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PODCAST

SaaS Fuel

Want to know why some SaaS companies scale while others stagnate? It"s not just code and capital. You"ve found SaaS Fuel, where every Tuesday and Thursday, we"re brewing up the kind of conversations you wish you could have over coffee with successful founders and industry experts. Join five-time entrepreneur and adventure seeker Jeff Mains every Tuesday as he gets real with visionary founders and executives who"ve built stellar software companies. They share the raw truth about their ups, downs,

business entrepreneurship

All Episodes

50:58

075 Brandon Metcalf - Cash & Burn: The Highs and Lows...

SaaS Fuel ·

2023/05/16

In our SaaS Fuel™ Founder Episode this week, we take a deep dive into the world of SaaS organizations and discuss the significance of accurate financial forecasting and effective cash flow management. Jeff is joined by Brandon Metcalf, founder and CEO of Place Technology.Brandon discusses his experiences as a founder, including the difficulties of preserving the business culture when working remotely, the significance of empathy and flexibility, and the requirement for finding a balance between

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52:27

074 Sam Mallikarjunan - Unblockable Marketing: Real...

SaaS Fuel ·

2023/05/11

In our SaaS Fuel™ Expert Series this week, Sam Malikajanon, CEO and co-founder of OneScreen AI, joins Jeff Mains to discuss the benefits and challenges of out-of-home advertising. Startups with limited resources may find traditional advertising channels challenging to optimize.Sam suggests targeting areas where the big incumbents are not yet sophisticated, and utilizing experiential marketing, which is more effective than focusing solely on ROI. SaaS companies have an advantage when it comes to

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55:54

073 Michael Maximoff - AI Powered Email Marketing For...

SaaS Fuel ·

2023/05/09

In our SaaS Fuel™ Founder Episode this week, Jeff is joined by Michael Maximoff, Co-Founder & Managing Partner of Belkins and Co-Founder & Board Member of Folderly. Michael discusses the ins and outs of email marketing and believes it's the best channel due to its scalability, longevity, consistency, and control over messaging and audience. He discusses personalization in emails, using context in email outreach, and best practices for different types of email outreach. Michael also

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45:13

072 Michael C. Bertoni - Unlocking Premium SaaS Talent

SaaS Fuel ·

2023/05/04

On this episode of SaaS Fuel™, the founder and CEO of SaaS Talent(formerly known as PhillyTech)Michael Bertoni, joins host Jeff Mains to talk about hiring and growth in the health tech and SaaS industries.Michael shares his company's process for finding the ideal candidate profile, targeting individuals with a lead-generating marketing approach, and creating an unbelievable candidate experience through efficient and effective interviews. The episode also covers the importance of building a community

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52:22

071 Richard Palarea - Building Teams, Transforming...

SaaS Fuel ·

2023/05/02

In our SaaS Fuel™ Founder Episode this week, Jeff sits down with Richard Palarea. Richard co-founded Kermit after nearly 30 years at the helm of PA & Associates, a national leader in transportation spend management. His experience in negotiation, bidder relations, application design and development, marketing, and all aspects of business management prepared him well for his current role. His passion for the transformative power of collaborative, cloud-based, and mobile technologies in business

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55:51

070 Vladimir Blagojevic - Adapt to Attract Ideal Clients

SaaS Fuel ·

2023/04/27

In our SaaS Fuel™ Expert Series this week, Jeff is joined by Vladimir Blagojevic, co-founder at FullFunnel.io. Vlad is a seasoned marketing and sales professional with deep expertise in B2B tech. In addition to his work at FullFunnel.io, Vlad is also a co-founder of the Trenches B2B marketing community, where he collaborates with other like-minded professionals to share insights, strategies, and best practices for navigating the challenges and opportunities of the B2B tech spaceTune in as they

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52:41

069 Troy Barter - Winning the Sales Game

SaaS Fuel ·

2023/04/25

In our SaaS Fuel™ Founder Episode this week, Jeff Mains is joined by Troy Barter, the founder of SalesOrg.io. Troy shares his journey into sales and how his company trains people to break into tech sales. His approach to hiring salespeople and structuring compensation plans is nothing short of genius. He emphasizes the importance of performance-based evaluation and training, which is music to any sales manager's ears. If you're looking to up your sales game or just want to stay ahead of the curve

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39:01

068 Park Howell - The Power of Storytelling in Business

SaaS Fuel ·

2023/04/20

In our SaaS Fuel™ Expert Series this week, join our host Jeff Mains and special guest Park Howell on the latest episode of SaaS Fuel as they dive deep into the art of storytelling in marketing. Discover how storytelling can create a shared vision of a better future and engage audiences to take action.Park emphasizes the importance of incorporating narrative elements into your marketing approach, moving beyond just data and features. Learn how to use storytelling to connect emotionally with your

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50:38

067 Alexander Linn - Using AI to Make A Better World

SaaS Fuel ·

2023/04/18

In our SaaS Fuel™ Founder Episode this week, Jeff is joined by Alexander Linn, the founder of Shipshape, a groundbreaking platform that revolutionizes how homeowners manage their homes. Shipshape's AI-powered technology provides proactive alerts to homeowners about upcoming maintenance and energy-saving opportunities.Alexander highlights the importance of initial visibility in detecting anomalies and using reinforcement learning to analyze power signatures to resolve issues efficiently. Alexander

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59:15

066 Jeremy Redman - Chasing Greatness: The Realities...

SaaS Fuel ·

2023/04/13

Welcome to another episode of SaaS Fuel™ Expert Series! The podcast that ignites your business with the latest insights, strategies, and success stories in the world of SaaS.In this episode, Jeff is joined by Jeremy Redman, Founder & CEO of Taskmagic. Jeremy emphasizes the importance of transparency and building in public, sharing imperfections and setbacks with your audience.From Trailer Park to Sunset Blvd., Jeremy has built 3 six-figure and 1 seven-figure no-code tech companies from nothing

