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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

14:58

7 Habits of Winning Gyms – Habit 5

Built To Grow Fitness Business ·

2025/09/25

Have you noticed that most gyms look alike?The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound the same. The classes run at the same time. From the outside, it looks fine. But under the surface, that copycat approach is the reason so many owners end up just blending into the crowd: there’s no real edge.The truth is, a lot of the industry isn’t moving forward – it’s running the same plays over and over again.Winning gyms step out of that loop. They

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16:29

7 Habits of Winning Gyms – Habit 4

Built To Grow Fitness Business ·

2025/09/23

Some gyms run full speed just to stay in place. Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks broken on the surface. They’re selling packages, running challenges, hitting their numbers... However, the model resets every 30 days – so they’re always one deal away from falling behind.But what if the gym didn’t have to reset? What if revenue were predictable and enough to cover the bills before the month even starts?Habit #4 in the Seven Habits of Winning

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9:51

7 Habits of Winning Gyms – Habit 3

Built To Grow Fitness Business ·

2025/09/18

Your campaign is good. And ads are working. And the leads are flowing. And that’s exactly when most gym owners make the call that stalls their growth for the next six months. They tell the agency to turn it off. Not because it’s broken. But because it’s working too well. Because the systems downstream can’t keep up…Because onboarding’s a mess... Because service delivery’s maxed out…So the tap gets closed and the engine cools down. And by the time they’re ready to turn it back on the algorithm’s

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20:07

7 Habits of Winning Gyms - Habit 2

Built To Grow Fitness Business ·

2025/09/16

“We’re saving money on rent…” It’s something a lot of gym owners are proud to say.And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s

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18:53

7 Habits of Winning Gyms - Habit 1

Built To Grow Fitness Business ·

2025/09/11

Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow.But that’s where things start to break down.Instead of focusing on the one thing that drives revenue and builds reputation, they spread themselves thin chasing too many services and too many ideas. The business gets messy, hard to manage or sell... and even harder to scale.In this episode, Tim and Randy kick off a 7-part series on the habits

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19:14

Time Or Money

Built To Grow Fitness Business ·

2025/09/09

Too busy to run ads. Too broke to hire help. Too tired to fix the stuff that’s clearly not working.Most gym owners need to get honest about the resources they do have. It’s always one or the other: time or money.Paid ads aren’t optional. Organic posts reach no one. And waiting on referrals is not a growth plan. The tools, the tutorials, and the tech are all there. If money’s tight, the only option left is time – and that time has to be spent learning, executing, and building real systems that

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22:46

No Average

Built To Grow Fitness Business ·

2025/09/04

Most gym owners don’t realize how dangerous “average” really is.It’s predictable and it looks safe. Manageable. But average is actually a trap – and it’s holding more gyms hostage than failure ever will.Because once you land in the middle, you stop questioning it. The $25k months feel “normal.” The long hours feel “part of the job.” The slow grind becomes the expectation, and that ceiling hardens into reality.The worst part is that average convinces you it’s good enough. That you’re working hard,

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24:26

Freedom Outside The Gym

Built To Grow Fitness Business ·

2025/09/02

It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. When the day-to-day feels a little heavier than it used to...When the hours you’re pouring in don’t quite match what you’re getting out... When the thing you built for freedom starts to look a lot more like a cage...And that’s when the questions start.In this episode, Tim and Randy push beyond operations, beyond profit, and into a bigger-picture conversation every gym owner needs to

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29:41

Google Ads Mastery For Your Gym

Built To Grow Fitness Business ·

2025/08/28

Meta used to be the go-to for gym leads. Not anymore.Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar.The platform got more expensive and less reliable. The bots took over, and the follow-up pipelines got clogged with dead weight. Plus, most gym owners still have no idea what’s actually working – because there’s no clear way to

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17:10

Are You Maximizing Your Gym's Revenue Potential?...

