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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

46:43

308: The B2B Market Research Episode

Renegade Marketers Unite ·

2022/09/02

B2B market research. When done right, it’s a tentpole for an entire quarter’s worth of marketing activities. A resource to help SDRs transform leads into genuine opportunities. A newsworthy buzz about your brand that will catch the attention of everyone in your orbit, including customers, prospects, analysts, and talent for those highly skilled roles you’re trying to fill. For this episode, we’ve got two world-class CMOs to share all the ins and outs of B2B market research with you—say hello again

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02:57

Tuesday Tips: Daniel Bernard's Challenger Brand Tips

Renegade Marketers Unite ·

2022/08/30

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Daniel Bernard of SentinelOne To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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47:04

307: SentinelOne CMO on Building a Challenger Brand

Renegade Marketers Unite ·

2022/08/26

Want to build a challenger brand? This episode with CMO Daniel Bernard of SentinelOne is for you. SentinelOne has boldly faced off against Goliath (Microsoft’s CrowdStrike), zoning in on the fact that it’s the only next-gen autonomous security platform of its kind and showing up in all kinds of exciting ways. From out-of-home airport ads to working with resellers to setting up their booth right next to their biggest competitors, Daniel shares challenger brand best practices that are not to be

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04:49

Tuesday Tips: Structuring Your Marketing Department

Renegade Marketers Unite ·

2022/08/23

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Rashmi Vittal of Productiv, Allison Munro of Vena Solutions, Brad Mehl of Coleman Research, and Carole Winqwist of GitGuardian. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community:

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48:10

306: Marketing Ops — What B2B CMOs Need to Know

Renegade Marketers Unite ·

2022/08/19

We have lofty expectations for our MarTech stacks. They’re meant to automate marketing processes to clear the way for more big thinking. To keep a clean and accurate tracker of every customer and prospect in the system. To prove to the org that marketing is contributing to growth. But this isn’t always the reality, and B2B businesses often find themselves with too much tech, not enough staff, and dirty data that focuses on the wrong metrics. Avoid these woes by listening to this episode with Mike

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04:06

Tuesday Tips: Mastering MarTech

Renegade Marketers Unite ·

2022/08/16

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Cindy Zhou of SecurityScorecard, Peeyush Dubey of LTI, Brad Mehl of Coleman Research, Kevin Sellers of Ping Identity, and Katrina Klier. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community:

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44:39

305: B2B Rebranding: Tips and Tricks

Renegade Marketers Unite ·

2022/08/12

There are many different reasons to rebrand, but if it’s just to change the logo and colors to “freshen things up,” that’s not it. A rebrand has to be more a coat of paint on an old barn, and while we talk a lot about that here on Renegade Marketers Unite, this episode brings three different 3 rebranding stories to the forefront. Tune in to learn about three different B2B rebrands from CMOs Heather Salerno of Appcast, Marshall Poindexter of OpenEye Scientific, and Gabi Zijderveld of Smart Eye. They

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03:00

Tuesday Tips: Narine Galstian's B2B Rebranding Tips

Renegade Marketers Unite ·

2022/08/09

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Narine Galstian of SADA To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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47:33

304: All In On Brand with SADA CMO

Renegade Marketers Unite ·

2022/08/05

Over the course of SADA's growth, the company has had a habit of going all in. It went all in on Google Cloud in 2019, divesting its Microsoft Cloud business to get there. It went all in on its 2020 rebrand, casting aside the brand it had for the brand it needed to move the business forward despite the shock of the pandemic. And it goes all in for its employees, customers, and prospects every day. It's kinda a no-brainer that their brand purpose can be surmised in the phrase “Together, we’re all

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04:14

Tuesday Tips: Responding to Crisis

Renegade Marketers Unite ·

2022/08/02

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Paige O'Neill of Sitecore, Bernd Leger of Mimecast, and Shirley Macbeth of Forrester. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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52:18

303: Show Swap Say What!? Alan Hart Interviews...

