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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

00:03:57

1% Better

Content Amplified ·

2024/08/02

In this episode, we interview Ben Ard, the host of Content Amplified. This time, Ben shares his personal insights and reflections in a solo episode.What you'll learn in this episode: The power of incremental improvement and how getting 1% better every day can lead to significant growth over time. Practical tips for marketers to apply consistent efforts in various channels like website conversion and pay-per-click. Strategies to avoid feeling overwhelmed by large goals and instead focus on

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00:18:32

User Competitor Insights to Rank Better

Content Amplified ·

2024/08/01

In this episode, we interview Michael Dillon, a seasoned marketing consultant and fractional CMO.How to effectively conduct competitor analysis for SEO Key metrics to monitor in your content strategy The evolving role of AI in search engine optimization Practical tips for creating high-ranking content What you'll learn in this episode:

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00:16:18

How do you Challenge your Audience?

Content Amplified ·

2024/07/31

In this episode we interview Jason Myers, marketing strategist at Austin Lawrence Group.What you'll learn in this episode: Effective strategies for aligning B2B sales and marketing teams. Insights on creating compelling content that drives customer engagement. Techniques for identifying and addressing customers' pain points. The importance of balancing emotional and rational appeals in marketing. Steps to develop a narrative that moves prospects off the status quo.

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00:18:06

How Does Copywriting Define Your Brand?

Content Amplified ·

2024/07/30

In this episode, we interview Andrew Rhodes, an experienced copywriter and marketing strategist.What you'll learn in this episode: The importance of consistency in copywriting and brand voice. How to balance personalization and professionalism in your brand's messaging. The difference between demand generation and lead generation. Techniques for putting yourself in the customer's shoes to create engaging content.

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00:17:05

Are You Missing These SEO Basics?

Content Amplified ·

2024/07/29

In this episode, we interview Skylar Barsanti, a seasoned content manager with over a decade of experience in content creation. What you'll learn in this episode: The importance of getting your website's metadata and H1 tags right How to improve user flow on your website Tips for making your website easy to navigate for both users and search engines The value of inspecting your website for SEO issues using tools like the Moz bar Skylar's website

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00:18:17

Balancing the scales of human-focused vs....

Content Amplified ·

2024/07/26

In this episode, we interview Alton Zenon III, an experienced content marketer with a rich background in journalism, freelance writing, and marketing roles at Built In and Jasper AI.What you'll learn in this episode: Strategies for balancing SEO and human-focused content. The impact of generative AI on content marketing. Practical tips for creating engaging, human-first content. How to leverage social media platforms for better content distribution. The importance of consistent

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00:16:40

How Do You Create a New Category?

Content Amplified ·

2024/07/25

In this episode we interview marketing content and SEO expert Luke Kline.What you'll learn in this episode: How to create a new market category The importance of founders and product vision in category creation Strategies for effective SEO content How to align marketing content with customer needs and search intent

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00:16:29

Can AI Create Valuable Content?

Content Amplified ·

2024/07/24

In this episode, we interview Morgan Sullivan, a marketing expert from Transcend.What you'll learn in this episode: Strategies for integrating AI into content creation Tips for maintaining brand voice with AI tools The importance of human editing in AI-generated content Best practices for using AI to draft and refine content Tools and resources for effective AI content creation

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00:18:52

How to align sales and marketing?

Content Amplified ·

2024/07/23

In this episode, we interview Michael Eckhoff, a fractional Chief Revenue Officer (CRO) helping companies grow and scale.What you'll learn in this episode: Strategies to align sales and marketing teams effectively How to use data and metrics to drive alignment The role of product marketing in bridging gaps between teams Key metrics for tracking and improving sales processes Techniques for creating impactful, value-based content

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00:16:01

How Does Consumer Research Drive Content?

Content Amplified ·

2024/07/22

In this episode we interview Claire Hastwell, head of content marketing strategy at Great Place to Work. What you'll learn in this episode: Practical strategies for conducting consumer research How to leverage customer feedback to shape content The importance of empathy and understanding in content creation Real-world examples of successful content marketing initiatives Tips on collaborating with sales and customer success teams for insights

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00:19:12

Are Founder-Led Brands a New Trend?

