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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:32:03

WARC x Cannes Lions: The state of creativity, plus...

The WARC Podcast ·

2023/06/19

The first of five daily episodes of the WARC Podcast from Cannes Lions 2023. David Tiltman, WARC's SVP Content, is joined by Effectiveness Partnership founding partner Gurdeep Puri to discuss new research into creative effectiveness. Wunderman Thompson CSO Ellie Bamford previews the upcoming Future of Strategy debate. And John Bizzell, WARC's Awards Lead, highlights some winners from the WARC Awards for Effectiveness.

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00:46:16

WARC x Cannes Lions: Creative Impact preview

The WARC Podcast ·

2023/06/15

This week, SVP Content David Tiltman talks creative effectiveness with Jenni Middleton, SVP Content and Editor-in-chief at LIONS, and Jamie Peate of McCann Worldgroup. David, Jenni and Jamie, as well as three of WARC’s editors, then offer a preview of WARC and LIONS’ Creative Impact content programme, which will be taking place across the 2023 Cannes Lions International Festival of Creativity. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:32:34

WARC Talks: How retail media is disrupting marketing...

The WARC Podcast ·

2023/06/08

This week, WARC’s Gregory Grudzinski and Lauren Livak, Director of the Digital Shelf Institute, unpack key themes and takeaways from WARC Digital Commerce’s latest report into organizational readiness for the world of e-commerce. Topics include the rise of retail media, the value of temporary Centers of Excellence and the need to standardize internal metrics. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:20:48

3 in 15: YouTube platform insights

The WARC Podcast ·

2023/06/06

This week, SVP Content David Tiltman is joined by WARC Media’s Alex Brownsell and Celeste Huang. They discuss key themes and takeaways from WARC Media’s latest platform insights report on YouTube, covering ad spend, reach, evolving media formats and audience data. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:36:06

WARC Talks: Pricing

The WARC Podcast ·

2023/06/01

This week, WARC’s Catherine Driscoll is joined by Professor Koen Pauwels of Northeastern University and Amazon, and Billy Ryan, Head of Analytics and Effectiveness at the7stars. Examining the close relationship between advertising and pricing power, the episode addresses diverse advertising effects, from sales to distribution, and how marketers add value throughout their organisations. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:22:05

3 in 15: Lessons from the Effective 100

The WARC Podcast ·

2023/05/30

This week, David Tiltman, WARC's SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative to discuss some of the key findings from the Lessons from the Effective 100 report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:43:11

WARC Talks: How culture is key to influencing behavior

The WARC Podcast ·

2023/05/25

WARC’s Cathy Taylor is joined by Dr. Marcus Collins of Wieden+Kennedy and the Ross School of Business to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Cathy and Marcus define culture and what it means for marketers, and why it is ignored at their peril. Stay up-to-date with the latest marketing and advertising news with our ⁠free daily newsletter⁠.

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00:15:28

3 in 15: Working with creators

The WARC Podcast ·

2023/05/23

This week, Lena Roland, Head of Content for WARC Strategy talks to Catherine Driscoll, Commissioning Editor for EMEA, about the latest WARC Guide to working with creators. They discuss new dynamics in the creator-brand partnership, why creators are beginning to challenge legacy brands in their own categories and how marketers can measure the impact of influencer campaigns. Stay up-to-date with the latest marketing and advertising news with our ⁠free daily newsletter⁠.

