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PODCAST

Business Casual

Matt Giovanisci

Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.

business entrepreneurship

All Episodes

52:15

My Entire Marketing Strategy for 2026

Business Casual ·

2026/03/06

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm breaking down my entire 2026 marketing strategy including why I went back to old school SEO and how articles still convert better than YouTube videos.

en

21:06

I’m Struggling

Business Casual ·

2026/03/05

Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I've been off social media and out of ideas so I'm asking for your help and sharing what's been keeping me busy including some new YouTube format ideas I'm testing this season.

en

30:30

What's Really Slowing The Business Down?

Business Casual ·

2026/03/04

Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I talk about the things I stopped doing that looked impressive from the outside but were actually slowing down my business and killing my margins.

en

29:26

My Approach to Affiliate Marketing in 2026

Business Casual ·

2026/03/03

Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. Affiliate marketing isn't dead but listicle sites are. I break down how to build a real review brand that earns trust and affiliate income by actually using the products you recommend.

en

41:13

How Much Is AI Killing Traditional SEO?

Business Casual ·

2026/03/02

Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. AI isn't killing SEO and I'll tell you exactly why the noisiest brands are the ones who win.

en

32:00

A Big Pivot

Business Casual ·

2026/02/27

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. We hit pause on rebuilding our pool care course and I want to tell you exactly why we made that call.

en

26:16

Building a Content Marketing Plan From Scratch

Business Casual ·

2026/02/26

Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. I break down how to build a content strategy from scratch and why audio only might be the wrong move for your niche.

en

23:34

Let’s Go!

Business Casual ·

2026/02/25

Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. This year has thrown curveballs but I keep coming back to one word that changed everything for me: builder.

en

25:50

Developing a Video Asset Workflow

Business Casual ·

2026/02/24

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm rewriting and re-recording our entire video course before April and it forced me to rethink how we create and organize reusable visual assets across our brand.

en

21:20

My Anti-Black Friday Strategy

Business Casual ·

2026/02/23

Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I tested an anti-Black Friday strategy with no discounts and revenue dropped 34%. Here's what I learned about why seasonal businesses might actually need off-season sales.

en

32:59

How I Manage Shipping and Inventory

Business Casual ·

2026/02/20

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. In this episode, I break down exactly how I manage shipping and inventory for my physical books and the messy reality of connecting Shopify to course platforms.

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37:05

How to Say No

Business Casual ·

2026/02/19

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. In this episode I talk about why saying no is almost impossible without a clear plan and how having one makes every decision easier.

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37:21

Stop Over-Thinking Product Development

Business Casual ·

2026/02/18

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I talk about why you should stop overthinking your first product and just build it.

en

26:33

Creating Custom Animation Assets for Future Video...

Business Casual ·

2026/02/17

Get my newsletter 👉 https://giovanisci.com. I built reusable custom animations for our videos so editing is faster and everything looks like one brand.

en

24:12

Building a Public Changelog for App Marketing

Business Casual ·

2026/02/16

Sign up for my newsletter 👉 https://giovanisci.com. I built a public change log for our pool care app with short demo videos to promote new features and re-engage users.

en

23:08

Improving The Sound in My Video Studio

Business Casual ·

2026/02/13

Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I spent $1300 on a new microphone to fix room noise only to discover it was all about placement.

en

20:00

I Changed The Way I Collect Reviews and It Was Worth It

Business Casual ·

2026/02/12

Subscribe to my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I switched from collecting testimonials to collecting reviews and it doubled our response rate while connecting everything to Google and YouTube.

en

28:20

Is My Revenue On Track This Year?

Business Casual ·

2026/02/11

Get my newsletter 👉 https://giovanisci.com. I share exclusive videos and screen recordings you won't find anywhere else. I track revenue year-over-year instead of month-to-month and use two simple spreadsheets to stay profitable.

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17:44

The Most Productive Day 2

Business Casual ·

2026/02/10

Subscribe to my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I had my most productive day in a year by focusing on my two highest leverage tasks: creating emails and recording videos.

en

23:23

How I Manage Money In My Business

Business Casual ·

2026/02/09

Get my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I spend one hour monthly categorizing expenses in QuickBooks myself because accounting is a core business fundamental alongside product, customer service, and marketing.

en

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