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PODCAST

Gym Business Coach Podcast

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

14:16

Stop Lying to Yourself

Gym Business Coach Podcast ·

2023/05/16

In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes to running their businessThis is based on Tim's post on the Business Talk with Fitness Professional Facebook Group offering a ChatGPT script that would generate 50 clients a month with just 14 minutes of work per week and the overwhelming response it received.Many gym owners wanted the script to copy and paste into their marketing plays for quick

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20:56

Dating Your Clients

Gym Business Coach Podcast ·

2023/05/11

In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.As a gym owner, it's important to understand the different types of trials and front-end offers you can use to attract new members.Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery

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26:06

The Glass Ceiling Of Your Success

Gym Business Coach Podcast ·

2023/05/09

Hey gym owners, are you tired of hitting a growth ceiling in your business? Well, you're not alone. In today's episode, Tim and Randy talk about the infamous "glass ceiling" in the fitness industry and how to break through it.In the context of a fitness business, a glass ceiling refers to hitting a cap on the number of members you can attract or a plateau in your revenue growth.So why does this happen?Well, there are a few reasons, with the biggest one being attrition. No matter how

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28:55

15 Years In The Business With Trevor Wittwer

Gym Business Coach Podcast ·

2023/05/04

In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit.He is a former professional basketball player and a gym owner, but he is best known as the founder and CEO of Coach Catalyst, an accountability and communication platform that allows coaches to scale their business without losing the personal touch.Coach Catalyst App helps gym owners coach their clients during the hours when they are not in the gym for better results

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31:44

Customer Service Superpowers with Hank Ebeling

Gym Business Coach Podcast ·

2023/05/02

In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd.However, one area where gyms can differentiate themselves is through exceptional customer service.In this episode, Tim and Randy are joined by Hank Ebeling, who brings a unique perspective on customer service in our industry.He has authored a book, "Crushing the Competition with Service," which stresses the importance of viewing customer service as a competitive

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28:04

The Mindset Of A Champion with Ben Newman

Gym Business Coach Podcast ·

2023/04/27

In this episode, we are honored to have a special guest with us today, Mr. Ben Newman. He is a performance coach, international speaker, and bestselling author who works with clients from Fortune 500 companies and various sports organizations, such as NFL, PGA, and NBA.He has authored the number one bestseller, "Uncommon Leadership," also featured in Wall Street Journal and USA Today.Apart from being a renowned speaker and author, he is also a performance coach for several football and

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29:50

Profitable Nutrition Programs with Nicole Aucoin

Gym Business Coach Podcast ·

2023/04/25

As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are demanding much more than a workout.To achieve the desired results for our clients, we need to support them with nutrition coaching and accountability.Many gym owners don't have a well-structured nutrition program in their facilities. They may have some informal conversation on the side about the role of nutrition, but that won't get our

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35:33

Underground Chat with Scott Carpenter

Gym Business Coach Podcast ·

2023/04/20

Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He also runs a coaching program for gym owners. Scott’s gyms are just a few miles from Tim’s gym, and he is someone we would consider a competitor. But as you probably know, we don’t look it that way. We have an abundance mindset and believe there’s plenty to go around.In business and more so in the fitness industry, there’s a lot of value in collaborating

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29:29

What Did You Decide

Gym Business Coach Podcast ·

2023/04/18

There is no doubt that gym owners are among the most hard-working entrepreneurs you’ll ever come across. The fitness industry is a very tough industry to be in for many reasons.Your success as a gym owner will be determined by the decisions you make, the actions you take, and the people you surround yourself with. When you surround yourself with the right people, your belief in what’s possible improves, and you start seeing new opportunities to grow your business.Unfortunately, some gym owners are

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19:39

Time To Go To War

Gym Business Coach Podcast ·

2023/04/13

As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from the effects of the impending recession.Despite the challenges posed by the current economic situation, gym owners who prepare to compete will thrive even during economic hardship.And the only way to do this is not to reduce your marketing spending out of fear. With the right marketing strategies, fitness businesses can attract new clients and retain

