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PODCAST

Speaking, Storytelling, Sales, Marketing, Brand Awareness, Visibility: Be In Demand

Laurie-Ann Murabito, Public Speaking Coach & Visibility Strategist

From boardrooms to sales calls to stages and networking events—your ability to communicate is the fastest way to grow your business, elevate your brand, and open doors to opportunities you didn’t even know existed. If you want to get visible, attract premium opportunities and promotions, and turn speaking into your best marketing strategy, you’ve just found your new favorite podcast. Hosted by Laurie-Ann Murabito, professional keynote speaker, executive leadership coach, and communication

business entrepreneurship

All Episodes

16:56

127. The Power of Visualization and the Scientific...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/12/04

A picture is worth 1000 words. How to use the power of imagery to move you closer to your goals.Something magical happens when you picture in your mind a goal or desire you have for your life or business. Yes, it feels good and fun to daydream about this….one day….but brain-wise, this is a hack that shouldn’t be overlooked.I dive into the brain science behind mental imagery and envision your goals and desires this week.Check out what you’ll learn:Results from an experiment done at the University of

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17:29

126. How To Be Confident Right Now in Your Business

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/11/27

Your confidence can be as natural and normal to you if you start teaching yourself how.Being confident and comfortable in front of one, two, or a crowd can become your new normal. It takes a few intentional steps to get yourself in front of the right audience to own your expertise and get hired for your expertise.Your new identity can be that business owner who gets in front of a group of qualified leads, builds that know-like-trust factor, and grows your businesses the FAST way.Stop waiting for

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17:58

125. The Power of Storytelling to Sell and Persuade

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/11/20

Stories sell ideas, products, services, and beliefs! Tell the right story.Telling yourself the right story is one story you need to be repeating to yourself but what about others? Stories are mental picture books that help your audience see, hear, and feel themself inside your story.Sharing your story is part of building the know, like, and trust with others. Your story needs to be a part of your marketing plan.Check out what you’ll learn:81% of people want to write a book and share their stories

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17:34

124. What To Say When You're In Front Of Your Ideal...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/11/13

Clients hire experts and speaking positions you as the expert. Now what?What do you say when you have that opportunity to be in front of an audience filled with quality leads?If you’ve been feeling frustrated by the lackluster results social media posting is providing for you, then it’s time to speak to a crowd of quality leads. This is your opportunity to demonstrate your vast knowledge and what it’s like to work with you. Afterall, speaking builds that know-like-trust factor instantly.In this

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17:54

123. Is Speaking for Visibility really worth it?

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/11/06

Speaking is one of the most overlooked marketing strategies. Besides, there is an abundance of opportunities to speak and share your story right in your backyard, it’s also one of the best and most efficient ways to speak to a group of pre-qualified leads.When is the right time to start raising your hand to be the speaker at meetings, conferences or be interviewed on podcasts?In this episode, we're exploring if speaking is the right next best step for you.Check out what you’ll learn:Waiting for the

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13:47

122. Digging For Gold and Using The Right Strategy...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/10/30

Digging too many holes, while looking for gold is costing you precious time and energy. It’s the perfect strategy to stay unseen and invisible.Ever hear that phrase, 3 feet from gold? It’s not just a phrase but it’s a strategy I see so many people using. 3 feet from gold is giving up on something before it even had a chance to work.This week’s episode is about focusing your time, energy, and money and seeing the fruits of your labor (as they say) flourish. After all, a farmer doesn’t give up on his

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15:50

121. How Successful People Measure And Achieve Success

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/10/23

Here’s a success hack that will impact your business and help you achieve any goal you set for yourself.Successful people measure success by taking action without waiting for motivation, sticking to commitments, and not letting emotions run the show. These exact principles can be used when getting booked for speaking events and tapping into new speaking markets.In this episode, you will learn:How successful people measure successWhat successful people do differently from those who are waiting for

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34:50

120. How to Beat Self Doubt with Jessica Wright

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/10/16

Self doubt is the #1 killer of a great idea, business or goal. Don't let self doubt be the guide in your life.Jessica is the Personal Transformation Coach of Wright Life Coaching. She lives in the Seattle area with her husband and their dachshund, Hershey. She enjoys cooking, baking, crafting, and drinking coffee.Jessica is obsessed with degrees and programs that have the word “transformation” in them because she believes in seeking continual growth and learning how to embrace change. It's been said

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16:47

119. How To Ditch The Perfectionism Habit

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/10/09

Perfectionism and the desire to be good enoughI had this belief, I needed to show up or at least appear to be perfect in the outside world. The truth is, deep down inside being perfect is a race you’ll never win. I discovered that by giving up my need to be perfect.I got so much more, including clients, abundance, and opportunity.I dive deep into this perfect topic (pun intended) and if you feel the need to be perfect I’m sure you’ll walk away with a few tips to try and ditch perfectionism.Check out

