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PODCAST

Business Casual

Matt Giovanisci

Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.

business entrepreneurship

All Episodes

57:48

Systems! 2

Business Casual ·

2025/02/28

The importance of building systems for scaling your business.

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55:26

How to Get Out of Your Own Way

Business Casual ·

2025/02/27

Stop overthinking. Start making MORE content. Here's my strategy...

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74:49

Brainstorming Better Social Media Posts

Business Casual ·

2025/02/26

I know I can come up with some good ideas on how to reach my audience without looking like a bunch of ads.

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29:58

Developing a Facebook Posting Schedule

Business Casual ·

2025/02/25

Let's brainstorm a schedule for creating more unique posts on Facebook to increase brand awareness.

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50:44

How to NOT Tank Your Business

Business Casual ·

2025/02/24

One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.

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41:39

The Long Game of Brand Building (with MVS)

Business Casual ·

2025/02/21

Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.

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36:04

My 6 Principles of Website Design

Business Casual ·

2025/02/20

Here are my key rules/principles in web design...Color ChoicesColor HierarchyFont Choices (Family and Size)Mobile-FirstNavigation SimplicityMake It About THEM— Not you.

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23:19

Designing My Home to Sell and Ship Books

Business Casual ·

2025/02/19

I turned an empty room in my home into a shipping bay for my book business.

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21:38

Try This Before Making Your Next Piece of Content

Business Casual ·

2025/02/18

Pre-production is more important than post production.Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Listen to the repeatable asks from your audience (or your competitors).Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.

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32:52

Starting a YouTube Channel From Scratch as a Beginner

Business Casual ·

2025/02/17

What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What software and pieces of equipment would I stick to so the production quality isn’t poor, and how would I eventually monetize things?

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11:06

The Only 5 Emails You Need for a Successful Sale

Business Casual ·

2025/02/14

A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.Teaser email (optional): Sent in advance of the sale, a teaser email can generate excitement and anticipation with a sneak peek into upcoming discounts, products, or exclusive offers. Announcement email: Sent on the day the sale begins. The goal is to get people to start buying ASAP.Testimonial/FAQ email: This email is meant to answer any customer objections and provide social

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36:07

How I Could Have Scaled Revenue Faster

Business Casual ·

2025/02/13

Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?

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31:37

The $10,000 Marketing Mistake I Never Talk About

Business Casual ·

2025/02/12

A candid look at a major marketing initiative that failed and the expensive lessons learned.Facebook advertising with zero trackingPaying for backlink serviceHiring too many writers and it not paying off

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29:34

Thoughts on Selling Products to Businesses (B2B)

Business Casual ·

2025/02/11

Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?

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27:31

How I Slowed Down After Taking a Break

Business Casual ·

2025/02/10

I took a massive break at the end of 2024. And here's what I learned from that mental recharge.

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36:07

Everything You Wanted to Know About Selling a Course

Business Casual ·

2025/02/07

I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updated. Why a course and not a membership or community (or why not that in addition)? What software do you use? Do you feel it's important for people to finish the course - meaning are there incentives and gamification to finish? Can participants get something like an amazon/starbucks gift certificate or something for referring friends to purchase

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28:52

Share This Episode With 1 Friend

Business Casual ·

2025/02/06

An episode introducing new people to the podcast.

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35:32

How to Improve My Online Business

Business Casual ·

2025/02/05

Raise pricesDo less, but more on the things that workFocus on improving existing structures- do not invent new onesNiche down

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34:45

The Art of Selective Scaling

Business Casual ·

2025/02/04

Exploring when to deliberately keep your business small versus when to expand, based on Matt's experience growing Swim University with just a 3-person team.

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36:51

8 Cheap Hacks That Might Help Social Media Growth

Business Casual ·

2025/02/03

New B-roll: a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks.Running Ads: running low budget ads to our lead magnets and products will help our reach to new people.Train The Algorithm: like and save pool content every day to train the accounts and find new visual inspiration.Trending audio.Add longer captions.Use 3 hashtags. Improve BioPlay around with adding the title in the first 5 seconds on screen. But make sure it's

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693 results

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