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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:31:43

Ep 355: Short Form Video or Die with Colin Landforce

DTC Podcast ·

2023/11/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm chatting with one of my favorite creators and favorite last name havers, Colin Landforce, who's launched his social media presence earlier this year on Instagram, Twitter and TikTok, and has been skyrocketing in followers and popularity, while mining the very niche intersection of Golfing accessories, and Ecommerce business

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00:32:34

Ep 354: EXTREME Email Makeover with Retention...

DTC Podcast ·

2023/11/17

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF is a power house tour de force where Pilothouse Jordon Gordon lays the complete framework for an email system that maximizes revenue, AS WELL AS Deliverability for Q4. How to maximize your reach for BANGER emails without hurting engagement How to limit lower engagement on your STINKER emails without hurting your reputation How to REHAB Gmail And so much more... Watch this one on YouTube for JoGo's amazing visual

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00:28:47

Bonus: What Leading DTC Subscription Brands All Have...

DTC Podcast ·

2023/11/15

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going to the heart of recurring revenue with a deep dive into the successful subscription program landscape with Nirav Sheth, from Anatta and Lindy Crea, from Recharge anatta.io/subscription-benchmark-report rechargepayments.com Nirav is the visionary CEO and Founder of Anatta, a strategic partner renowned for transforming mid-market and enterprise DTC brands like Dollar Shave

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00:38:13

Ep 353: CRO to Sell More Stuff with Nik Sharma and...

DTC Podcast ·

2023/11/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck Today's podcast marks the return of our most popular podcast guest ever, Nik Sharma from Sharma Brands and Hoox, paired with Pilothouse's Head of Innovation and GM of Warp Drive... This CRO Throwdown covers Nik and Brett's best advice on Landing Pages, Site CRO, post purchase upsells, as well as the Art of the Cart...and why Nik considers the Slide out card to be "ocean

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00:23:21

Ep 352: The Incredible Upside of Amazon Ads with Rob...

DTC Podcast ·

2023/11/10

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're catching up with Rob and Clifford from the Pilothouse Amazon team to discuss Amazon's role in brands' omnichannel Q4 strategy as well as the signs and signals you need to be on the lookout for to know if you should be more or less aggressive with your ads. We'll also talk a "hypothetical" approach to scaling a creatine gummy on Amazon, as well as going deep on the

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00:29:08

Ep 351: CPG and the Art of Starting Small with...

DTC Podcast ·

2023/11/06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Juliana Casale, the brains behind the refreshing sparkling water brand, "Balloon." https://balloonwater.com Not only is Juliana a regular contributor to our DTC Newsletter, but she's also eager to share the wisdom she's garnered from her CPG startup journey. Here's a taste of what's in store: Starting with Pre-orders: Discover

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00:31:37

Ep 350: Q4 Email Marketing Survival guide with Will...

DTC Podcast ·

2023/11/03

Subscribe to DTC Newsletter - https://dtcnews.link/signup I'm an anxious person, but for Q4 efforts on the retention side, I don't get that anxious. It is actually pretty easy to crush Q4 if you’re strategic, calculated, and follow some key steps. I hope this guide remedies anxiety for anyone listening. Audience check up. Don't ruin your list before the big game. Make your list big, healthy, and strong. Maximum engagement. Maximum inboxing. If you plan on doing an aggressive sending

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00:19:37

Ep 348: Unlock the Secrets of Profitable Meta Ads:...

DTC Podcast ·

2023/10/31

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we sit down with Jacob, Nate, and Taylor, Pilothouse's Meta Ads team leads to update us all on the state of Meta Ads and announce the relaunch of Scale School: Meta Ads in partnership with Pilothouse. Ecom's got the October blues but this podcast is a reminder to stay the course, and not to jeopardize or weaken your November, by pulling the chute too early in October. Speaking of courses, Scale School is all new and

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00:38:10

Ep 349: Balancing Wellness & Nightlife: Nishal Kumar...

DTC Podcast ·

2023/10/30

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field. Here's a glimpse of what's in store: Ground Game Essentials: The importance of

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00:21:39

Bonus: The NIFT-y Gifting Strategy Propelling Wine...

DTC Podcast ·

2023/10/25

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. I'm Eric Dyck. Today, we have two exceptional guests joining us, Louis Amoroso is CEO of Full Glass Wine Co, a roll up firm behind the acquisitions of Wines Insiders and Winc, and Pat Balles Head of E-Commerce for NIFT networks, a a platform designed to help DTC brands acquire new customers through a pretty…nifty, gifting experience. https://gonift.com Cost controlled purchases? Delighted

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00:41:06

Ep 345: Form, Function, and Fragrance: Cosmetic...