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14:53

118. What Products To Sell: How To Leverage 3 Offers...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/10/02

As business owners, most of us know that a confused mind never buys. We understand that it’s important to not overwhelm our audience with too many options.However, what about the power of choice? Is it possible that we’re losing potential clients by not having enough options?In this episode of the Be In Demand podcast, I’m diving into one of my favorite topics - brain neuroscience - and how the power of 3 can work magic for your business!Here’s a short rundown of this episode:What’s magical about

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18:09

117. Achieve Your Goals Using The Results From The...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/09/25

If you’re a high-achiever, you’re always on the lookout for that edge to goal setting.Feel like your thoughts and ideas are all over the place? You got a thousand ideas of what to share in your keynote presentation, podcast interviews or videos. Whee do you begin and even better, where do you draw the line?In this episode, I’m discussing this study that was done on children at a playground with and without boundaries. The first time I heard about this study, I found it fascinating. The findings are

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36:17

116. [Client Discussion] Speaking To Become A...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/09/18

How does a girl from down under go from everyday mom and wife to a household name? The answer is with a story and a signature speech that positions you as an expert.In this episode, you'll get to be a part of a conversation with one of my clients and students. Belinda had been speaking for years before signing up for the In Demand Signature Speech program. You’ll hear how the program not only changed what she shared when she spoke but the confidence she has as a speaker today.Belinda Smith is one of

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37:07

115. How to Pitch for Podcast and Speaking Events the...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/09/11

There’s a right way and a wrong to pitch for those elusive free publicity moments. Whether you’re pitching yourself for podcasts, speaking events or TV, you’ll want to follow these guidelines to hear YES.This week I’ve brought on Christina Nicholson, a mother of three, TV host, and business owner who knows more about pitching since she has her own PR Agency.Christina started her PR agency, Media Maven, after working as a TV anchor and reporter for more than 10 years with an infant and toddler at

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19:49

114. How Speaking is Underutilized for Lead...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/09/04

Tired of spinning your wheels? Feel like you’ve been following and applying other businesses’ techniques and ideas to grow your business but only to get small results?Are you now looking for ideas on how to stand out from your industry and showcase your expertise while showing your authentic self? Then why not utilize speaking?Stay tuned as I discuss in this episode how speaking is underutilized and why business owners should be embracing this unique form of marketing called speaking.Check out what

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30:17

113. [Client Discussion] Organic Marketing With A...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/08/28

Struggling with all the different ideas you want to share in a speech? Feeling a little stressed with each speech you have to deliver? What if it was easier than you’d imagined?In this episode, I’ll be bringing in one of my students, Joe Sova.Joe Sova has been speaking for years and is no novice when it comes to the spotlight and talking in front of audiences when he enrolled in my program, In Demand Signature Speech.Listen as Joe shares how this program boosted his confidence and how he was able to

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23:00

112. How The Wrong Interpretation Will Keep You...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/08/21

A bad memory can keep you from ever trying again.Do you have a particular speaking experience in your life that makes you want to hide, feel like a failure, or feel scared that you actually believe getting visible is not for you?What if I tell you what you need is a NEW memory where you succeed so that every time you look back, you have evidence you can actually speak in front of others?In this episode, I will be sharing with you how your wrong interpretation of a past experience stops you in your

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19:53

111. Lessons Learned From Podcasting For 2 years

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/08/14

Be In Demand Podcast with Laurie-Ann is now celebrating its second year!!I can’t believe that we are now in our second year! Where does the time go? I started this podcast during the global lockdown and to be at episode 111? Wow.I learned so much from this journey so in this episode, I’m going to be sharing with you everything I’ve learned from being a podcaster for two years- what I learned about myself, what podcasting is, what limiting beliefs I overcome plus what’s to come in the fall season!A

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15:43

110. Ideal Client Interviews and What You Can Learn...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/08/07

When starting out a business, you probably heard a lot of gurus talk about finding your ideal client, getting to know them and their problems, so that you can speak directly to that in your marketing. But how does it actually help you in your business?Diving deep into learning more about how your ideal client talks about and sees their problems will help your marketing speak directly to the very people you want to be working with. Asking the right questions is the first step.Today, I’m going to be

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17:34

109. What Is A Signature Speech and How To Know If...

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/07/31

Thinking about using speaking as your best form of organic marketing? But wondering what a signature speech is and why you need one?A signature speech is similar to a signature story that you use over and over again. It’s that speech or story that you share and it sounds conversational, authentic and engages you with your audience.Who needs a signature speech?Learn about that and more in this show as I discuss in-depth what a signature speech is, what the benefits are, and if it’s the right move for

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22:26

108. What To Do When Sales Calls Make You Uncomfortable

Speaking, Storytelling, Sales, Marketing, Brand... ·

2022/07/24

Selling and sales calls are the lifeblood of your business. Without sales, you have a non-profit.Whether you’re in a brick-and-mortar or have an online business, you need sales to keep your business thriving and profitable. Do sales calls always equal new clients? And does not closing a client mean there’s something wrong with you?If sales is making you uncomfortable and you’re looking for tips and real advice that’ll make selling easier, you’ve landed on the perfect episode. In this show I share

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