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00:27:56

WARC Talks: Data and privacy in Australia

The WARC Podcast ·

2023/05/18

This week, Rica Facundo, WARC Strategy’s Asia Editor, is joined by Juan Mendoza, guest editor and CEO of The Martech Weekly, to unpack the insights from our latest Spotlight series on Australia’s push to data privacy. They discuss the recent high-profile data breaches in Australia, the changing regulatory landscape, its impact on the consumer value exchange and how brands can turn the risk of data privacy concerns into an opportunity. Stay up-to-date with the latest marketing and advertising news

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00:42:30

WARC Talks: Driving impact with entertainment

The WARC Podcast ·

2023/05/16

This week Rica Facundo, WARC Strategy’s Asia Editor, is joined by Manjusha Subramanian, B2B Marketing Lead, TikTok APAC, Kunal Sinha, Group Chief Strategy Officer at M&C Saatchi Indonesia and Leah Jackson, Head of Digital Marketing, Goodman Fielder. Rica and her guests discuss how entertainment is changing the marketing and media landscape in Asia and beyond. Stay up-to-date with the latest marketing and advertising news with our ⁠free daily newsletter⁠.

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00:34:40

WARC Talks: Reddit identifies 5 global movements...

The WARC Podcast ·

2023/05/11

This week Cathy Taylor, WARC Strategy’s US Commissioning Editor talks to Matt Klein, Head of Global Foresight at Reddit about five global movements shaping society, and the implications for consumers and brands. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:29:42

3 in 15: The Future of Measurement

The WARC Podcast ·

2023/05/09

David Tiltman, WARC's SVP Content, is joined by Paul Stringer, managing editor of Research and Insight at WARC to talk about The Future of Measurement report. Discussing the renaissance of marketing mix modelling, cross media measurement and the growing pains in retail media. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:33:14

WARC Talks: What should brands expect from Chinese...

The WARC Podcast ·

2023/05/04

This week WARC’s Asia editor, Rica Facundo talks to Reno Yue, SVP of Brand, Innovation & Digital Transformation at HYPERS, and Jenny Chan, WARC’s China Editor. Since China's reopening what has changed, what has stayed the same, and what do marketers need to know about the Chinese consumer? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:37:51

WARC Talks: Reputation versus brand

The WARC Podcast ·

2023/04/27

This week, WARC’s SVP content, David Tiltman is joined by Shann Biglione, Head of Strategic Solutions at Signal AI to discuss reputation and brand. What do these two things mean, and could we ever swap one for the other?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:22:04

3 in 15: Trends in search media

The WARC Podcast ·

2023/04/25

This week, WARC’s SVP content, David Tiltman is joined by WARC Media’s Head of Content Alex Brownsell and Data Journalist Celeste Huang to discuss the latest Global Ad Trends report on search media. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:38:42

WARC Talks: Behavioural science in an age of volatility

The WARC Podcast ·

2023/04/20

Marketing consultant and founder of Astroten, Richard Shotton joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas to discuss Richard’s latest book, The Illusion of Choice, and how marketers can use behavioural science to make their work more effective. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:45:29

Planning for Effective Outcomes #7: The Downfall of...

The WARC Podcast ·

2023/04/18

The seventh and final episode in our series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about the downfall of measurement with Karen Nelson-Field of Amplified Intelligence. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:36:49

WARC Talks: ESOV, attention and creative effectiveness

The WARC Podcast ·

2023/04/13

Marketing consultants Peter Field and Rob Brittain, and Professor Karen Nelson-Field, founder and CEO of Amplified Intelligence, join Alex Brownsell, WARC Media’s Head of Content, to discuss a new report published by the Advertising Council Australia analysing the ability of a media platform to amplify or undermine a campaign’s creative strength. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:30:16

Planning for Effective Outcomes #6: The Creative...

The WARC Podcast ·

2023/04/11

The sixth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about the creative relationship with Greg Hahn, Co-Founder of Mischief USA and James Hurman of Previously Unavailable. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:19:51

3 in 15: Luxury marketing in an era of change

The WARC Podcast ·

2023/04/06

This week, Lena Roland, head of content for WARC Strategy is joined by Anna Hamill, senior editor for brands to discuss the recently published report, the WARC Guide to luxury marketing.Topics covered include recent changes in the luxury market, big macro trends shaping marketing for luxury brands, and the impact on digitisation, e-commerce and the rise of the influencer economy on the luxury industry. Stay up-to-date with the latest marketing and advertising news with our free daily

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411 results

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