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PODCAST

The Graham Cochrane Show

Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

business careers

All Episodes

45:28

3 Qualities Every Entrepreneur Needs To Be Successful...

The Graham Cochrane Show ·

2020/06/23

I always thought there was one defining quality of a successful entrepreneur - a high risktolerance. To me, every successful business owner I had known or read about did something risky and seemingly was unafraid the whole time. So a scaredy-cat like me wasn't going to make it in business. I didn't like the unstable nature of freelance work when I tried it early on so I figured entrepreneurship wasn't for me. I couldn't have been more wrong. Turns out a high risktoleranceisn't necessary for

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49:55

How To Structure The Perfect Video or Blog Post | 060

The Graham Cochrane Show ·

2020/06/16

In an ever growing ocean of content online, what is going to make yours stand out? How can you ensure people not only checkout your videos, articles, or podcasts but also love them, engage with them, and more importantly take the next step of diving deeper in the relationship with you and your brand? Well it's all in how you structure things. Today I'm sharing with you my 5 part formula for crafting the piece of content that has served me well for over a decade.

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35:38

4 Things I’ve Learned From This Global Pandemic | 059

The Graham Cochrane Show ·

2020/06/09

It’s been almost 90 days since the official designation of this global pandemic. Back in early March I had NO CLUE what was going to happen to my businesses in light of COVID-19. Now I do. Specifically I see 4 key takeaways from this situation that have proven true in my businesses and I think can apply to yours. My hope is that this episode will encourage you and give you wisdom as to how to navigate your business in the wake of our current economic climate.

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16:43

My Reaction To The George Floyd Situation (3 Thoughts)

The Graham Cochrane Show ·

2020/06/02

It's been an intense week here in the US. In the wake of the brutal killing of an unarmed black man, George Floyd, in Minneapolis there has been a nationwide outpouring of anger and desperation in the form of protests. Including in my city, Tampa Florida. I had some content pre-recorded for today but I felt the need to pause and address this horrific situation - and really the systemic racism that has been a part of my country for over 400 years. Specifically I have 3

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41:45

3 Ways To Create Passive Income Online | 058

The Graham Cochrane Show ·

2020/05/26

I'm sick and tired of all the "gurus" online talking about passive income in front of a Ferrari. It just makes me feel icky and uncomfortable. And I teach people how to build passive income too! Today I want to cut through the hype and just give it to you straight. Passive income is a beautiful reality and there are 3 core ways to create it online. I'm going to give you the truth about all 3 ways including pros and cons for each and I'll start by sharing two huge prefaces about passive

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45:28

Is Passive Income Immoral? | 057

The Graham Cochrane Show ·

2020/05/19

I'm a huge fan of passive income. Virtually 90% of my businesses are automated. So you can imagine how I felt when a troll on YouTube recently left me this comment: "Living on passive income is immoral and does nothing to advance society." Is he right? Not by a long shot! Time to bust some myths and faulty assumptions !

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45:28

Why YouTube Is Better Than Instagram For Your...

The Graham Cochrane Show ·

2020/05/12

So many online business owners are obsessed with getting that magical "k" at the end of their Instagram follower count. Or hitting 10k and getting the all elusive "swipe up" feature! The reason? They want to grow their business. But does having a larger following/presence on Instagram really help you make more money? Not really. What most entrepreneurs should be focused on is putting out strategic YouTube videos instead. And in today's video I break down not only WHY YouTube is a

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33:08

Create More Than You Consume | 055

The Graham Cochrane Show ·

2020/05/05

One of the best things you can do in life is to commit to creating more than you consume. I know the economists want to label all of us humans as "consumers" and in some senses it's true - consuming doesn't have to define us. But in reality it does. Most people consume TV, video games, YouTube videos, and social media content FAR more than they create anything. If you want to have a successful business, heck if you just want to have a happier and more fulfilling LIFE than you need to

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39:09

How To Launch A Mini Course Right Now | 054

The Graham Cochrane Show ·

2020/04/28

If it seems like a lot of work to build an online business, you're right. But that doesn't mean that you HAVE to wait until you've built up a big list and finished a massive flagship online course or membership to be able to sell something. In fact you could build, launch, and sell a simple mini course in the next few weeks pretty effortlessly if need money quickly. In today's video I break down what the difference is between a mini course and a full fledged online course, and step by

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38:38

It’s OK To Be Scared To Put Yourself Out There (I...

