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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

32:31

My Year Of Failure & The Lessons I Learnt

Bringing Business to Retail ·

2019/12/12

Welcome to my Year Of Failure. I'm celebrating my last live episode for the year with a warts and all look at 2019; what went wrong, what I'll be doing differently in 2020 and why I gave my business a big fat F in it's end of year report. Listen here

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32:26

How To Get Your Products Into Stores

Bringing Business to Retail ·

2019/12/05

So you want to get your amazing product into retail stores...? In this episode I'm sharing retailers top must have's when it comes to getting your products into the range and onto the shelves of your dream stores, wether you're a Product Creator, Wholesalers or Distributors. If you're a retailer looking to expand your range or bring in new products, you'll also gain great insight into what you should be looking for when you sign up a new brand. Listen here

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31:51

How To Find (and sell) Products Your Customers Can't...

Bringing Business to Retail ·

2019/11/28

Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the right stuff to the right people. Insider information on calculating your opportunity costs and how to use

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49:33

How To Write The Perfect ABOUT Page - Jay Crisp Crow

Bringing Business to Retail ·

2019/11/21

Your website's looking shmick. Your product descriptions are top notch. So why is it so hard to write your About Me (or Us!) Page? And does it really matter if it's a bit rubbish?! In this episode my guest, copy writer Jay Crisp Crow, is going to answer your most pressing questions about website copy. How to make it sing. How to make it resonate. And in particular how to write an About Page that sells whilst it tells. Listen here

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13:10

3 Seriously Simple (But Super Effective) Personal...

Bringing Business to Retail ·

2019/11/14

In the current retail climate customers can choose to shop any time of the day from just about anywhere. So what do you, as an independent retailer, offer up that makes their shopping experience different? In this episode I can't wait to share with you three seriously simple (but super effective) personal touch points that will enhance your customers experience shopping in your store.

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33:58

From Super to Superstar - Uncovering What's Holding...

Bringing Business to Retail ·

2019/11/06

Are you ready to take your business from Super to Superstar but just can't figure out how to do it? Do you lack the money, energy or time to focus on all the things you think you need to change in your business? Perhaps you're stuck in a rut, sitting on a plateaux or your business never really got off the ground in the first place..? In this episode I share the 5 fundamental pillars of a successful business and help you understand how a weakness in one of those areas will hold your business

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57:48

How TileCloud Disrupted And Entire Industry -...

Bringing Business to Retail ·

2019/10/30

When Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they've taken their business from super to superstars, in a mere three years. Learn what they did to build trust, brand awareness and deliver on an exceptional level of customer engagement. And discover their secret to connecting with DIY Rennovation influencers Three Chicks. For more

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16:15

How Premium Brands Can Participate in Black...

Bringing Business to Retail ·

2019/10/24

Got a premium brand and wondering if that excludes you from Black Friday / Cyber Monday? With over 86% of US and UK retailers taking part in the largest sales events of the year and retailers realising an average 500% increase in traffic to their store - you'd be well placed to considering enticing customers to your store. When it comes to premium brands, most retailers don't want to be seen to be cheapening their brand by giving discounts - and fair enough too. In this episode I share with you how

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47:10

Instagram - What's Working Right Now - David Dundas

Bringing Business to Retail ·

2019/10/17

In the lead up to the holiday season I'm joined by David Dundas, director of social media agency Hello Convo and creator of Instagram hashtag app Tribe List. Together we explore how Instagrams sophisticated algorithms rely on the power of hashtags and unique content that resonates with your customers. Join us to discover the power of Instagram TV, hashtags, influencers and the much anticipated roll out of Instagram Shopping to grow your retail or ecommerce business. For more click here

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46:23

Avoiding Customer Fallout In The Holiday Rush - Rob...

Bringing Business to Retail ·

2019/10/11

In this episode I'm joined by Rob Hango-Zada, co-founder and co-CEO of Australian order fulfilment company Shippit. Providing shipping and order fulfilment services for some of Australia's biggest retail names including; Sephora, Kathmandu, CottonOn and Temple & Webster, Shipit has build a brand where innovation and customer experience are at their core. Join me to get the inside story on how Shipit succeeded where so many have failed. Discover if the journey from start up to superstar was all

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27:24

Cashing in on Black Friday/Cyber Monday

Bringing Business to Retail ·

2019/10/02

Make 2019 the year you don't leave your Black Friday / Cyber Monday sales campaign to guess work. In this episode I dive into my top tips for ensuring you run a well planned and profitable promotion in the lead up to the busiest time of the retail year. Plus give you access to my free Black Friday / Cyber Monday download. For more click here

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01:06:47

How Suppliers & Retailers Can Build Mutually...

