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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

01:27

#895 Don’t Write Bad Blog Posts

More than a Few Words ·

2023/08/20

We routinely tell business owners that great blog posts are an important part of their sales, marketing and SEO strategy. With so much riding on each and every blog post, it’s tempting to push the sales element really hard. But that is exactly the opposite of what you should do. The hard sell is one sure way to turn off prospective customers. Think about the late night television commercials that scream at you at 3 am. Instead of making me want to learn more about their incredible claims to lose

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10:12

#894The Strategy of Good Web Design

More than a Few Words ·

2023/08/17

Great websites don't happen by accident. Sierra Janisse believes every decision you make on your website from what images you use to the words you write , the pages you create and all the call to action buttons starts with answering one basic question. What do you want your ideal clients to do when they come to your website. What is your primary call to action for your visitors. About Sierra Sierra Janisse of Sierra Lin Design is a Certified Master Marketer, Kajabi Web and Funnel Designer, and

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11:09

#893 The Human Factor

More than a Few Words ·

2023/08/15

These days, it seems like everybody's talking about robots. It's easy to get swept up by trends like Google algorithm changes and AI generated content. But, guest Rai Hyde Cornell says those things are secondary to the most important factor in your marketing - the human beings Too often, we think about the system or platform first. We wonder if we should jump into Threads or buy Google ads, but those decisions come after you decide who you are talking to. About Rai Rai Hyde Cornell has been

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01:46

#892 Convey Meaning with an Image

More than a Few Words ·

2023/08/13

Traveling through Central Europe I was in three different countries, with three different currencies and three different languages. I don't speak Czech, German or Hungarian, but managed to navigate bus, train and boat transportation with ease. How? Almost everywhere we went the directional signs included simple icons which conveyed their meaning at a glance. As I sipped my espresso in a sidewalk café I thought about how this same strategy of simple meaningful graphics applies to any business, even

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10:26

#891 What to Do With Your Book After It is Published.

More than a Few Words ·

2023/08/10

You always wanted to write book. Now you've done. It is published and you can just sit back, right? Nope! Nancy Erickson says there is so much more you can do with the content of your book to expand your authority and credibility even further. For example, if you have written the book correctly each chapter can stand on its own as a topic for a keynote, workshop or online course.

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11:05

#890 What Type of Networking Animal Are You?

More than a Few Words ·

2023/08/08

Did you miss this conversation with Rochelle Groh about networking animals? She suggests the next time you go to a networking event, look for the four types of networking animals. The shark, who is ready to take a bite out of every conversation The penguin who typically gravitates to the same people at every event The bee who knows everyone in the room The lone wolf who prefers longer, more one on one conversations. About Rochelle Groh Rochelle is the Co-Founder of Cutclass and the host of the

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01:17

#889 Do you Know What a Customer is Really Worth?

More than a Few Words ·

2023/08/06

One of the critical elements of building a marketing budget is understanding what a customer is worth. Why? Because you can't decide how much to spend to acquire that customer if you don't really know the value of that customer. Too often business owners make the mistake of looking at what the customer is spending today and see that is the only value of the customer. But, if you're in a business where customers come back time and time again, you need to look at the total picture to determine the

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10:13

#888 The Future of Content Marketing

More than a Few Words ·

2023/08/03

Content marketing has been around for a really long time. And it is probably going to be around for a lot longer. But as new tools arise, many people wonder what the future of content marketing going to be like. Professional writer and a humorist, Erik Deckers joined me to share his thoughts on that topic. He explained content marketing has be around a lot longer than most of us imagine. Archeologists have recovered Papyrus and carvings showing things for sale. While content marketing has

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12:00

#887 Improve Your Closing Rate

More than a Few Words ·

2023/08/01

One of the most important numbers in your business is your closing rate. The simple metrics tells you how well you are performing when face to face with a potential customer. The better your closing rate is the better your business. Guest Bruce Scheer shares some of the mistakes companies make as they try to improve their closing rate: Jumping immediately to price changes .While that may work in the short term it will hurt in the long term as you race competitors to the bottom of the

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01:31

#886 I am my Brand

More than a Few Words ·

2023/07/30

Like many business owners I defined myself as the founder of my company, Roundpeg. Lorraine Ball and Roundpeg were intricately linked. The fact that the business was originally an outgrowth of my personality got lost along the way. I became an outgrowth of the business. That was fine for 20 years until I sold Roundpeg. Suddenly that cornerstone of my brand was gone. So I've spent the last two years realigning, adjusting and figuring out who I am and what my brand is. The funny thing is that I

