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PODCAST

Banking Transformed with Jim Marous

Evergreen Podcasts

Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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All Episodes

45:41

Delivering Financial Education to Customers and...

Banking Transformed with Jim Marous ·

2022/06/09

Providing trust through personal financial education is an imperative for the entire finance services sector. It is also a cornerstone to building engagement across the entire customer journey. The need for financial education extends across every socio-economic segment and every age category. Advanced technologies have made the delivery of personalized financial education more feasible and more impactful for any sized financial institution. We have Ryan Swift, Vice President of Strategic

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47:40

Banking Strategies to Withstand an Economic Downturn

Banking Transformed with Jim Marous ·

2022/06/07

The banking industry has a once-in-a-generation opportunity to transform legacy business models to become more competitive and more resilient during economic downturns. By integrating data, analytics, advanced technologies, automation, and an upskilled workforce, banks and credit unions can become more future-ready and agile in a crisis. These firms will also be able to take advantage of unique marketplace opportunities. I am fortunate to be joined on the Banking Transformed podcast once again by

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40:00

The Unique App That Makes Financial Education Rewarding

Banking Transformed with Jim Marous ·

2022/05/31

Capturing the attention of GenZ and digital-first consumers is an ongoing challenge. Financial well-being is a major goal for these segments … but engagement is elusive. Zogo is an award-winning app that gamifies financial literacy for younger consumers. Created by a Chinese immigrant, at the age of 19, Zogo currently serves 600,000 users from 200 financial institutions, including American Express. We are fortunate to have Bolun Li, founder & CEO of Zogo on the Banking Transformed podcast. He

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31:04

How Economic Instability Will Impact the Banking...

Banking Transformed with Jim Marous ·

2022/05/26

The economic outlook for 2022 is being impacted by rapid inflation, geopolitical shocks, rising interest rates, and unemployment numbers that loom as headwinds. While rapid post-pandemic growth and a strong labor market have been big wins, the benefits of the recovery could be diminished as price rises eat away at paychecks. The question is, if the Fed must raise rates to higher levels to restore economic calm, could this start a recession that pushes the unemployment rate higher? And how does this

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45:13

How to Make ESG a Cornerstone of Your Bank’s Business...

Banking Transformed with Jim Marous ·

2022/05/24

More than ever, consumers want to associate with companies that are committed to environmental, social, and governance issues. This includes where they do their banking. But, while almost every financial institution is jumping on the bandwagon saying they are committed to doing what is good for society, how does a bank or credit unions differentiate from the noise in the marketplace? We are fortunate to have Chris Skinner, one of the foremost influencers in the banking industry and author of the

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28:39

How Banking Can Win Big in the Subscription Economy

Banking Transformed with Jim Marous ·

2022/05/19

Old revenue models are dead. Financial institutions must rethink their business models and create new growth levers to be future-ready. Subscriptions make our customers’ lives easier with the touch of a button, a recurring purchase or even a reminder about content of interest. Helping customers pay directly from their debit or credit card can generate revenue. Beyond that, there are even subscription opportunities with personalized financial content. It is great to have Joan Clark, VP of Product

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48:37

How Banking-as-a-Service has Made Webster Bank...

Banking Transformed with Jim Marous ·

2022/05/17

Banking-as-a-service (BaaS) provides a great opportunity for existing financial institutions to reach a greater number of customers at a lower cost by teaming up with non-traditional financial and non-financial businesses. It is expected the BaaS model will become a new battleground for both established banks and digital challengers, as the model has the potential to generate new revenue growth for both financial and non-financial businesses. The question becomes, will legacy banks become a

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39:20

Reimagining Customer Engagement with Intelligent Texts

Banking Transformed with Jim Marous ·

2022/05/12

Many financial institutions struggle when it comes to building engagement with customers in a timely and impactful manner. More than ever, there is a need for ongoing dialogue that assists customers in better managing their finances. One way to improve the effectiveness and efficiency of customer communication is with texting solutions, connecting with customers in real-time using messaging that gets attention far greater than traditional channels. My guest on the Banking Transformed podcast is

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33:43

Banking on the Metaverse

Banking Transformed with Jim Marous ·

2022/05/10

It’s been 30 years since the term Metaverse was coined, but big money and big hype is now making its way into daily conversations in banking and beyond. With the convergence of hundreds of millions of people with computer capacity at their fingertips, high-speed and high-capacity internet capabilities, the introduction of modern and affordable AR, VR and MR devices, and new assets powered by Web3 technology, the Metaverse is being defined in real-time daily. My guest on the Banking Transformed

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42:57

Why New Banks are Taking Over the World

Banking Transformed with Jim Marous ·

2022/05/03

While we are not seeing the end of banking, we are observing a changing of the guard in financial services. Powered by a deluge of funding, fintech firms are altering the battlefield for customers and relationships. Without quick and decisive action, legacy financial institutions could become invisible to consumers and small businesses by 2030. To a degree, this has already occurred in payments. What’s next? We are very fortunate to have Philippe De Backer and Juan Gonzalez from Arthur D. Little

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45:48

7 Steps to Building a Winning Content Marketing...

Banking Transformed with Jim Marous ·

2022/04/28

Content marketing is an important part of creating a powerful experience in banking. Done well, it can help attract, inform, and engage your target audience. Content marketing has become popular in banking because it’s a way to provide insight without selling, building trust and loyalty that reinforces a financial institution’s brand. The types of content that can be created are vast and the sharing of content can go far beyond a bank’s website. My guest today on the Banking Transformed podcast is

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37:41

Marcus Acquires Fintech Firms to Become Dominant...

