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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

33:15

Priscilla Offers LinkedIn Tips & Tricks

Ponderings from the Perch ·

2020/04/17

Times are tough. Times are confusing. What is clear is that we are ALL now ONLINE. The global pandemic has hit brands hard, but it has hit sales professionals even harder. Those who were not in up to date with the skills needed to survive in an ONLINE only sales environment are kind of freaking out right now. Interestingly enough, some people think that Coronavirus created this situation, but I would argue this situation was a reality long before this virus hit the world stage. Successful sales

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39:25

Priscilla and Kristin Luck Explain Marketing Strategy...

Ponderings from the Perch ·

2020/04/10

In the midst of a global pandemic, companies everywhere are taking a serious look at their marketing strategies. In this episode of Ponderings from the Perch, Priscilla and ScaleHouse founder/managing partner Kristin Luck join forces to take a deep look at what constitutes a successful business mindset in these trying times. From early decision making, to familiarity with day-to-day expenses, to the importance of helpful communication, Priscilla and Kristin pull from their personal experiences to

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8:17

Priscilla's 3 Tools to Unify Your Team

Ponderings from the Perch ·

2020/04/03

Want to know what it takes to successfully unify a team? Of course you do! Check out this episode, wherein Priscilla shares her top three tools for teamwork unity activation (visual: multicolor power rings in a semicircle!) Guess what? Each tool is centered around a component of communication. Learn how Little Bird wrangles intensive project management both internally and externally (Trello), how we bridge the connectivity gap (Slack), and how we share accountability (Standup meetings), in about

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38:52

Priscilla and Friends Scrutinize Successful Market...

Ponderings from the Perch ·

2020/03/27

And now for something completely different! By popular request from the ever-inquisitive listener base of Ponderings from the Perch, this episode centers around sales in the market research space. In order to present a well-rounded picture of successful sales insights, Priscilla phones a friend - actually, three friends! Those three thought leaders are: Noelle Emmons, Sales Director at Remesh Dyna Boen, Chief Customer Officer at Survata Tacie Avedikian, Senior Director of Client Development

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43:15

Priscilla and Brad Farris Tell Head-Trash to SCRAM!

Ponderings from the Perch ·

2020/03/20

Growth, as a business owner, strikes up against a number of obstacles - control issues, financial issues, team dynamics, and perhaps most of all: the stories we tell ourselves, when those stories don’t match up with reality. The truth is, the clutter of these largely-internal struggles create what CEO and host Priscilla McKinney calls “head-trash,” leaving little room for leaders to rise above with clarity and direction. In this episode, Priscilla talks with Brad Farris, prolific author, speaker,

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35:56

Priscilla and Friends Recap IIeX Europe

Ponderings from the Perch ·

2020/03/13

Prost! We’re back from IIeX Europe in beautiful Amsterdam! In addition to presenting in a marketing module with esteemed colleagues from DLA Ignite, Keen as Mustard Marketing, and the Retail Performance Company, Priscilla McKinney chatted with several other presenters and attendees - both during the event and after - to learn what their key takeaways were. Additionally, we received some exceptional tips on making the most of conference season. Esteemed contributors: Adam Gray, co-founder DLA

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38:37

Priscilla and Kris Hull Wield the Double-Edged Sword...

Ponderings from the Perch ·

2020/03/06

Across the market research space, specialization is becoming an increasingly sought-after quality - but it can also create an unintended silo effect. In this episode, CEO and Momma Bird Priscilla McKinney talks with SVP and Senior Client Officer of Ipsos, Kris Hull about striking a balance between deep expertise and a broader lens to uncover meaningful insights. Hull discusses the importance of listening and understanding client needs, and shares a mind-shift he calls “suspend your agenda,” that’s

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10:19

Priscilla's Top 3 Overlooked Marketing Tips about...

Ponderings from the Perch ·

2020/02/21

One of the most frequent requests we get is to share more information about podcasting. In this episode, Little Bird Marketing CEO and podcast host Priscilla McKinney shares three simple, actionable tips that can be implemented immediately by anyone - whether you’ve been a guest on somebody’s podcast, or are the host of your own! These tips will change your mindset regarding audio content promotion, and help you expand a single podcast appearance into a multifaceted piece of content. Sneak peek of

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46:22

Priscilla and Sondra Brown Ask The Tough Questions

Ponderings from the Perch ·

2020/02/07

In this episode, CEO and Momma Bird Priscilla McKinney talks with President and Founder of Market Dynamics Research Group Sondra Brown. In addition to discussing how to uncover rich insights for companies, the importance of events like CRC (Corporate Researcher’s Conference), and coffee, they also talk about a major shift that MDRG initiated in 2018 and 2019. That change helped refocus the direction of the company - looking closely at deliverables, staff, methodologies and more - it allowed them to

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13:41

Priscilla Talks Success A La Malcolm Gladwell's Outliers

Ponderings from the Perch ·

2020/01/31

Success is kind of like the triangulation of GPS systems - nonlinear. In this episode, CEO and Momma Bird Priscilla McKinney talks about her journey to success through the lens of Malcolm Gladwell's bestseller Outliers. Where humanity celebrates a simplified "rags to riches" style tale of human ingenuity, Priscilla opts for a more realistic view that encompasses the bumpy path of entrepreneurship. She dishes on an important success, a devastating failure, a pivotal stroke of luck, and a Matrix-style

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28:22

Priscilla and Carmen Bohoyo - Istanbul to Los Angeles

Ponderings from the Perch ·

2020/01/24

If you believe pop culture wisdom from the 1980s, you know that to exist in 2020 is to exist in “the future.” We finally made it. And because we live in the future, we have an unbelievable amount of technology that provides volumes and volumes of data on all imaginable subjects. Let’s call that “the rose,” and refer to another 1980s prophesy: “Every Rose Has Its Thorn.” The thorn, in this instance, is that it can be extremely difficult to put those volumes and volumes of data to use in a meaningful

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38:03

Priscilla and Lucy Davison in the Conservatory with...

