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PODCAST

The Rockstar CMO F"in" Marketing Podcast

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

51:17

The Quiet Community, Eric Fulwiler Founding Rival and...

The Rockstar CMO F"in" Marketing Podcast ·

2021/11/06

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who we were introduced to on episode 30, who has just founded a new marketing innovation consultancy Rival. They chat about the challenge of starting a new business, as well as the focus on growth, innovation and how large

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72:53

The Change with Jeff, The Next Women with Anne-Marie,...

The Rockstar CMO F"in" Marketing Podcast ·

2021/10/30

This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology.Our guest this week is Anne-Marie Twigge, the MD of The Next Women, a global movement of ambitious women and progress-driven companies. Anne-Marie has had a fascinating career, she has a BA in Business Administration and an MA in Artistic Research has been an artist in residence, a creative director, serves on

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63:54

The Backstage Advice for a New Gig, Christopher...

The Rockstar CMO F"in" Marketing Podcast ·

2021/10/23

This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people. Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile,

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71:22

The Jeff has Requirements, Ilaria Inspires Young...

The Rockstar CMO F"in" Marketing Podcast ·

2021/10/16

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering requirements and three ways to approach this process. Our guest this week is Ilaria Severi who is the Head of Marketing and Communications at Creative Clicks, a performance marketing agency in Amsterdam. Illaria is an Experienced Marketer and Communication Strategist with a passion for helping brands

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71:22

The Buying Something Shiny, Dennis at Content...

The Rockstar CMO F"in" Marketing Podcast ·

2021/10/09

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave. Ian Truscott welcomes back Dennis Shiao, to get his perspective on last week’s Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he shares his tips with us. If you don’t know Dennis, he runs an independent B2B marketing consultancy

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40:11

The Jeff is Corporately Responsible and a Trip to...

The Rockstar CMO F"in" Marketing Podcast ·

2021/10/02

After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social Responsibility and how to avoid appearing to be greenwashing and trying to look cool with the millennials - spoiler alert - you just got to do the work. Ian has been to Amsterdam, and he shares what he learned at The Next Web

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74:48

The How Did I Tech Here, We Are All Liars and Output...

The Rockstar CMO F"in" Marketing Podcast ·

2021/09/25

This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergreen topic on this show - marketing technology and he chooses a classic track to accompany as we wonder how did we get here? David Rodnitzky, CEO and founder of 3Q Digital returns to the show. In episode 75, we chatted about his book Unfair Marketing and his fascinating journey

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65:37

The Sustainable Jeff, Christina on T for Tech and...

The Rockstar CMO F"in" Marketing Podcast ·

2021/09/18

This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the role we can play as marketers in contributing to sustainability. We complete our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means and we round off with T for

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46:02

The Agile Rhapsody, Getting Intentional with...

The Rockstar CMO F"in" Marketing Podcast ·

2021/09/11

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we discuss it and how to align this with being Agile. We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving

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68:30

The Jeff on Waste, Christina on RPM and Robert on...

The Rockstar CMO F"in" Marketing Podcast ·

2021/09/04

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70’s tune about a place we could certainly waste some time in. We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of G.R.I.T and we continue with R for

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62:01

The Customer Needs, Christina's G in GRIT and it's...

The Rockstar CMO F"in" Marketing Podcast ·

2021/08/28

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing leaders. We kick off a mini-series with Christina Del Villar who appeared on episode 64 of the show, talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy and we dive into the detail of what G.R.I.T means, starting with the

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54:11

The Firestarter, Maureen Blandford Unleashing B2B and...

The Rockstar CMO F"in" Marketing Podcast ·

2021/08/21

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side (and Europe) to lead marketing for tech companies on both sides of the Atlantic, Maureen is a tireless advocate for rooting out the nonsense and is devoted to closing the gaps between sales and

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71:39

The Plan to Plan, David Rodnitzky, and Coordinating...

The Rockstar CMO F"in" Marketing Podcast ·

2021/08/14

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair advantage; data, knowledge, access, brand, and money. David also talks about his path into marketing, from studying law at the University of Iowa College of Law, his early

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55:08

The Who's Driving the Bus, SEO Steve Wiideman,...

The Rockstar CMO F"in" Marketing Podcast ·

2021/08/07

In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a squirrel, a strip club baller, the feature creature, the cookie-cutter, a shamen, the outsourcer or the customer? Or maybe none of them? My guest this week is Steve Wiideman, of Wiideman Consulting Group, who considers himself a scientist and practitioner of local and e-commerce search engine optimization

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74:40

The Jeff Clark Masterplan, Kirsten Allegri Williams...

The Rockstar CMO F"in" Marketing Podcast ·

2021/07/31

This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across global marketing teams with Jeff Clark, former Research Director at SiriusDecisions/Forrester, and Rockstar CMO Advisor.Our guest interview is with Kirsten Allegri Williams, the Chief Marketing Officer for Optimizely, a modern Digital Experience Platform, where Kirsten leads global marketing,

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61:25

The Jeff Clark Makes Plans for Nigel, Michael Loban...

The Rockstar CMO F"in" Marketing Podcast ·

2021/07/24

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan.We discuss marketing data and web metrics with Michael Loban, the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. He is also the co-author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating

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52:09

The Dennis Shiao Gets Personal, Marketing is not Tax...

The Rockstar CMO F"in" Marketing Podcast ·

2021/07/17

This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Content Marketing Meetup and the Content Corner newsletter. In this episode, Dennis discusses his advice,

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37:05

The Keith Smith Virtual Selling, Free Content and a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/07/10

This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. As you’ll hear, he is also the host of The Fuel Podcast which is focused on business development and great guests from around the world of agencies and advertising. Ian Truscott talks about the opportunity of free

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64:12

The Purpose as a Business, Margie Agin on Brand and a...

The Rockstar CMO F"in" Marketing Podcast ·

2021/07/03

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a purpose into a brand.Our guest this week is award-winning marketer Margie Agin who helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and as you’ll hear

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58:31

The Purpose of Innovation, Julia Bennett (finally!)...

The Rockstar CMO F"in" Marketing Podcast ·

2021/06/26

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term "innovative". We've been saying at the end of the last few episodes that next week our guest will be Julia Bennett, the brand new CMO of global law firm Brown Rudnick. Well, finally schedules were aligned, the technology worked and Ian Truscott got to chat with her. As the Chief Marketing Officer, Julia Bennett leads Brown

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362 results

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