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PODCAST

The Graham Cochrane Show

Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

business careers

All Episodes

40:01

3 Best Types of YouTube Videos To Grow Your Channel |...

The Graham Cochrane Show ·

2020/11/10

What does it take to grow your YouTube channel and get more views? Well, short of taking your clothes off or doing something incredibly shocking, it seems that gaining traction on YouTube is all up to chance. Except it's not. There is a tried and true method for getting more views, watch time, and subscribers on YouTube. In fact there are 3 powerful types of videos that perform really well on YouTube and I'd like to share them with you today.

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29:13

Influence Others, Inspire Change, and Prosper | 080

The Graham Cochrane Show ·

2020/11/03

Do you want to know the secret to wealth and prosperity? Here you go: stop focusing on yourself! Instead focus on influencing others, inspiring change in their lives, and then my friend you can't help but prosper. It really is that simple. And today I want to speak from the heart. No notes. No script. Just what I truly believe will both help you reach your income goals and make the world a better place at the same time!

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35:08

How To Become An Expert (7 Step Formula) | 079

The Graham Cochrane Show ·

2020/10/27

Tell me if you've ever had one of these thoughts: "Who am I to teach this?" "I’m not an expert." "I don’t have any credentials." Welcome to the club my friend. According to the Journal of Behavioral Science 70% of us struggle with this thing called Imposter Syndrome, no matter how successful we are. Part of being an expert is going to be a battle with your own fears and insecurities. No way around it. However, you can become an expert in your field. In fact it's a relatively straightforward

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36:32

15 Business Lessons My Wife Taught Me | 078

The Graham Cochrane Show ·

2020/10/20

Fun fact: I'm not the only online business owner in my house. My wife (a multi six figure CEO) has been running a version of her photography business ever since we got married 15 years ago this week. And I've learned a lot about business just by observing her. So to celebrate 15 years of marriage to this amazing woman I decided to share 15 powerful and practical lessons on business that I've picked up from her over the years in the hopes that even just one of them will encourage and inspire

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34:44

3 Myths About Online Courses | 77

The Graham Cochrane Show ·

2020/10/13

Let's play a little game of True or False when it comes to online courses. TRUE: Anyone can build and launch an online course today. FALSE: Everyone who launches an online course will make hundreds of thousands of dollars. So what is the difference maker between just launching and actually making good money with online courses? Turns out there a FEW difference makers and today I want to share them with you. I want to unpack the 3 biggest online course myths I see floating around on the

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39:08

4 Reasons People Don’t Launch Their Online Course | 076

The Graham Cochrane Show ·

2020/10/06

I recently surveyed over 10,000 of my students asking what their biggest goal was this year. Do you know what most people said? To launch their first online course. And do you know how much money most of them wanted to earn from their course specifically? $1000 per month. Seems like a reasonable goal to me. But they haven't achieved it yet. I then asked in the survey what is their biggest frustration, holding them back from achieving that goal. And what stood out to me was a clear

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28:57

Don’t make money on YouTube (sell online courses...

The Graham Cochrane Show ·

2020/09/29

If you're trying to make money on YouTube or become a YouTuber then I'm here to tell you "Stop!" If you actually want to reach your financial goals there is a much better vehicle than trying to make money on YouTube - selling online courses! Today I'm going to break down the pros and cons of running a YouTube based business and an online course based business, give you some real numbers, and help you figure out which business model makes sense for you!

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25:40

Membership Site vs Facebook Group: Which Is Best For...

The Graham Cochrane Show ·

2020/09/22

Which is better for your online business, a membership site or a Facebook group? Are they basically the same thing? If not, how different are they? And should they be free or paid? Today I'm going to break down the pros and cons of both a membership site and a Facebook group (including a hybrid of both) and share with you what I think is the BEST route for you to actually make more money in your online business.

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29:16

3 Mistakes I Made With My First Membership Site | 073

The Graham Cochrane Show ·

2020/09/15

I launched my first membership site way back in 2012. And while that became a multi-six figure a year product for many years, I made a ton of newbie mistakes along the way that held it back in the early years. In fact there are 3 critical mistakes I made that I don't want YOU to make with your first (or 5th) membership site. If you can avoid these, you can not only grow bigger but grow faster. I've since launched two more six figure membership sites and you better believe I do things a

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35:00

3 Steps To Start An Online Business (If You're Crazy...

The Graham Cochrane Show ·

2020/09/08

What would an extra $500 to $1,000 a month do for your world? For most of us, that is game changing money. You could pay off debt faster, save for your kids’ college, give more to your church, or even replace a car with cash within a year! Or maybe you’ve got all those financial goals covered but you’d just love to LIVE a bit more in the here and now. Maybe take a much needed vacation or have money for a regular date night (babysitters ain’t cheap these days!) Whatever the reason -