Ponderings from the Perch ·

2020/01/17

Priscilla “Momma Bird” McKinney and Lucy “Colonel Mustard” Davison keep it real in this episode of Ponderings from the Perch! Lucy is founder and president of Keen as Mustard Marketing, and she talks with Priscilla about Insights Marketing Day 2020, B2B marketing intricacies, mustard (of course) and Women in Research. Hold that thought for a second, though. FIRST, you must know that Insights Marketing Day London is fast approaching - like, January 30 fast. If you haven’t jumped on that yet, now’s

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41:53

Priscilla and Steve August Do Not Block the Exit...

Ponderings from the Perch ·

2020/01/10

Little Bird Marketing CEO Priscilla McKinney and Disconnect | Reconnect Founder Steve August are no strangers to the “stunning discomfort of entrepreneurship.” In this episode, Steve recounts the early experiences in scaling and exiting the digital qualitative research platform Revelation. Along his journey, which includes multiple successful exits, he witnessed a continuity between entrepreneurs. This observation led him to found Disconnect | Reconnect to help those entrepreneurs reframe and move

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29:35

Priscilla and Adam Warner on Insights Marketing and...

Ponderings from the Perch ·

2020/01/03

As Communications Director at Keen as Mustard Marketing, fellow road warrior, and foodie, Adam Warner and Priscilla McKinney have a lot in common, and a lot to talk about. In this episode, they discuss the state of marketing in the insights industry, the importance of persona development, the upcoming Insights Marketing Day event in London (Jan. 30), and of course, food. Adam’s previous experience as the Marketing and Digital Communications Manager at ESOMAR, as well as his experience at KaM have

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19:47

2019 Holiday Spectacular! Spectacular!

Ponderings from the Perch ·

2019/12/20

Hark! What’s that we hear? Carolers? Elf on the Shelf? MARLEY? No, wait! It’s the 4th annual Little Bird Marketing Holiday Spectacular Spectacular! In this episode, Momma Bird Priscilla McKinney and the Peeps take a sleigh ride through the magical world of Christmas and holiday music. Play along with a top 20 trivia musical game show, identify decontextualized holiday music snippets, learn some weird trivia behind some of your favorite classics, and hear everyone’s favorite and least favorite

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24:02

Priscilla Goes Back to Bangkok

Ponderings from the Perch ·

2019/12/13

IIeX Asia Pacific in Bangkok was packed with the best and brightest of the insights industry, joining forces to discuss latest research and emerging trends in market research. Colleen Kennedy, Director of Marketing at GreenBook gets the ball rolling in this special episode, sharing information about GreenBook’s events and initiatives, which include the GreenBook Directory, the GRIT Report, and the GreenBook Global Event Series. Little Bird Marketing President Priscilla McKinney, in addition to

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12:45

Priscilla Gives a Shoutout to the Mentors

Ponderings from the Perch ·

2019/12/06

In this episode, Little Bird Marketing CEO and Momma Bird Priscilla McKinney discusses how mentorship and sponsorship have shaped her journey as a business owner and a thought leader. This journey has been fundamentally shaped by several associates and consultants, each of whom has left a lasting mindset mark. Priscilla shares those mindsets, and lists her top three mentors, which include: Brett Baker of TrustPoint Christine Kane of Uplevel You Kristin Luck of ScaleHouse Listen to the episode to

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15:04

Priscilla and Emma Are On Their Best Behavior

Ponderings from the Perch ·

2019/11/22

Join in as Little Bird Marketing President Priscilla McKinney and Content Marketing Specialist Emma Hanson talk with speakers and attendees of Greenbook’s IIeX Behavior in Boston. This groundbreaking event is a global learning experience focused on behavioral insights and technology. This episode of Ponderings from the Perch features a selection of micro-interviews from these special guests: Ryan Baum, CEO at Wolvereye Luke Cahill, Managing Principal at Real Insight Julia Durgee, Artist and

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33:28

Priscilla and Jill Bishop - Cultural Anthropologists...

Ponderings from the Perch ·

2019/11/15

In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity and Language Consultant with Chipotle Mexican Grill, where, among other things, the

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22:13

Priscilla is Down with CRC (Yeah You Know Me!)

Ponderings from the Perch ·

2019/11/08

A fortnight ago, Insights Association’s Corporate Research Conference (CRC) in Orlando brought together the best and brightest market research specialists from around the world. At this premier event, Momma Bird Priscilla McKinney, along with fellow podcasters Jamin Brazil (Happy Market Research Podcast), Sima Vasa (Data Gurus Podcast), and David Paull (Engagious & Audible Insights Podcasts) hosted a one-day Insights Leadership Symposium. This is where you're all... "Four podcasters hosting an

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437 results

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