Bringing Business to Retail ·

2019/09/27

Live from The 2019 Sydney Retail Festival I'm joined in a panel discussion by retail industry leaders Andy Homan, Jo-Anne Mui-Miller, rob Martell, David Bush and Yianni Giovanoglou. The landscape of retail is changing, providing unique opportunities for retailers and brands to come together and create exciting partnerships. In this discussion we explore how Retailers and Suppliers Can Build Mutually Beneficial Relationships. Including; - The biggest obstacles in retailer / supplier relationships -

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34:51

How To Spot A Shoplifter - Vanessa Van Edwards

Bringing Business to Retail ·

2019/09/19

Vanessa Van Edwards is a Behavioural Investigator who specialises in the psychology behind what makes people behave in the ways they do. A few years back Vanessa joined me on the podcast to discuss how retailers can use charisma and body language to sell just about anything to anyone and why it's important to be the perfect blend of approachable and knowledgable when it comes to sales. This has become one of my most listened to episodes, with dozens of retailers writing in to tell me how much value

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59:46

Pricing For Profit - Adam Lean

Bringing Business to Retail ·

2019/09/12

Adam Lean knows exactly how it feels to be under financial pressure; following a short career as an Accountant he started a sporting goods enterprise. A few years in he realised he was in significant financial trouble, despite having the background to have seen the warning signs. Adam has combined his accounting and entrepreneurial experience to create the 4 Step Process; Path To Profitability, where he works with other independent business owners to ensure their business financially healthy. For

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26:34

The Dark Secret Haunting Retail & Ecommerce Store owners

Bringing Business to Retail ·

2019/09/05

Starting a retail or e-commerce business often unleashes a whole raft of secrets you wish you knew before you went into business. None seems to hit quite as hard as discovering working for yourself can be a very isolating and lonely experience. As humans we're hard wired to connect with other people - even if we actually really like our own company. But sometimes that's easier said than done. Today I'm throwing some light on one of the dark secrets haunting retailers and getting serious about how

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53:54

How To Write Emails That Actually Get Opened - Megan...

Bringing Business to Retail ·

2019/08/28

With your customers inboxes bulging with everything from invoices to out and out junk mail, how do you send emails that not only connect and generate sales but actually get opened in the first place? In this episode professional copywriter Megan O'Leary shares her experiences writing copy for some of the biggest names in the marketing business, including why email marketing is still one of the best investments you can make in your business. How to maximise your email subject line to get your emails

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25:30

The Email Marketing Secrets No One Else Is Telling You

Bringing Business to Retail ·

2019/08/22

Even with massive advances in online and social media advertising, email marketing remains the strongest and highest returning method of communicating directly with your customers. In this episode I'm busing open the top three email marketing secrets no one else is telling you. Tune in to find out how you can use these secrets to increase the traffic to your store AND start making money with every every email you send. For more click here

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46:10

The Missing Link That's Costing You Sales & Customers...

Bringing Business to Retail ·

2019/08/16

How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention? In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking for.

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30:19

What Retail Success In 2020 Looks Like

Bringing Business to Retail ·

2019/08/08

Economies have a cycle, and it doesn't take much to see the world is perched on the edge of a downturn. As a retailer this means more than ever, you need to be constantly innovating, surveying your customers, analysing your product mix and keeping on top of your cash flow. But what exactly are customers looking for and what will you need to do to stay on top of your game moving into the future? In this episode I'm sharing my top predictions moving towards 2020, based on the take-home messages

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56:37

Using Brand Archetypes to Stand Out & Sell - Brooke...

Bringing Business to Retail ·

2019/08/01

If you've ever worked with me 1:1 you'll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I'm super excited to have her on the show with me this week. Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business. In this episode Brooke and I explore how you can unlock your brand archetype from the 12 set out by Carl Jung,

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