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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:23:41

AMZPPC #97: Prime Day Preparation: Capitalizing on...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/10/07

Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 4:40 Why Q4 in 2020 is so important 6:40 Prime Day metrics 16:00

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00:31:23

AMZPPC #96: Ad Badger & Bobsled Marketing: Keep Your...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/09/30

Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more. In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC. We’ll see you in the Badger Den! Episode Highlights: 0:55 Intro 3:15 Staying up to date on the latest trends 7:30 Keeping your team on the cutting

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00:44:11

AMZPPC #95: What Do I Do When a Keyword Doesn’t Convert?

The PPC Den: Amazon PPC Advertising Mastery ·

2020/09/23

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 What to do with keywords that have zero sales 4:20 Search terms vs. Keywords 8:25

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00:03:41

[Badger Bite #14] Hiring PPC Marketer (September 2020)

The PPC Den: Amazon PPC Advertising Mastery ·

2020/09/18

Ad Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/ We'll see you in The Badger Den. Please note: This opportunity is going live September 2020, and if you're hearing this at a later date, the opportunity may have passed. Fear not! We are thriving and growing, and you can check back for other career opportunities here: https://www.adbadger.com/careers Links &

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00:40:33

AMZPPC #94: How One Keyword Can Apply to Multiple...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/09/16

Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors? Mike and Stephen give an overview of how keyword cannibalization and multiplication can have a tremendous impact on your performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:40 Keyword placement 5:40

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00:43:10

AMZPPC #93: Ad Badger & TurnKey: Amazon Product...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/09/09

It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization. Mike and Jeff dive into the fundamentals of Amazon product listings and discuss how you can take your listings to the next level. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:15 Why listing optimization matters 12:15 Product listing

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00:14:24

[Badger Bite #13] Common Questions about Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/09/04

Are you still waiting to take the plunge into the world of Amazon PPC software? There's a bunch of sellers out there who are utilizing software to boost their PPC performance, but, when looking at the entire Amazon landscape, there's still a ton of sellers who are missing out. In this Badger Bite, Mike and Stephen answer the most common questions about Amazon PPC software. We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now:

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00:07:10

[Badger Bite #12] Why Ad Badger? (What our Customers...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/09/03

At Ad Badger, there's nothing more fulfilling than helping sellers improve their Amazon PPC performance. We've seen people's lives change because they are now able to run a profitable business. With the launch of Ad Badger Version 2, we will be able to make an even bigger impact. In today's Badger Bite, we hear from Ryan about his company's experience with Ad Badger. + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast

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00:10:33

[Badger Bite #11] Ad Badger Version 2 Launch: New...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/09/02

Yesterday, we launched Ad Badger Version 2! In our last Badger Bite, we gave an overview of what v2 would accomplish, but it's time to actually take a look under the hood and talk about features. In today's episode, Mike and Stephen walkthrough the new and improved Ad Badger software and give some insight into what makes v2 the most effective Amazon PPC tool on the market. We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now:

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00:09:29

[Badger Bite #10] Ad Badger Version 2 Launch: Why is...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/09/01

It's launch day! Ad Badger Version 2.0 is now live, and we couldn't be more excited to share all of its new capabilities with you. In today’s Badger Bite, Mike and Stephen give an overview of the new features in Ad Badger v2. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

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00:07:59

[Badger Bite #9] Rebuilding Ad Badger From the Ground Up

The PPC Den: Amazon PPC Advertising Mastery ·

2020/08/31

Ad Badger V2 is almost here! In anticipation of our launch, we’ll be posting daily Badger Bites that give you a sneak peek of our new software and a behind-the-scenes look at our production process. In today’s Badger Bite, Mike and Stephen give you a look at the thought process behind Version 2.0. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno --- Send in a

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00:41:11

AMZPPC #92: 7 Habits of Highly Effective Amazon PPC-ers

The PPC Den: Amazon PPC Advertising Mastery ·

2020/08/26

Amazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term effects of our decisions. In today’s episode, we take a look at macro-level strategies you can use to see long-term success with Amazon advertising. Mike and Stephen walk through the seven habits that you should adopt to reach your full potential. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:40 Seven habits of highly effective

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00:51:53

AMZPPC #91: Ad Badger & ZonGuru: Boost Your SEO with...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/08/19

We usually stay in our wheelhouse of Amazon PPC, but we’re branching out into the world of organic traffic for this episode. Mike recently sat down with Jon from ZonGuru, and we are stoked to share this conversion about the intricacies of Amazon SEO and how you can start optimizing your account for organic rankings. Mike and Jon dive into all things Amazon SEO and how sellers can start ranking for keywords organically. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:00 The nuts

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00:20:28

AMZPPC #90: Answered Prayers: Negative ASIN Targeting...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/08/12

The game has changed when it comes to automatic campaigns. Two weeks ago, Amazon added a new feature that allows sellers to add negative product targets to auto campaigns. Needless to say, we couldn’t be more excited about it. On today’s episode, Mike and Stephen dive into Seller Central’s newest feature and how it can take your automatic campaigns to the next level! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:00 Our prayers have been answered 5:15 Negative product

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00:44:15

AMZPPC #89: Much Ado About Budgets

The PPC Den: Amazon PPC Advertising Mastery ·

2020/08/05

Have you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions can be answered by looking at your Amazon PPC budget. On today’s episode, Mike and Stephen share the best practices for Amazon PPC budgets and breakdown how you can create the perfect budget. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 6:00 Getting started with Amazon PPC budgets 13:50 Splitting your budget between ad types

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00:33:40

AMZPPC 88: How to Get Over 100% Conversion Rates with...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/07/29

We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%! Is that even possible? On today’s episode, Mike and Stephen breakdown how conversion rates are calculated for Sponsored Display ads and show you what Amazon isn’t telling you. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 5:10 A recent trend with Sponsored Display ads 7:00 How conversion

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00:34:13

AMZPPC #87: New Launch Strategy for New Products:...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/07/22

The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road. But what if there was a better way to launch products? On today’s episode, Mike and Stephen analyze a new strategy for launching products and discuss the pros and cons of using auto campaigns for unindexed products. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 7:30 Launching a new product with an

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00:29:52

AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/07/15

How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020. On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020, breakdown how it affects your performance, and share their predictions for the next six months. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:05 Evaluating the PPC data for 2020 6:20 Cost per Click

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00:24:09

AMZPPC #85: How Does Amazon PPC Work with Misspellings

The PPC Den: Amazon PPC Advertising Mastery ·

2020/07/08

We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords? On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 2:55 How you should think about misspellings 5:05 How exact match has become

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00:33:12

AMZPPC #84: Following Amazon’s Suggestions? The...

The PPC Den: Amazon PPC Advertising Mastery ·

2020/07/01

Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it? On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid, who should use it, and strategies that are better than using suggested bids to optimize your campaigns. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:10 What is Suggested Bid? 6:20 Who will use Suggested Bid? 13:20 A

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