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PODCAST

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot"s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

business marketing

All Episodes

36:20

How To Protect Your Business From GPT-4 in 2023 (#101)

Marketing Against The Grain ·

2023/03/16

Change is coming faster than you may think. Kipp and Kieran dive into how you can defend your business in a post-A.I. world. Learn where to invest more into your business today, how to pivot from big disruptions, why you need strong data and quick distribution to survive, and will community survive in a post-A.I. world? Mentions HubSpot’s ChatSpot https://www.hubspot.com/artificial-intelligence GPT-4 https://openai.com/product/gpt-4 Microsoft AI https://www.microsoft.com/en-us/ai Quora

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39:37

How We Grew HubSpot From $10 Million to $1 Billion |...

Marketing Against The Grain ·

2023/03/14

How do you build a billion-dollar company? Kipp and Kieran are celebrating the 100th episode with a deep dive into how HubSpot became a billion-dollar business and how you can use these teachings to propel your business forward. Learn HubSpot’s category creation process, learn your go-to-market strategy, how to build a product-led growth engine, and how to move the activation metric. Mentions Inbound Marketing by Brian Halligan & Dharmesh Shah

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33:14

OpenAI’s ‘Foundry’ Release Will Change Marketing...

Marketing Against The Grain ·

2023/03/09

A.I. will forever change how we use technology and software. Kipp and Kieran break down how AI will change how you market your brand forever. Learn where you will start to see A.I. more prevalent, how to use A.I. to assist you with the customer journey, and the power of creating personalized experiences with A.I. Mentions Our episode on the A.I. wars https://link.chtbl.com/MZAWC0UX Open AI https://open.ai/ Nathan Labenz's Twitter thread

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29:57

Timeless Marketing Advice from Seth Godin

Marketing Against The Grain ·

2023/03/07

Authenticity is overrated. Kipp and Kieran break down Seth Godin’s timeless advice on marketing. Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more. Mentions Seth Godin https://www.sethgodin.com/ The Dip by Seth Godin https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 HubSpot TV

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27:52

How To Make $700 Million Selling Sparkling Water?

Marketing Against The Grain ·

2023/03/02

How do you differentiate a highly commoditized product? Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The power of truly understanding your customer, the power of partnering with influencers to double down on their value prop, how to give a highly differentiated brand a real point of view, and more. Mentions: Liquid Death https://liquiddeath.com/ Liquid Death’s YouTube channel

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41:13

How Lenny Rachitsky Makes +$500,000/Year As a Content...

Marketing Against The Grain ·

2023/02/28

Is a podcast easier than a newsletter? Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a problem as your north star, how to validate your content, why being a ruthless editor is crucial, and more. About Lenny Rachitsky Lenny writes a popular newsletter at LennysNewsletter.com, hosts Lenny's Podcast, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years

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30:01

Bing A.I. Search is Way More Advanced Than We Realized…

Marketing Against The Grain ·

2023/02/23

Will A.I. kill humanity in the next 3-15 years? Kipp and Kieran take you through all the happenings in the world of AI search: Why they were WRONG about AI search, Microsoft and Google rollouts, the implications of government regulations, and how YOU can take advantage of all these emerging technologies for your marketing to get ahead of the competition. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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35:53

Ranking 2023's Top 6 Marketing Strategies

Marketing Against The Grain ·

2023/02/21

CPM costs are down. Is now a good opportunity to target online ads? Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing strategy to the next level. Learn how consumer behavior changes will drive marketing change, 4 major items that are disrupting marketing, why video marketing is last on the list, and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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40:43

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Marketing Against The Grain ·

2023/02/16

Can AI figure out what your customers hate? Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a competitive advantage for early adopters, which AI is the most important for marketers, and what role generative AI will have in product marketing, content marketing, and demand gen. Connect with Meghan! Twitter https://twitter.com/meghkeaney LinkedIn https://www.linkedin.com/in/meghankeaney/ About

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15:24

The Best & Worst Super Bowl Ads of 2023: Marketing...

Marketing Against The Grain ·

2023/02/14

Is it really worth it to spend $7 million on a 30-second commercial? Kipp comes in HOT with his reactions to the 2023 Super Bowl commercials. Listen to learn why the Superbowl ads aren’t worth the multi-million dollar price, the importance of emotional connection with ads, ideas on how to use your ad budget for more ROI, and revealing the best ad of the Super Bowl (hint: it wasn’t an ad). We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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10:48

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO...