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11:05

#885 Simple Tricks to Improve Your Public Speaking

More than a Few Words ·

2023/07/27

If you've been listening to More than a Few Words for any length of time you know I was born talking. Standing in front of a group of people or facing a microphone is not uncomfortable for me. But it is for many people. Public speaking anxiety is a crippler for some people and can get in the way of careers and businesses. Guest Rebecca Jabbar says the key to getting comfortable is to personalize the message with two very simply pieces of information explaining why you care about a particular topic

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10:46

#884 Google Can’t Read

More than a Few Words ·

2023/07/26

From our archive is a terrific conversation with Kyle Roof about SEO. In it he addressed some common misperceptions about Google. For example, many people think Google reads a web page as a human would. Google is not able to do that, it isn't pulling meaning from your content. It is an algorithm looking at your content not from an editorial quality perspective, but a mathematical one looking to see if you check off the boxes in the formula. About Kyle Roof Kyle is responsible for the

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10:49

#883 Maybe You Should Buy a Business

More than a Few Words ·

2023/07/25

As business owners try to grow their business they assume they have to do it organically. The problem with the organic approach is you have to be patient. It takes time for the business to mature and grow. But that is not the only way to grow. Your path to success might include merging with another company or acquiring a business. Deb Curtis, an expert in SBA-Supported Business Acquisition Loans & Smooth Ownership Transitions shares a few tips and things to consider before you jump into

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01:56

#882 Improve Your Listening Skills

More than a Few Words ·

2023/07/23

I had the strangest phone call the other day. It was from someone I have known for a long time. I wouldn't call us friends, but our paths have crossed multiple times over the years so we are acquainted. We chatted for a few minutes. He told me he had moved to Florida. I mentioned I sold my company and I am enjoying the slower pace. He barely acknowledged what I said and proceeded to launch into a pitch on his new venture. Unfortunately, I have no interest since, as I told him, I sold my agency. By

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10:42

#881 Hop Into the Mailbox

More than a Few Words ·

2023/07/20

When I started my agency in 2002, clients and friends called me the Postcard Queen. I was working with small businesses and postcards were a wonderful way to get noticed. Then along came email marketing and social media. Direct mail seemed cumbersome and old fashioned in comparison. Travis Lee suggests as everyone has rushed towards digital it is no longer the bargain it once was. With auction style bidding for advertising the cost of click has increased dramatically, while the return has

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10:59

#880 Stop Spiraling Toward Burnout

More than a Few Words ·

2023/07/19

There is a cycle business owners get trapped in as they start to spiral toward burnout. Coach Linsi Brownson says the first thing you need to do is recognize, you’re not doing anything wrong. This is just a phase in your business. This is actually a really great moment to step back and realign the business, by going back to the drawing board and looking at three things: yourself, your business position and your operations. LOOK AT YOURSELF Take time to understand your energy capacity What do you

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09:38

#879 Make Chat GPT Work For You

More than a Few Words ·

2023/07/18

These days everyone is talking about Chat Gpt Ai driven content. I find some people are either really excited about it. Then there are others who are afraid we are the cusp of some dystopian world where the machines take over and we become their slaves. Which is more accurate? Well that is up to you, but Chat GPT is changing how content is created so you need to know how to use the tools. My guest Jules Dan seems to have cracked the code with Chat Gpt and it boils down to three simple

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01:28

#878 Go Where Your Customers Are

More than a Few Words ·

2023/07/16

You have to go where your customers are Social media is about engagement. This is something businesses forget when they start to use it as a broadcast tool. Just because you’re posting information out there doesn’t mean that anyone is actually paying attention. So one of the most important things you can do to get the most out of your social media is to pay attention to your engagement numbers. Are people liking, sharing and commenting on your content? Are they interacting with you? If they’re not,

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11:29

#877 Be a Great Podcast Guest

More than a Few Words ·

2023/07/13

So you want to be a podcast guest. Before you start reaching out to potential shows my guest, Joe Matz suggests you need to start with Why do you want to be a podcast guest. There are a number of reasons. Some people, have just launched a book and they want to do a virtual book tour. Others want to get their authority positioning out there. Joe also mentioned, SEO because when you're on a podcast, you get links back to your website. So the podcast increases your backlinks. Other reasons might

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11:01

#876 The Marketing Path

More than a Few Words ·

2023/07/12

From our archive. This conversation with Sharyn and Hank Yuloff was originally released in August of 2021. If you missed it then you are in for a treat. This was a fun, lively conversation about the marketing path. As you drive down the road, you have to be ready to make small adjustments. The same is true for your marketing. This week's guests, Sharyn and Hank Yuloff, think you need to stop thinking about your marketing as if the plan was carved in stone. Instead, you should view it as a

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