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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

34:48

BYP 230: How to Change Your Money Mindset with...

Brand You Personal Branding ·

2020/04/22

Marissa Nehlsen is the founder of a 7-figure financial firm who knows what she’s doing with money and mindset. When I met her a couple of years ago while doing consulting work with the John Maxwell team, something struck me about her right away. We worked on some projects together and I came to understand her amazing mindset about money. She knows things about how to get the most out of life and give the most to life that will help us navigate the season we’re in. In this episode, we discuss: •

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23:06

BYP 229: 5 Business and Marketing Tips To Navigate...

Brand You Personal Branding ·

2020/04/15

As with all of life, it’s so important right now to get good at the art of reframing the situation. We need to keep asking, “What does this make possible?” For personal brand businesses, the answer is, “A lot.” I’ve been asked over and over if businesses should sell, market, and run ads at this time. So, I’ve compiled the things I’ve said in various outlets over the last couple weeks into 5 business and marketing tips to navigate the age of coronavirus: 1. In your marketing, change your language

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31:42

BYP 228: Media Training Tips From CNN and ABC Anchor...

Brand You Personal Branding ·

2020/04/08

Steve Kosch is a former broadcaster who now provides professional media training for speakers who want to get into the field. He has had an entrepreneurial spirit his entire life, as well as a lot of experience in the personal branding world. This has equipped him to help others communicate most effectively. Some of the things he shares in this episode include: The importance of considering the audience: know what’s in it for them and use their language Why it’s best to keep your message short and

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26:34

BYP 227: The LISTEN Funnel Framework with Duane Zingale

Brand You Personal Branding ·

2020/04/01

Duane Zingale is a digital ad specialist who spends most of his time crafting relationship-based marketing funnels. He helps consultants and coaches build out these systems, loving tech so we don’t have to. Duane did this for me by helping me incorporate touchpoints within the automations I already had in place without losing that personal touch. In this episode, he takes us through the LISTEN funnel framework he’s developed and seen play out again and again. L: Locate the audience Find out

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48:40

BYP 226: The 10 Commandments Of Selling To Women with...

Brand You Personal Branding ·

2020/03/25

Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged: 1. Women love to buy things... when we think it’s our idea 2. Secrets do not make friends 3. Do not let their girlfriends find out that you gave one of them a better deal than

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31:58

BYP 225: Speakers, Sponsors, and Seats with Rich Brooks

Brand You Personal Branding ·

2020/03/18

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off. I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through: The importance of starting small Focus on the 3 S’s: speakers, sponsors, and seats How to

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30:25

BYP 224: How To Embrace Your Inner Weird And Create...

Brand You Personal Branding ·

2020/03/11

Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about: How she got into copywriting The steps she took to put herself out there and show her personality The process she goes

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17:55

BYP 223: A Behind The Scenes Look At How I Create...

Brand You Personal Branding ·

2020/03/04

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things: 1. They've got the wrong things on their calendars. 2. They haven't learned the next critical skill. 3. They're not clear on their anchor offer. 4. They're not getting paid for the same product or service more than once. 5. They're

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24:03

BYP 222: How To Protect Your Intellectual Property...

Brand You Personal Branding ·

2020/02/26

Most business owners don’t know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don’t know what we don’t know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains: • What intellectual property in general, and trademarks and copyrights specifically, are. • Why and when we would want to call an intellectual property

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35:39

BYP 221: The Art of Influencer Outreach with Zach Benson

Brand You Personal Branding ·

2020/02/19

I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He’s not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach. In this episode, Zach shares with us some his past, including his history as a break dancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and

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29:24

BYP 220: The Successful Speaker with Grant Baldwin

Brand You Personal Branding ·

2020/02/12

Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a successful speaker. In today’s episode, he talks about: • Picking an audience and a topic—why it’s better to

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35:48

BYP 219: Micro Content Matters - How To Make Your...

Brand You Personal Branding ·

2020/02/05

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he’s learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn’t execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are:

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18:26

BYP 218: The 6 Steps to Think and Grow Rich

Brand You Personal Branding ·

2020/01/29

I’ve always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn’t think like an entrepreneur. I realized that I needed to grow in my mindset. That’s where Napoleon Hill’s book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who becomes success-conscious. Here are the 6 steps he outlines to think and grow rich: #1. Determine the

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35:23

BYP 217: Partner Up, Collaborate Across, and Mentor...

Brand You Personal Branding ·

2020/01/22

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life. In today’s episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about: #1. The power of overcoming limiting beliefs, challenging

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15:17

BYP 216: The 5-Step Formula To Write Your About Me Page

Brand You Personal Branding ·

2020/01/15

I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader: #1. Tell me what your business is about. #2. Tell me when to expect certain pieces of content. #3. Tell me to

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30:18

BYP 215: How To Create Your Annual Marketing Strategy

Brand You Personal Branding ·

2020/01/08

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started: #1. How to create a gap between campaigns. There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content

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30:51

BYP 214: How To Get A F*cking Grip with Matthew...

Brand You Personal Branding ·

2020/01/01

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip. Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he’s also one of the most interesting people I’ve met in the past year. Note: because of the title of Matthew’s book, this

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31:18

BYP 213: Data Story - How To Explain Data Through...

Brand You Personal Branding ·

2019/12/25

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll learn: How she defines story in relation to communicating data How to transform numbers into

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35:26

BYP 212: 5 Predictions For Personal Brand Marketing...

Brand You Personal Branding ·

2019/12/18

The “marketing your personal brand online” space is starting to mature, and I’m predicting several trends as we head into yet another year. A sneak peak: A clearer distinction between Education + Implementation Microcontent Marketing, made human Experience marketing No more “cupcakes” You’ll also get a glimpse into how I’m seeing some well-known brands niche (and innovate) in their market. Links From Today’s Episode: CopyProof Workshop in San Diego (2/27-28) Lauren Davis, on Instagram Nick

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39:11

BYP 211 - Surefire Tips to Help Your Nonprofit Get...

Brand You Personal Branding ·

2019/12/11

Mary Valloni, fundraising consultant and author of Fundraising Freedom, is on a mission to end the lack and scarcity mindset in the nonprofit sector. She educates, encourages and empowers startup and stuck nonprofit leaders to raise the funds they need to fulfill their mission. In this session, Mary shares some practical tips she has used to fund nonprofits from small organizations all the way up to groups like the American Cancer Society, the ALS Association, and the Special Olympics. Mary’s

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490 results

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