Content Amplified ·

2024/07/19

In this episode, we interview Shannon Curran, the owner of SSC Consulting, a fractional consulting business for early-stage founders.What you'll learn in this episode: The evolution of founder-led brands and their significance in content marketing. Strategies for early-stage companies to leverage their founders' unique perspectives. Practical tips for executives and content marketers to start and sustain a founder-led brand initiative. Measuring the ROI and business impact of

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00:17:08

How to Market Events Effectively?

Content Amplified ·

2024/07/18

In this episode, we interview Kathleen Sykes, a marketing expert specializing in event promotion.What you'll learn in this episode: Strategies for creating compelling event content How to understand and target your event audience Techniques for capturing and leveraging event content for future promotions Insights into selling the value of events, not just tickets

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00:17:27

How Can Content Bridge Marketing and Sales?

Content Amplified ·

2024/07/17

In this episode, we interview Bryce Kaspar, CEO of Growth Era. What you'll learn in this episode: Techniques to align marketing and sales for better collaboration Defining and achieving success at each stage of the sales funnel Effective ways to use content to convert prospects into opportunities Strategies to maintain momentum and re-engage stalled prospects Practical steps for regular communication and problem-solving between marketing and sales teams

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00:15:46

How Can Content Segmentation Boost Engagement?

Content Amplified ·

2024/07/16

In this episode, we interview Gal Fontyn, a seasoned tech marketing expert with years of experience. Gal shares his insights on how content segmentation can significantly enhance user experience and drive better engagement.What you'll learn in this episode: The triangle approach to content segmentation: brand awareness, pain awareness, and solution awareness. How to create top-of-funnel content that educates a broad audience. Effective middle-of-funnel strategies to build trust with

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00:19:32

Are Loyalty Programs Worth the Investment?

Content Amplified ·

2024/07/15

In this episode, we interview Justin McCoy, Vice President of Marketing at Cousins Subs. What you'll learn in this episode: The evolution of Cousins Subs' loyalty program Key considerations for choosing a loyalty program provider Effective strategies for launching and promoting a loyalty program The importance of segmentation and personalized marketing How to leverage customer data to drive engagement and sales

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00:17:31

How Can AI Boost Your Content?

Content Amplified ·

2024/07/12

In this episode, we interview Victoria Sakal, Head of Growth at Wonder. Victoria shares her insights on the balance between AI and human creativity in content marketing.What you'll learn in this episode: How to strategically integrate AI into your content workflow The importance of human touch in content creation Real-life examples of AI augmenting marketing efforts Tips for future-proofing your career in the age of AI The potential future impact of AI on marketing tasks

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00:15:37

How Do You Build a Personal Brand?

Content Amplified ·

2024/07/11

In this episode we interview Lindsey Tague, a seasoned fractional content marketing consultant and digital nomad. What you'll learn in this episode: The importance of building a personal brand in today's market. How to discover and develop your unique personal brand. Strategies for leveraging your personal journey to attract desired clients and roles. Overcoming the fear of public speaking and gaining confidence online. Practical steps for sharing valuable and authentic content

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00:16:09

How to Use AI in Content Marketing?

Content Amplified ·

2024/07/10

In this episode, we interview Jared Eborn, a seasoned journalist and digital marketer at HOJ Innovations. What you'll learn in this episode: How to effectively incorporate AI into your content strategy. The importance of maintaining an authentic voice in AI-generated content. Tips for creating effective content outlines with AI assistance. Balancing AI usage with personal input for genuine engagement. Overcoming writer’s block with AI tools.

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00:15:51

Is Branding Making a Comeback?

Content Amplified ·

2024/07/09

In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.What you'll learn in this episode: The resurgence of branding in the marketing landscape Differences between performance marketing and brand-focused strategies Tactical approaches to understanding the consumer journey Effective ways to communicate change within an organization Methods for empathizing with consumers even if you're not one of them

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00:15:50

Marketing Content Micro Funnels

Content Amplified ·

2024/07/08

In this episode, we interview Amanda Groves, a marketing expert with nearly 15 years of experience in high tech growth startups. What you’ll learn in this episode: The concept of micro funnels and how they differ from traditional funnels. Practical steps to implement micro funnels in your marketing strategy. Techniques for prioritizing and optimizing specific micro funnels. How to use content effectively to drive outcomes in micro funnels. The role of personas and segmentation in micro

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