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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

00:48:14

How VCs identify business opportunities to invest for...

Predictable B2B Success ·

2022/06/14

Gene Valentino was the founding President of CellularOne, a pioneering visionary of the online payment industry, is a serial entrepreneur, VC, investor, local government leader, major motion picture award-winning executive producer, race car driver, recreational pilot, Dive Master, Adjunct Professor at Pensacola State College, has interests in real estate, hospitality industry, and life sciences. Gene has over 8 years of public service. He was up close and personal as County Commissioner with

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00:56:23

The best ways to stop selling and get selected to...

Predictable B2B Success ·

2022/06/10

Merit Kahn is the CEO and President of SELLect Sales Development, which is an organization that helps companies across the country with their sales development through more of a consultive structured sales process. Merit Kahn, CSP, is the author of Myth Shift: Challenging The Truths That Sabotage Success and creator of The Sales Mindset Mastery program, co-host of The Smarter Sales Show podcast featured on The Sales Experts Channel… and… writer, producer and star of the one-woman

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00:34:28

How to inspire brand evangelism in people to drive...

Predictable B2B Success ·

2022/06/07

Mark Raffan is a serial entrepreneur and lover of marketing, developer of thought leadership brands, and founder of Content Callout, a B2B content marketing agency. He is also the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world). Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world

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00:37:29

How to make an Account Based Marketing funnel that...

Predictable B2B Success ·

2022/06/03

Sheila Kloefkorn is a marketing expert with more than 25 years of experience. She leads a talented team of marketers in creating and executing award-winning marketing campaigns across the US and more than 100 countries around the world. After helping to lead the world’s largest youth marketing agency in the late 1990s, Sheila founded KEO Marketing in 2000. KEO Marketing is a full-service, business-to-business marketing agency located in Phoenix, Arizona. It specializes in marketing strategy,

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00:56:45

How Chaz Horn unlocks your true selling potential to...

Predictable B2B Success ·

2022/05/31

Chaz Horn has gone from homeless to a suicide attempt to conquer his fear and develop his mindset to Become a top B2B salesperson in 9 unique industries over 25+ years. He has also spent 17,000 + Hours executing on LinkedIn to develop his LinkedIn Strategy. Over his career, he broke sales records for most sales in a month, year, and five-year period with established B2B businesses. He moved from sales to sales management, to starting his own business as a B2B sales and marketing coach after

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00:51:26

Sales compensation: How to craft data-driven plans...

Predictable B2B Success ·

2022/05/24

Nabeil Alazzam is CEO and founder of Forma.ai, a Toronto-based company striving to solve the massively under-appreciated pain point of sales-based compensation. Currently, the systems for calculating and awarding sales-based compensation are clunky, unwieldy, and often manual, creating a lot of work for operations teams and sales professionals. Nabeil identified that automation could solve this problem, and built a system (aka Forma.ai) that is able to take the many unique compensation

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00:54:07

Sales Prospecting: How to reduce your sales cycle by...

Predictable B2B Success ·

2022/05/20

Nelson Gilliat is the author of the book called The Death of the SDR: Birth of Buyer Centric Revenue. He is also a Demand Generation Manager at Centerbase, a practice management software provider to law firms. Nelson proposes the Buyer Centric Revenue model as an alternative to help marketers and sellers have more productive and fulfilling careers while helping companies grow better: more, faster, easier, and at less cost. In this episode, he shares how we can reduce our sales cycle by 33%

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00:38:52

How the LinkedIn whisperer drives growth fast via...

Predictable B2B Success ·

2022/05/17

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage

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00:40:22

How Robert Hartline drives million dollar growth fast...

Predictable B2B Success ·

2022/05/13

Robert Hartline is a serial entrepreneur and the CEO of Call Proof which is an app for field salespeople which helps sales leadership track the daily sales activities so salespeople are on track to hit their sales objectives. Robert used the same software to scale his wireless business in 2016 from $10 million in sales to nearly $100 million a year within 3 years. One of Roberts's companies was also recognized as the fastest-growing company in Nashville for two years in a row. Over the

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00:48:54

Empathy in sales: How to easily influence and build...

