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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

00:19:00

Surround Sound Marketing

Content Amplified ·

2024/07/03

In this episode, we interview Sharon Bournes, Vice President of Marketing and Customer Engagement.What you’ll learn in this episode: The concept of surround sound marketing and its advantages How to create an immersive marketing experience Strategies for engaging multiple senses in marketing campaigns Examples of successful surround sound marketing implementations Tips for developing emotional connections with customers

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00:17:06

Relationship-Based Content Vs. Transactional Content

Content Amplified ·

2024/07/02

In this episode, we interview Noressa Kennedy Hinkler, an experienced marketer with a background spanning nonprofit agencies, national brands, and award-winning teams. What you’ll learn in this episode: The difference between transactional and relationship-based content. How to create engaging content that builds lasting relationships with your audience. Examples of powerful marketing campaigns that drive both engagement and transactions. Strategies for sourcing ideas and engaging with your

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00:14:15

How to Run Effective Virtual Events?

Content Amplified ·

2024/07/01

In this episode, we interview Tyler Heaps, the head of marketing for Rain Retail Software. What you’ll learn in this episode: Strategies for hosting successful virtual events Tactics for pre-marketing and driving attendance Effective use of software and tools for virtual events Tips for repurposing content from virtual events Best practices for live versus pre-recorded content

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00:15:37

How to Segment Based on Content Interest?

Content Amplified ·

2024/06/28

In this episode, we interview Andrew Parker, a marketing veteran with 25 years of experience and current leader at Leadership Circle.What you’ll learn in this episode: The methodology behind content scoring and segmentation How to leverage email marketing for precise audience targeting Effective strategies for aligning email content with blog content Techniques for measuring and ranking audience interest levels

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00:15:39

Are You Testing Boldly Enough?

Content Amplified ·

2024/06/27

In this episode, we interview Erin Del Ponte, SVP of Marketing at Swanson Health.What you’ll learn in this episode: Strategies for effective testing and learning. The role of leadership in supporting a test-and-learn environment. How to manage segmentation across multiple generations.

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00:19:09

How to be a Successful Marketing Freelancer?

Content Amplified ·

2024/06/26

In this episode we interview Tina Donati, founder and CEO of Content Curve.What you’ll learn in this episode: Key strategies for setting up successful freelancer-client relationships. The importance of clear communication and setting expectations. How to tie freelance work to business results. Effective ways to track and measure marketing performance.

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00:17:21

How Can Pillar Content Transform Your Strategy?

Content Amplified ·

2024/06/25

In this episode we interview Jay Cooke, a seasoned content marketer with over 20 years of experience in the field.What you’ll learn in this episode: The essence of pillar content and its significance. Strategies to create and repurpose pillar content. How to efficiently use resources with pillar content. The role of brand voice and storytelling in differentiating your content. Engaging your audience with content in the age of AI.

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00:18:42

How to Develop a Content Strategy

Content Amplified ·

2024/06/24

In this episode we interview John Krochune, VP of Owned Media at ampagency.com. What you’ll learn in this episode: How to define your target audience and understand their pain points The importance of aligning content with business goals Effective content distribution strategies across various platforms Utilizing analytics to measure content performance and adjust strategies

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00:17:18

How to Master Partner Marketing?

Content Amplified ·

2024/06/21

In this episode, we interview Shannon Harper, a seasoned marketer and fractional CMO at ourcmo.co. What you’ll learn in this episode: Effective strategies for initiating and growing partner marketing relationships. Examples of successful partnerships and how they increased revenue. Tips on leveraging tools like Partner Stack for segmenting and managing partnerships. How to create valuable content that benefits both partners in the relationship. The role of webinars, LinkedIn groups, and

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00:16:40

Should you Gate More Content?

Content Amplified ·

2024/06/20

In this episode, we interview Reed Gusmus, the Chief Marketing Officer at Profisee, a company specializing in master data management software.What you’ll learn in this episode: The strategic role of gating content in B2B marketing. How to determine which content should be gated. The impact of gated content on perceived value. Effective use of data enrichment with gated content. Real-life examples of successful gated content strategies.

