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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

30:21

Why Your Coaches Don't Care (And How To Fix It)

Built To Grow Fitness Business ·

2026/01/01

Are you one of those gym owners who keep replacing coaches, retraining new ones, and still end up dealing with the same problems six months later?When coaches are part-time, bouncing between jobs, and only expected to show up for an hour at a time, it’s unrealistic to expect long-term commitment. They’re not around long enough to build ownership, there’s no consistency, and no reason for them to care beyond today’s shift.In this episode, Randy and Zach break down what actually creates real

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19:13

Impact vs. Income

Built To Grow Fitness Business ·

2025/12/30

Gym owners aren’t afraid of hard work. They’re afraid everything falls apart the moment they step back.So they coach every session, fill every gap, and carry the entire business on their back, all while telling themselves it’s “for the clients.” Meanwhile, their time, energy, and family life slowly disappear.In this episode, Randy and Zach break down the false belief that impact and income are opposites.They explain why staying trapped as the sole service provider actually limits how many people you

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25:44

Your 2026 Marketing Playbook

Built To Grow Fitness Business ·

2025/12/25

For many gym owners, the only marketing strategy is Facebook ads. When numbers start falling, and they need more leads, their default move is: run another ad, spend a little money, and hope for the best. In this episode, Tim and Zach explain exactly why that approach keeps failing and what has to replace it if growth is going to be predictable again.They talk about how to stop reacting to bad months and start running a plan that works all year.They also share:why marketing can never be turned offhow

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21:23

The January Gold Rush

Built To Grow Fitness Business ·

2025/12/23

January feels like a goldrush for gym owners.It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking.But underneath it, something else is happening: just as many members are leaving out the back door.And your gym is not alone here. This is typical across the industry.In January, clients reassess everything: their finances, priorities, and their results from last year. And when fitness has been framed as a short-term result instead of a long-term identity, it becomes

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21:39

Do Gym Owners Need Motivation?

Built To Grow Fitness Business ·

2025/12/18

Most gym owners don’t burn out... they just stop giving a damn.The gym runs. Clients come and go. Nothing’s broken on the surface.But nothing’s exciting either.That’s where the real danger zone for a business is. Because right there, growth stalls and the business starts feeling like a job you can’t quit.In this episode, Tim and Randy talk about:how to recognize the signs that motivation is gonehow rebrands, remodels, and new models create momentumthe psychology of goal-setting that actually

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23:25

2025 Fitness Trends: Real Value vs. Viral Hype

Built To Grow Fitness Business ·

2025/12/16

Following every new wave of fitness trends might feel like innovation… until it turns your business into a revolving door.High Rocks, peptides, GLP-1s… All of this made noise in 2025. Some gyms jumped on the bandwagon. Most are already figuring out how to pivot again.But the gyms that saw real growth focused on the basics and long-term client value: strength training, movement quality, and the semi-private model.In this episode, Tim and Randy break down exactly what mattered this year (and the

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25:51

Can Your Gym Survive Without You - From Job Owner to...

Built To Grow Fitness Business ·

2025/12/11

You might own a gym… but can it actually run without you?If stepping away for even a day feels impossible, there’s a bigger issue at play.In this episode, Randy and Zach walk through the three levels of building a business:making sure your recurring revenue exceeds your operating expensesdeveloping systems that allow you to scaleturning the business into a true asset that can run (and even sell) without youThese are actually the checkpoints that show if you're running a business that works… or

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29:12

How Do You Boost Gym Profits During the Holidays?...

Built To Grow Fitness Business ·

2025/12/09

Some gyms go silent during the holidays. And they pay the price in January.When sessions slow, and everyone’s focused on celebrations and family gatherings instead of training, most gym owners just wait it out.That’s when other gyms swoop in with offers your clients haven’t seen before. And suddenly, your long-term members are jumping ship.In this episode, Randy and Zach explain why the “holiday slump” is actually your most strategic window all year for reinforcing the foundations of your gym:your

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11:32

Your Workouts vs. Your Clients’ Workouts

Built To Grow Fitness Business ·

2025/12/04

Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out?No blaming here. It’s happening in gyms everywhere: owners dial in their own progressive strength training… then turn around and deliver a one-size-fits-all workout they’d never do themselves.But that gap is costing gyms trust, results, and long-term retention.Because if strength training is what works best for you, why aren’t your clients getting the same?In this

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24:21

Should Entrepreneurs Avoid Debt? Robert Kiyosaki vs....

