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PODCAST

Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.Since making the leap into photography in 2010 and quickly scaling her business to six

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All Episodes

25:29

8 Steps to the Sales Process

Freedom Focus Photography ·

2021/03/09

056 - In this week's episode I'm flying solo, taking you through the various steps of a successful sales process. Think of it like this: You need to plant the seed, water and tend the seed, harvest the fruit and—bonus!—make yummy preserves to enjoy down the road. This analogy, of course, assumes that you think fruit preserves are yummy, when we all know that fruit anything is disgusting!!! (No? Just me??) Anyway, tune in this week for an eight-part recipe for stronger sales!What To

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45:02

Photography with Purpose with Travis Patenaude

Freedom Focus Photography ·

2021/03/02

055 - Travis Patenaude's "why" is as clear and powerful as that of any pet photographer I've met. You might know Travis from his striking studio portraits of Spanish Galgos, a hunting breed with a history of maltreatment. It's possible his award-winning image "Saying Goodbye" wrung some tears from your eyes. This week, Travis shares not only what motivates his pet photography work, but also how he went from absolute beginner to masterful artist. Don't be

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44:44

Navigating End of Life Sessions with Wendy Sloneker

Freedom Focus Photography ·

2021/02/23

054 - If you haven't yet gotten the call, you surely will at some point. Someone's beloved pet is nearing the end of his life; maybe they've just received a terminal diagnosis. You agree to a portrait session, hang up the phone...and panic. How on earth will you make it through such an emotionally charged session? Grief-recovery specialist Wendy Sloneker is my guest on this week's episode. Drawing on her 40 years of experience in the field, Wendy offers sage advice on showing up

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48:28

The Shadow Side of Education with Heather Lahtinen

Freedom Focus Photography ·

2021/02/16

053 - For many of our listeners, it's hibernation season. Cold and dark out. Not so many clients calling. Which is why this time of year is also...conference season! This week, Heather and I dish about the pitfalls of pet photography education, how to avoid getting stuck in the student trap, and what to do with all those amazing notes you've taken. We're also unveiling the SUPER exciting new project I've been working on, designed to help you get more done in four weeks than you

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51:49

Print Competition Demystified with Lisa Asp

Freedom Focus Photography ·

2021/02/09

052 - This week's guest is pet photographer Lisa Asp, a self-described print competition addict. Lisa started out behind the camera in a Sears Portrait Studio, and went digital back before Photoshop thought to introduce layers. These days, she's director of Animal Image Makers—you might know them from their fantastic annual conference—and also the recent winner of a Grand Imaging Award at this year's Imaging USA 2021!!! Our conversation this week covers the whats, whys and hows of

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67:35

The Best Gear for Pet Photography with Charlotte Reeves

Freedom Focus Photography ·

2021/02/02

051 - Turns out, returning guest Charlotte Reeves and I have a *lot* of thoughts when it comes to camera gear! Not surprising, I guess, for two pet photographers who've been shooting for a collective 25 years. 😯 Join our lively conversation and get the lowdown on the latest gear options, plus stories about scammers, soggy dogs and my enormous man-hands. What To Listen For: What to consider when choosing your camera bodyHow to build up your kit if you're just starting outThe lenses we

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49:49

Moving from Digital Files to Product Sales with nPhoto

Freedom Focus Photography ·

2021/01/26

050 - In this week's episode, I share one of my favorite business analogies: When you only offer digital files to your photography clients, it's like a baker selling a wedding cake but telling the harried couple to go ice it themselves. Even if you're handy with a Wilton buttercream, you'll get something out of my conversation with Eugene Nagaweicki of nPhoto professional print lab. Together we talk about the whys, whats and hows of moving from digitals-only to a product-based

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47:26

Making 2021 your best year yet - no matter what's in...

Freedom Focus Photography ·

2021/01/19

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55:11

How looking back helps us look forward with Heather...

