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PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

21:48

Ep 142 The 7 lessons I'd tell my past self

The Social Strategist ·

2021/09/21

How are you doing business mama? No matter where you are in your business, you are doing things your future self will thank you for. Lately, I've been reflecting on my business journey and what I would tell myself when I was first starting out. Here's my 7 lessons to little momma Michelle that you will want to hear too. Join my text list: Text "reels" to 951.309.7885 Website: https://iammichellegifford.com/ Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and

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25:30

Ep 141 How To Prioritize Your Time With Christy Wright

The Social Strategist ·

2021/09/07

Are you not sure how to prioritize your time between motherhood and business? Then you are going to love this episode with Christy Wright. In this interview, Christy answers how to know what to put in your life, what to take out, how to build a business with God's help, and how to let things go. Christy recently wrote a book called Take Back Your Time - The Guilt-Free Guide to Life Balance. Through a step-by-step guide, her book helps you achieve your own version of balance. Christy is the creator

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14:07

ep 140- 3 things I'm doing wrong on Instagram + how...

The Social Strategist ·

2021/08/31

What mistakes are you making on Instagram? Here's 3 mistakes I realized I was making and tips on how you can avoid doing the same! Plus, I have my 3-step process on how to batch reels. These 3 steps will make you feel like making reels is a breeze! Text "Instagram" to 951.309.7885 to get on my text list and get lots of free content to help grow your business! Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here:

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20:17

Ep 139 Let God Be Your Business Partner

The Social Strategist ·

2021/08/24

How do you let God be your business partner? Tune in to hear the 3 ways you can let God be more involved in your business and WHY you should! In my 15 years of business, all of it has been God-driven. I love that feeling of succeeding because I know I'm serving how God wants me to and am in a place where God can use me to make the world a better place. If you want to feel that energy from working and growing your business, listen to this episode to see how you can feel that way more often. There's

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15:51

Ep 138 The 30 Day Instagram Experiment

The Social Strategist ·

2021/08/17

Want to do my 30-day Instagram Experiment with me? I recently created a new Instagram account @michelleteachesinsta and I'm going to see if I can grow this account faster in 30 days than my main Instagram account has grown over the past month using 3 strategies. Tune in to find out what the 3 strategies are! If you want to try out this experiment with me, follow these next steps: 1. Follow my two Instagram accounts: https://www.instagram.com/iammichellegifford/

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20:26

Ep 137 Why You're Not Growing On Instagram

The Social Strategist ·

2021/07/20

Are you feeling frustrated with Instagram from time to time? I know, I know. Sometimes it doesn't seem fair, but I've got the 3 secrets to how you can use Instagram to your advantage. Check out the 3 reasons why you're not growing on Instagram and what to do instead. Ready to grow on Instagram? Text "money maker" to 951-309-7885 Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here:

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17:55

Ep 136 My 3 Reels Ideas To Do Today And How To Add...

The Social Strategist ·

2021/07/13

Have you heard? Instagram is changing to a video sharing app. Don't panic. You don't have to do all video, but it's a good idea to try some video out--like reels. 3 Reels You Can Do Today: 1. Fast Motion 2. Teaching Something 3. Reinvent Listen to the episode to find out how to create these three reels! Rock the Reels Challenge: https://iammichellegifford.com/rockthereels/ Instagram: https://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here:

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26:31

Ep 134 Making Sense Of The Algorithm

The Social Strategist ·

2021/07/06

How are you feeling about Instagram right now? Is it working for you? If you ever feel frustrated with how Instagram works, this episode is for you, sister. I break down the three algorithms Instagram has: - The Feed - The Explore - The Reels Instagram has an equation for each of these three tools and once you understand them better, you can use them to spread your brand and turn your business into one built to last. Check this episode out and follow me on Instagram for more tips and tricks on how

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14:41

Ep 135 The Truth About Growing A Business No One Is...

The Social Strategist ·

2021/07/06

This episode is a hard conversation! Are you ready? I had to bring this up because there's so many people out there trying to make running a business sound way easier than it is. Running a business is HARD. And if it feels hard then you are doing it right. Here are the 5 truths you need to know about running a business. Instagram: https://instagram.com/iammichellegifford/ Money Makers: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here:

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16:42

Ep 133 How to go LIVE on Instagram and not feel dumb

The Social Strategist ·

2021/06/29

Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-a-killer-instagram-live/

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18:55

Ep 132 Instagram Pays YOU to go LIVE! Badges and...

The Social Strategist ·

2021/06/22

Did you hear Instagram is paying you to go live? It just released a new feature called Badges, where if you use them, you will get paid for it. What! Yes, it's real. (I double checked with my lawyer.) Badges are a way for you to make money from your audience every time you go live. If you enable badges on your live, your viewers have the option to purchase 1-3 stars through your video. Instagram is offering 3 milestones to reach as you use the badges on your lives. Go here for more information:

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22:29

Ep 131 What It Really Takes To Add A Membership To...

