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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

34:57

114 - Personalizing Your Jewelry Marketing

Marketing With Laryssa ·

2021/02/15

I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you'll definitely want to listen to this episode. Check out the accompanying blog post here: https://joyjoya.com/2021/02/14/personalization-jewelry-marketing/

en

01:07:09

113 - Interview with Derek DeMoro and James Wright,...

Marketing With Laryssa ·

2021/02/08

In this episode, I interview Derek DeMoro and James Wright, the co-founders of Zigy, which is a social selling solution for the direct-to-consumer channel. As Derek described to me in a blurb about the company, "Zigy is LinkedIn, Instagram, Affiliate Networking, Match.com, Shopify, Tik Tok, a global marketplace and ecommerce analytics all mashed up into a single little app." Listen to learn more about this exciting new platform. Check out the accompanying blog post here:

en

41:22

112 - Interview with Jen Cullen Williams, PR and...

Marketing With Laryssa ·

2021/02/01

Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. Check out the accompanying blog post here: https://joyjoya.com/2021/01/31/interview-with-jen-cullen-williams-part-two/

en

52:35

111 - Interview with Jen Cullen Williams, PR and...

Marketing With Laryssa ·

2021/01/25

Laryssa interviews Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. Check out the accompanying blog post here: https://joyjoya.com/2021/01/24/interview-with-jen-cullen-williams/

en

18:10

110 - How to Engage Authentically As a Jewelry Brand...

Marketing With Laryssa ·

2021/01/18

Are you frustrated by the Instagram algorithm? I know the answer to that question is “yes”. If you’re like most jewelry brands, then you’re probably wondering why your posts are getting seen and liked by so few people. I understand that it's super frustrating to plan and create awesome content that doesn’t get noticed. Listen to this episode for tips that you can start implementing today. Check out the accompanying blog post here:

en

11:09

109 - Tools to Help You Manage Social Media for Your...

Marketing With Laryssa ·

2021/01/11

Do you often find yourself deciding on your jewelry brand's social media post content the day that you’re going to post it? If you’re currently following this approach, then you’re likely experiencing one of two common problems: either your feed looks unplanned and lacks visual cohesiveness, or you’re missing out on opportunities to connect your social media strategy back to your overarching business and marketing strategies. To squeeze the best results from your social media marketing efforts,

en

12:32

108 - 5 Predictions for 2021 Jewelry Marketing Trends

Marketing With Laryssa ·

2021/01/04

After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They’re starting the new year with bright eyes and a renewed commitment to their digital marketing strategies. What can we expect from the coming year? Where should you be investing your marketing dollars, and how should you be redistributing your budget? Based on industry trends and our own experience, we’ve put together five jewelry marketing predictions for 2021. Listen to this episode

en

12:18

107 - Jewelry Marketing Is Not a Beauty Contest

Marketing With Laryssa ·

2020/12/14

I recently stumbled upon a really interesting quote by Josh Hayes from Liftoff, a company that helps ecommerce brands optimize their mobile apps. In a blog post, Josh says, "Creatives aren’t a beauty contest, so let performance drive your ad appearance decisions. Oftentimes, the best performing creatives run counter intuitive to what we might think because they aren’t necessarily the most aesthetic. We see this time and time again." I completely agree with Josh's assertion about "creatives", which

en

15:52

106 - Mobile Shopping Matters for Jewelry Brands

Marketing With Laryssa ·

2020/12/07

A hot-of-the-presses report titled "Adobe Analytics Holiday Forecast 2020" predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that "smartphone shopping dollars will grow by 55% YoY this season" and that "$28.1B more will be spent on smartphones this year". If your jewelry brand's website isn't optimized for an ideal mobile browsing and shopping experience, then you could potentially be missing out on critical sales. If your website is

en

16:43

105 - Customer Touchpoints in Jewelry Marketing

Marketing With Laryssa ·

2020/11/30

In conversations with my clients, I often use the phrase "customer touchpoints", but I realize that "touchpoints" is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them? In this episode, I'll explain where to find touchpoints and why they matter. Check out the accompanying blog post here:

en

14:09

104 - How to Host a Giveaway for Your Jewelry Brand

Marketing With Laryssa ·

2020/11/16

Who doesn't like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we'd like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your appreciation? Hosting a giveaway can be one way to demonstrate your thanks. Listen to this episode to find out how you can do it successfully. Check out the accompanying blog post here:

en

12:58

103 - How to Leverage Color in Jewelry Marketing

Marketing With Laryssa ·

2020/11/09

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone's attention, but it can also incite a negative reaction. In this podcast episode, we'll be discussing how you can use color to your benefit in jewelry marketing. Check out the accompanying blog post here:

en

12:44

102 - Jewelry Email Marketing Subject Lines

Marketing With Laryssa ·

2020/11/01

Did you know that nearly 50% of subscribers decide to open a message based on the subject line? The first step to getting a subscriber to read your email is to get that subscriber to open your email. Otherwise, nothing else matters: forget your amazing coupon code and say goodbye to the time you spent crafting clever copywriting and impactful calls to action. Arguably, your subject line matters more than any other aspect of your jewelry brand's email campaign. In this episode, we'll share some email

en

12:01

101 - Jewelry Marketing "Vampires" Drain Time and Money

Marketing With Laryssa ·

2020/10/26

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing. These vampires can eventually make you lose faith in marketing, so you think twice before trying new marketing initiatives in the future. Listen to this episode to discover how you can identify and avoid these vampires. Check out the accompanying blog post

en

17:08

100 - “Jewelry Marketing Joy” Is Officially Here

Marketing With Laryssa ·

2020/10/12

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Check out the accompanying blog post here: https://joyjoya.com/2020/10/08/jewelry-marketing-joy-is-officially-here/

en

25:07

99 - Interview with Arthur Root, Ecommerce...

Marketing With Laryssa ·

2020/10/05

We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences. Check out the accompanying blog post here: https://joyjoya.com/2020/10/01/interview-with-arthur-root-co-founder-and-ceo-of-nostra/

en

14:15

98 - What’s the 80-20 Rule in Jewelry Marketing?

Marketing With Laryssa ·

2020/09/28

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts. Did you know that the Pareto principle has a place in jewelry marketing? When it comes to marketing, a common trend among many jewelry businesses is that 80% of revenue will actually only come from 20% of customers because that minority consists of the best and most loyal customers who buy frequently. Do you

en

15:47

97 - Planning Jewelry Ecommerce for Holiday 2020

Marketing With Laryssa ·

2020/09/21

Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may actually be looking forward to the holidays, since you feel confident that you’ll be able to make up for any sales you lost in March and April, when COVID-19 was at its peak in the US. This podcast episode will be released around the first day of fall, so you might be drinking your pumpkin spice latte or, if you’re like me,

en

16:44

96 - JEWELRY MARKETING JOY Is Now Available for...

Marketing With Laryssa ·

2020/09/14

My full-length book JEWELRY MARKETING JOY is now available for pre-order on Amazon. To learn more about the book and to find out how you can get your paperback copy, visit jewelrymarketingjoy.com.

en

16:05

95 - Data Protection and Privacy in Jewelry Marketing

Marketing With Laryssa ·

2020/09/07

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size - even the small ones - should be actively protecting customer data and addressing their customers' privacy concerns. No business is immune to data breaches and cyber attacks. Listen to this episode for more information. Check out the accompanying blog post here:

en

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