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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

17:33

The Daily: The Relationship Between Where People...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/29

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.Reports mentioned in this

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24:54

Reimagining Retail: The Unofficial Most Interesting...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/28

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode,

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19:18

The Daily: Why CMOs Tenure is Falling, The Main Ways...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/27

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.Reports mentioned in this

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29:14

Around the World: The Paris Olympics—Broadcast...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/26

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a

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37:48

The Weekly Listen: Venu Sports (the Disney, Fox, and...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/23

On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.Follow us on

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19:55

The Daily: AI—Are Investments Paying Off, How Is It...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/22

In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla.Reports mentioned in this

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18:40

Reimagining Retail: Why Starbucks is Struggling and...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/21

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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20:35

The Banking & Payments Show: Banks in 2030 | Aug 20,...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/20

On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s EMARKETER report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true that 90% of consumer-serving banks and credit unions won’t exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and

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18:57

The Daily: The Other Social Media Guys—Where...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/19

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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41:41

The Weekly Listen: The Paris Olympics’ Ads and...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/16

On today's podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney's streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins. Follow us on Instagram

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20:10

The Daily: What’s Fueling Amazon’s Ad Business,...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/15

On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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19:01

Reimagining Retail: Is 'Just Walk Out' The Future of...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/14

On today's podcast episode, we discuss if ‘Just Walk Out’ technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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17:08

The Daily: What to make of the Google antitrust...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/13

In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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20:00

The Daily: What to Make of the Google Antitrust...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/12

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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37:23

The Weekly Listen: Making Sense of Consumer...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/09

On today's podcast episode, we discuss whether consumer sentiment is glass half full or half empty, if the era of one stop grocery shopping is over, how much artificial intelligence can move the creativity needle, whether folks will want to create AI versions of themselves, a huge Olympics milestone, and more. Tune in to the discussion with host Marcus Johnson, analyst Blake Droesch, and vice presidents of content Suzy Davidkhanian and Paul Verna.Follow us on Instagram

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18:30

The Daily: Explaining Meta’s Sustained Turnaround,...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/08

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be “the most used AI assistant in the world by the end of the year”, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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16:19

Reimagining Retail: How Back-to-School Is Different...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/07

On today's podcast episode, we discuss standout data points from this year’s back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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20:48

The Daily: What Google’s U-Turn on 3rd Party Cookies...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/06

On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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20:52

The Daily: How Kamala Harris’s Embrace of BRAT is...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/05

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact

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37:15

The Weekly Listen: Will People Start to SearchGPT, a...

Behind the Numbers: an EMARKETER Podcast ·

2024/08/02

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.Follow us on Instagram

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506 results

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