DTC Podcast ·

2023/10/24

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place. https://nezcare.com Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about

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00:33:41

Ep 347: Owning the Weather and Scaling Through Nine...

DTC Podcast ·

2023/10/23

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I'm Eric Dyck. Today I'm thrilled to share the fireside chat from our last Vancouver DTC Meetup. We catch up with BC's first couple of footwear, on their retail expansion, their product roll outs, as well as the best offer they've ever run... Don't miss this one, and don't miss our next event! Timestamps: 00:00: Introduction to Vessi and its founders 05:10: The power of offering

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00:24:31

Ep 346: Maximize Your Road to Q4 | AKNF

DTC Podcast ·

2023/10/20

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today is part three of Cam & Avery's Q4 Prep series. Listen in to hear from a Lead Content Manager about some concrete steps to take in preparation for Q4 2023. Learn about not fearing the lull as consumers wait for big Black Friday/Cyber Monday deals. Stick around to hear about: What to do if you're feeling scared about this Q4 Keeping your landing pages aligned & concise Growing your email

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00:49:30

Bonus: Mastering the Alchemy of Creativity & Data: A...

DTC Podcast ·

2023/10/18

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a conversation with Reza Khadjavi, the driving force behind Motion—a game-changing platform tailored for experienced media buyers looking to harness the combined might of creativity and data. https://motionapp.com In this enlightening chat, we delve into: How the evolving intricacies of Facebook's advertising algorithm impact strategies

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00:22:28

Ep 344: Is Amazon Anti-Consumer? | AKNF

DTC Podcast ·

2023/10/13

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're diving deep on Amazon's quagmire with the FTC, as well as their new prime video placements with Rob and Clifford from Pilothouse Amazon. Stick around for riveting commentary on: FTC vs Amazon - How can anyone call Amazon Anti Consumer? Profitability on Amazon - Is it actually less profitable? New Prime Video Ad Inventory A/B Testing for Every Image Timestamps: 00:00:

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00:34:19

Ep 343: Pillows, Sleep, and the Journey of a DTC...

DTC Podcast ·

2023/10/10

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast. Joining us today is Larissa, the founder of a unique pillow brand that is revolutionizing the way we sleep: Henrie.com - Larissa shares her inspiring journey as a solo founder, her passion for sleep and self-care, and the challenges she faced in creating a premium product. Get ready to learn about the power of organic growth, the importance of understanding your target audience, and the future of

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00:31:13

Archive: Rux Rockets to Meta Ads ROAS with the Pilot...

DTC Podcast ·

2023/10/07

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Rux is one of our favorite brands. For Christmas last year we all got Rux Totes, and they instantly became our favorite travel bag. Rux's founder, Jamie Bond is a fellow BC entrepreneur, a frequenter of our events. This podcast covers the 4 part Campaign Confidential article series that DTC Published early this year about their wild Q4 Success. Perfect timing to set the stage for Q4 2024. This one was one of our top listented to AKNF

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00:32:16

Ep 342: Moss Amigos & Chia Pet Legacy - Jared Olivia...

DTC Podcast ·

2023/10/02

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today, we're diving into the enchanting world of Moss Amigos, America's favorite new class pet. Join us as Jared Oliva, the mind behind this beloved brand, shares the ups and downs of bringing these moss ball companions into the spotlight. This episode is rich with insights for those navigating the challenging yet rewarding waters of modern marketing in 2023. Listen in to discover: The unexpected challenges and twists tied to

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00:38:20

Ep 341: WTF is Creative Testing & Tips for Q4 Success...

DTC Podcast ·

2023/09/29

To Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's All Killer No Filler, we dive deep into the art of creative testing. We start with the basics, defining what it is and how the team at Pilothouses uses it for advertising across all channels. Plus, with Q4 around the corner, we discuss the optimal balance between iterative and contrast testing, why now is the prime time to ramp up your ad creativity, and give away some of our favorite tests to run (with real ad

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00:27:26

Bonus: Harnessing a 2.5 Million Strong Network of...

DTC Podcast ·

2023/09/27

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I'm Eric Dyck. Today, we're diving deep into the powerful trend of buyers' networks and product launching communities. Our guest, Greg Rollet, hails from the Grommet—a remarkable platform that boasts a dedicated community of 2.5 million buyers and has been instrumental in propelling innovative products into the spotlight. Until at least 2024 The Grommet has pledged to take NO FEE on any

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