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PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

01:00:42

Drive revenue from digital marketing - G.M....

Sports Geek - A look into the world of Sports... ·

2023/11/08

In this Sports Geek interview, G.M. Ciallella from Anaheim Ducks chats about advertising strategies and testing new platforms with a strong focus on revenue. Show notes - https://sportsgeekhq.com/podcast/gm-ciallella-anaheim-ducks/

en

53:47

Creating Memorable Fan Experiences - Lewis O'Flynn, MCC

Sports Geek - A look into the world of Sports... ·

2023/10/31

In this Sports Geek interview, Lewis O'Flynn from Melbourne Cricket Club shares insights on his experience across sponsorship and his role in ensuring the MCG remains a destination for MCC members and fans. Show notes - https://sportsgeekhq.com/podcast/lewis-oflynn-melbourne-cricket-club/

en

55:38

Growing the game for all - Dean Bosnich, NRL

Sports Geek - A look into the world of Sports... ·

2023/10/24

In this Sports Geek interview, Dean Bosnich from NRL chats about player development, why kids shouldn’t specialise in sports, and the importance of providing opportunities for all levels of rugby league participation. Show notes - https://sportsgeekhq.com/podcast/dean-bosnich-national-rugby-league/

en

48:11

Creating a Club that truly matters - Stu Taggart,...

Sports Geek - A look into the world of Sports... ·

2023/10/18

In this CEO Series interview, Stu Taggart from the Illawarra Hawks discusses the NBL's progress and the club's goal of connecting with the people of Illawarra as a key plank for success. Show notes - https://sportsgeekhq.com/podcast/stu-taggart-illawarra-hawks/

en

41:08

Beyond Greatness – Jane Fernandez, FIFA Women’s World...

Sports Geek - A look into the world of Sports... ·

2023/10/10

In the 350th Sports Geek episode, Jane Fernandez from FIFA Women's World Cup 2023 shares the success of the tournament, the amazing Matildas’ run and the initiatives focused on sustainability, women's sport, and grassroots development. Show notes - https://sportsgeekhq.com/podcast/jane-fernandez-fifa-womens-world-cup-2023

en

42:30

Creating a Festival of Basketball at the World Cup -...

Sports Geek - A look into the world of Sports... ·

2023/10/03

Cahyadi Wanda from Mahaka Sports discusses the challenges and successes of hosting the FIBA Basketball World Cup 2023, including last-minute ticket sales, media coverage, engaging fan experiences, inspiring young people, and basketball's legacy and future growth in Indonesia. Show notes - https://sportsgeekhq.com/podcast/cahyadi-wanda-mahaka-sports/

en

51:53

Building international fandom - Glen Rolls, La Liga

Sports Geek - A look into the world of Sports... ·

2023/09/26

In this Sports Geek interview with Sean Callanan, Glen Rolls from La Liga discusses the success of the tournament, the government's involvement in women's sports, the growth of sports tourism, and how La Liga can make an impact in Australia by localizing content and showcasing matchday experiences. Show notes - https://sportsgeekhq.com/podcast/glen-rolls-la-liga/

en

59:14

Culturally Relevant Marketing: Insights from Rodica...

Sports Geek - A look into the world of Sports... ·

2023/09/19

Rodica Titeica from Subway talks about the importance of cultural relevance and authenticity in marketing, making measurable partnerships, executing exceptionally well, personalized proposals, and the success of Instagram as a marketing platform in this Sports Geek interview with Sean Callanan. A great listen for marketers and business professionals in the food industry. Show notes - https://sportsgeekhq.com/podcast/rodica-titeica-subway/

en

41:31

Commercial Frameworks and the Future of Cricket -...

Sports Geek - A look into the world of Sports... ·

2023/09/12

Christina Matthews from Western Australian Cricket Association chats about the importance of commercial frameworks, the role of social media during COVID-19, and the growth of women's sports in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in sports administration and marketing, as well as the future of women's sports. Show notes - https://sportsgeekhq.com/podcast/christina-matthews-western-australian-cricket-association

en

49:23

Delivering a World-Class Games Experience - David...

Sports Geek - A look into the world of Sports... ·

2023/09/05

David Michael from LA28 talks about the challenges and opportunities in delivering a world-class games experience, caution when integrating new systems, exploring emerging technologies, and the importance of customer experience in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in the intersection of sports and technology. Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/

en

37:24

Building a Legacy: Tim Silvers' Vision for the...

