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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

11:05

Ep. 234- 48% INCREASE IN CLICK-THROUGHS! [Use SPOTIFY...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/06

In this episode of Do This, Not That, host Jay Schwedelson explores the unique marketing opportunities during the holiday season, emphasizing the power of recap-style content inspired by Spotify Wrapped. He shares actionable tips on leveraging personalized recaps to engage audiences and highlights examples for both B2B and consumer marketing. Jay also adds a touch of humor with a lighthearted segment on family gatherings and Spotify Wrapped anticipation.=======================================...

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19:21

Ep. 233- GUEST: FOUNDER AMP Creative: Morgan j Ingram...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/06

In this episode of Do This, Not That, host Jay Schwedelson welcomes Morgan J Ingram, founder and CEO of AMP Creative. They discuss the power of leveraging internal influencers and transforming company teams into dynamic content engines. Morgan shares his journey into content creation, strategies for engaging employees as brand advocates, and the significance of personality-led marketing in today's AI-driven landscape. The conversation also touches on overcoming common challenges in content cr...

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8:33

Ep. 232- TRICKS to SAVE Marketing BUDGET DOLLARS!💸and...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/04

In this engaging episode of Do This, Not That, Jay Schwedelson tackles a wide array of questions in the "Ask Us Anything" segment, blending marketing insights with practical advice on topics ranging from budget optimization to personal queries like dating advice.=================================================================Key Discussion Points:(01:12) Strategies for trimming marketing budgets effectively while still targeting the right buyers(01:37) Tips on targeting businesses based on e...

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8:40

Ep. 231 - NEW Marketing Tactics that WORKED on Black...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/03

In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Frida...

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13:16

SPECIAL SERIES: === TRUTH+DETAILS on MICRO-INFLUENCER...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/12/02

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.=================================================================Best Moments:(01:07) Jay's recent colonoscopy experience(02:17) Overview of micro-influenc...

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11:49

Ep. 230 - WRONG!🚫You are doing SOCIAL PROOF...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/29

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of using effective social proof in marketing strategies. He emphasizes the need for quantifiable metrics and contextual details in testimonials and reviews to significantly increase conversion rates. Jay provides actionable insights on how to incorporate compelling social proof across various marketing channels.=================================================================Best Moments:(00:40) Introduction t...

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21:52

Ep. 229-GUEST: HOW to become MORE CREATIVE?🥒GRAPHIC...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/29

In this episode of Do This, Not That, host Jay Schwedelson interviews Russ Perry, CEO and founder of Design Pickle, about applied creativity and innovative approaches to problem-solving in business and personal life. They discuss how to incorporate creativity into various aspects of life, practical examples, and the importance of balancing professional expertise with encouraging creativity in others.=================================================================Best Moments:(01:32) Russ Per...

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10:23

Ep. 228- 📊MOST IMPORTANT Metric to Track? 🎅SECRET...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/27

In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue t...

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8:55

Ep. 227 - 🩷WICKED MOVIE Marketing Collabs!💚(Jonas...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/26

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of notable marketing and pop culture events from the week. He covers various topics, from movie promotions to social media trends and interesting Thanksgiving facts.=================================================================Best Moments:(00:56) The success and marketing collaborations of the movie Wicked(02:42) LinkedIn's new data on content performance and algorithm preferences(05:15) Australia's potent...

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12:12

SPECIAL SERIES: === QUIZ MARKETING! Recommended...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/25

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the power of quiz funnels in marketing. They explore various aspects of using quizzes effectively, from engaging customers to gathering valuable data for personalization. The conversation covers strategies for utilizing quizzes in marketing campaigns, the importance of audience research, and tips for making quizzes engaging across different industries.========================================================...

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12:36

Ep. 226- 🟥THE YEAR IS NOT OVER!🟥 LO-FI Content RIGHT...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/22

In this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.=================================================================Best Moments:(01:16) B2B email marketing effectiveness in late November and December(02:38) The importance of lo...

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21:30

Ep. 225-GUEST-FOUNDER World's Largest Social Media...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/22

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best ...

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11:47

Ep. 224- ChatGPT TRICK for Vendor Selection? WOW!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/20

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. He addresses a work-related question from Micah in Boston about choosing or optimizing marketing technology platforms, offering practical tips on leveraging ChatGPT for vendor comparisons and maximizing existing platform use. In the ridiculous question segment, Jay shares his candid opinions on traditional Thanksgiving dishes and humorous anecdotes about holiday gatherings.=...

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9:04

Ep. 223 - BLUESKY! SpongeBob! ChatGPT Email Trick! 🧠🧐...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/19

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest happenings in marketing, business, and life. He covers the rapid growth of the new social media platform Bluesky, Wendy's successful marketing collaboration with SpongeBob SquarePants, a unique email subject line analysis technique using ChatGPT, and insights into the social media growth of reality TV stars from Love is Blind.=================================================================Best M...

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11:14

SPECIAL SERIES: === INSTAGRAM SECRETS! The Marketing...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/18

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss Instagram strategies for B2B marketing. They share tips on how to effectively use the platform to grow your brand and engage with your audience, covering topics such as algorithm preferences, Reels, hashtags, and the importance of video content.=================================================================Best Moments:(01:44) Jay's inquiry about Instagram for B2B marketing(02:16) Daniel's overview of Ins...

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12:13

Ep. 222: STOP WAITING! 🛑 Make 2025 YOUR Year! No Plan...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/15

In this episode of Do This, Not That, host Jay Schwedelson emphasizes the importance of taking action and getting started on your goals, rather than waiting for the perfect moment. He shares insights on how successful companies often begin with simple ideas and evolve over time, highlighting that having a detailed plan isn't always necessary to achieve success.=================================================================Best Moments:(00:50) The value of getting started on your goals(01:58...

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21:26

Ep. 221 - GUEST: USA TODAY BESTSELLER! "7 Rules of...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/15

In this episode of Do This, Not That, host Jay Schwedelson interviews Maha Abouelenein, author of the bestselling book "7 Rules of Self Reliance". They discuss the importance of self-reliance in personal and professional development, how to overcome self-doubt, and the value of building a strong reputation.=================================================================Best Moments:(01:27) Introduction of Maha Abouelenein and her bestselling book(04:57) How to start practicing self-reliance ...

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11:10

Ep. 220 - EASY 145% INCREASE in Performance!?!😮...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/13

In this episode of Do This, Not That, host Jay Schwedelson discusses upcoming trends in content marketing and answers questions from listeners in an "Ask Us Anything" segment.=================================================================Best Moments:(01:04) Question from Ella about content marketing changes for 2025(02:29) Concept of making content expire to create FOMO(03:56) Statistics on expiring content performance(05:21) Podcast sponsorship by Marigold email platform(06:35) Question f...

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8:14

Ep. 219 - NEW DATA! 🆕 POST ELECTION - MARKETING is...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/12

In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related consumer behavior, and interesting industry news. He also shares insights on content performance and upcoming events.=================================================================Best Moments:(01:01) Post-election marketing metrics stabilization(01:47) Humorous election night consumer behavior data(02:27) TikTok's Q5 playbook and post-holiday marketing insights(0...

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10:01

SPECIAL LIMITED SERIES: === EASY CHATGPT Tips and...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2024/11/11

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss various AI tricks and hacks using ChatGPT for both professional and personal use. They share their experiences and provide practical tips on leveraging AI tools for marketing, content creation, and everyday life.=================================================================Best Moments:(00:47) Daniel's personal use of ChatGPT as a tennis coach(01:25) Using AI to simplify medical information(02:01) Jay's ...

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528 results

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