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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

42:32

Your Holiday Reading List, Sorted!

The Brand Marketing Show ·

2020/12/22

We’re nearing the end of the year now and the holidays are upon us. Hopefully, you’re getting ready to enjoy a bit of time away from your biz! I think we all need a little bit of downtime to re-energize and recharge ready for 2021. This episode isn’t my normal mini-training episode or guest interview. I don’t think you need to learn more strategies at this time of year... Instead, I want to share with you some of my favourite books that I read this year. I’m an avid reader - for fun and for

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43:51

Highlights of 2020: Celebrating The Wins From This...

The Brand Marketing Show ·

2020/12/15

As we draw towards the close of this crazy year that we have been living through in 2020, let’s take a moment to reflect on the year that's been. I know that there's so much that's been written about and said about this year, and a lot of it is pretty negative. I don’t dismiss the difficulties many have experienced this year at all, but I also don't want to add to that kind of content. I really wanted to create an episode that's a little bit uplifting, and a little bit inspiring. An episode to

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35:08

How To Run A Boxing Day Sale

The Brand Marketing Show ·

2020/12/08

The biggest, hugest, fattest mistake I see eCommerce store owners make with their promotions is that they discount constantly! This is the fastest way to train your customers NOT to buy at full price. But, used sparingly, a sale event can give your business a nice injection of sales revenue AND clear out slow-moving inventory. It can ALSO help convert new customers by enticing them to stop sitting on the fence and try out your products for the first time... I recommend only doing two to three big

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42:51

Success Is Like A Birthday Cake (It Comes In Layers…)

The Brand Marketing Show ·

2020/12/01

We're coming to the end of the year. It's been a really difficult year for a lot of people. And I'm pretty sure many of you are probably feeling pretty exhausted and burnt out. Maybe you’re also feeling a little bit gun shy…. Like, “how can I possibly plan for next year when things can change on a dime?” It can be very difficult to approach this time of year, when we should be turning our attention towards planning for the year ahead with confidence in your own abilities. Yet, like anything in

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29:32

What difference does a well-designed website make?

The Brand Marketing Show ·

2020/11/24

Whether you’re new to eCommerce and needing to set up your first website, or you’ve been running for a while and might be considering making some changes or improvements, it’s worth stopping to think about what difference it potentially makes when it comes to your site design. People ask me all the time, “What is the best Shopify (or Wordpress) theme?” And, “I want to grow my sales - how do I get more traffic?” Yet when I dig a little deeper, I discover that the website is running on a free Shopify

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37:22

Email Marketing Tweaks That Made A $30K Difference…

The Brand Marketing Show ·

2020/11/17

These days, we’re all bombarded by hundreds of emails and thousands of marketing messages a day. So it’s way harder as a business owner to cut through all that noise and really connect with your customers. The thing is, email works really really well if you do it right. Even now, in 2020, email marketing still generates the highest ROI of 3800% - much higher than pretty much any other marketing strategy. And email marketing is even more useful at a time when other platforms like Facebook and Google

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49:54

How A Passion For Gardening Is Creating Social Change

The Brand Marketing Show ·

2020/11/10

It goes without saying that businesses need to be profitable to survive. But more and more, they must also embrace public sentiment in order to attract and engage with their audience. Customers are much more likely to spend according to their personal values. That much has become blatantly obvious this year! Which means - social change has real business value. Today on the show, I’m excited to welcome one of our clients onto the show as my guest. Wendy is the founder of Up On The Rooftop, a

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30:46

How To Boost Your Bottom Line With Bundles

The Brand Marketing Show ·

2020/11/03

I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. Or we’ve put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion. Product bundling is a smart way for businesses to increase sales revenue, because customers spend more money per transaction, plus it’s a great way to ensure your customers have the best possible experience shopping with you, which helps increase your

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40:09

Fun & Memorable Christmas Marketing Ideas

The Brand Marketing Show ·

2020/10/27

eCommerce stores that have a great selection of products and a solid Christmas marketing strategy have always seen a surge in revenue throughout the holidays, and 2020 will be no different. In fact, with customers around the world turning to online shopping right now for all their gift-giving needs, the 2020 holiday season is set to be the most lucrative yet for eCommerce. But don’t rejoice just yet, because the competition for customers will be fierce. Just listing some Christmassy products on

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26:54

How to not panic when Facebook changes things!

