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PODCAST

Your Brand Amplified

Anika Jackson, Bleav

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I"m thrilled to be your host, Anika Jackson, and I"m on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how

business marketing

All Episodes

00:34:34

From Chef's Kitchen to Tech CEO: Alejandro Oropeza on...

Your Brand Amplified ·

2026/02/11

Alejandro Oropeza's journey from Mexico City's family kitchens to founding Flavors demonstrates how deep domain expertise combined with technological innovation creates transformative opportunities. His unique position allowed him to identify a critical gap: food content viewers experience genuine hunger and desire immediate action. Rather than remaining passive consumers, audiences wanted to bridge inspiration and consumption.Alejandro's resilience defines his entrepreneurial identity as

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00:36:49

Unstuck and Unstoppable: Rob Tracz's Prime...

Your Brand Amplified ·

2026/02/09

Rob Tracz's evolution from strength and conditioning coach to performance strategist reveals a critical truth: sustainable success requires addressing the whole person, not isolated skills. After experiencing severe burnout—working fifteen-hour days for three years without rest—and losing his father to cancer, Rob recognized that mastery in one domain means nothing if you've sacrificed relationships, health, and purpose. His insight cuts through the noise of specialized coaching: optimize everything

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00:53:08

Empower or Control: Sean Shannon on Breaking Through...

Your Brand Amplified ·

2026/02/06

Sean Shannon's three-decade broadcasting career taught him that true business disruption comes not from clinging to outdated models but from recognizing when market fundamentals have shifted and redefining value accordingly. By repositioning radio stations as marketing strategists rather than advertising vendors and creating in-house creative agencies, he fundamentally changed client relationships from transactional to consultative. Sean's evolution from individual contributor to leader also

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00:46:27

The Accidental Entrepreneur: Benas Leonavicius on...

Your Brand Amplified ·

2026/02/04

Beginning as an accidental entrepreneur who discovered SEO while writing articles during university, Benas Leonavicius built a six-figure freelance agency with an 80% profit margin—a feat most believe requires massive teams and complex systems. His breakthrough came when he identified keynote speakers as his ideal client niche, realizing their simpler SEO needs and exceptional referral networks allowed him to generate substantial income while working just five hours per week per client.Beyond his

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00:46:31

Strategic Clarity Meets AI: Loic Potjes'...

Your Brand Amplified ·

2026/02/02

Loic Potjes has built his career on a transformative principle: success in leadership comes from discovering and leveraging inherent talents, not forcing oneself into unnatural roles. Central to his philosophy is understanding that imposter syndrome is a resistance to self-belief that unconsciously repels opportunity. When leaders authentically embrace their genuine capabilities and project that conviction, they naturally attract talent, resources, and momentum. Loic's most actionable insight is

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00:48:46

Redefining Nonprofit Leadership: Lee Wochner on...

Your Brand Amplified ·

2026/01/30

Lee Wochner bridges art and business strategy by recognizing that both disciplines move people through storytelling. He founded Counterintuity on a transformative premise: nonprofit leaders possess authentic passion and deep cause expertise but often lack exposure to business practices that exponentially expand impact. Rather than viewing corporate strategy as mission-incompatible, Lee helps organizations understand that clarity around goals, audience understanding, and intentional messaging are not

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00:48:50

AI as Augmentation, Not Automation: Brenda Wilkerson...

Your Brand Amplified ·

2026/01/28

Brenda Darden Wilkerson's journey from pre-med student to computer science pioneer reveals how systemic inequities are created by human choice and can therefore be unmade by human action. When she discovered Chicago's third-largest school district had no computer science curriculum, she recognized this was not an educational gap but deliberate exclusion—a policy decision that robbed marginalized communities and the entire innovation ecosystem of untapped talent and perspective. Her founding of

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00:46:44

The Full Stack Advantage: Chris Rodriguez on...

Your Brand Amplified ·

2026/01/26

A transformative realization in the music industry—discovering his passion lay in the mechanics of promotion rather than the artists themselves—became the catalyst for Chris Rodriguez's two-decade digital marketing career. This insight shaped his philosophy of gritty determination and authentic hustle, enabling him to build an agency that navigates seamlessly from startup environments to established organizations while delivering genuine value through personal authenticity and deep expertise rooted

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00:30:10

Beyond Paralysis: Rob Genovesi’s Fear-Proof Brand...

Your Brand Amplified ·

2026/01/23

Rob Genovesi's journey from poverty to profitable entrepreneurship reveals that business success hinges on overcoming fear through conviction, not fearlessness. He fundamentally reframes professionalism—it's not about how you dress but the results you deliver. His core insight is that personal branding is non-negotiable business strategy: while companies can fail, a strong personal brand cannot be taken away and becomes your greatest asset for future opportunities. TRob exposes how most business

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00:29:33

Rob Genovesi's Fear-Proof Brand Strategy: Turning...

Your Brand Amplified ·

2026/01/21

After two layoffs forced him to launch a website design business, Rob Genovesi discovered the real differentiator was not design but strategy—a realization crystallized when a painting contractor's business exploded after receiving strategic brand work rather than just a website. His genuine breakthrough came when he dismantled his corporate mask and rebuilt his entire identity around authentic values.Rob's critical distinction reveals that before any social media presence or visibility strategy

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00:44:08

Energy Management Mastery with Adam Barney: Scale...

