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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:22:16

Ep 373: Red, Pink, and Purple Season - The Art of...

DTC Podcast ·

2024/01/26

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome back to another episode of All Killer, No Filler. If you haven't already started your Valentines Day advertising, chances are you've seen the telltale roses, hearts, and love-filled colors on your social feeds. Join Eric Dyck and Jocelyn and Abby from the Pilothouse Meta team as they delve into the dynamic world of Valentine's Day marketing, exploring innovative strategies used by leading ecommerce brands

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00:41:27

Ep 372: Blending Boundaries – The Rumpl x Houdini...

DTC Podcast ·

2024/01/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're exploring a unique partnership between two of my personal favorite brands – the outdoor blanket sensation Rumpl, and the eco-conscious apparel trailblazers at Houdini. This episode isn't just about a product; it's about a philosophy, a journey of sustainability, and the art of meaningful collaboration. Wylie Robinson from Rumpl makes his return to the podcast

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00:21:11

Ep 371: The BIGGEST Mistake we See with Amazon Ads +...

DTC Podcast ·

2024/01/19

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and we're chatting today with Rob and Clifford from Pilothouse Amazon, to discuss the number one thing we see brands do incorrect with their Amazon Ads campaign structures, exactly how to diagnose it, and how to do it right. Why you need to break your branded terms out from your broad campaigns ASAP How to structure your business and your Amazon listing to reduce returns before they happen

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00:30:14

Bonus: What is TRUE Top of Funnel Marketing? Media...

DTC Podcast ·

2024/01/17

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're talking with Keen Decision's Founder Greg Dolan about 2024 planning, and how brands can determine their optimum media mix.... Understand the power of media mix analysis! https://keends.com From shattering my concept of Top of Funnel, to teaching me the basics of media mix analysis, to understanding the real power of AI to determine the real halo effects, and points of

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00:52:19

Ep 370: The Anyday Microwave Renaissance:...

DTC Podcast ·

2024/01/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're reheating the concept of microwave cookery, with Anyday founder, Steph Chen, and her Marketing Lead Danielle Walsh... We learn about the family business origin of this upstart brand, coming from the world's largest cookware dynasty, Meyer... Today's podcast deep dive on the power of story-telling, and a master class on the practical, low-fi tactics that Anyday

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00:23:41

Ep 369: Avoiding the Q1 Hangover on Meta Ads (Plus...

DTC Podcast ·

2024/01/12

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Nate, Taylor and Jacob about the 2024 State of the Union for Meta Ads including our 3 pillars of success, how to avoid the Q4 hangover, our thoughts on the raging Cost Cap Debate, and Zuck's Macadamia - Kobe Leave-The-World-Behind Compound. Check out this sweet Cost Cap debate thread: https://twitter.com/oliviaakory/status/1744734724097245442 Timestamps: [00:00:00]

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00:39:55

Ep 368: Nick Shackelford BREZes to a Milly in 8...

DTC Podcast ·

2024/01/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend Nick Shackelford, founder of Structured and BREZ his new low dose Cannabis beverage he's building in public, with explosive, inspiring results, breaking the million dollar mark in their first 8 months. Today's talk is a crash course on cannabis, restricted categories on Meta Ads, the power of a premium brand, and Nick's insights on

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00:35:01

Ep 367: Steal Our Google Ads Promo Bible! | AKNF

DTC Podcast ·

2024/01/05

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler and today we're diving in with Adam and first-timer Amanda from Pilothouse's Google Ads team who are going to be de-mystifying the complex process of running Google Ads promotions at scale... For the comprehensive Google Ads Promo Checklist, go here Timestamps: [00:00:00] - Introduction: Bidding Strategies and Pre-Sale Preparation [00:02:20] - Understanding Motion: The Creative Analytics Platform for

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00:34:13

Ep 366: Unboxing the Supply Chain with Ingredient...

DTC Podcast ·

2024/01/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eran Mizrahi, co-founder of Ingredient Brothers, discusses the importance of supply chain in the CPG industry. He shares the origin story of Ingredient Brothers and highlights the challenges faced by legacy manufacturers in the DTC world. Eran also discusses the headaches in the supply chain for CPG brands, such as managing compliance and working with multiple suppliers. He provides insights on how smart companies can

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00:26:20

Ep 365: Jogo on Critical Gmail Changes for 2024 and...

DTC Podcast ·

2023/12/29

Subscribe to DTC Newsletter - https://dtcnews.link/signup No rest for the wicked awesome. We're back with a brand new AKNF Retention session with Jordan Gordon, Retention Director at Pilothouse. In this episode, Jordan Gordon, Director of Retention and Email at Pilot House, discusses the latest Gmail updates and how to turn your email channel into a revenue driver in 2024. He explains the importance of implementing a dedicated domain and warming it up to avoid being marked as spam. Jordan

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00:48:44

DTC Archive: Tiny's Andrew Wilkinson: Hero's Journey...