Built To Grow Fitness Business ·

2025/08/26

Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a toll.Big upfront deals might look good in the moment – $5K here, $7K there – but they don’t fix the core problem. The cash is coming in, sure, but it’s coming in the wrong way. That kind of model isn’t designed to scale – it’s designed to survive.In this episode, Tim and Randy break down why those

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18:34

What’s the Secret to Retaining Gym Clients? Unveiling...

Built To Grow Fitness Business ·

2025/08/21

“How do I get more leads?”Gym owners keep asking this question, but it’s actually the wrong one.Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens after that.This episode gets into the weeds of what actually moves people through the door and keeps them from bouncing. And it’s not just about marketing tactics – it’s about tightening up the entire chain of actions that need to happen for someone to go from seeing your ad to becoming a long-term client.Tim

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13:08

“Who Not How” Is Missing “The What”

Built To Grow Fitness Business ·

2025/08/19

The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doesn’t move the needle – it just adds confusion.In this episode, Tim and Randy break down a recent dive into agentic AI systems and what that revealed about

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21:42

The Starving Artist

Built To Grow Fitness Business ·

2025/08/14

Charging less doesn’t make a gym owner noble. It makes them broke.There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business.This is the same pattern Tim and Randy keep seeing – trainers turned owners stuck undercharging and calling it a purpose.Drawing from a real conversation inside the Iron Circle

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31:20

Mastering Gym Staffing – When to Hire and Fire

Built To Grow Fitness Business ·

2025/08/12

Your gut says fire them – but your fear says, “Then who’s going to coach tomorrow?”It’s one of the toughest spots to be in as a gym owner. You know someone on your team isn’t right, but you keep making excuses – telling yourself it’ll get better, that you can’t afford the gap, or that starting over will take too long.This episode offers a way out.Randy and Zach walk through a mindset shift and a simple strategy that lets you hold the line on standards without backing yourself into a corner. It’s the

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24:45

The Holy Trinity of Your Fitness Model

Built To Grow Fitness Business ·

2025/08/07

You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margins are tight, and the business still leans on you to hold it all together. The harder you push in one area, the more something else gives out.Most of the time, it’s not a marketing problem. It’s not a staffing problem. It’s the model. And when your model isn’t built to serve the right people in the right way, everything feels harder than it should.In this

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21:38

3,000 Sq Ft and 7 Figures

Built To Grow Fitness Business ·

2025/08/05

No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.The logic sounds solid – more space means more clients, more sessions, more revenue. But when the rent goes up, the overhead stacks, and the extra square footage sits half-used, the math starts looking very different.In this episode, Tim and Randy share what happened when they went from 3,200 to 8,000 square feet – and why it’s not a move they’d make again. They dig

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20:28

4 Mistakes Gym Owners Make On Regrand Opening

Built To Grow Fitness Business ·

2025/07/31

A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off.There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set themselves up with offers that create problems down the road. The rebrand looks good on the outside – but inside, it’s already leaking revenue.In this

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14:20

Status

Built To Grow Fitness Business ·

2025/07/29

Someone just paid $500 for a free T-shirt. Well… kind of.A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actually, she chose status.That moment says everything about how people make decisions. Clients don’t just want results – they want recognition. They want to feel like they belong, like they’re winning, like they’re seen. And that’s something your gym can deliver better than anyone else.In this episode, Tim

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23:41

The Long Game

Built To Grow Fitness Business ·

2025/07/24

For years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consults, make the sale.But lately... something’s off. Leads are still coming in – but they’re not picking up the phone, not booking appointments, not walking through the door. So now what?This episode takes a closer look at what’s really going on behind the scenes of gym marketing – and why so many owners feel like they’re doing the same things they always

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18:20

Always Be Testing

Built To Grow Fitness Business ·

2025/07/22

Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves.In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter to quarter. Pricing, schedules, offers, roles, marketing – it’s all on the table. If something’s not working, test a change. If something is working, test a

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683 results

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