The Graham Cochrane Show ·

2020/04/21

Have you ever been scared to put yourself out there and start sharing content with the world? Scared that people will criticize what you say or question your credibility? Afraid that you'll make a mistake and say something foolish? Afraid that none of what you do will actually work and create the income you really need? Welcome to the club. I've been scared since Day 1 of my business, and today I'm here to tell you that's OK. In fact I want to walk you down memory lane and open up

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41:39

3 Ways Live Video Can Help You Grow Your Brand Fast |...

The Graham Cochrane Show ·

2020/04/14

Now is the time to be creating as much content for your brand as possible. And while that can seem like a daunting task, I personally can attest to the fact that live video is practically the easiest and fastest way to do that. Not only is it easy, it can help you grow your audience (and business) faster than just about any other method! In today's video I reveal the 3 ways live video can help you grow fast + I break down how to best structure your live videos so maximize growth and

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43:40

Recessions Create Millionaires (What You Should Do...

The Graham Cochrane Show ·

2020/04/07

Right now it's looking like we are heading for some kind of global recession. And what's fascinating to me is some of the world's most profitable companies were started in the throws of a recession (think Apple, Microsoft, and Disney) In facts recessions and economic downturns create more millionaires than almost any other time. So my question for you is: why shouldn't YOU become one? Today I want to break down 3 things you should be doing right now to benefit from this down season and

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40:29

3 Things You Should Do Now To Ensure Your Future...

The Graham Cochrane Show ·

2020/03/31

How come so many businesses are being forced to shut down during this economic crisis when they just finished a decade of incredible prosperity?! Where did all that money go? And more importantly what should YOU being doing right now to ensure your future prosperity? Today I break down three critical lessons that this crisis just taught us.

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46:56

5 Reasons Why I'm Quitting Social Media For A Year | 049

The Graham Cochrane Show ·

2020/03/24

I don't know where you stand on social media use - whether you love it, hate it, or fall somewhere in between. But I am about to quit social media (Instagram, Facebook, and Twitter) for a full year. And in this video I'm going to share with you the 5 reasons why.

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42:40

How To Sell Without Burning Out Your Audience | 048

The Graham Cochrane Show ·

2020/03/17

Do you struggle with that tension of wanting to promote your online course or membership to your audience but without feeling sleazy, pushy, or like your constantly selling? We all know that guru, or business you follow that seems to be launching something new every single week and flooding our inboxes with promotional emails. We definitely don't want to be THAT guy (or girl). Well today I want to share with you my framework for how I sell, on the regular, without burning out my

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44:41

How To Build Products That Are Virtually Guaranteed...

The Graham Cochrane Show ·

2020/03/10

Have you ever launched a product that got zero sales? Or sold so few that you feel like giving up? Welcome to the club. But the question in your mind might be "Is there something that I'm missing?" Or, "Am I just not cut out for this online business thing?!" Today I want to share with you my method for creating products that are virtually guaranteed to sell.

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49:36

Abundance vs Scarcity Mindset (And Why It Matters For...

The Graham Cochrane Show ·

2020/03/03

Did you know there are two primary ways business owners see the world? You either have an abundance mentality or mindset OR you have a scarcity mindset. The difference between the two can be life or death for your business, no matter what your current circumstances are. In today's episode I break down the difference between these two opposing mindsets and then share with you what I call The Abundance Formula! (And yes I made that up - but it's still game changing!)

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36:42

2 Steps To Sell More (Case Study From My 10 Year Old)...

The Graham Cochrane Show ·

2020/02/25

Sometimes I think we make marketing and selling way too complicated. I was reminded of this just the other day when my 10 year old daughter Chloe explained to me how she sold a bunch of product in this business simulation event she participated in. She went from selling hardly anything all morning, to clearing out her entire store inventory in the afternoon - all by making two simple changes to her approach! Let's break them down today...

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49:19

The Best Marketing Strategy No One Seems To Talk...

The Graham Cochrane Show ·

2020/02/18

There's a reason why I make fun of Facebook Ads so much in my content. Simply put, there is a MUCH better way to grow your business than running ads. There is a marketing strategy that no one seems to want to talk about, and yet it works day and night for me and my businesses. Today I want to share that strategy with you and give you 5 reasons why it is truly the best and most effective way to market your products!

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45:33

Don't Be The Best (Be Good Enough Instead) | 043

The Graham Cochrane Show ·

2020/02/11

Everybody wants to be "the best" at what they do in career and business. Instead, I believe you should focus on simply being good enough. When you focus on trying to be the best there are 4 key consequences that people fail to realize. But when you focus instead on just being good enough to make a living there are 3 key benefits that follow. Sound crazy? Let's discuss!

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