DTC Podcast ·

2023/12/26

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup Today we're re-releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC. Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space. Attendees at C-Suite got to spend the day with Andrew asking him specific

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00:32:39

Ep 364: SLAY Team on The Secret to 5x Scale on Meta...

DTC Podcast ·

2023/12/22

Subscribe to DTC Newsletter - https://dtcnews.link/signup Aves and first-time AKNFer Jocelyn jump on to share unfiltered Meta Ads gold to get you prepped for Q5 and 2024 on Meta Ads. Listen and learn: • Tips to maximize Q5 (including turning on your BFCM campaigns for extra juice) • Horizontal and Vertical Scale and 5xing our ad spend • Why you need to improve your click attribution and how to do it! • Our favorite offers, brands, and marketing stories Subscribe to DTC Newsletter -

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00:45:06

Ep 363: Zero to $4 Million in 365 Days: Dan McCormick...

DTC Podcast ·

2023/12/18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today, we're in a bulking phase with Dan McCormick, founder of Create, a creatine gummy brand that Dan's built in public over the past year, driving it to $4 Million dollars in sales in his first year of operation... We break down the market strategy, the form factor, and the growth marketing plan that's allowed him to scale so quickly...almost like he's on some kind of

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00:24:36

Ep 362: Is CPC for Clowns? Meta Ads BFCM Recap | AKNF

DTC Podcast ·

2023/12/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us as we catch up with Nate and Taylor who lead Pilothouse's Socials team (Meta Ads and TikTok Ads) on their Black Friday Cyber Monday results. Stay tuned to learn who we think the clown is in the CPC Debate! Chapters: 00:00 - Introduction to Black Friday & Cyber Monday Marketing Insights 02:10 - Strategies for Optimizing Ad Spend During Peak Sales Periods 04:30 - Understanding and Overcoming Credit Issues in Marketing

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00:47:13

Ep 361: Shocking the Gatekeepers – Auto Aftermarket...

DTC Podcast ·

2023/12/12

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out from the

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00:27:10

Ep 360: The Power of the Double Tap + The Secret Tool...

DTC Podcast ·

2023/12/08

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and Jordan discuss the key strategies and tactics for maximizing retention during Black Friday and Cyber Monday. They cover topics such as increasing message volume, using text-only messages, double tapping, starting early, targeting VIP and repeat buyers, reinforcing the core offer, pre-hero and subject line testing, optimizing revenue procession, using retention.com and Black Crow, filling the funnel early,

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00:32:37

Ep 359: Breaking Barriers in Menstrual Health with...

DTC Podcast ·

2023/12/04

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm talking with Nadia Ladak, Co-Founder and CEO of Marlow a trailblazing Toronto company redefining menstrual health with the world's First Lubricated Tampon. https://wearemarlow.com Marlow started as a bold solution to a widespread yet overlooked issue in menstrual health, representing a paradigm shift in an industry long-dominated by stagnant product offerings. In

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00:26:10

Ep 358: Black Friday Cyber Monday Results Breakdown...

DTC Podcast ·

2023/12/01

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us for a rapid fire retrospective on what happened, what crushed and what tanked for Ecomerce Brands running Google Ads and Amazon Ads with Pilothouse. Meta Ads + Retention Results discussed next week! Work with Dougie on Google ads or Clifford on Amazon ➝ Pilothouse.co Timestamps: 00:00 - Introduction to Black Friday Marketing Strategies 02:10 - Google Ads Success Stories: Revenue Growth and Efficiency Gains 08:20 - Amazon

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00:43:51

Ep 357: Hot Seat Revisited – Santevia's Matthew Gohl...

DTC Podcast ·

2023/11/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I'm Eric Dyck. Today we're talkin' water with Santevia's Matthew Gohl Santevia is a revolutionary water filtration system that puts back some of the essential nutrients that market learding brands like Brita and Zero Water Filter Out. We met the Santevia team at our event in Las Vegas, where they took the stage and braved a Hot Seat Session with our speakers and audience. The advice we

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00:30:29

Ep 356: The Three Stages of TikTok Ad Mastery With...

DTC Podcast ·

2023/11/24

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ In this insightful episode of our podcast, Eric and Spencer delve into the dynamic world of TikTok advertising, unpacking the journey from initial experimentation to sustaining long-term success. The conversation is structured around three critical stages of advertising on digital platforms, particularly TikTok. In Stage 1, they explore the initial phase of discovering what resonates with the audience, emphasizing the importance of

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