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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:35:29

BE THAT LAWYER LIVE - Coaches Corner Part 2

BE THAT LAWYER ·

2023/05/18

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:The relationship between business development and marketing. Content creation to bridge the gap between marketing and relationships. Trusting your instincts and working with the clients you want to work with.Supporting and cooperating with your competition for wider spread success. Key Takeaways:Find out who your ideal client is and go to where they are. If your client isn't where you are, they will never

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00:33:13

BE THAT LAWYER LIVE - Coaches Corner Part 1

BE THAT LAWYER ·

2023/05/15

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:Finding your why and narrowing your niche. Building good relationships. Doing what you like to do to develop business. How much time you should spend on your business development. Key Takeaways:Understanding why you don’t like to do something can help you to find new avenues of business development and relationship building.Challenge yourself in new ways and you will unlock potential you didn’t know that

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00:35:19

Diane Camacho: Problems and Solutions for Building...

BE THAT LAWYER ·

2023/05/11

In this episode, Steve Fretzin and Diane Camacho discuss:Eliminating the doubt, taking chances, and making mistakes.Diane’s experience with starting her consulting firm. Setting appropriate expectations. What it takes to be a good leader. Key Takeaways:You must understand the realization and understand the cost of AR, unbilled time, and the cost of everything happening in your firm.Just because someone seems busy, doesn’t mean they are fully engaged. Understand workflow and what people are actually

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00:35:01

Molly McGrath: Becoming Part of the Great Employee...

BE THAT LAWYER ·

2023/05/08

In this episode, Steve Fretzin and Molly McGrath discuss:Hiring right and hiring legal leaders. Changing your interview process to focus less on the resume and more on the human interaction. Giving time, attention, and feedback in real-time. Investing in personal and professional growth to attract and retain team members. Key Takeaways:You are hiring human beings, not human doings. Employees and team members are wanting purpose and reason in their job. When hiring, it should be a hard yes or a hard

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00:36:41

Robert Plotkin: Law Firm Automation to Find Your Success

BE THAT LAWYER ·

2023/05/04

In this episode, Steve Fretzin and Robert Plotkin discuss:How AI can assist a law firm and the benefits of automating those things that can be automated.Best practices for selecting automation and law firm technologies.Common misconceptions about law firm automation.Creating a culture of innovation and continuous improvement. Key Takeaways:No matter how much we automate, there will always be something for humans to do. Not everything can be automated, but those things that can be, can help your law

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00:33:21

John Kormanik: Reclaiming Your L.I.F.E.

BE THAT LAWYER ·

2023/05/01

In this episode, Steve Fretzin and John Kormanik discuss:Creating a career that allowed John to have greater impact and geographic independence. Picking a firm and practice area that aligns with your values and lights you up. Lies lawyers accept in their profession. Setting expectations and boundaries in your career. Key Takeaways:We are all placed on the planet to do incredible things. If you are busy, you are lazy because you aren’t making the hard decisions that need to be made for what gets you

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00:32:42

Ross Albers: Running a Successful Law Firm - Hire,...

BE THAT LAWYER ·

2023/04/27

In this episode, Steve Fretzin and Ross Albers discuss:Having the courage to run your own firm. The hardest thing about starting and growing your own law firm. Why Ross describes his firm as a personal and professional development company that happens to practice law. The pros and cons of working at a firm versus being on your own. What it takes to run a successful business. Key Takeaways:Having your own book of business can help with the courage to start your own firm. While there is natural-born

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00:32:42

Ken Crutchfield: Innovation, AI, and the Changing...

BE THAT LAWYER ·

2023/04/24

In this episode, Steve Fretzin and Ken Crutchfield discuss:Limitations of traditional market research in uncharted territory. How VUCA is affecting the legal industry. AI, ChatGPT, and how the future of the world is changing. Technologies lawyers should have or should be considering. Key Takeaways:You cannot do market research on a market that doesn’t exist. You can use ChatGPT as a starting point, but you need to be extra diligent about reviewing and validating the information that comes out of

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00:40:20

Steve Seckler: Coaching Superstar Lawyers

BE THAT LAWYER ·

2023/04/20

In this episode, Steve Fretzin and Steve Seckler discuss:Steve’s professional journey from law school to coaching. Why Steve is well-suited to coaching lawyers, and how to know if a coach is right for you. Challenges lawyers face in their own personal development. Results that happen when coaches coach and the players play. Investing in coaching and changing the way you think about money. Key Takeaways:Hiring a coach can help you to fill in the skill gaps that you might have, and help you to

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00:38:11

Steve Gordon: Creating a Buzz with Your Book

BE THAT LAWYER ·

2023/04/17

In this episode, Steve Fretzin and Steve Gordon discuss:Why you should write a book (and how it can help your law firm grow). Changing your introduction and cementing your place as the expert. What it takes to write a book today. Using your book to get the right kind of clients. Key Takeaways:You can build your network and get referrals by sharing information. Writing a book allows you to disseminate that information more widely and effectively.Be a part of an organization that works to lift one

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00:33:09

Jesse Frye: Improving Your Client Experience for Law...

