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PODCAST

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing

business marketing

All Episodes

35:17

How Better Onsite Search can up your conversion rates...

Keep Optimising ·

2020/09/02

Ian has been involved in the world of site search since 2013, helping retailers throughout the UK and beyond to leverage ever cleverer algorithms to improve the experience of searchers on their website, and therefore (of course!) the sales achieved on a website.When we decided to spend a month covering improving onsite conversion rates, Onsite Search was a topic we had to cover, and Ian was at the top of my list to come on and talk about it.Get all the links and resources we mention at

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36:51

SEO: Free Google Shopping traffic (and Buy on Google...

Keep Optimising ·

2020/08/26

We couldn’t talk SEO in 2020 without talking about Google’s decision to make the listings on the ‘Shopping’ Tab free.In this episode…that’s exactly what we’re getting in to. Where you can do it, how do it, how to optimise it, and what it could do for you…Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running,

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31:43

SEO: Everything you need to know about Dynamic...

Keep Optimising ·

2020/08/19

Not yet heard about Dynamic Rendering? Me neither! That's why I've got Geoff on the show to tell us everything we need to know. Listen to find out what it is, how it can make a BIG difference to your SEO performance, who it works well for - and lots more. Geoff is the ex retailer behind the SEO success of Overstock, and the founder and CEO of Huckabuy.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

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47:56

SEO: How to target Long Tail Keywords with your...

Keep Optimising ·

2020/08/12

We talk about why you should care about long tail keywords, and why they represent a great opportunity for increasing sales. Then we get into why your category pages are a GREAT place to optimise for long tail keywords.Then Kristina shares her 8 Step Framework for taking the workload out of targeting long tail keywords with your category pages. It's a VERY clever framework, and one that helped one of her clients increase sales by $100,000s in just a few months. Have a listen to find out more.Get all

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40:34

SEO: Luke Carthy explains Technical SEO 101

Keep Optimising ·

2020/08/05

Technical SEO 101 - how to make sure you're letting the search engines in, and giving them a good impression of your site. We chat through how to identify how good (or bad) your technical SEO currently is, and how to fix some of the common issues.Luke Carthy started his SEO career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. One of the areas he

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35:56

Email Marketing: Marketing Automation tips with...

Keep Optimising ·

2020/07/29

It's always a pleasure to catch up with Kurt Elster, host of the Unofficial Shopify Podcast. Especially when we get to chat about a topic close to both our hearts - email marketing automation.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here:

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42:34

Email Marketing: Increase your Email Sign ups with...

Keep Optimising ·

2020/07/22

Earlier this year Kate Barrett from e-Focus Marketing published a FASCINATING report looking at how retailers in the UK and US are gathering email data. The results aren't pretty! In this episode we explore what we can learn from the results to increase the growth of our email lists.Plus, Kate will be sharing her email marketing insider tips.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and

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37:15

Email Marketing: DTC Marketing Tips from Klaviyo

Keep Optimising ·

2020/07/15

A surprising number of DTC brands have yet to embrace email marketing - so it's great to be chatting to Louise Read from Klaviyo about how DTC brands are using email marketing to build a stronger customer relationship and sales growth.Plus, Louise shares her Email Marketing Insider Tips.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at

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37:33

Email Marketing: Segmentation Tips for eCommerce...

Keep Optimising ·

2020/07/15

We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level.Plus, Gavin will be sharing his email marketing insider tips.Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email list at https://keepopt.comLove the

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51:15

Email Marketing: Chad S White author of 'Email...

Keep Optimising ·

2020/07/15

Very exciting to open our show with Chad S White the best selling author of 'Email Marketing Rules: Checklists, Frameworks, and 150 best Practices for Business Success'.We get into:metrics, goals, benchmarkingmanaging inactive email addressesemail list growthPlus he shares his email marketing insider tips!Episode sponsored by Klaviyo***SURVEY TIME*** Let us know what you think here: https://keepopt.com/survey deadline = 29 Feb 2024****Get all the links and resources we mention & join our email

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08:56

Welcome to the Keep Optimising Marketing Podcast

Keep Optimising ·

2020/07/15

Episode 000: Welcome to the Keep Optimising Marketing Podcast - in this episode host Chloe Thomas explains what the show is all about and how you can get the most from it.Don't forget to subscribe so you don't miss a single episode.Full details of the show can be found on our website https://keepoptimising.com[updated November 2021]

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01:55

About The Keep Optimising Marketing Podcast

Keep Optimising ·

2020/07/07

The Keep Optimising Podcast is the marketing focused show from the makers of the mullti-award-winning eCommerce MasterPlan Podcast.A weekly audio-only podcast that focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole month you’re getting ideas about ONE THING, and you can

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