Sports Geek - A look into the world of Sports... ·

2023/08/29

Tim Silvers from Adelaide Crows discusses his journey into sports business, the importance of teamwork and top talent, and the significance of understanding industry people and culture, and his vision for their legacy project, Thebarton Oval in this Sports Geek interview with Sean Callanan. A great listen for sports business professionals and Adelaide Crows fans alike. Show notes - https://sportsgeekhq.com/podcast/tim-silvers-adelaide-crows/

en

01:01:49

Amplifying the joy of sports - Stacy McGranor, San...

Sports Geek - A look into the world of Sports... ·

2023/08/22

Stacy McGranor shares her Down Under Adventure on this podcast, taking in Aussie sports and comparing them to the US sports market. She shares the importance of creating a great fan experience, the need to focus on controllables, especially during times of less than peak performance and the importance of amplifying the joy. Show notes - https://sportsgeekhq.com/podcast/stacy-mcgranor-san-jose-sharks-2023

en

56:00

From Pro12 to URC: The Evolution of United Rugby...

Sports Geek - A look into the world of Sports... ·

2023/08/15

Martin Anayi from United Rugby Championship chats about the league's growth, focus on new fans, challenges of running a league across multiple countries, and the role of technology in rugby in this Sports Geek interview with Sean Callanan. A great listen for rugby fans, sports business, and digital marketing. Show notes - https://sportsgeekhq.com/podcast/martin-anayi-united-rugby-championship/

en

47:23

Sponsorship - The deal, the work, the ROI - Anneliese...

Sports Geek - A look into the world of Sports... ·

2023/08/08

Anneliese Mesilati from UBS discusses the success of UBS Arena, its long partnership in F1 with Mercedes and compares sponsoring the arts with sports in this Sports Geek interview. A great listen for anyone interested in sports marketing and sponsorships. Show notes - https://sportsgeekhq.com/podcast/anneliese-mesilati-ubs/

en

38:54

Money in Sport: The battle for new fans - Replay

Sports Geek - A look into the world of Sports... ·

2023/08/01

In this episode, Sean is joined by Charlotte Offord (NFL), Glen Rolls (La Liga), and Rodica Titeica (Subway), to discuss their organizations' strategies for engaging new fans and expanding their reach. This conversation is recommended for anyone interested in the intersection of sports and marketing, as well as those looking to expand their organization's reach and engage new fans. Show notes - https://sportsgeekhq.com/podcast/mis-the-battle-for-new-fans-replay/

en

46:33

The winning formula: Sustained Success and...

Sports Geek - A look into the world of Sports... ·

2023/07/25

Will Hartnell from Geelong Cats chats about sponsorship, commercial success, and the impact of COVID-19 in this Sports Geek interview with Sean Callanan. A great listen for sports industry professionals interested in the challenges and opportunities in sponsorship and commercialization in Australian sport. Show notes - https://sportsgeekhq.com/podcast/will-hartnell-geelong-cats/

en

57:47

From a Tent to a Championships - Chloe Alsop, Western...

Sports Geek - A look into the world of Sports... ·

2023/07/18

Chloe Alsop from Western United talks about building a new football club, developing a marketing strategy across multiple markets, and creating a culture that people want to be a part of in this Sports Geek interview with Sean Callanan. A great listen for sports marketing professionals and anyone interested in the business side of sports. Show notes - https://sportsgeekhq.com/podcast/chloe-alsop-western-united-fc/

en

48:40

Growing cricket, a sport for all – Stephanie...

Sports Geek - A look into the world of Sports... ·

2023/07/11

Stephanie Beltrame from Cricket Australia chats about the organization's media rights deals and commercial partnerships in this Sports Geek interview with Sean Callanan. A great listen for cricket fans and anyone interested in the business side of sports. Show notes - https://sportsgeekhq.com/podcast/stephanie-beltrame-cricket-australia/

en

41:17

Stadium Technology Enhancing The Fan Experience –...

Sports Geek - A look into the world of Sports... ·

2023/07/04

Costa Kladianos Head of Technology of San Francisco 49ers talks about the importance of using technology to streamline operations and improve fan experience, the potential of AI in predicting and enhancing fan experience, and the significance of the Super Bowl and FIFA World Cup for Levi's Stadium. A great listen for sports technology enthusiasts and professionals. Show notes - https://sportsgeekhq.com/podcast/costa-kladianos-san-francisco-49ers

en

39:20

Forging A Career In Sales In Sports – Jentry Mullins,...

Sports Geek - A look into the world of Sports... ·

2023/06/27

Jentry Mullins from BSE Global discusses the importance of content creation, membership, and sales strategy in this Sports Geek interview with Sean Callanan. A great listen for anyone interested and looking for a career in sports sales. Show notes - https://sportsgeekhq.com/podcast/jentry-mullins-brooklyn-nets/

en

719 results

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