The Brand Marketing Show ·

2020/10/20

As I record this episode in mid October 2020, a lot of people are talking about their ad campaigns on Facebook and Instagram are suddenly not converting the way they normally do. Some brands have had long-standing campaigns that have always converted really well and really profitably, have suddenly tanked. They’re not converting as well as they used to. People are noticing and complaining about big drops in Return On Ad Spend (ROAS). So what is going on??? In any year - Q4 can be a bumpy ride if

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52:27

How To Build A Premium Brand

The Brand Marketing Show ·

2020/10/14

Learning how to build a lucrative, profitable business without the need for constant discounting is the holy grail of business I reckon! And it’s not something that comes easily or naturally to many. I see SO many online stores and brands reaching for discounts and incentives on a constant basis. Because it’s the only way they know how to generate a hit of sales. Then when the promotion ends, the sales drop right back down. And that feels scary, like no-one will buy from you without that incentive

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41:18

How To Plan A Christmas Campaign

The Brand Marketing Show ·

2020/10/06

The most magical time of the year has taken over our minds and to-do lists. It’s the time of year where all eCommerce businesses are planning their Christmas and Holiday marketing campaigns. Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in income, if you want to have a successful Christmas sales season it’s essential to plan in advance. ESPECIALLY this year - 2020 - where the Covid pandemic has pushed shoppers online instead of in-store. We

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30:11

How To Run A Killer Black Friday Promo

The Brand Marketing Show ·

2020/09/29

Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event. Australia played its part too. Here, Black Friday hasn’t historically been a ‘thing’, but Aussie retailers are catching on fast. Last year, it grew by over 50% and it now represents the start of the busy Christmas sales period. Typically, eCommerce sales can increase by over 30% just on Black Friday alone

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39:38

Automate, Systemise & Outsource: Building A Hands-Off...

The Brand Marketing Show ·

2020/09/22

Over the last couple of weeks I’ve been working with clients on their marketing planning to see out the rest of 2020 and then into 2021. And when it comes to planning, I like to start with a ‘vivid vision’ exercise: What would you like to achieve in your business in 3-5 years time? It’s a useful exercise to repeat every year too. It’s easy to get bogged down into our day-to-day work, trying to get stuff done and tick things off our to-do list. And I guess we always have a vague idea in our mind

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29:50

Stop Leaving $$ On The Table - How To Automate Your...

The Brand Marketing Show ·

2020/09/14

As this episode airs, we’re getting close to the ‘Business’ end of the year. Quarter 4 is just around the corner, and in terms of eCommerce retail, this is typically THE biggest sales season! Now - 2020 hasn’t exactly been a normal year. It’s challenged all of us in ways we could never have imagined and I reckon many of us probably never thought we could cope with. Yet at the same time, it’s also presented this insane growth opportunity for eCommerce stores. Online retail is absolutely booming,

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42:04

How To Scale A Lucrative Handmade Candle Brand

The Brand Marketing Show ·

2020/09/07

I admire people who take the plunge to turn their creativity into a business. To back themselves and start making their products for others to buy, not just for themselves. Today on the podcast I’m joined by Jodi, owner of Swik Home Body. Like many of you, her business started as a side hustle. First, she was making candles for herself. And when her family and friends saw them, they loved them and wanted to buy them. So Jodi grabbed that opportunity and ran with it! First starting out at

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43:39

My Top 10 eCommerce Mistakes (& How To Avoid Them)

The Brand Marketing Show ·

2020/09/01

This year in 2020, we’ve seen incredible growth in eCommerce transactions. Thanks to COVID-19, more and more shoppers have shifted their spending from in-store to online. But, exciting as that is, it doesn’t mean that you can just throw up a website and expect to make a million bucks. Sadly - running an online store requires a bit more than that… Getting your online store converting sales and offering your customers a great experience is essential if you want to see sales growth. Yet, so often I

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46:14

How To Sell Out Your Collection In Record Time

The Brand Marketing Show ·

2020/08/25

Creating a new product can be a little bit like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it’s only natural that you want to see it go gangbusters when it finally hits your store! The last thing you want when you finally get it into your store is crickets. By the time your product is finally ready to go you are probably

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27:29

How To Write Facebook Ads That’ll Leave Audiences...

The Brand Marketing Show ·

2020/08/18

Ever feel like you don’t get enough love from social media? When you take the time to write ads or posts for Facebook or Instagram, and find the perfect images, that you just KNOW your audience would love! Sometimes you put your content out there and it feels like you’re getting nothing in return. Barely a measly little Like. Let alone a click or a purchase. So you wonder – what’s the point? Is it even worth it to create this content for social media? The answer is – yes it is, and I’ve seen cold

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50:08

How To Build A Purpose Driven Brand

The Brand Marketing Show ·

2020/08/11

Increasingly, as consumers, we choose to buy from businesses and brands whose ideals and values align with our own. Who Gives A Crap has a clear purpose around improving the environment and protecting our plants. Birdsnest champions women of all sizes, shapes and ethnicity, with a message around embracing positive body image attitudes rather than confirming to any one ideal. Warby Parker eyewear is committed to donating a pair of glasses to someone in need for every pair purchased. Thankyou

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310 results

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