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19:43

Skills That Pay The Bills

Gym Business Coach Podcast ·

2023/04/11

Gym ownership requires more than a love for fitness and a passion for training others. It's a challenging, multifaceted business that necessitates the acquisition of various skills.The skills required to run a successful gym extend beyond fitness and personal training, and in this episode, Tim and Randy explore some of the essential skills that gym owners must learn.Marketing and advertising are perhaps the most important skills a gym owner should acquire as soon as they start a gym

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17:06

Your Appointment Cancellation Policy

Gym Business Coach Podcast ·

2023/04/06

Gym appointment cancellations can be a headache for gym owners. As a gym owner, you want to provide your customers with the best possible experience. However, cancellations are an inevitable part of running a business.An appointment cancellation policy is a set of rules that dictate how a gym member can cancel their membership. The policy outlines the conditions that must be met to cancel a membership, the process for cancellation, and any associated fees or penalties.A well-designed cancellation

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4:38

Look At Your P&L

Gym Business Coach Podcast ·

2023/04/04

We just wrapped up quarter one in the fitness industry, and while it typically brings in a lot of new customers due to New Year's resolutions, by March, some of those customers may have already fallen off.It's time to go back and assess your P&L numbers. Take a keen look at all your expenses and get rid of those you no longer needTake the time to review your subscriptions and see which ones you're not using. Those things add up over time, even if it's just $100 a month.It's

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24:12

Does Your Gym Pay You

Gym Business Coach Podcast ·

2023/03/30

Gyms are both incredibly rewarding and difficult businesses to run. On the one hand, they offer the chance to make a great living from something you are passionate about and help people stay active and healthy. On the other hand, running a gym successfully as a business is an incredibly difficult thing to do.Most gym owners spend their time fighting fires in their gyms on a daily basis. They are fully immersed in the operations of their gyms.This is not what you should be doing as a gym owner.A

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23:05

My P&L

Gym Business Coach Podcast ·

2023/03/28

Every gym owner should be getting and reviewing their P&Ls regularly to gauge the status of their business.A P&L statement is a financial statement that summarizes a business’s income and expenses for a given period. It can be monthly, quarterly, or yearly.It includes revenue from memberships and products, operating expenses, and non-operating income. Understanding the numbers on the P&L can help gym owners more accurately assess the financial health of their business.It’s rare in the

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30:45

Being So Good That You Lose Clients

Gym Business Coach Podcast ·

2023/03/23

In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.The better results you get them, the less likely they will stay with you.What does this mean?Clients search us out because they are in some form of pain. They might be overweight, out of shape, have low energy levels, etc.This motivates them to show up for a consultation, which can be uncomfortable and intimidating, and sign up for our services.Once they give their credit card, their

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24:42

2023 Iron Circle Orlando Recap

Gym Business Coach Podcast ·

2023/03/21

You’ve heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are looking for more.It is designed to allow gym owners to not only come together to share ideas and successes but also to learn from each other and discover new ways to grow their businesses and other aspects of their lives.Iron circle members recently grouped together for an event in Orlando, Florida, and it was epic.Tim and Randy describe how it all went

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20:03

Cashflow Vs. Cashout

Gym Business Coach Podcast ·

2023/03/16

The exit plan of an independently owned gym business is seldom a big windfall of cash.There we said it.It might come as a surprise to you, but the gym business is not a cashout type of business. There will be a few cases here and there, but this is not something you can bank on for your retirement.Most of the people who are successful in this business understand that a gym is a cash flow business.This means that you create enough cash flows in your business to cover the base operating expenses, then

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21:37

Go All In Or GTFO

Gym Business Coach Podcast ·

2023/03/14

Are you ready for some tough love? Because that's exactly what Tim and Randy are bringing you today.The point of this episode is simple. The fitness business is hard, there's no denying it. But if you want to succeed, you've got to be willing to go all in.If you're not willing to put in the work, then get the hell out now and do something else. Because this game is not for the faint-hearted.But here's the thing: it's not as difficult as it needs to be when you know where your

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18:43

Small Tweaks to Make Big Changes

Gym Business Coach Podcast ·

2023/03/09

Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or the next big challenge that will massively transform their business.But this is not usually the case. Small changes in how you run your business will make all the difference. These little things have the greatest opportunity to stabilize your business.And there’s no better place to start than at your financials. At the core of a lot of gym owner stress

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