Renegade Marketers Unite ·

2022/07/29

When Drew heard Alan Hart’s interview with Qualcomm SVP and CMO Don McGuire on Marketing Today, he knew he couldn’t do it better. So we’re bringing the episode to you directly in Renegade Marketers Unite’s first-ever show swap! Here’s the show description… Don leads the global marketing organization, supporting Qualcomm’s advancement into new and existing markets and growth areas. He’s redefining Qualcomm’s strategic approach to product marketing, leading to innovative campaigns and collaborative

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03:17

Tuesday Tips: Work Smarter, Not Harder: Time Saving...

Renegade Marketers Unite ·

2022/07/26

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Heidi Bullock of Tealium, Andrew Hally of Markforged, Patti Newcomer of FieldRoutes, and Ali McCarthy of Skience. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community:

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47:22

302: B2B World… Meet Purpose-Driven Marketing

Renegade Marketers Unite ·

2022/07/22

In case you weren’t sure about the power of purpose, this episode of Renegade Marketers Unite with CMO Peter Neiman of Amalgamated Bank and VP of Growth Marketing Julia Goebel of symplr may just clear things up for you. The marketing execs at these organizations have seen it first-hand—purpose wins employees, customers, and prospects in ways that even the most impressive swag cannot. Tune in for a fascinating episode as we cover how marketers can help their organizations embed purpose into

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04:18

Tuesday Tips: Gaurav Chand's Sports Sponsorship Tips

Renegade Marketers Unite ·

2022/07/19

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Gaurav Chand, Cognizant's Chief Marketing Officer. The full interview with Gaurav is episode 301 of Renegade Marketers Unite. Don’t miss it! To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving

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50:22

301: Cognizant CMO on Driving B2B Sports Sponsorships

Renegade Marketers Unite ·

2022/07/15

If you’re looking for a story about what a B2B brand can do to drive awareness, shift brand perceptions, and build a top-talent pit crew—this episode with Cognizant CMO Gaurav Chand is a hole-in-one. Tune in for a fascinating look into the world of B2B sports sponsorships, a track that Cognizant has entered full throttle with Formula One, PGA Tour, and LPGA Tour sponsorships. Learn how this path can boost your B2B brand awareness to new heights, winning over customers and employees along the way

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04:26

Tuesday Tips: Get More Out of Your MarTech

Renegade Marketers Unite ·

2022/07/12

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Cindy Zhou of SecurityScorecard, Katrina Klier of PROS, Patti Newcomer-Small of FieldRoutes, and Michael McKinnon of LogRhythm To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community:

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43:56

300 Episodes Later: An Ode to Top CMOs

Renegade Marketers Unite ·

2022/07/08

300 episodes of Renegade Marketers Unite. Thank you for supporting and trusting this incredible community of B2B CMOs and other marketing-obsessed individuals. We thought long and hard about how to celebrate this milestone, but what better way than to relive some of the most powerful moments and expert insights of the last 100 most downloaded episodes? This 300th episode features interviews with Toni Clayton-Hine of EY, Bill Strawderman of GS1, Johnny Smith Jr. (2x!) of Encompass Health, and

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04:02

Tuesday Tips: All About Brand

Renegade Marketers Unite ·

2022/07/05

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ajay Khanna of Mezmo Heather Salerno of Appcast, Melanie Marcus of Surescripts, Peter Finter of CyberGRX, and special guest, Alan Hart. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving

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50:32

299: How to Play the B2B Thought Leadership Long Game

Renegade Marketers Unite ·

2022/06/30

Peter Winick, founder and CEO of Thought Leadership Leverage, has deep expertise in helping those with deep expertise, with two decades of experience building thought leadership platforms that actually drive revenue and differentiation. He stopped by a CMO Huddles Bonus Huddle to discuss thoughtful thought leadership for B2B CMOs—and now you can listen to the conversation on Renegade Marketers Unite. Tune in to learn how to get buy-in for thought leadership programs, what works and what doesn’t, and

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05:09

Tuesday Tips: Diagnosing the Lower Funnel

Renegade Marketers Unite ·

2022/06/28

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dan Lowden of HUMAN Security, Sue Holub of OnSolve, and Ajay Khanna of Mezmo. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

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