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PODCAST

Your Brand Amplified

Anika Jackson, Bleav

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I"m thrilled to be your host, Anika Jackson, and I"m on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how

business marketing

All Episodes

00:38:13

The Future of Influencer Marketing with Pamela Zapata

Your Brand Amplified ·

2024/12/05

Pamela Zapata has played a pivotal role in transforming the world of influencer marketing, shifting the focus from traditional talent to content creators who bring diverse perspectives to the table. With her background in broadcast journalism and experience working with major networks, Pamela understands the power of media and how it has evolved in the digital age. She emphasizes the importance of diversity, both in terms of representation and compensation, ensuring that influencers from all

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00:42:30

Purpose-Driven Business Growth with Christian Smutherman

Your Brand Amplified ·

2024/12/04

Christian Smutherman’s approach to business growth is all about embracing authenticity and leveraging what makes you unique. Rather than following generic blueprints or trying to imitate others, he emphasizes the importance of developing a personal brand that resonates with your true strengths and values. When entrepreneurs tap into their unique qualities, they can build deeper, more meaningful connections with their audience, fostering trust and loyalty that leads to long-term success.One of the

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00:41:36

From Bankrupt to Building Wealth with Matt Theriault

Your Brand Amplified ·

2024/12/03

Matt Theriault’s journey from the music industry to real estate is a powerful story of transformation and financial freedom. After facing the unpredictable nature of the music business, he made the bold decision to shift careers and pursue real estate as a way to build lasting wealth. Matt didn’t have all the answers when he started, but his willingness to take the first step and learn along the way led him to success. Through creative acquisition methods, like seller financing and lease options, he

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00:59:41

From Fired to Flourishing in Online Business with...

Your Brand Amplified ·

2024/11/29

Dive into the inspiring journey of Jonathan Green, an entrepreneur who turned a career setback into a thriving online business. His journey from academia to entrepreneurship is a powerful story of taking risks and following one’s passion. Starting with SEO services, he quickly realized the power of scalability and began teaching others, helping them build successful businesses of their own. His story highlights the importance of adaptability and finding solutions that not only solve problems but

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00:45:46

Scott Hebner on Causal AI: The Next Step in Solving...

Your Brand Amplified ·

2024/11/27

Scott Hebner, an experienced AI analyst and former IBM executive, brings a wealth of knowledge on the rapidly evolving field of artificial intelligence. After transitioning from a corporate role to advisory work, Hebner has focused on how AI is transforming industries, particularly small businesses. He highlights the shift from traditional predictive AI models to powerful generative AI tools that are democratizing access to cutting-edge technology. Small businesses, in particular, are benefiting

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00:37:24

The Art of Preventing Stupid: Matthew Davis on Legal...

Your Brand Amplified ·

2024/11/25

Matthew Davis brings a wealth of knowledge to entrepreneurs looking to build strong, sustainable businesses. He emphasizes the importance of setting up the right legal structure, like an LLC or corporation, to keep your personal assets safe. But he doesn't stop there—Matthew also talks about the value of strong, clear contracts with clients, vendors, and employees to avoid future headaches. Above all, he believes in putting your clients first and focusing on building lasting relationships, rather

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00:47:18

"I Never Lose, I Only Learn": The Empowering...

Your Brand Amplified ·

2024/11/22

From humble beginnings to scaling a successful agency, Mike Schmidt and AJ Rivera's entrepreneurial journey is a powerful example of what can be achieved through strategic partnerships, intentional growth, and a relentless commitment to learning. Starting in 2003, Mike’s deep expertise in web and online marketing laid the foundation for their future success. AJ, with his corporate experience, joined him in 2008, and together they built an agency that would eventually evolve into Agency Coach in

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00:30:13

Transform Your Agency: Key Takeaways from Nick...

Your Brand Amplified ·

2024/11/20

From his early days in recycling to launching and selling his PR agency, Nick Leighton experienced a dynamic blend of global marketing experience, entrepreneurial ventures, and a deep understanding of the evolving role of technology in business. Leighton’s international exposure in regions like Eastern Europe and the Middle East shaped his approach to marketing and business management. His current focus is on coaching agency owners and entrepreneurs to scale their businesses, emphasizing strategic

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00:42:26

The Impact of AI on Global Financial Markets:...

Your Brand Amplified ·

2024/11/18

Noah Healy, the founder of Coordisc, has developed a revolutionary market system called the Coordinated Discovery Market (CDM), designed to make economic transactions more efficient and transparent. The CDM separates traditional market roles—producers, consumers, and negotiators—into distinct categories, streamlining processes and reducing waste while still achieving the same outcomes as conventional markets. Healy's work aims to address the inefficiencies of outdated market systems that have

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00:39:28

The Boylan Sisters Share the Power of Filmmaking for...

Your Brand Amplified ·

2024/11/15

The Boylan Sisters, Alexandra and Andrea, have built a thriving independent filmmaking career centered around faith-based, family-friendly content. After years of struggling in the entertainment industry, Alexandra shifted gears by moving to New Mexico and co-founding a production company with Andrea. Together, they have produced six films, co-writing scripts, overseeing production, and raising private investment to bring their projects to life. With Alexandra acting in many of their films and

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00:44:25

The Power of Prioritizing Needs vs. Wants: Money...

