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PODCAST

Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Tavershima Ayede

Sales and Marketing Talk with Taver: The Nigerian Business Blueprint. Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don"t apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you"re a startup founder, or a seasoned expert, you"ll find the

business marketing

All Episodes

00:32:28

Unlock Your Potential: Why Sales Training Matters &...

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/09

Unlock Your Potential: Why Sales Training Matters & The Perils of Rushing Automation

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00:27:34

The Indispensable Duo: Why Sales and Marketing Drive...

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/08

We've all heard the dream: a product or service so revolutionary, so inherently brilliant, that it sells itself. But is this truly a reality in the complex world of business?In a recent podcast discussion, we delved deep into this very question and explored the fundamental roles of sales and marketing in driving not just revenue, but also innovation and lasting customer value. The conclusion, as you might suspect, is clear: the idea of a truly self-selling entity is largely a myth, and the

en

00:38:06

Funding Your Nigerian Business: Leveraging Global...

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/07

Starting and growing a business in Nigeria can be challenging, particularly when it comes to securing adequate funding. While traditional Nigerian financial institutions offer loans, the high interest rates can often stifle growth. But what if there were alternative routes to capital? This post explores how leveraging global networks and grants can provide a more profitable and sustainable path to funding your Nigerian business. Beyond Nigerian Banks: Tapping into Global Networks Many Nigerians

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00:40:14

Content Marketing for Crypto: Building Trust &...

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/06

In the dynamic world of cryptocurrency, particularly within the Nigerian market, building trust and driving sales requires more than just a quick pitch. It demands a strategic approach that educates, engages, and nurtures potential customers.This is where content marketing steps in, transforming curious browsers into informed, loyal buyers. The "Budget" Barrier: A Case Study Recently, I spoke with a crypto trader frustrated with his sales funnel. He relied heavily on WhatsApp broadcasts,

en

00:27:28

Stop Wasting Time: Finding Motivated Buyers Online

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/05

In the bustling digital marketplace, time is your most precious commodity. So, why are we often squandering it on fruitless conversations and chasing leads that are never going to convert? Let's cut through the noise and focus on what truly matters: connecting with motivated buyers. The Clarity Connection: "What Do You Do?" Matters More Than You Think. Imagine you're at a virtual networking event. Someone asks, "So, what do you do?" Do you stumble, ramble, or offer a vague, jargon-filled

en

00:42:57

Unlock Sales Success: Product Expertise &...

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/04

In the competitive world of business, simply having a great product or service isn't enough. To truly thrive, you need a sales team armed with deep product knowledge and the ability to engage in meaningful, customer-centric conversations. This combination isn't just a nice-to-have; it's the foundation for unlocking sustainable sales success. The Power of Product Expertise Why is product knowledge so crucial? Because it empowers your sales team to: * Build Credibility: When your team understands

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00:26:22

AI Search and SEO: The Nigerian Perspective

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/03

The digital landscape is constantly evolving, and with the rise of AI-powered search engines, the way we approach Search Engine Optimization (SEO) is undergoing a significant transformation. While the traditional rules of Google SEO have served us well, the emergence of AI tools like Gemini is forcing us to rethink our strategies. And while it might seem like a distant concern, particularly for businesses in Nigeria, the global shift towards AI search is something we can't afford to ignore. The

en

00:50:30

Human + AI: The Future of Lead Generation

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/03

Human + AI: The Future of Lead Generation

en

00:32:11

Listen, Engage, Close: The Social Selling Formula for...

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/02

Listen, Engage, Close: The Social Selling Formula for Hat Businesses

en

00:39:28

Don't Let Your Budget Dictate Your Dreams: Finding...

Sales For The Nigerian Business Person: The Sales and... ·

2025/04/02

Don't Let Your Budget Dictate Your Dreams: Finding Your Perfect Business Fit

en

00:18:12

Virtue, Vice, and Values: Navigating Good and Bad in...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/29

Virtue, Vice, and Values: Navigating Good and Bad in Business & Relationships

en

00:23:31

Presenting Your Best Self: Sales Attire, Trust...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/28

Presenting Your Best Self: Sales Attire, Trust Building, and Risk Mitigation

en

00:42:58

The Lost Sales Opportunity: Transforming Customer...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/27

We've all been there. That frustrating call to customer service where you're met with a curt response, a redirection, and ultimately, a feeling of being dismissed.Recently, I experienced this firsthand when calling a store to inquire about their closing time. The response? "Wrong store. Google it." This seemingly innocuous interaction sparked a realization: businesses are routinely squandering valuable sales opportunities by failing to recognize the potential within their customer service

en

00:32:40

Funding Your Dream: Crafting the Perfect Business...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/26

So, you have a brilliant business idea. You've poured your heart and soul into developing a business plan, outlining your vision, strategies, and projections. But there's one crucial element that often gets overlooked: the funding request. In my recent group coaching session with Martin and Victor, two entrepreneurs with ambitious plans – Martin with his SIM and NIN registration business, and Victor with his car fleet venture – we delved deep into the importance of this often-neglected section

en

00:11:39

Habits, Frameworks, and "Outliers": Your Path to...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/25

Malcolm Gladwell's "Outliers: The Story of Success" has long been a fascinating exploration of what truly contributes to extraordinary achievement. While many might attribute success to innate talent or fortunate circumstances, Gladwell paints a more nuanced picture, arguing that it's a complex interplay of who we are, where we're from, and, crucially, what we do. Recently, I delved into "Outliers" for a podcast episode, dissecting Gladwell's arguments and reflecting on how they align with the core

en

00:46:13

Crafting Connections: Building Your Network for Hat...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/24

Crafting Connections: Building Your Network for Hat and Fascinator Success

en

00:33:22

Building Profitable Partnerships: A Guide for...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/23

Building Profitable Partnerships: A Guide for Professionals

en

00:41:28

Starting a Fashion Business: A Guide for Hat &...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/22

Are you dreaming of launching your own fashion business, specializing in unique hats and fascinators? That's fantastic! But turning that dream into a profitable reality requires more than just passion. It demands a solid plan, a realistic perspective, and a willingness to test and adapt.Recently, I had the pleasure of addressing a loyal podcast listener, Bolu Tunji, who wanted guidance on starting her own hat and fascinator business in Lagos, Nigeria. This podcast expands on that discussion,

en

00:42:15

Boosting Your Event Business: Practical Tips for...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/21

Are you an event company owner aiming to scale your business and acquire more clients? If you're currently struggling to reach your goals, you're not alone. In this podcast, we'll dive into practical strategies that can help you boost your client acquisition and drive sustainable growth. The Challenge: Moving from 20 to 50 Clients Recently, I had a conversation with Mr. Joseph, an event company owner who was looking to increase his client base from an average of 20 clients per year to a target of

en

00:25:20

Capital Solutions for Female Entrepreneurs: Kelly's...

Sales For The Nigerian Business Person: The Sales and... ·

2025/03/21

In a recent episode of my radio show, I had the pleasure of speaking with Kelly, a determined entrepreneur from Abuja running a bustling catering business. Kelly's story is a familiar one: a thriving business with high demand, yet struggling to replenish stock due to capital constraints. Her predicament sparked a valuable discussion about the various funding options available to female entrepreneurs in Nigeria, and I wanted to share those insights here. Kelly's situation highlighted a crucial

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1,382 results

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