Banking Transformed with Jim Marous ·

2022/04/26

In the past six years, Marcus has used an acquisition strategy to create a digital platform for consumer loans, credit cards, high-yield savings, automated investing, as well as providing tools to help consumers manage their finances. Most recently, Goldman Sachs completed the acquisition of GreenSky, growing the customer base of Marcus to over 13 million customers. With a no-fee, interest bearing checking account expected still in 2022, Marcus wants to be the primary bank for millions of

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35:59

Low-Code/No-Code Fuels Agile Digital Banking...

Banking Transformed with Jim Marous ·

2022/04/21

Keeping pace with an increasingly changing marketplace has never been so difficult. No place is this more evident than in creating the IT solutions required for digital banking transformation. One way to resolve this dilemma is with low-code and no-code platforms. These platforms provide opportunities for virtually anyone to create business and mobile applications, helping accelerate innovation and delivery of highly differentiated solutions. Charles Lamanna, Corporate Vice President at Microsoft,

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32:42

Should Bankers Fear Apple’s Future Growth Strategy?

Banking Transformed with Jim Marous ·

2022/04/20

Bloomberg reported that Apple is launching an initiative code-named “Breakout” to bring more financial services capabilities in-house. It is believed that Apple wants to own the entire payments supply chain, minimizing external vendors, reducing costs, and reinforcing the use of consumer data to improve the customer experience. This would also allow them to compete more directly with platforms like Square, PayPal, Google, and Klarna. We are very fortunate to have Dr. Efi Pylarinou, Global Fintech

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36:23

Reimagining The Future of Digital Delivery at Capital...

Banking Transformed with Jim Marous ·

2022/04/19

The pandemic greatly accelerated the consumer desire to adopt digital-first banking experiences. That said, consumer preference for how to do banking has also become increasingly hybrid. Few financial institutions have innovated the customer experience across multiple platforms more than Capital One. From their award-winning mobile app to their Capital One Cafés, the bank continues to test new ways to build engagement. We are very fortunate to have Jennifer Windbeck, Head of Retail Bank Channels &

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36:36

Using Data to Acquire, Engage and Retain Banking...

Banking Transformed with Jim Marous ·

2022/04/14

More than ever, delivering banking experiences rooted in personalized engagement is an expectation from every customer. More than just a requirement for communication, financial institutions must also develop personalized, tailored products for the customer segment that they’re going after. Consumers are increasingly diversifying who their financial relationships. If you don’t know your customer, understand their needs and deliver value with each engagement, trust and loyalty will be damaged. I am

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42:44

Simplifying Bank Marketing in the Age of Complexity

Banking Transformed with Jim Marous ·

2022/04/12

Financial marketing has become increasingly complex as data and technology provides the opportunity for instant, personalized engagement. As consumer attention spans shorten, and the world becomes cluttered with noise, bank marketing must adjust accordingly. Choice proliferation and the exponential pace of change creates a combustible combination of complexity. Opportunities for simple banking experiences resonate, with greater loyalty and revenues being the reward. I am excited to have James

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51:03

How Sofi Intends to Become the Center of the...

Banking Transformed with Jim Marous ·

2022/04/05

SoFi is on a mission to move beyond its roots as a direct-to-consumer fintech organization, to become a financial services platform that will enable banks and fintech firms to build best-of-breed financial solutions. The recent acquisition of the Technisys’ platform, combined with their banking-as-a-service division, Galileo, will provide an end-to-end vertically integrated technology stack using industry-leading APIs. To put this significant acquisition into the perspective of the future

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28:14

Customer Identity: Balancing Security and Seamless...

Banking Transformed with Jim Marous ·

2022/03/31

In a digital world where convenience, time savings and instant access reign supreme, a physical-first banking experience is no longer the preferred option for most consumers. But how can you verify the identity of someone wanting to do business with you? Banks should not have to make compromises between security and a seamless customer experience along their digital journey — but this requires the right identity strategy that reflects today’s risks and the needs of the modern digital consumer. I

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42:10

Can Traditional Banks Keep Up With Payments...

Banking Transformed with Jim Marous ·

2022/03/29

The increasing scale and pace of change has been a constant characteristic of the payments landscape, driven by rapidly changing customer expectations and new technologies. The ability to deliver on these expectations, however, is still very much work in progress. Payments is an important element of a bank’s overall value proposition. More than ever, financial institutions must adapt new partnership strategies and operating models, while focused on building unique differentiation. Our guest on the

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