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43:37

065 Bridget Harris - Unlocking the Power of...

SaaS Fuel ·

2023/04/11

In our SaaS Fuel™ Founder Episode this week, Jeff is joined by Bridget Harris, an accomplished entrepreneur and co-founder of YouCanBookMe.com. Bridget emphasizes the importance of providing exceptional customer support and creating a user-friendly interface, especially in today's fast-paced mobile world. She also shares her insights on what makes a business truly future-proof.As we explore the world of bootstrapped entrepreneurship, Bridget expresses her admiration for entrepreneurs who build solid

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47:41

064 Scott Stouffer - Data-Driven Dominance: Unlocking...

SaaS Fuel ·

2023/04/06

Welcome to another episode of SaaS Fuel™ Expert Series! In this power-packed episode, Jeff Mains engages in a conversation with Scott Stouffer, the CEO and founder of scaleMatters and the go-to-market mastermind who's shaking up the industry with his data-driven approach. Scott is an expert at building quantitative data and process models to uncover waste, inefficiency, and friction in the go-to-market function, and he's here to spill the beans on his secrets to success.Get ready to take your

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56:30

063 Luke Hohmann - Software Profit Streams: Price to Win

SaaS Fuel ·

2023/04/04

Join us on our SaaS Fuel™ Founder Episode featuring Luke Hohmann, CEO of Enthiosys and esteemed startup advisor. We dive into the crucial topic of cash management for startups as Luke shares top-notch insights on mastering cash flow, balancing expenses, and making savvy financial choices to fuel your startup's growth.Luke further delves into the world of investment banking and its impact on startup success. He discusses when to hire an investment banker, selecting the right one, and what to expect

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39:23

062 Mickie Kennedy - Marketing Power of Press...

SaaS Fuel ·

2023/03/30

In our SaaS Fuel™ Expert Series, Jeff is joined by Mickie Kennedy. Mickie founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Mickie shares how he started in the industry after finishing a degree in creative writing with an emphasis on poetry. He also discusses how anyone can create a survey using Survey Monkey and share it within 15 minutes to get media attention. Mickie also emphasizes the

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52:16

061 Brett Barlow - Effectively Leading a Virtual Team

SaaS Fuel ·

2023/03/28

In our SaaS Fuel™ Founder Episode, Jeff is joined by Brett Barlow, the CEO of Everee, a fintech firm that is revolutionizing the traditional bi-weekly payment cycle by providing a simple way to instantly pay workers.Brett brings over 25 years of experience in leading SaaS firms and consumer brands. He stresses the significance of developing a mission-driven company with a positive workplace environment. He highlights the importance of employees feeling valued, having stability, and being trusted

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46:27

060 Travis Chappell - Guide to Growing an Audience &...

SaaS Fuel ·

2023/03/23

In our SaaS Fuel™ Expert Series, Jeff speaks with Travis Chappell, the CEO, and founder of Guestio.com. Travis, who previously worked as a door-to-door salesman, is now an entrepreneur, investor, public speaker, and podcaster. He co-hosts two highly-rated podcasts, Build Your Network and Figuring It Out.Travis shares his insights on the art of conducting interviews and provides tips on how to secure high-profile guests for your show. He also discusses how podcasting can be used as a tool for making

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42:00

059 Osayanmo (Osa) Osarenkhoe - Finding Joy in...

SaaS Fuel ·

2023/03/21

In our SaaS Fuel™ Founder Episode, Jeff is joined by Osa Osarenkhoe. As a seasoned entrepreneur with an extraordinary background in tech and finance, Osa has not only launched two thriving startups but also co-founded a venture capital firm. Osa is the co-founder and Chief Product Officer of ClearCOGS, a game-changing solution optimizing daily prep levels for restaurants. Dive into Osa's captivating story as he reveals his invaluable insights on entrepreneurship, the art of building successful

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52:08

058 John Doherty - Unlocking SaaS Growth & Optimizing...

SaaS Fuel ·

2023/03/16

In our SaaS Fuel™ Expert Series, Jeff is joined by John Doherty, the brainchild behind two product-based services, Credo and Editor Ninja.In the realm of business and digital marketing, leads are the lifeblood of any successful company. John is one of the few digital marketers that fully understands the significance of lead generation. A digital marketer and writer with a developer background, John was able to build an empire of successful businesses with no financial worries.John discusses how to

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46:06

057 Steven Benson - The Evolution of Sales

SaaS Fuel ·

2023/03/14

In our SaaS Fuel™ Founder Episode, Jeff is joined by Steve Benson, CEO and founder of Badger Maps, the number one app on the App Store for outside salespeople, and Badger Sales University. In this episode they explore a common question founders ask: "How can I fund my idea and get capital to scale?"Steve brings uncommon insight into SaaS growth and funding options. He shares his journey of bootstrapping and his decision not to raise capital when it was time to scale up (and what he did instead)

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35:37

056 Sarah Noel Block - Maximizing Visibility in a...

SaaS Fuel ·

2023/03/09

In our SaaS Fuel™ Expert Series, Jeff is joined by Sarah Noel Block who believes “creativity is king” when it comes to great marketing. Sarah started her career in content marketing before the term was even coined and learned the importance of making the customer the hero of the story. Sarah's approach to marketing systems makes it easy for tiny teams to have a big impact and emphasizes the importance of having a customer-centered founder story rather than just focusing on oneself. As a one-person

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356 results

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