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00:17:45

How to Develop Content for Every Stage of the Funnel

Content Amplified ·

2024/06/19

In this episode, we interview marketing director Hannah Bauer (Hannah's portfolio site).What you’ll learn in this episode: The importance of understanding your user before creating content. Techniques for identifying and addressing customer pain points. Strategies for creating content that aligns with every stage of the buyer’s journey. Insights on segmenting your audience based on problem awareness. The value of storytelling in B2B marketing.

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00:17:58

How to create more user-generated content?

Content Amplified ·

2024/06/18

In this episode, we interview Scott K. Wilder, Head of Digital Success at Clari.What you’ll learn in this episode: The origins and evolution of user-generated content. Why user-generated content is more impactful than traditional content. How to start and scale a user-generated content program. The role of community in user-generated content. Real-world examples of successful user-generated content initiatives.

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00:19:15

Stop Making One-Off Content

Content Amplified ·

2024/06/17

In this episode, we interview Lea Chatham, Vice President of Marketing at Gozio Health. What you’ll learn in this episode: How to develop a cohesive content marketing strategy. The importance of integrating all marketing efforts into a unified campaign. Tactical steps to maximize the use of every piece of content. The role of customer feedback and testimonials in marketing.

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00:17:30

How Do I Tie Content to Revenue?

Content Amplified ·

2024/06/14

In this episode, we interview Jakub Rudnik, the Head of Content Marketing and SEO at Softr.What you’ll learn in this episode: Strategies for connecting content marketing efforts to revenue The importance of aligning marketing goals with business goals Techniques for tracking content performance and ROI How to identify and target effective keywords for conversion Tips for promoting and distributing high-converting content

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00:17:35

Are Your Emails Boring Subscribers?

Content Amplified ·

2024/06/13

In this episode, we interview Zac Garside, an email marketing expert and founder of an email marketing agency. What you’ll learn in this episode: The importance of avoiding boredom in email marketing. How to set clear expectations with your subscribers. Effective strategies for a successful welcome email sequence. The impact of personalizing email sender names. Switching up email styles to keep subscribers engaged.

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00:18:52

How Does Reception Marketing Work?

Content Amplified ·

2024/06/12

In this episode, we interview RJ Licata, the Senior Director of Marketing at Terakeet. What you’ll learn in this episode: The evolution from permission marketing to reception marketing. How to tailor your content to what consumers are already looking for. Strategies for optimizing owned assets to maximize their value. The importance of building relationships with consumers before they are ready to buy.

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00:17:07

How Do You Get Internal Buy-In for content?

Content Amplified ·

2024/06/11

In this episode, we interview Andrew Mounier, a seasoned marketing expert with over 15 years of experience. Andrew has a diverse background, from working with pre-revenue startups to serving as a CMO for a $500 million ARR company.What you’ll learn in this episode: Effective strategies for securing internal buy-in for content initiatives. The importance of consistent communication within departments. How to create compelling budget proposals for content marketing. The role of AI in

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00:19:16

How to align sales and marketing

Content Amplified ·

2024/06/10

In today's episode, we interview two marketers! Jess Zukus and Jeremiah Akin came on to share some great advice on how you can build a strong bridge between marketing and sales. In this episode you'll learn: How to handle meetings in a remote environment Logistics of handling requests Reporting and alignment through data And so much more!

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00:17:24

How Do You Drive Thought Leadership?

Content Amplified ·

2024/06/07

In this episode, we interview Jared Bodnar, VP of Marketing at Tango.What you’ll learn in this episode: Effective strategies to establish thought leadership in diverse industries. How to balance engaging and educational content throughout the buyer’s journey. The importance of having a unique point of view in your content. Tips on keeping B2B content fresh and engaging.

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00:16:46

Less is more when it comes to content

Content Amplified ·

2024/06/03

In this episode, we interview Scott Kirkessner, Vice President of Marketing and Business Development at Castle & Cooke Mortgage.What you’ll learn in this episode: Strategies for effective content marketing. The “less is more” philosophy in marketing. How to balance content quantity and quality. Techniques for creating engaging and customized marketing materials. The importance of knowing your audience and tailoring content accordingly.

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385 results

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