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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

47:04

271. The Power of Scarcity with Mindy Weinstein

The Brainy Business | Understanding the Psychology of... ·

2023/03/17

Today, I am joined by Dr. Mindy Weinstein. Mindy is the founder and CEO of Market MindShift and was named one of the top women in digital marketing globally by her peers. She is also a global speaker, trainer, and digital marketing strategist who has worked with and trained companies of all sizes, including Facebook, The Weather Channel, Rosetta Stone, World Fuel Services, Investor’s Business Daily, HBO, Fandango, Telemundo, LL Bean, Cisco, Transamerica, and Sportsman’s Guide. Other digital

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30:17

270. Scarcity: Why Does Less Available Feel More...

The Brainy Business | Understanding the Psychology of... ·

2023/03/14

Today’s episode is all about scarcity. This is a term you are familiar with, but I am willing to bet you aren’t using it in all the ways it can be leveraged in your life and business. The term gets thrown around a lot and people know some of how it works, but the nuance is so so so much more than you can imagine. This refreshed episode, which originally aired in the fall of 2018, will introduce you to the depth that this topic can have to set you up for this Friday’s episode with Mindy Weinstein,

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56:08

269. Getting Along: How to Work with Anyone,...

The Brainy Business | Understanding the Psychology of... ·

2023/03/10

In today's conversation, I am joined by Amy Gallo. Amy is an expert in conflict, communication, and workplace dynamics. She combines the latest management research with practical advice to deliver evidence-based ideas on how to improve relationships and excel at work. She has written two books: The HBR Guide to Dealing with Conflict, and her newest which we are discussing today: Getting Along: How to Work with Anyone (Even Difficult People). In her role as a contributing editor at Harvard Business

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28:44

268: You Are Many Peoples’ “Them” – Fundamental...

The Brainy Business | Understanding the Psychology of... ·

2023/03/07

Today’s episode is all about fundamental attribution error. Why is this the Tuesday Refresh? Well, when contributing editor to the Harvard Business Review, Amy Gallo, is on the show this coming Friday to discuss her book Getting Along: How to Work With Anyone (Even Difficult People) we specifically talk about this concept in detail. Also, upon review, this episode first aired on March 20, 2020…something tells me it hasn’t gotten as many listens as it deserves - ha! It is so prevalent in every

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54:48

267. I, Human: Behavior and our Complicated...

The Brainy Business | Understanding the Psychology of... ·

2023/03/03

In today's conversation, I am joined by Dr. Tomas Chamorro-Premuzic, an international authority in psychological profiling, talent management, leadership development, and people analytics. His commercial work focuses on the creation of science-based tools that improve organizations' ability to predict performance, and people's ability to understand themselves. He is currently the Chief Innovation Officer at Manpower Group, co-founder of Deeper Signals and Metaprofiling, and Professor of Business

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26:19

266. Dunning-Kruger Effect: Are you on the Peak of...

The Brainy Business | Understanding the Psychology of... ·

2023/02/28

Today’s episode is all about the Dunning Kruger Effect, which was the second most downloaded episode of the year in 2022, so in case you missed it I wanted to be sure you had a chance to listen to it like so many of your peers did. :) If you DID hear this episode last year when it came out, I highly recommend you still tune in now because I can guarantee it will hit you differently today than it did back then. You are a different person and you will glean different insights from the episode, I

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51:53

265. Why You SHOULD Talk To Strangers with Dr. Nick...

The Brainy Business | Understanding the Psychology of... ·

2023/02/24

In today's conversation, I am joined by Dr. Nick Epley, Director of the Center for Decision Research at the University of Chicago Booth School of Business. I was introduced to Nick by the amazing Ayelet Fishbach, who has been on The Brainy Business twice before. Nick studies social cognition—how thinking people think about other thinking people—to understand why smart people so routinely misunderstand each other. He teaches an ethics and well-being course to MBA students called Designing a Good Life

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44:38

264. Herding: Are You a Guppy? (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2023/02/21

Today’s episode is all about herding. We humans are a herding species, just like cows and sheep and guppies, and this has a big impact on our behavior. We are tribal and we look to others to help us stay safe and make good decisions. Or, at least, what our subconscious tells us is a good decision. :) This is why things like testimonials are so important. Herding has a dedicated chapter in my first book, What Your Customer Wants and Can’t Tell You because they are so important for businesses to

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47:08

263. Purpose: Design a Community and Change Your Life...

The Brainy Business | Understanding the Psychology of... ·

2023/02/17

In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life. She’s also the CEO and Founder of Mighty, where creators, entrepreneurs, and brands build digital communities and courses with cultural software. Myself included -- the BE Thoughtful Revolution moved to Mighty Networks in 2021. In 2019, Gina launched the Community Design™ Masterclass, where over 8,000 people have learned how to build a community so valuable you can charge for

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39:30

262. Network Effect: What Twitter, AirBNB & the...

The Brainy Business | Understanding the Psychology of... ·

2023/02/14

Today’s episode is all about the network effect. This is something I don’t talk about all that often as it isn’t purely behavioral economics related, but I did the original episode because a listener requested it and it was really timely as at that time early on in the pandemic. This episode first aired in June of 2020 at a time where people were really looking to shift into a virtual presence. And not surprisingly, there is always a bit of a “field of dreams” mentality with these things, so I