BE THAT LAWYER ·

2023/04/13

In this episode, Steve Fretzin and Jesse Frye discuss:Why Jesse started ScaleLegal.Most common gaps in the client experience. Utilizing your tech stack appropriately and effectively. 3 Tips for improving your client experience. Key Takeaways:Communication is often one of the largest gaps in the client experience. Consistency in communication is key. Most tech isn’t customized for lawyers. There are ways to customize (and be properly trained in) your technology for the best use in your firm. Map out

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00:31:17

Charles Gillis: Planting the Seeds on the Path to...

BE THAT LAWYER ·

2023/04/10

In this episode, Steve Fretzin and Charles Gillis discuss:The two things that make lawyers most successful. The single biggest trap lawyers face on their path to being an equity partner. Challenges on the path to promotion. Advice to mid-level attorneys looking to build their business. Key Takeaways:Lawyers need to focus on their higher purposes. If they are taking time to do the time-taking activities, the firm is probably losing unnecessary money. You need to keep building higher and higher. Look

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00:32:16

Stuart TenHoor: Specializing for Success

BE THAT LAWYER ·

2023/04/06

In this episode, Steve Fretzin and Stuart TenHoor discuss:Engaging in the news and media. The intersection of legal and business. Marketing yourself in your specialty.Leaving space to receive. Key Takeaways:Being known in a space is critical. You want to be the name that comes to mind in your industry when a specific situation comes up for someone else. Sales is not manipulation, it’s persuasion. You are helping people to figure out what they want.Becoming the go-to person in a subject area does

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00:34:08

Luis Scott Jr.: Leveraging Your Uniqueness to Grow...

BE THAT LAWYER ·

2023/04/03

In this episode, Steve Fretzin and Luis Scott Jr. discuss:Leveraging others to help you focus and grow the business.Making the sale in a natural way.Distinguishing yourself from the pack.Delegating without exploiting. Key Takeaways:When you are engaged in too many things, it is hard to be excellent at any of those things.Niching down within a niche becomes a unique selling proposition. When it comes to sales, people want to know there is something unique, but they need to know the full value.Most

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00:34:26

Dorna Moini: Automation & Legal Service Productization

BE THAT LAWYER ·

2023/03/30

In this episode, Steve Fretzin and Dorna Moini discuss:Automating for affordable options. Tapping into larger segments of the legal market. Adopting technology in your practice. Resources available for lawyers to start utilizing technology for little work and little money. Key Takeaways:There is a cap to how much people will pay for a service, and you are also limited by time. Thinking of other billing models or automated services can help you to break out of the mold with something more

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00:37:16

BE THAT LAWYER LIVE Marketing Mavericks Part 2

BE THAT LAWYER ·

2023/03/27

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Appreciation marketing, email marketing, and newsletters. The incremental approach to social media and content marketing. The business of law and treating your firm like a business. Being involved in the marketing plan. Key Takeaways:Send a handwritten note. People get stuff all the time, but a handwritten note is personalized and feels more intentional. Segment your list. Do as many thank you cards as you

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00:29:51

BE THAT LAWYER LIVE Marketing Mavericks Part 1

BE THAT LAWYER ·

2023/03/23

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:How law firms can show their personal side on social media. Focus on who you are serving. Marketing locally and internationally for the best return. Opportunities and challenges around AI. Key Takeaways:Lawyers do really cool things outside of the law - people want to see that side of you. Put some of you in your bio, not just your credentials. Optimize content on your site for users who consume it

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00:29:56

Tina Solis: Making a Law Firm Move the Smart Way

BE THAT LAWYER ·

2023/03/20

In this episode, Steve Fretzin and Tina Solis discuss:Things to consider when moving firms.Looking at partnership agreements.Big picture things to know when making a lateral move.What law firm managers can be doing better to retain talent and keep relationships when someone has left. Key Takeaways:You have an obligation to your clients, not just the other attorneys in your firm.Timing is essential in preparing for your move. You want to be aware of where you are in the year-end pay cycle. Depending

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00:38:39

JD Gershbein: Getting Value Out of LinkedIn

BE THAT LAWYER ·

2023/03/16

In this episode, Steve Fretzin and JD Gershbein discuss:The evolution of LinkedIn and why it is prevalent and important. Being findable on LinkedIn. How LinkedIn supports the practice of law. Building an outcome-directed LinkedIn profile. Key Takeaways:You need to have an identity in the business universe. LinkedIn allows you to stand out and have a clear identity for others. Your profile page can be one of your greatest assets in business. There are many ways you can get started on LinkedIn that

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00:35:59

Scott Love: The Craft and Strategy of Business...

BE THAT LAWYER ·

2023/03/13

In this episode, Steve Fretzin and Scott Love discuss:Earning trust in professional relationships. Innovation in the time of COVID (and continuing that innovation in the aftermath). When to move and when not to move law firms. The importance of building and maintaining relationships. Key Takeaways:There’s more poker theory in legal recruiting than in a game of poker. When looking at moving firms, it’s about more than you - it’s also about what is best for your clients. You have to have client and

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572 results

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