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PODCAST

The Brand Marketing Show

Catherine Langman

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

32:32

How To Know What To Focus On In Your Business

The Brand Marketing Show ·

2020/08/04

If there’s one thing I’ve learned over the past few years helping hundreds of eCommerce brands to systemize and automate their sales growth, it’s this… ... The number of Instagram followers you have has nothing to do with it. The other day, I was speaking with an online store owner, and I asked her what her goal was for the next year. “Increase sales by 20%” came the response. So my next question was, “How will you achieve that? What will you do?” And she answered that she aims to grow her Instagram

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47:47

From Side Hustle To 7-Figure Empire

The Brand Marketing Show ·

2020/07/27

I love to hear other entrepreneurs’ tell their stories about how they started their business, and how they got from there to where they are now. This week I’m excited to interview my guest, Laura Klein from Snotty Noses. Laura began her business as a side hustle when her kids were little and she was on maternity leave from her job as a teacher. I don’t think Laura could ever have fathomed back then that she would go on to build a multi-7-figure business! What began as a direct-selling

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43:54

7 Steps To A Successful Product Launch

The Brand Marketing Show ·

2020/07/21

Two of the toughest things in a product-based business would have to be growing sales and managing cash-flow. Two of the best, most reliable ways to bring in sales fast are running a product launch or a promotional campaign. But there are a number of essential ingredients that produce a successful product launch or campaign result. Make no mistake – “winging it” will never give you as good results! (As they say – if you fail to plan, you plan to fail!) So, would you like to hear about a successful

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34:20

How To Take A Vacation When You're Running A Business

The Brand Marketing Show ·

2020/07/14

We all need to take a break every now and then, but us entrepreneurs often don’t. We don’t take time off because we love what we do, right? We’re happy to hustle and we’re ambitious, so seeing the results is a bit addictive and makes us want to work even harder… But the consequences of not taking time off, especially if you’re working long hours with high stress levels and not getting enough sleep, can lead to burnout. Which I can also speak about from experience, and it’s not fun! How do you take

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49:10

My Ultimate Guide to Choosing The Best eCommerce...

The Brand Marketing Show ·

2020/07/06

Today I want to talk through a topic that is really fundamental to eCommerce: choosing the best website platform to build your online store on. I see these questions being asked in Facebook groups ALL the time! “What’s the best website platform?” “Which platform is better? Shopify or Wordpress / Squarespace / Wix / Something else” And then, there’s the myths that exist. Like, “I’m too big for Shopify”, or “Shopify is terrible for SEO.” So what IS the best choice (for you)? I see a lot of people

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34:47

How To Become A Stockist For A Brand You Love

The Brand Marketing Show ·

2020/06/30

There’s not a lot of information available that explains how to become a retail stockist or reseller of other brands. How do you go about approaching brands? What do they look for in a retail stockist? How do you do a good job of being a stockist? Often, if you’re new in your eCommerce business, you’ll start approaching your favourite brands that you want to stock and receive a lot of knock-backs. It’s not uncommon to be told things like, ‘we only take brick and mortar stores’, or ‘we aren’t

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33:03

10 Practical Photography Tactics to Boost Your...

The Brand Marketing Show ·

2020/06/22

Want to learn the fastest way to attract your ideal customer’s attention? Well, I’m sure you’re all familiar with that old saying, “A picture tells a thousand words”. I mean, we all know that right? Visual communication is as old as time. Our cavemen ancestors would communicate by drawing pictures on the walls. Even now, as babies we see and understand well before we can speak, let alone read or write. The same goes for selling products online. Effective non-verbal communication is absolutely

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32:32

9 Easy Website Tweaks You Can Make To Win More Sales

The Brand Marketing Show ·

2020/06/16

So. The average Ecommerce website converts at only 2%. That means, 2% of your website visitors will buy from you. Yet, we have several clients whose websites regularly convert at between 3-7%! Part of that comes down to having a well-designed website and a great product. BUT there are several things that you can easily implement on your website today that will help you to improve your own website conversion rate. For example… Have you ever wondered what colour your "add to cart" button should be

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28:01

How To Run A Successful End Of Financial Year Sale

The Brand Marketing Show ·

2020/06/09

As we approach the end of financial year, you may be considering running a clearance or flash sale (affectionately known as an EOFYS). There’s the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There are many benefits to running an EOFYS: You can sell off end of season or last season’s stock. Clear slow-selling lines or odd or less popular sizes. Encourage new customers to trial your products for

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24:14

How To Know If Your Facebook Ads Are Actually Working

The Brand Marketing Show ·

2020/06/09

Paid advertising can be absolute gold for driving traffic and sales in your online store. Once you nail the Facebook Ad Campaign that works for your target customer, you can almost have traffic and sales on tap! You can convert new and repeat customers and transform them into raving fans that spread the good word about your biz far and wide. That’s the aim, right? But there is a big difference between creating an ad and creating a winning ad campaign that sells. These are the questions I hear people

