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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

37:43

59. Sell More By Using Your Students' Stories

The Launch Lounge Podcast ·

2020/07/06

Ready to turn your student testimonials into your most powerful sales tool? 🚀 Struggling to get consistent course sales, even though you know your program transforms lives? In this episode, discover the exact framework for collecting and using student success stories that make your ideal customers instantly connect with your offer. Learn how to interview your students to uncover compelling transformation stories that naturally overcome objections and inspire action. 🔥 In This Episode: Master the

en

37:13

58. What Overnight Success Really Looks Like With...

The Launch Lounge Podcast ·

2020/06/29

Ready to discover how a "failed" $1,200 course launch transformed into a $500K evergreen empire in just 7 months? 🚀 Course launch strategist Steph Taylor pulls back the curtain on her journey from having just $100 in her bank account to scaling a profitable evergreen funnel. No highlight reel here - just real numbers, authentic struggles, and actionable strategies you can apply to your own online course business. 🔥 In This Episode: Transform a "failed" group program into a profitable course by

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36:15

57. What's It Like Getting Live Coaching From Me?...

The Launch Lounge Podcast ·

2020/06/22

Ever wished you could eavesdrop on a high-level Facebook ads coaching call? Here's your all-access pass! 🚀 Ready to stop second-guessing your Facebook ads strategy? In this special behind-the-scenes episode, I'm sharing real coaching conversations from inside The Launch Lounge. Listen in as my students navigate everything from the Facebook Ads Library to targeting strategies that actually work. Whether you're struggling with warm vs. cold audiences or just trying to get your webinar in front of the

en

31:14

56. Ad Strategies To Get More Webinar Registrants

The Launch Lounge Podcast ·

2020/06/15

Ready to get more than just freebie-seekers on your next course launch webinar? 🚀 Sick of throwing money at Facebook ads hoping people will magically show up? In this episode, I'm sharing my exact formula for getting 400 webinar registrants (yep, that's the magic number you need!) without draining your marketing budget. Plus, discover why most course creators get their numbers all wrong and how to fix it. 🔥 In This Episode: The "400 Rule" - exactly how many registrants you need for a 5-figure

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44:15

55. How To Uncover Your Ideal Customer's Hidden Needs...

The Launch Lounge Podcast ·

2020/06/08

Ready to create copy that makes your audience say "OMG, are you in my head?" 🚀 Ever feel like you're talking to crickets in your course business? Launch copywriter Zafira Rajan reveals her proven process for uncovering your ideal customer's hidden needs and crafting messages that connect deeply - even if you're just starting out. Stop guessing what your audience wants and learn how to speak their language in a way that converts. 🔥 In This Episode: Create surveys that unlock your ideal customer's

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43:51

54. The Definitive Guide to Launching an Online...

The Launch Lounge Podcast ·

2020/06/01

Ready to transform your "someday" course launch into a profitable reality with Facebook and Instagram ads? 🚀 Finally, a complete roadmap that takes you from confused course creator to confident launcher! In this power-packed episode, I'm sharing my proven five-phase framework for creating profitable course launches with Facebook and Instagram ads. No more throwing spaghetti at the wall or burning through your ad budget - just clear, actionable steps to get you from where you are to where you want

en

46:51

53. How She Did It - Tweaking Your Message Between...

The Launch Lounge Podcast ·

2020/05/25

Ready to see what a real course launch journey looks like behind the highlights and hype? 🚀 Discover how Sue Monight evolved her Makers MBA course messaging to achieve consistent 4X returns on ad spend - even during uncertain times. She shares the raw truth about transforming her program from an overwhelming content dump to streamlined solution, including exactly what worked (and what didn't) in dialing in her message between launches. 🔥 In This Episode: The costly mistake of not sharing your

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44:51

52. How She Did It - Donna Mavromates Shares How She...

The Launch Lounge Podcast ·

2020/05/18

Ready to discover how a successful web designer turned her expertise into an evergreen course that generates daily sales? 🚀 Ever wonder what it really takes to transition from client services to scalable course income? In this value-packed episode, Donna Mavromates shares her journey from busy agency owner to successful course creator. She opens up about the exact steps she took to build a profitable evergreen funnel - including the mindset shifts, data tracking strategies, and marketing tweaks

en

44:17

51. Launch Debrief: Everything That Worked and That...

The Launch Lounge Podcast ·

2020/05/11

Ever wonder what a real course launch looks like behind the polished social media posts? 🚀 In this totally transparent episode, I'm sharing every detail of our recent A-Lister course launch - from spending $3,255 on list building to discovering why warm audiences significantly outperformed cold traffic. Whether you're planning your first launch or optimizing your next one, you'll get the raw, unfiltered truth about what it really takes to launch an online course in today's market. 🔥 In This

en

31:11

50. What’s Working Well During COVID-19

The Launch Lounge Podcast ·

2020/05/04

Ready to take advantage of the BEST Facebook ad costs we've seen in years? 🚀 The online education industry is booming, and there's never been a better time to scale your course business with Facebook ads. In this episode, I'm sharing why ad costs are dropping (hello, lower competition!), which types of courses are selling like hotcakes, and exactly what offer types are converting best right now. Perfect for course creators ready to serve more students while growing their impact. 🔥 In This Episode:

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07:32

49. Scaling Your Business: 12 Month Ads Calendar to...

The Launch Lounge Podcast ·

2020/04/29

🚀 Ready to transform your scattered course launches into a strategic, profitable 12-month plan? If you're like most course creators, you're probably caught in the cycle of last-minute launches and random promotions. In this episode, I'm breaking down my proven 12-month ads calendar blueprint that's helped countless course creators scale their businesses without the chaos. You'll discover why popular launch windows aren't always your best bet (spoiler: one of my clients crushed it with a New Year's

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09:16

48. The Two Numbers That Indicate Success In Your...

The Launch Lounge Podcast ·

2020/04/28

Ready to finally understand if your launch was actually profitable? Today we're breaking down the only two numbers you really need to track! 🚀 Tired of drowning in confusing launch metrics and wondering if your ads are actually making you money? You're not alone! In this episode, I'm breaking down the two essential numbers that tell you if your launch was truly successful - no fancy spreadsheets or complex calculations required. Perfect for course creators who want to make data-driven decisions

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20:12

47. Advanced Strategies to Increase Your Launch Results

The Launch Lounge Podcast ·

2020/04/27

Ready to transform your course launches from guesswork to guaranteed results? 🚀 Tired of wondering why some launches perform better than others? In this episode, I'm pulling back the curtain on the exact metrics that matter in your course launches. No more drowning in spreadsheet overwhelm - just clear, actionable tracking that helps you make more sales. 🔥 In This Episode: Master the essential metrics that actually matter for launch success Learn the industry benchmarks for webinar show-up and

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08:24

46. Your Webinar Launch Mapped Out

The Launch Lounge Podcast ·

2020/04/26

Ready to turn your webinar launch into a consistent revenue stream with Facebook ads? 🚀 Struggling with the timing and strategy of your webinar ads? In this value-packed episode, I'm breaking down exactly when to start running your ads, how to maximize conversions, and the simple but powerful strategies that get results. Perfect for course creators who want to stop guessing and start seeing real webinar registrations. 🔥 In This Episode: The ideal timeline for running profitable webinar ads

en

13:25

45. Your 3-Part Video Series Mapped Out

The Launch Lounge Podcast ·

2020/04/25

🚀 Ready to master the art of video series launches? Discover the exact framework behind profitable course launches that create deeper connections with your audience! Ever wished someone would map out the perfect launch timeline for you? In this value-packed episode, I'm breaking down my proven 3-part video series launch framework that's helped countless course creators create consistent revenue without the overwhelm. You'll learn the strategic timing that turns viewers into buyers, and discover why

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09:22

44. Getting Your Landing Pages Ready to Increase...

The Launch Lounge Podcast ·

2020/04/24

🚀 Struggling with landing page overwhelm before your course launch? Here's the exact timeline you need to know before you start running ads! Your landing pages are more than just pretty web spaces - they're the foundation of your entire launch strategy. In this episode, I'm breaking down exactly what pages you need and when you need them to create a seamless, profitable course launch. Perfect for course creators tired of last-minute launch scrambles and ready to scale with Facebook ads. 🔥 In This

en

09:36

42. Using Your CRM To Know Where Your Buyers Come From

The Launch Lounge Podcast ·

2020/04/22

Ready to discover which lead magnets are secretly driving your course sales? 🚀 Tired of watching your email list grow while your sales stay flat? In this value-packed episode, I'm pulling back the curtain on how to track where your best buyers actually come from. You'll learn my agency's insider process for identifying which lead magnets truly convert to sales - and which ones are just wasting your ad spend. Perfect for course creators ready to make data-driven decisions that boost their bottom

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13:29

41. Ads That Increase Profits in Your Launch

The Launch Lounge Podcast ·

2020/04/21

Ready to turn your course launch into a profit machine with strategic Meta ads? 🚀 Tired of running "doors are open" ads that fall flat? In this episode, I'm pulling back the curtain on the exact ad strategies that help my Launch Lounge students maximize their course launch profits. Whether you're planning your first launch or scaling to six figures, you'll discover how to leverage ads to create genuine urgency, showcase compelling social proof, and overcome buyer objections with ease. 🔥 In This

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28:04

40. Overview of a Product Launch Strategy

The Launch Lounge Podcast ·

2020/04/20

Ready to turn your sporadic course launches into a predictable profit machine? 🚀 Tired of feeling like you're throwing spaghetti at the wall with your launches? In this episode, I'm sharing the exact 3-phase launch formula that's helped countless course creators create consistent, profitable launches without the overwhelm. After 7+ years of managing launches for industry leaders, I've discovered that success isn't about working harder - it's about executing the right activities at the right time

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16:47

43. How Much to Budget for Your Launch Ads

The Launch Lounge Podcast ·

2020/04/20

Ready to stop throwing money at your launch ads and start seeing consistent returns? 🚀 Figuring out your launch ad budget doesn't have to feel like throwing spaghetti at the wall! Whether you're planning your first course launch or scaling to bigger numbers, this episode breaks down exactly how much you should spend on your ads to get the results you want. Finally, get clarity on the numbers that actually matter for your launch success, including the secret 1% rule that helps you predict your sales

en

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