Your Brand Amplified ·

2024/11/13

With a career spanning multiple decades and marked by significant reinvention, Derick Gant has a compelling story of transformation and growth. After starting his professional life in retail management, he realized the limitations of the industry in terms of financial growth and fulfillment. Seeking a more rewarding path, he transitioned into financial consulting, where he spent over three decades navigating the complexities of commission-based advising and building lasting relationships with

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00:39:36

How Startup Junkie and KIVA Empower Entrepreneurship...

Your Brand Amplified ·

2024/11/11

From the vibrant landscapes of Costa Rica to the entrepreneurial heart of Arkansas, one woman’s journey is transforming the way we think about business, inclusivity, and opportunity. Claudia Scott, diagnosed with Tourette syndrome at a young age, has used her personal experiences to fuel her advocacy for neurodiversity and underserved communities. Through her work with organizations like Startup Junkie and KIVA Northwest Arkansas, Claudia is opening doors to entrepreneurship for those who have

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00:50:47

Own Your Story: Juanita Wheeler’s Strategies for...

Your Brand Amplified ·

2024/11/08

Juanita Wheeler, founder of Full and Frank, exemplifies the transformative journey from a corporate professional to a leader in public speaking and personal branding. With a rich background in nonprofit work, education, and corporate marketing, she helps individuals articulate their ideas and amplify their voices. Her passion for public speaking was ignited by a TEDx event, prompting her to leave her corporate job and dedicate herself to empowering others to find their voice and inspire change in

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00:39:24

The Rise of College Influencers: Dylan Huey’s Guide...

Your Brand Amplified ·

2024/11/06

Dylan Huey’s journey in social media began in 2016 on Musical.ly, where he quickly built a loyal following by focusing on creating a supportive community rather than chasing viral content. His dedication to authenticity and using his platform to combat bullying resonated with his audience, setting him apart from other influencers. As his reach grew, Dylan shifted from content creation to managing other creators, including prominent names like Little Huddy, helping them navigate the evolving

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00:47:22

Lessons from Incarceration: Paul Glover on Leadership...

Your Brand Amplified ·

2024/11/04

Transformation often arises from our most challenging moments, as illustrated by Paul Glover in a journey from a promising federal trial lawyer to a man confronting the consequences of his actions. Initially captivated by the thrill of courtroom victories, Paul’s ambition led him into the gray areas of the law, where he eventually faced an astonishing indictment on 33 counts of white-collar crimes. The consequences were severe: a seven-year prison sentence that shattered his once-promising career

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00:39:10

The Sound of Success: How Sonic Branding Shapes Brand...

Your Brand Amplified ·

2024/11/01

Russell Bioarsky, an expert in sonic branding with over three decades of experience as a musician and marketing professional, emphasizes the transformative power of sound in establishing brand identity. He highlights that sonic branding goes beyond simple sound logos, encompassing a wide range of auditory elements that evoke emotions and create lasting connections with consumers. This approach is increasingly essential in a competitive marketplace, where brands must resonate with their audiences on

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00:37:46

From SEO to AI: Josh Muskin Discusses the Future of...

Your Brand Amplified ·

2024/10/30

Josh Muskin from Level Agency has seen the digital marketing landscape evolve dramatically since 2011. With a strong focus on continuous learning and adaptability, he emphasizes the shift from SEO-centric strategies to a more comprehensive approach that incorporates AI, machine learning, and platform-specific tactics. Quality content remains essential, and Josh warns against over-reliance on AI-generated output, advocating for expert-created content to truly engage audiences.Drawing on his

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00:45:45

Customer-Centric Success with Anthony Coppedge Part 2

Your Brand Amplified ·

2024/10/29

The integration of artificial intelligence (AI) and transformative systems is essential for businesses aiming to succeed in today's competitive landscape, as highlighted by Anthony Coppedge. He introduces the Outcome Driven Alignment Model (ODAM), a strategic framework that aligns client needs with business goals. This approach emphasizes the importance of cross-functional teams in driving innovation and responsiveness, enabling organizations to exceed client expectations. Coppedge also explores

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00:30:14

Customer-Centric Success with Anthony Coppedge Part 1

Your Brand Amplified ·

2024/10/25

In today's competitive landscape, success requires more than traditional approaches; it demands a deep understanding of human behavior and the flexibility to adapt. Leaders like Anthony Coppedge emphasize the value of diverse experiences, advocating for a shift from profit-centric philosophies to a client-focused mindset through his Outcome Driven Alignment Model (ODAM). By prioritizing client satisfaction and leveraging leading indicators, organizations can better navigate market changes and foster

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00:40:23

Save $35 Million with Saurabh Kumar's Data-Driven...

Your Brand Amplified ·

2024/10/24

In the rapidly evolving marketing landscape, the journey of a tech and data science professional of Saurabh Kumar underscores the importance of adaptability and continuous self-improvement. Starting his career at Wells Fargo in India, he transitioned to the U.S. to explore opportunities at leading companies like PayPal, Uber, Meta, and Kraft Heinz. His experiences reflect a broader trend of professionals seeking growth in dynamic environments and highlight the necessity of a positive mindset to

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688 results

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