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Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.

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All Episodes

02:42

Episode 169 - Learn LinkedIn Campaigns

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2021/01/19

While the most popular advertising platforms are Google and Facebook, LinkedIn may be a good choice for certain types of businesses. In todays' Tech News Tuesday episode we’re talking about LinkedIn advertising, how you can do it effectively, so you can connect with fellow career and business professionals.

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03:09

Episode 168 - Follow, Not Like

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2021/01/12

In todays' Tech News Tuesday episode we’re talking about Facebook’s recent changes to business pages. They’ve redesigned them, and made it easier to navigate between your personal profile and your public business Pages. There’s also a new dedicated News Feed, and a new Q&A format for engaging with your followers.

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03:02

Episode 167 - New Year, New Trends

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2021/01/05

In this happy new year Tech News Tuesday episode, we’ll take a look at the coming trends in the new year. From a digital marketing standpoint, things have certainly changed over the past ten months. So how will your organization keep on course in 2021?

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06:07

Episode 166 - Get It On Your New Calendar

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2020/12/29

In this Tech News Tuesday episode, we’ll discuss the basic foundational things that you really need to have in place in order to have a successful digital marketing plan. The Tune Up for 2021 program we developed is a checklist of the action steps that you need for a great foundation for digital marketing success. Today we’ll cover things like the planning, the batching, and the scheduling of your digital content.

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09:10

Episode 165 - What to Say and How to Say It

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2020/12/22

In this Tech News Tuesday episode, we’ll discuss the basic foundational things that you really need to have in place in order to have a successful digital marketing plan. The Tune-Up for 2021 program we developed is a checklist of the action steps that you need for a great foundation for digital marketing success. Today we’ll cover things like your processes and systems, video, social media, and your message. Have a listen!

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06:50

Episode - 164 Build Your List, Build Your Business

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2020/12/15

In today's episode, we are talking about your email list and building relationships with your customers or donors, by making sure that you're getting your audience to know, like, and trust you. Email marketing is one of the best ways to do that. And not just emailing from your personal email account, but why using an email service will ensure deliverability, stay in compliance with regulations, and how you can use templates that match your brand. Email marketing still has the highest return on

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05:53

Episode 163 - Foundations of Marketing Success

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2020/12/08

In today's Tech News Tuesday, episode, we're talking about getting ready for marketing in 2021 and our tune-up for 2021 program. All the basic foundational things that you really need to have in place in order to have a successful digital marketing plan. Whether it's knowing where all your login web information is, and getting found on the map, or making sure your website is properly configured with Google Analytics or the latest version, Google Analytics 4. We've got you covered.

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05:56

Episode 162 - Tune Up for 2021

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2020/12/01

In this Tech News Tuesday, episode, we're talking about tune-ups, and it's not your car! This is a really cool program called Tune Up for 2021. It's a series of quick actions that you can take to make sure that your presence is where it needs to be for 2021. Digital marketing and your online presence are more important than ever. And this is a check-up for your online presence. Have a listen and get our tips to grow your organization online!

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02:37

Episode 161 - The Text Overlay Tool is Gone

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2020/11/24

In today’s Tech News Tuesday episode, we're talking about Facebook ads. Anyone who has ever worked with Facebook Ads knows that there was a rule in place that said Facebook Ads that had more than 20% text on the ad image would NOT be approved. Facebook and Instagram felt that users dislike ads with too much text in the main image, but now they're changing it. Listen why.

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04:10

Episode 160 - Using Ads to Get Email Subscribers

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2020/11/17

In today’s episode, we're talking about ways to grow your email list by using Facebook and Instagram ads. Advertising is an effective way to add subscribers from a wider audience who may not already know you from your organic marketing. Your email list is valuable, and is probably the most effective way to get a message directly to your customers and prospects, so to get new subscribers through advertising, you’re going to want to give people a good reason or offer to subscribe.

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02:48

Episode 159 - Is YouTube Your Next Shopping Destination?

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2020/11/10

In today’s Tech News Tuesday episode, we're talking about online shopping and Google’s new plan to turn YouTube into a shopping destination. Is the ultimate goal to have you shop while you watch?

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03:02

Episode 158 - What Do the Polls Tell Us?

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2020/11/03

In today’s episode, it's election day and we're talking about polls. Not the political ones which you are probably tired of hearing about, but polling your audience, which can be a great way to get feedback on new products, branding, market ideas, and content. Polls are a great way to keep in touch with your audience. Find out which social media platforms allow you to poll your fans and followers.

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04:25

Episode 157 - Don't Be Scared of Video Marketing

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2020/10/27

In today’s Tech News Tuesday episode, we're talking about how video consumption has changed in 2020. Video is more significant to consumers than ever, but a number of small businesses are still not using video. Video content's current popularity is due in part to the millennials and Gen Z consumers. These age groups are more connected to the internet than the older age groups, and prefer to be entertained or learn new things from online videos. It is important to meet your customers where they are

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02:43

Episode 156 - Google Shows Customers Your Pandemic...

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2020/10/20

In today’s Tech News Tuesday episode, we're talking about how Google can highlight measures your business is taking in response to the pandemic. The new attributes will provide clarity and reassurance to potential customers about the safety protocols you have in place, along with the options you offer for online ordering, curbside pickup, and delivery. Local businesses using these attributes may see more engagement or an improved response from consumers who want to do business with them, but want

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03:38

Episode 155 - Holiday SEO for Local Biz

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2020/10/13

In today’s Tech News Tuesday episode, we're talking about some things local businesses can do to get found this holiday season. There are plenty of online shopping sites, but surveys show that most people want to support their local businesses this holiday season. There are many ways to improve your SEO for holiday shopping, and we're talking about our top three ways! Have a listen!

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04:50

Episode 154 - Holiday Shopping is Going to Be a...

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2020/10/06

In today’s Tech News Tuesday episode, we're talking about holiday shopping and how it might look a little different this year. With more people than ever shopping online, brands will need to bridge the divide between their online and offline experiences. So how can your business get ready for holiday shopping this year?

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02:52

Episode 153 - Should You Tag or Mention on Instagram?

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2020/09/29

In today’s Tech News Tuesday episode, we're talking about Instagram tagging. There are a lot of different ways to tag your post, and with the proper use of tags, including mentions of other people, location tags, and shoppable product tags, you'll extend your Instagram reach beyond your followers.

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02:57

Episode 152 - Google Ads vs Facebook Ads

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2020/09/22

In today’s Tech News Tuesday episode, we're talking about running digital ads. We often get asked how and where you should run ads and the differences between Google Ads and Facebook Ads. With 6.9 billion Google searches every day, and Facebook which has 14 billion active users daily, you may not know where to begin. There are things in common among the platforms when you advertise, but the biggest difference between the two platforms relates to the user intent. Listen and find out more.

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02:39

Episode 151 - Run Paid Events on Facebook

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2020/09/15

In today’s Tech News Tuesday episode, we're talking about online events. Facebook announced a new product to monetize classes and online events called simply, “Paid Online Events.” The new all-in-one tool will be free for at least a year, because Facebook wants to help small businesses survive the COVID-19 crisis — and make money.

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03:30

Episode 150 - Blog Content that Gets Results

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2020/09/08

In today’s Tech News Tuesday episode, we're talking about creating blog content that gets you better marketing results. You're the expert in your field, so you know the pain points and problems that your audience has and how you can solve them, so that's one good place to start your blog post idea. Take a listen!

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