Built To Grow Fitness Business ·

2025/12/02

Some gym owners treat debt like a dirty word.They avoid it at all costs, convinced that cash-only is the only safe path.But here’s the irony: many of those same gym owners call themselves entrepreneurs. And by definition, entrepreneurship requires taking on financial risk.In this episode, Tim and Randy unpack one of the most critical mindset gaps holding gym owners back: the refusal to leverage debt.They share:the opposing financial philosophies of Dave Ramsey and Robert Kiyosaki how risk tolerance

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38:59

How Movement Quality Will Redefine the Training...

Built To Grow Fitness Business ·

2025/11/27

In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience.Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into the next big metric. With Kinotek, that’s finally possible. The system uses LIDAR to screen clients in under a minute, producing a movement score that

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18:46

Facebook Ads and ROI

Built To Grow Fitness Business ·

2025/11/25

If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym owners across the board. There’s a weird pattern showing up everywhere. You get a lead, call them immediately… and they’ve got no idea who you are. Some don’t speak the language. Some never even saw your ad. Some swear they weren’t on Facebook at all.On paper, your CPL looks fine. But nothing’s sticking, and it’s draining your time and budget fast

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5:42

The Math of Large Group Training

Built To Grow Fitness Business ·

2025/11/20

You think you’re making money on your packed group sessions… until you do the math.Every hour looks busy, but your profit margin’s disappearing behind coach pay, overhead, and “just enough” attendance. The room’s full, but your bank account doesn’t feel it.In this ultra‑quick, rapid‑fire episode, Tim and Randy zoom in on one number that’s crushing the margins for most large group training gyms… and most owners don’t even know it.They break down a simple formula that reveals what your group classes

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25:28

The Rise and Fall of Large Group Training

Built To Grow Fitness Business ·

2025/11/18

There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late.What started as a scalable, exciting model in the 2000s has turned into a red ocean of price wars and clients who are tired of doing the same sweaty workouts with no results.In this episode, Tim and Randy explain why large group training – a model that once promised high profits – now delivers low retention, no loyalty, and constant client churn.They’ll break down what

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9:19

Hiring Mistake That Leaves Gym Owners Coaching Again...

Built To Grow Fitness Business ·

2025/11/13

You’ve got a stack of resumes and a great candidate on the phone… until you hit the schedule part. Suddenly, their “perfect fit” status depends on your ability to juggle Monday evenings, Wednesday mornings, and a couple of Thursday afternoons…But you’re short-staffed. So you bend… and six months later, you’re back on the floor coaching… again.Familiar? Unfortunately, many gym owners would say, “Yes – too familiar.”In this episode, Tim and Randy talk about one of the most common (and costly) mistakes

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16:34

Is CrossFit Actually Dying?

Built To Grow Fitness Business ·

2025/11/11

If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. The momentum’s gone. People aren’t searching for it like they used to. In fact, interest is down 75% since 2015. Affiliates keep closing. And the brand that once pulled in foot traffic now delivers less value and more baggage. It offers no support or structure. Just a name tied to a model that hasn’t evolved. In this episode, Tim and Randy talk about what’s really going on under the

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10:57

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 5)

Built To Grow Fitness Business ·

2025/11/06

Let’s be real – selling sessions is an outdated business model.You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead of building a business, you’re stuck in an endless loop of re-selling every time someone runs out of sessions.In Part 5 of this myth-busting series, Tim and Randy break down why selling training in blocks of 10-packs, 20-packs, or any-pack-of-sessions, is one of the biggest reasons gyms stay stuck under $30K/month.They’ll show you what actually works:

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12:32

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 4)

Built To Grow Fitness Business ·

2025/11/04

Some gym owners think they just need better ads.So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in, it feels like it’s working – at least for a little while.Yes, the leads come in... but so do the cancellations. No matter how much they spend on ads, the growth never sticks. And every month, they find themselves back at square one.That’s because marketing isn’t the core issue.In part 4 of this 5-part series on the myths that keep gym owners stuck

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14:23

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 3)

Built To Grow Fitness Business ·

2025/10/30

A lot of gym owners wear every hat in the building (and think that’s just part of the job).They train every client. Put out every fire. Answer every email. Eventually, that becomes their whole identity: “I do it all.” But that belief is exactly what keeps them stuck. It drains their time, burns their energy, and kills their shot at real growth.In Part 3 of this series, Tim and Randy tackle one of the biggest myths holding gym owners under $30K/month: thinking you have to do everything yourself. That

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12:34

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 2)

Built To Grow Fitness Business ·

2025/10/28

Many gym owners believe that discounting their services will get someone through the door. That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service.In Part 2 of this myth-busting series, Tim and Randy talk about the belief that discounting brings growth – and explain why it’s actually a trap that keeps gym owners stuck under

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711 results

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