Predictable B2B Success ·

2022/05/10

Mandi Graziano is Vice President of Global Accounts for HPN Global where she finds hotels and venues; negotiates pricing/contracts for her client’s conferences all over the world. Here she has earned the awards of Chairman’s Club, President’s Club, and Top Producer. While on the hotel side Mandi worked in leadership roles in sales, marketing, and operations for Marriott, Starwood, Hard Rock Hotels, and Caesars Entertainment. While working for hotels she has been awarded Top Producer,

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00:46:12

Content marketing for startups: How to increase...

Predictable B2B Success ·

2022/05/06

Liam Carnahan is a content strategist, SEO expert, and founder of Inkwell Content Services, which is about creating creative content to outrank your competition. He had attained his Bachelor of Fine Arts in Literature, Writing, and Publishing at Emerson College. Liam started as a writer in a content farm until he was given the opportunity to become the Director of Content at a digital content marketing agency in Sydney. He grew his skills in writing, content creation, and SEO publishing in the

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00:46:39

How to overcome advertising challenges today to drive...

Predictable B2B Success ·

2022/05/03

John Horn is the CEO of StubGroup. John has been working in marketing for over a decade. He was the first employee at StubGroup in 2012 and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and a trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon and more. In this episode, John shares how we can overcome the advertising challenges businesses face today to drive

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00:40:21

How to leverage business masterminds to drive...

Predictable B2B Success ·

2022/04/29

R.T. Custer is the founder of Vortic Watch, one of the only American-made watch companies helping resurrect antique watches by combining vintage internals with modern wristwatch cases. Within just 8 years, he has been able to take it from scratch to 7 figures in revenue. The journey here wasn’t easy. For 5-years, R.T. had a legal battle against the Swatch Group after they accused Vortic of trademark infringement and counterfeiting in 2015. Federal Judge Alison Nathan ruled in favor of

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00:53:45

4 stage demand generation marketing strategies to...

Predictable B2B Success ·

2022/04/26

Matthew Hunt is the founder of Automation Wolf, a company that supports B2B founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects’ newsfeeds; while also bridging the gap between short and long-form content. Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B profitable companies in the last 13 years all built on the back of smart marketing & sales

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00:39:21

How to save time and expense in creating content that...

Predictable B2B Success ·

2022/04/22

Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create content that ranks. Before starting Outranking.io, Pankil led growth for an enterprise database company, scaling revenue using content marketing. He also co-founded Vclassrooming.com, a learning management system aimed at improving K12 learning

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00:47:13

How to use storytelling in podcasts to easily drive...

Predictable B2B Success ·

2022/04/19

Prarthana Sibal is the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana has managed over 1,000 Podcast Episodes from idea to launch including branding, public relations, corporate communications, brand reputation, and podcasting for brands. In this episode Prarthana shares how to use storytelling in podcasts to easily drive revenue growth fast. Insights she shares include: Why do people hold the notion that Asians don't listen to podcastsWhy do people

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00:52:27

How to rank higher on Google in 2022 and spur...

Predictable B2B Success ·

2022/04/15

Jon Lightfoot is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500, and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at

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00:43:00

How to use B2B SaaS marketing to drive growth fast

Predictable B2B Success ·

2022/04/12

Alan Gleeson is a London-based B2B SaaS marketing consultant with a particular interest in supporting tech startups to generate leads and grow their businesses. Alan started his career in financial services, joining Barclays in its graduate program. During his time at Barclays he joined Freeserve on secondment, then one of the poster boys for the ‘dot com’ boom. He subsequently joined Palo Alto Software, a leading Software as a Service (SaaS) company in 2004 where he acted as the Managing

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00:52:18

The million dollar linchpin to mitigating project...

Predictable B2B Success ·

2022/04/08

Angela Thurman is the Principal Managing Director at Thurman Co. LLC. As an electrical engineer, she has worked with companies like NASA and Collins Aerospace leading to the launch of her own company that aims to add the personal touch to Project, Contract, and Supplier Management. Angela holds a BS, in Electrical Engineering working as an analytical, process-oriented program and contract manager as well as a Mensa Society Member. Her background includes experience working in the aerospace,

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01:00:50

How to build sales strategy and sales skills needed...

Predictable B2B Success ·

2022/04/05

Jose Palomino is the CEO of Value Prop Interactive, which helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business. Jose empowers business owners with winning marketing and sales strategies. He has unlocked hundreds of millions of dollars in growth for dozens of owner-led B2B companies—in highly competitive markets. Jose is also a speaker, professor, and author of the acclaimed book, Value Prop: Create

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