The Social Strategist ·

2021/06/15

Are you wondering about creating a membership for your business? There's so many benefits to having one, but there's 3 I will share with you: 1. Consistent Income 2. Deepens my connection with my audience. 3. Strengthens my community where my people can collaborate with one another. My Money Makers membership program is through the app, Channels, created by Marco Polo. I love it so much better than a Facebook group! Channels is putting on a free webinar where you can learn about how it could work

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18:33

Ep 130 How To Create A Killer Brand From Start To Finish

The Social Strategist ·

2021/06/08

How confident do you feel about your brand? How clear is it so your audience can understand how you serve them? If you want a little more confidence and clarity in your brand, you've come to the right place. In this episode, I'll go over the 5 steps on how to create a killer brand from start to finish that will help you create a business built to last. These same five steps are what I use for my clients who hire me to do their brand strategy. My clients always feel way more confident and legit after

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42:10

Ep 129 How To Turn A Pivot Into Your Dream Business...

The Social Strategist ·

2021/06/01

Listen to this special episode with my dear friend Mackenna Rowley, owner of Piep. She took this family-owned business and made pivot after pivot, turning it into her dream business. Find out the effects Covid had on Mackenna's business and how she kept moving forward even when she wasn't sure things would work out. There were moments where she wondered if they would reopen, but she kept. moving. forward. Now, she has an incredibly successful business and even just launched a new program for plant

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11:47

Ep 128 The Simple System For Making Great Content...

The Social Strategist ·

2021/05/25

Are you tired of not knowing what to post on Instagram? Or not knowing what to write about on your blog? Good news, my Core Content Code helps you learn how to blend the two together where they help each other and turn your business into one built to last. Step 1: Choose your core piece of content. Step 2: Choose your secondary piece of content. Step 3: Stretch the content onto social media. Step 4: Use your content topic to start conversations. Tune in to learn more about what these steps mean and

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28:43

Ep 127 5 Steps To Spending Less Time On Social Media

The Social Strategist ·

2021/05/18

Have you heard of my Iceberg Principle yet? I've talked about it before, and it's on my Instagram and website. It's this principle explaining the 5 layers of your business. If you have these 5 layers, or follow these 5 steps it'll help you create a business built to last. 5 Steps to Spending Less Time on Social Media: Step 1: Know Your Brand Step 2: Customer Journey Step 3: Email List Step 4: Website Step 5: Content Strategy If you want help on how to get started in these 5 steps, text "quiz" to

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28:06

Ep 126 3 Lies To Stop Telling Yourself Now

The Social Strategist ·

2021/05/11

3 Lies to Stop Telling Yourself Now: 1. I can't be a good mom and run a business. 2. It's selfish to do the things I love (like run a business). 3. My little business isn't that big of a deal. These are all lies and they are keeping you from reaching your business dreams! In this episode, I'll teach you how to stop telling yourself these lies AND to replace them with the three pillars you need for a built to last business. Take this free quiz to help you know what next step to take in your business:

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37:41

Ep 125 Built To Last Business starts here

The Social Strategist ·

2021/05/04

Are you feeling burnt out? Are you tired of showing up on Instagram every day in order to make money? Are you ready to make a business shift but not sure what next step to take? Biz sister, I'm here for you. Find out what shift you need to take to have your built to last business. 3 frameworks you need to build a business that lasts: 1. Confidence in your role as messenger and clarity in your message. 2. Solid foundation for your built to last business 3. Content Strategy that makes sense for you

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19:34

123 Will your business survive if Instagram dies?

The Social Strategist ·

2021/03/23

Would your business survive the Instagram death test? Seriously, if Instagram were to go away, would your business survive? Would you still have a way to make sales, talk to your followers, or get new customers? I want you to build a business that will LAST. I'm releasing my Built to Last Bundle that will give you tools you need to sustain your business. You can get this bundle at www.iammichellegifford.com/builttolast To get $100 off your purchase, use code "Michelle100." Follow me on Instagram:

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23:02

122 HOW TO MAKE THE MONEY YOU WANT

The Social Strategist ·

2021/03/16

Do you accept what your dreams are? In this episode, I talk about how important it is to know what your dreams are and accept how big they are. Once you accept that, you become your own best cheerleader and there will be nothing holding you back. Text: "blogging" to 951-309-7885 to get your free blogging checklist! Mark your calendars! I am releasing my Brilliant Content Bundle on March 24. Listen to this episode to find out what all is included in this amazing deal that will give you the foundation

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