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47:24

261. Both/And Thinking with Dr. Wendy Smith

The Brainy Business | Understanding the Psychology of... ·

2023/02/10

In today's conversation, I am joined by Dr. Wendy Smith, coauthor of Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems. I don't think we realize it all that much, but our lives are full of paradoxes. Questions like: How can we each express our individuality and be a team player? How do we balance work and life? How can we take care of ourselves while supporting others? How can we manage the core business while innovating for the future? Believe it or not, these are some

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35:05

260. Confirmation Bias - I Knew It! (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2023/02/07

Today’s episode is all about confirmation bias. My oh my, what an important topic when it comes to applying behavioral science to life and work. You have likely heard the term “confirmation bias” before, whether you heard this episode when it first aired back in May of 2020 or not, as this is one of those concepts that gets thrown around a bit. It is easy to understand on the surface, but the depth of its importance and impact isn’t always realized. Because our brains function largely on

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57:11

259. Cognitive Semiotics and Metaphors with Sarah...

The Brainy Business | Understanding the Psychology of... ·

2023/02/03

In today's conversation, I am joined by Sarah Thompson, a behavioral designer at Live Neuron Labs, who has a master's in cognitive semiotics. Don't worry, we are going to have lots of conversation today about what cognitive semiotics is and why it matters. The first thing I want to set the stage on is to get you thinking about metaphor. Now, this isn't the first time we are talking about metaphors (or semiotics) on the show, but today we are talking about how important metaphor really is when it

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27:19

258. Making Concepts Tangible: An Introduction to...

The Brainy Business | Understanding the Psychology of... ·

2023/01/31

Today’s episode is all about making concepts tangible (what that means and why it matters in life and business). I am so excited to refresh this episode for you today because it shows how I was excited about something I didn’t have a word for several years ago, but was already searching for. Now I know this was at the root of my interest in cognitive semiotics, something we are digging into on this coming Friday’s episode with Sarah Thompson. Cognitive semiotics may sound super technical, but it is

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01:03:42

257. Happier Hour with Cassie Holmes

The Brainy Business | Understanding the Psychology of... ·

2023/01/27

In today's conversation, I am joined by Dr. Cassie Holmes. Her fantastic book Happier Hour was named a "must-read" of 2022 by Forbes AND by the Next Big Idea Club. The Washington Post also profiled it as one of their best health books read and recommended by experts in 2022. Cassie is a Professor at UCLA’s Anderson School of Management. Her research examines how focusing on time (rather than money) increases happiness, how the meaning of happiness changes over the course of life, and how much

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46:44

256. Incorporating Habits Into Your Business Strategy...

The Brainy Business | Understanding the Psychology of... ·

2023/01/24

Habits are foundational to everything we do. When we think about habits we tend to think about the “bad” ones, things we want to change but there is so much more to it. Our brains run on habits, and without them, we couldn’t function. Many episodes of this podcast that have been dedicated to habits and related topics throughout the years, and this is the first one, which originally aired in the fall of 2019. Since then, I’ve interviewed habits expert Wendy Wood and discussed habits with Richard

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38:03

255. Your Favorite Episodes of 2022

The Brainy Business | Understanding the Psychology of... ·

2023/01/20

2022 was a great year for me and The Brainy Business. And, being this is a “best of” episode…here are some of my “best” moments from the year. I traveled to Amsterdam to speak at the fantastic IIEX Europe conference (thank you Greenbook!) and launched my second book, What Your Employees Need and Can’t Tell You, with an in-person event and book signing. I was honored to be a runner-up in three categories of the Habit Weekly Awards this year and was an honoree on Greenbooks Future List, as well as the

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35:33

254. Partitioning: Why Size Matters (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2023/01/17

I love partitioning! It is such an under-discussed concept, which is why I decided to refresh this episode from 2019 for you here today. Partitioning is closely related to friction or sludge, but it isn’t exactly the same. While an experience that has partitions may be creating friction/sludge, it isn’t just about that. And, it isn’t always about reducing it. Sometimes, adding a partition is really useful when you want someone to stop and think. I’ll get into that more as we dig into the episode.

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53:57

253. Define & Apply Framework, with Troy Campbell

The Brainy Business | Understanding the Psychology of... ·

2023/01/13

You’ve heard him before discussing the “Science of Cool” in 2021, and I’m thrilled to say that Dr. Troy Campbell is back. And, because it’s fun to keep things interesting, Troy and I are flipping the script in today’s episode. What does that mean? Troy is here to showcase his Define & Apply Framework, something he does with clients in his role as Chief Scientist at On Your Feet and has done in the past with his work -- including spots he has held with Disney, Netflix, Nike, and as a professor at

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33:55

252. Priming (Refreshed Episode)

The Brainy Business | Understanding the Psychology of... ·

2023/01/10

Today’s episode is all about priming. This is something I talk about all the time, so if you have heard me speak or have read my books, or have been listening to the podcast for a while, chances are this isn’t the first time you are hearing about this concept. Next to framing it is probably the thing I talk about the most. While framing’s lesson is that how you say something matters more than what you say, priming shows us that whatever happens just before a moment of decision or action is very

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551 results

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