Your Brand Amplified ·

2026/01/19

Adam Barney's twenty-year corporate career managing $100 million in ad spend exposed a critical flaw in traditional success: the system rewards exhaustion. Promoted for availability and praised for pushing through, Adam recognized that burnout is not personal weakness but a systems problem—people operate with the wrong operating system for their actual lives. His breakthrough came on a flight from Mexico when he realized optimizing for someone else's definition of success meant losing himself

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00:36:39

Accountability Over AI: Christian Hurst's Framework...

Your Brand Amplified ·

2026/01/16

Christian Hurst's journey reveals how internal identity becomes the foundation for resilience and authentic connection. Growing up as an outsider in the Mormon Church, he observed that people clinging to certainty inevitably face disappointment—a realization that shaped his core philosophy: the stronger our sense of self, the more we can endure external chaos.Christian's approach to storytelling and technology reveals sophisticated thinking about accountability and human agency. He rejects the

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00:34:20

The Systems Paradox: Mike Handa on Sales Impact...

Your Brand Amplified ·

2026/01/14

Mike Handa's journey from serial entrepreneur to RevOps specialist reveals a critical truth: operational chaos is a choice, not an inevitability. After building three businesses and experiencing the crushing weight of unsustainable work hours, he discovered that solid foundations built from inception prevent the broken processes most entrepreneurs accept as normal. RevOps—generating revenue without friction through aligned business processes—extends far beyond technology; it fundamentally reshapes

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00:41:48

Strategic Influence Decoded: Ash Seddeek on...

Your Brand Amplified ·

2026/01/12

Ash Seddeek's journey from Fulbright Scholar to executive coach at Fortune 500 companies reveals a critical truth: communication clarity is the primary differentiator between leaders who flourish and those who remain confined by self-doubt. His pivotal observation at Cisco—that top leaders possessed vastly different levels of executive presence despite equal technical expertise—exposed a fundamental gap: many talented leaders were unconsciously limiting their impact because they couldn't articulate

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00:47:11

Mikael Avatar's Neurobiological Approach to Awakening...

Your Brand Amplified ·

2026/01/09

Mikael Avatar's life—from being clinically dead at birth with severe cerebral palsy to becoming a Paralympic world record holder—demonstrates that human potential far exceeds societal limitations. His achievements stem not from talent but from passion combined with thousands of hours of deliberate practice, a principle applicable to any meaningful pursuit.The Golden Pause—stopping to breathe and examine whether current actions serve your deepest values—forms the heart of Mikael's methodology. A

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00:35:12

The IP Revolution: Jonny Griffit on Building...

Your Brand Amplified ·

2026/01/07

Jonathan "Jonny" Griffit has spent over two decades mastering AI, from machine learning for legal contracts in 2004 to founding Zooly today. He's identified the critical bottleneck choking creators: while AI can now generate studio-quality content instantly and cheaply, the moment you want to include a celebrity's voice, face, or copyrighted music, you hit legal and ethical walls. Jonny's breakthrough insight is that intellectual property isn't a barrier to overcome; it's the only asset

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00:42:21

Beyond the Basics: Sam Piliero's Performance...

Your Brand Amplified ·

2026/01/05

Sam Piliero's rise from childhood entrepreneurship to founding the Moonlighters agency wasn't accidental—it was built on years of deliberate skill accumulation. Rather than chasing quick wins, he invested evenings and commute time into mastery while maintaining financial discipline, understanding that sustainable success requires deep expertise before launching independent ventures. This foundation enabled him to identify what actually drives advertising results versus what merely consumes time and

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00:45:04

Probability Hacking with Kyle Austin Young: The...

Your Brand Amplified ·

2026/01/02

Kyle Austin Young discovered through two devastating layoffs that success is not determined by desire alone, but by understanding probability and systematically managing risk. Most people fatally underestimate their odds by averaging probabilities rather than multiplying them—a mathematical error explaining why nine out of ten businesses fail. Kyle's consulting methodology asks not just What am I hired to do? but What can I do to make this succeed? By identifying potential failures and creatively

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00:41:34

The Fearless Business Blueprint: Robin Waite on...

Your Brand Amplified ·

2025/12/31

Robin Waite's transformation from a twelve-year marketing agency owner to founder of Fearless Business demonstrates the power of prioritizing intentional living over aggressive growth. His journey began when family responsibilities made agency life unsustainable, leading him to discover his true calling through informal mentoring. Rather than building a traditional scaling operation, Waite deliberately designed a lean coaching practice generating two hundred fifty thousand pounds annually while

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00:44:27

Rebecca Vickers on Values-Driven Culture in Hybrid...

Your Brand Amplified ·

2025/12/29

Rebecca Cureton Vickers challenges the notion that specialization is essential, demonstrating that broad skills, critical thinking, and adaptability are more valuable than narrow expertise. Her career spanning nonprofit arts, marketing, and operations proves that wearing multiple hats is a strategic advantage. She views business as both art and science, where creative experimentation pairs with structural frameworks. Her personal branding philosophy emphasizes authentic storytelling that aligns

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697 results

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