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51:05

Your Ultimate Guide to eCommerce Email Marketing

The Brand Marketing Show ·

2020/06/02

How would you like to add, potentially, another 20% to your revenue? And how would you like to do that at a potential 3800% ROI? This, my friends, is entirely possible using Email Marketing. In fact, as an eCommerce store, one of the highest-impact marketing strategies you can have in your toolkit is email marketing. Yes, even now in mid-2020, this is still the case! And believe me, when you master the art and science of using email to generate sales on your website, you will always be able to make

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26:04

How To Identify Your Most Profitable Customers

The Brand Marketing Show ·

2020/05/26

So tell me, do you treat all your customers equally? This is not the time to be like a parent who loves all their children equally… You SHOULD love some customers more than others. Let me explain. And in the process, I’ll give you some insight into your customers, and explain how to build your business around your best buyers. Why you should play favourites with your customers Those of you who know me know that caffeine practically runs in my veins. I’ve been a coffee lover for as long as I can

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43:14

How To Systemise To Supercharge Your Online Store

The Brand Marketing Show ·

2020/05/19

The impact of the COVID-19 pandemic and social distancing measures have seen a worldwide acceleration in growth of eCommerce retail. We have entered a period of hyper-evolution, where consumer behaviour and the technology that supports buying online has changed forever. Now, the equivalent of 5 years of “gradual shift” into ecommerce will be compressed into two quarters. eCommerce platform Shopify is already handling Black Friday level traffic daily! How do you manage such rapid growth? As

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29:26

How To Run A Successful Giveaway On Social Media

The Brand Marketing Show ·

2020/05/12

Have you ever run a social media competition? Or wanted to? If so — did you do it to gain more followers or page likes? Or did you do it to sell more product in your online store? In my opinion — as an eCommerce store, you shouldn’t run a giveaway purely to gain followers. Because more followers rarely equates to an increase in sales... Are you making this big mistake? There is a common mistake I see brands make ALL the time when it comes to running competitions and giveaways. And that is — the

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39:28

Running An Online Business From A Regional Town

The Brand Marketing Show ·

2020/05/05

What are some of the challenges you’re facing in business now? Or that you’ve had to deal with along your entrepreneurial journey? A lot of the time, people come to me because they’re stuck with how to grow their business. They need help with the sales and marketing, to get more traffic and sales consistently in their online store. But I know from personal experience that there are many more hurdles on the way to starting and growing your business. In the beginning, validating your concept, making

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39:17

How To Build An Audience Of Raving Fans For Your...

The Brand Marketing Show ·

2020/04/28

Every now and then I come across a brand that has such an infectiously fun personality that I fall instantly in love with it. And then I want to find out who is behind the brand! Who Gives A Crap, Vinomofo and Birdsnest are prime examples of really great fun brands. And Cake 2 The Rescue is another, so I’m absolutely pumped to have founder Lou Duggan on this week’s show. Cake 2 the Rescue is an Ecommerce brand based on a huge range of really fun and creative cake designs for childrens birthdays and

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30:53

When You Need To Pivot From Wholesale To Ecommerce

The Brand Marketing Show ·

2020/04/21

I love Wholesale as a strategy to scale a brand - it’s a highly leveraged strategy that can enable you to sell large volumes of product to a small number of customers. However, right now, it’s tough to make money from wholesale, when so many retailers are having to close their stores due to COVID-19 pandemic lock-down measures. Whereas, Ecommerce retail is going completely bonkers! Just because shops are shut and customers are largely house-bound, doesn’t mean we’re not still spending money on

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48:35

Building An Ecommerce Brand from Zero to 7 Figures

The Brand Marketing Show ·

2020/04/13

Something I’ve always loved to do, is to find out how other successful people have achieved what I want to do myself. I love to hear their stories and learn about their journey, including the mistakes as well as their achievements. It’s a powerful way to learn. And so this week, I’m really excited to share another interview with a friend and client, who actually also used to be a competitor of mine about 6 or 7 years ago. Vicki Simpson founded Bubblebubs modern cloth nappy brand about 15 years ago

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28:27

Want the Ecommerce Facebook Ad Strategy that will...

The Brand Marketing Show ·

2020/04/07

This week’s episode was recorded as the COVID-19 pandemic crisis has continued to heighten. State and national borders have been closed, shops are shut and we’re all bunkering down at home. Yet my eCommerce clients are experiencing their best ever weeks in sales revenue! Why is this? Well here’s the silver lining... #1, just because the shops have closed, doesn’t mean that consumers have stopped shopping for essentials (or retail therapy). #2, customers are spending far more time online,

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32:12

Your Checklist: Things To Do To Survive Now So You...

The Brand Marketing Show ·

2020/03/30

Right now, as I record this episode, it feels like every minute there is a new piece of news or a new announcement or a new rule or shutdown in relation to Covid-19. It feels like at least a month ago that I recorded my episode about how to survive in business during a recession, yet it was only two weeks. We’re living through unprecedented times now. Beyond the fact that there hasn’t been a pandemic of this size and scope in living memory, the efforts to contain it are wreaking havoc on our

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