Freedom Focus Photography ·

2021/01/12

48 - "It's like Monday on steroids!" In case you haven't already guessed, I *love* the new year. And this week, podcast regular Heather Lahtinen and I talk about making this new year your best year yet. In the first of a two-part series on setting goals, we chat about how reflecting on the past year can set you up for future success.What To Listen For: A 5-question process for evaluating 2020 (c'mon, it wasn't all bad)The advantage of being proactive instead of

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46:33

Feeling the Fear with Dorie Howell

Freedom Focus Photography ·

2021/01/05

047 - Five days into the new year, and we're still doing a happy dance that 2020 is over! Finally, we're blessed with a blank slate and a fresh chance to realize some BIG dreams in the year ahead. But sometimes, despite all the optimism of a new year, reaching for audacious goals can trigger your fears. This week, Dorie Howell of In-Person Sales Mastermind joins me to talk about tackling fear, doubt, discomfort and indecision—the four horsemen that, if left unchecked, can stomp

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56:01

Starting Over with Kirstie McConnell

Freedom Focus Photography ·

2020/12/29

046 - The podcast addicts in the crowd might recognize the voice of this week's guest, Kirstie McConnell, co-host of Australia's Pet Photographers' Club podcast. After a whirlwind year (including marriage and an intercontinental move!), Kirstie shares—from her new home in an Italian olive grove—how she wound down one business and started a very different one. What To Listen For: Why Kirstie hates the "my business is my baby" philosophyThe forward-thinking decision to make

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48:52

Using Video to Book More Clients with Andrew Hellmich

Freedom Focus Photography ·

2020/12/22

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61:02

Committed or Interested with Heather Lahtinen

Freedom Focus Photography ·

2020/12/15

044 - This week, I welcome back my business-bestie and fellow Hair of the Dog coach, Heather Lahtinen. As always when Heather's on the podcast, it's a lively episode that encourages you to ask yourself big questions. This time we're talking about what determines whether or not you'll succeed as a pet photographer—no big deal, right? 😉 What To Listen For: The enormous difference between being interested and being committedWhy you should factor hedonic adaptation into your

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49:15

Website Copy for the Win with Kim Wishcamper

Freedom Focus Photography ·

2020/12/08

043 - Here's something they don't teach you in school: how to write a compelling, high-converting website for your business. And without that critical copywriting know-how, trying to conjure up words for your website can cause your brain to melt. It's painful. In this week's episode, I chat with fellow pet photographer and copywriter for the pet industry Kim Wishcamper. She shares some essential ingredients for an effective website, and gives us real-world examples of what to

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71:12

Secrets of Success with Kaylee Greer

Freedom Focus Photography ·

2020/12/01

042 - You've seen her as the 'Pupparazzi' on Nat Geo WILD. You've drooled over her signature, sapphire-sky pet portraits. Your coffee table might even be adorned with her brand-new book, Dogtography. And now it's time to buckle up, because this week's episode features a mile-a-minute conversation with my dear friend, the inimitable Kaylee Greer. You'll hear all about her journey from self-described lost soul to (my words here!) pet photography's ultimate rock

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36:06

Finding Success in a Town of 800 People with Courtney...

Freedom Focus Photography ·

2020/11/24

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60:58

Inquiries that convert with our Elevate Coaches

Freedom Focus Photography ·

2020/11/17

040 - If you've been around Hair of the Dog for a while, you've probably heard me beat the drum for leads and sales. Leads and sales. The most critical things you can focus on in your business! But...how do you actually move a prospect from the "lead" column to a done-deal sale? Successfully navigating the inquiry process is the first big step. This week, you'll hear back-to-back conversations with Elevate coaches Kim Hartz and Marika Moffitt, on bridging that gap between

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44:46

Real Talk about Starting a Business with Natalia...

Freedom Focus Photography ·

2020/11/10

039 - In 2018, Brazilian-born pet photographer Natália Brochini was preparing to start her business when she was beset by health problems. Fast-forward to her recovery the following year, when the opportunity arose to travel abroad for seven months. When Natália landed back home in Houston this March, she was finally ready to get her photography business up and running. And then...COVID. In this episode, I chat with Natália about her skill-building travel project, the about-to-launch jitters that

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44:05

Moving to a New Market with Allison Shamrell

Freedom Focus Photography ·

2020/11/03

038 - Once you've established your pet photography business, the idea of starting over in a new market can be daunting. But fear not, mobile photogs: It's not as tough as you might imagine! In this episode, I talk with Allison Shamrell about her cross-country move to San Diego, and what went into establishing herself as one of the city's most successful photographers. We also discuss the ins and outs of finding studio space for your business, including the one question you must ask

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53:16

Morning Routines, for Better or Worse with Heather...

Freedom Focus Photography ·

2020/10/27

037 - If you’re familiar with this podcast, it won’t surprise you to learn that regular guest—and force of nature—Heather Lahtinen accomplishes more before 8am than many of us do all day. This week, Heather joins me to talk all about morning and evening routines: why we should create and stick to them, the huge benefits of doing so, and how to make it feel e-a-s-y. Aaaand you’ll hear me commit to busting my worst morning habit—maybe it's one you can relate to?? What To Listen For: What it

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