Marketing Against The Grain ·

2023/02/13

It’s not too late to disrupt the YouTube game. Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable brand (BIG opportunity for marketers), how the rise of creators will affect the space, the future of podcasts on YouTube, and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter:

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38:41

EMERGENCY POD: The AI Wars - Has Google Already Lost?

Marketing Against The Grain ·

2023/02/09

Microsoft just made a HUGE announcement around AI and Bing search. Then a day later, Google made HUGE announcements on their AI chatbot, Bard. What is going on in the world of AI? Kipp and Kieran break it down and give you their hot takes on this fired up episode. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok:

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29:26

The 7 “First Principles” Of Marketing

Marketing Against The Grain ·

2023/02/07

These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you create a product, how to be 10x more valuable than the competition, why being average won’t help you win the internet, and so much more. If you want more first principles, check out this episode https://link.chtbl.com/tOax2x5z We’re on Social Media! Follow us for everyday marketing wisdom straight to

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10:24

3 TikTok Predictions For 2023 & Beyond

Marketing Against The Grain ·

2023/02/02

BREAKING NEWS: TikTok is in conversation with the US Government to come to a regulatory compromise. What does this mean for marketers? Kipp gives you the breakdown of why this means EVERYTHING to your business, how this will cement TikTok as a major player in the social media space, and tactical takeaways to pivot your short-form content strategy to move YOUR business forward. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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33:43

5 Marketing Mistakes That Are Killing Your Business

Marketing Against The Grain ·

2023/01/31

“Best Practices” is the #1 way to KILL your marketing. Kipp and Kieran dive into the top 5 misconceptions in marketing that will ruin your brand. Learn how to divert from the average (and stand out), why trying to be great at everything is wrong, why you shouldn’t hire solely for experience and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok:

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23:18

Use This Marketing Framework To Build A Cult Brand

Marketing Against The Grain ·

2023/01/26

What makes someone a marketing-minded person? Kipp and Kieran dive into a 3 part framework to revolutionize YOUR brand’s story. Press play to learn how the exchange of value in marketing has changed, what top 3 skills intersect to turn YOU into a powerful marketer, what it takes to be a successful company today, and so much more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter:

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33:52

This Leaked Memo From Yahoo Explains Why Big...

Marketing Against The Grain ·

2023/01/24

What do failing big businesses have to do with marketing? Everything. Kipp and Kieran dive deep into how businesses that are positioned and differentiated, lead to how businesses evolve and sometimes fail. Press play to learn the importance of accountability and ownership, why it’s better to be wrong than indecisive, naming the problems in the business to prevent them, and more. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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37:43

How To Delegate Your Work To ChatGPT (Use These...

Marketing Against The Grain ·

2023/01/19

Will A.I. be the death of creativity? Rob Lennon joins Kipp and Kieran to dive down the AI rabbit hole on how AI will or won’t affect your creativity, how AI will be a useful tool for marketers, how the evolution of AI will affect marketers and more. About Rob Lennon 12+ years in start-up marketing. Self-published author 45x. Grew 0 to 50k in 6 months and retained my authenticity. Now I'm a solopreneur who shares lessons on audience-building and AI-powered writing systems. Connect with

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32:26

6 Marketing Opportunities That A.I. Unlocks For...

Marketing Against The Grain ·

2023/01/17

Is A.I. the next iPhone or the next internet? Kipp and Kieran dive into how A.I.’s innovation will turn into HUGE business opportunities for marketers. Press play to learn how businesses exploded in a time of new technology, How A.I. will help you iterate toward your goals, get rid of blockers, even out the bias, and ideate on AI tools that could change our everyday life. If you like this episode, listen to our episode - 6 A.I. Tools That Will Save You 1-Hour/Day

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33:55

HubSpot & Zapier CMOs Share Their Career Advice For...

Marketing Against The Grain ·

2023/01/12

How do you know when it’s time to pivot in your marketing career? Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, what you should be prioritizing in your role, going beyond your capabilities, Kieran’s strategy when changing roles (Bezos Framework), how overthinking could kill your career, and a MAJOR update. We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube:

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