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39:37

Make Your First Hire (And Scale Your Business) | 071

The Graham Cochrane Show ·

2020/09/01

For the first four years of my business I did absolutely everything myself. And it worked. That was the problem. It worked a little too well. While my income grew so did my audience and my customer base. It got harder and harder to keep up with all of the email inquiries (both good and bad) that I found myself spending 3+ hours a day in my inbox. After a frustrating moment on vacation (laptop in hand) I broke down and made my first hire. Today I want to share the details of that story

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57:20

6 Millionaire Habits You Can Copy | 070

The Graham Cochrane Show ·

2020/08/25

A couple of years ago a team conducted the largest study of millionaires ever. They surveyed over 10,000 millionaires (people who have a net worth of at least $1M) to see what the hard data showed these successful people had in common. Or IF they had anything in common. The survey results, put together in the book Everyday Millionaires by Chris Hogan, are fascinating. And encouraging! What I found most intriguing were 6 habits that the majority of millionaires have that are so insanely

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42:31

Workaholism Is The New Status Symbol | 069

The Graham Cochrane Show ·

2020/08/18

It used to be that the wealthy would flaunt their status by spending copious amounts of money on things like fancy purses, expensive cars, and massive mansions. But have we as a culture become so sick and twisted that we now try and flaunt how hard we work as the new status symbol of choice? Today I'm pulling back the curtain on a pervasive shift in what we take pride in as Americans, starting with three of the world's top CEOs - and then bringing it all the way down to you and me.

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37:54

Make $1000 a Month Online Consistently (the 2 key...

The Graham Cochrane Show ·

2020/08/11

Have you ever felt stuck in your online business journey, unable to reach a consistent amount of income every month? That's what one of my students, Stephen, told me in my Six Figure Coaching Community just the other day. He's been teaching guitar for 10 years and creating content online for a long time - and yet he's unable to reach $1000 a month in revenue. He expressed discouragement that some people seem to make money easily online while others (like himself) struggle. My response to

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25:35

The Worst Internet Marketing Strategy | 067

The Graham Cochrane Show ·

2020/08/04

Oh Internet Marketers, what are we going to do with you guys?! Today I've gotta rant about what I'm seeing as the worst Internet Marketing strategy right now and why you should do the opposite of what they tell you. And it's not just the sleaze bags in this industry - some of the good guys and gals do this and it just drives me bonkers! After I share what the strategy is and why I don't like (or use) it, I'll give you four reasons why doing the opposite of what they preach actually will

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51:54

Don't Start An Online Business Until You Hear This | 066

The Graham Cochrane Show ·

2020/07/28

I know I'm the guy always telling you to start an online business, build passive income, and launch a digital product, but I honestly don't want you to start down that path until you've heard what I'm about to say. As much as everyone makes running an online business look glamorous, it has a dark side. Actually, it has three dark sides. And today I want to share with you those three biggest negatives to online business. But that's not all. I want to share with you three ways you can

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33:23

3 Reasons People Will Buy Your Online Course (Even...

The Graham Cochrane Show ·

2020/07/21

Why would someone buy your course if there is so much information available for free? This is probably the number one question I get from students. And it’s a logical one given how much amazingly helpful information is out there for free with just a single Google search. It’s an even bigger question when you start to regularly give away a ton of your own great content for free. It’s almost as if your own free stuff is competing with your paid stuff. But that’s simply not true. Today I'm

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50:18

6 Ways To Monetize Your Blog, Podcast, or YouTube...

The Graham Cochrane Show ·

2020/07/14

If you are slowly building an audience through a blog, podcast, or YouTube channel but have yet to make good money from it, you might not be monetizing the right way (or at all). While there are a lot of ways to make a living online, I find that most bloggers, podcasters, and YouTubers who make a full time living use one (or all) of 6 core monetization models. That's right - there are 6 ways to make money with your online audience and today I want to break down all them so you can decide

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27:16

The Thank You Page Strategy | 063

The Graham Cochrane Show ·

2020/07/07

I believe the single most underutilized piece of real estate on your website is the "thank you" page that your people see when they opt in to your email list. If you think about it, that page is the only thing 100% of your email subscribers see. I hope a lightbulb just went off. Because if it did, then you my friend are waking up to possible one of the simplest and easiest ways to increase revenue in your business right now. It's something I call the Thank You Page Strategy and today

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42:13

The Truth About Long Sales Copy | 062

The Graham Cochrane Show ·

2020/06/30

Have you ever felt icky about selling? Has it been hard for you to form your thoughts clearly and have it come across as genuine and not too much like marketing speak? Or maybe you're asking yourself these questions: Does long form sales copy still work? Do you need to be using it in your sales pages? Today I'm going to give you my answer and speak to the 3 critical truths about sales copy - no matter what you're selling.

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