023/08/27

Twenty years ago I wrote a book called the Science of Marketing and and recently I decided to update the book. As I started editing, I realized most of the content is as accurate today as it was twenty years ago, Sure some of the examples are a bit out of date because I talked a lot about postcards and radio advertising which really isn't appropriate for small businesses anymore. However, the foundation and the thought process is still as relevant as it was twenty years ago. So if you bought a

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10:29

#896 Build Trust by Letting People See the Real You

More than a Few Words ·

2023/08/24

Most of the time marketing planning consists of thinking about what are you going to do. My guest Derek Johnson suggests that maybe you need to be focused on the "who" of marketing. This involves creating content to build a personal brand and show the human side of business. People often prioritize the technical aspects of marketing, such as techniques, tech work, and funnels, while neglecting the human aspect that builds trust. Sharing personal stories and daily routines on platforms like

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