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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

18:52

Priscilla's Top Three Technology Tools

Ponderings from the Perch ·

2019/11/01

Running a business is hard. Running four businesses is quadruple-y hard. In the olden days, people who ran four businesses were just tired and grouchy all the time, but with the advent of mechanized looms and subsequently the internet, things have changed. In this episode, Momma Bird Priscilla McKinney dishes on the top 3 technological advancements that allow her to continue being a chill individual, whilst juggling a host of businesses and employees (not literal employee juggling, btw.) Those three

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23:17

Priscilla and Pals Recap Insights Marketing Day Denver

Ponderings from the Perch ·

2019/10/25

For those who attended Insights Marketing Day in Denver, this podcast serves as a keepsake of the lessons learned and the good times shared. May we remember forever! For those who couldn’t make it, this podcast will allow you to share in the magic vicariously. Oh, and for those about to rock…we salute you! Listen in as special guests Jamin Brazil, host of Happy Market Research Podcast, and Brian Peterson, Digital Marketing Director at EMI Research Solutions hit the floor at Insights Marketing Day,

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31:45

Priscilla and Adam Jolley Do Not Pounce

Ponderings from the Perch ·

2019/10/18

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with EMI Research Solutions President, and Intellicast Podcast host Adam Jolley about how freaking much they have in common. Separated at birth? You decide. Here’s what we know: They’re both selling presidents. They both work in the market research field. They both go to conferences galore, and value making connections over making pouncy-sales. They’re both podcast hosts. They both have blue hair. Ok, that last one

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3:30

Priscilla's Top 3 Tips for a Successful Conference...

Ponderings from the Perch ·

2019/10/11

Fresh off the heels of Insights Marketing Day in Denver, Priscilla McKinney checks in from the road to share her top 3 tips for a successful conference season, in a fun and informative micro-episode! Can we be real for a second? Conference fatigue is a real thing, and it’s a beast. Momma Bird’s three easy tips can help you maximize your learning, connection-making, and enjoyment at any conference you’re planning to attend. Woot! Did you miss Insights Marketing Day in Denver? No worries! You can get

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48:54

Priscilla and Baillie Buchanan Fight the Good Fight

Ponderings from the Perch ·

2019/10/04

Goodness, according to Emerson, is where the roots of wisdom are planted. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Baillie Buchanan, cofounder and CRO of Research for Good. Research for Good has a disruptive business model. They specialize in market research sample and fieldwork solutions, but their unique mission provides charitable donations for each response, in addition to compensating the respondents. For the past few years, that charity has been

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42:04

Priscilla and Xenia Muntean Make A Plan With Planable

Ponderings from the Perch ·

2019/09/20

In this episode of Ponderings from the Perch, Priscilla McKinney and Xenia Muntean discuss the best ways to develop micro and macro content, how content management is handled for B2B models compared to B2C, and how people in the content management world seemed to be lacking the perfect tool to handle social media in a modern way. That's until Xenia came along with Planable, a program that made social media content management more efficient, allowing workflow and scheduling to overlap perfectly.

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44:19

Priscilla and Jackie Rousseau-Anderson Climb Every...

Ponderings from the Perch ·

2019/09/13

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney talks with Jackie Rousseau-Anderson about analytics, self-promotion, being a champion of other women, and business growth. Jackie is a Strategic Advisor and Growth Strategist with ScaleHouse, working alongside Ponderings from the Perch friend and alumni Kristin Luck. Jackie’s impact and work on social media and customer satisfaction won her a 2013 ARF Great Minds Award. Her understanding of social media and specialization in

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43:23

Priscilla and Jeffrey Hayzlett Dance on iTunes' Grave

Ponderings from the Perch ·

2019/09/06

At any point between 2004 and 2014ish, if Apple had announced that it was doing away with iTunes, music consumers and tech-heads around the world would have dejectedly tossed down their 2nd gen. 4 gig capacity blue ipod minis and shouted, “But my music!” Recently, however, when Apple casually mentioned that they were killing the service (in name, at least), it was sort of met with a worldwide “Ok, whatever.” In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney met with Jeffrey

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31:07

Priscilla and Bob Ferro Have a Very Particular Set of...

Ponderings from the Perch ·

2019/08/30

For the sesquicentennial episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and special guest Bob Ferro dig down to the core of talent acquisition in the Market Research field. Ferro is the Managing Director at Trusted Talent, which specializes in executive recruiting for market research and insights professionals. They talk about retention of innovative employees, how the MR industry is being impacted by the gig economy, and the importance of urgency in the hiring process - across

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36:25

Priscilla and Shelly Bouren Dunk On 'Em!

Ponderings from the Perch ·

2019/08/23

She shoots, she scores! Listen to Shelly Bouren, Research Manager for the NBA’s Detroit Pistons, as she discusses the overarching connection between building relationships and the research that glues those buyer personas together. In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and Bouren pass baskets of knowledge back-and-forth, from discussing how to use data and research to better target the market you’re trying to reach, to the non-linear journey of the buyer

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39:28

Priscilla Discusses Contagious Content with Engagious...

Ponderings from the Perch ·

2019/08/16

In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney discusses the importance of knowing your audience and understanding your Buyer Persona with David Paull, who likes to deliver value to content marketing. Paull has used marketing research technology to focus on political and focus group research, but has morphed those strategies into a real-time scoring system for action sports through his company Dialsmith. David Paull also has a podcast, called Engagious, where he has

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42:35

Priscilla and Wendy Yellen Talk About Transformation

Ponderings from the Perch ·

2019/08/09

Life is tough and busy, and everyone is looking for a quick fix for problems within their family, business, and overall livelihood. In this episode of Ponderings from the Perch, Priscilla talks with Wendy Yellen, who believes the best solution for managing our lives isn’t a band-aid, rather a deep understanding of our brain through the power of Eidetics. Eidetic Image Therapy is defined as a system of psychotherapy. The method of Eidetic therapy techniques and exercises have been successful in

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50:00

Priscilla and Anese Cavanaugh Spread the Good Vibes

Ponderings from the Perch ·

2019/08/02

If you’ve ever noticed how a single person in a bad mood can negatively impact a room full of people, then you understand the importance of presence. In this episode of Ponderings from the Perch, Priscilla McKinney talks with her friend Anese Cavanaugh, author of “Contagious Culture” and new book “Contagious You.” Anese and Priscilla discuss the books as well as Anese’s IEP Method (Intentional Energetic Presence) that can be used to make intentional personal decisions that can have a wide-reaching

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32:00

Priscilla and Nikki Darré Hold The Field

Ponderings from the Perch ·

2019/07/26

In this episode, Momma Bird Priscilla McKinney talks with Fieldwork, Inc. Executive VP and Fieldwork Denver President, Nikki Darré. They discuss Darré’s journey within Fieldwork, and the impressive longevity of project managers and supervisors at Fieldwork. They also discuss change within the industry and how Fieldwork keeps up with design trends to maximize the client experience. Fieldwork Denver is the host of Insights Marketing Day on October 10, and Priscilla and Nikki talk about the

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42:30

The Priscilla and Tricia Houston Experience - From...

Ponderings from the Perch ·

2019/07/19

As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.” He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strategy’s

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42:21

Priscilla and Nicholas Holland Talk Hubspot

Ponderings from the Perch ·

2019/07/12

“It’s never been easier to get started. There’s never been a time in all of business where there’s more things at your fingertips to help you be successful. But on the flip side, it’s also never been harder to scale, because competition is so fierce.” In this episode of Ponderings from the Perch, Priscilla talks with Nicholas Holland, GM/VP of Product at Hubspot. In case you don’t know, Hubspot is a Customer Relationship Management (CRM) solution for inbound or content marketing. Little Bird has

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27:07

Flock Stars WIRe Miniseries 2 - Episode 2: Notes From...

Ponderings from the Perch ·

2019/07/05

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from: Tacie Avedikian, Director of Customer Development at Critical Mix Brin Moore, partner at Trusted Talent & San Francisco Loval Event Lead at

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39:39

Priscilla and Andy Crestodina Are Risktakers!

Ponderings from the Perch ·

2019/06/28

So, you think you’re pretty tough, do you? Well lemme introduce you to a couple toughies who eat fear for breakfast. Their names: Priscilla McKinney and Andy Crestodina. I heard they’re so accustomed to living on the edge that they don’t even flinch at…using Wordpress for a web host. Pretty hardcore, yeah? In this episode, Momma Bird Priscilla McKinney enlists the cognitive muscle and steely reserve of Orbit Media Co-Founder and CMO Andy Crestodina, to analyze an article arguing that Wordpress is

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22:33

Flock Stars WIRe Miniseries 2: Notes From the WIRExec...

Ponderings from the Perch ·

2019/06/21

Flock Stars is back with a new Women in Research miniseries! In this episode, Priscilla McKinney, Momma Bird and President of Little Bird Marketing takes the podcast on the road, bringing listeners an audio postcard of the goodness of the 2019 WIRexec Annual Retreat. Listen in to hear the wisdom and insights straight from the source! You'll hear from: Sandy Casey, SVP of Global Strategic Alliances at Toluna Shannon Smith, COO at Jibunu Erica Van Lieven, Managing Partner at InSites Consulting Kerri

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41:50

Priscilla and Michael Roderick Have Unrestricted Access

Ponderings from the Perch ·

2019/06/14

What do you think of when you hear the word “access?” Do you think of exclusive backstage tickets, a master key, or getting your foot in the door? In this episode, Momma Bird Priscilla McKinney and Michael Roderick, host of the podcast “Access to Anyone,” discuss how access is less about sneaking in, and more about sharing interest. Michael went from being a high school English teacher to a Broadway producer in under two years, then started his journey toward establishing Small Pond Enterprises

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437 results

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