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PODCAST

Bringing Business to Retail

Salena Knight | Retail & Ecommerce Growth Strategist

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.

business marketing

All Episodes

25:43

My Weightloss Journey

Bringing Business to Retail ·

2019/07/24

Losing weight isn’t something I often talk about but after shifting about 9kg (20lbs) in the past six months I’m ready to share how what I’ve learnt through this journey has impacted on a series of other aspects of my life and business. This is a lesson in how doing ‘all the things you’re supposed to do’ is sometimes the least effective way of reaching your goals. Listen in to find out how my weight loss lessons can translate into your business. For more click here

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41:30

How To Cash In On The Billion Dollar Wedding Industry...

Bringing Business to Retail ·

2019/07/17

Have you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely. With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghan's inside tips on packaging your products and promoting your brand, even if you're not selling a front line wedding product. Listen here

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29:36

Are You Geo-Blaming Your Stores Performance?

Bringing Business to Retail ·

2019/07/12

Do the locals high tail it to the big city to do their shopping, passing your store on the way out of town? Would your customers prefer to pay higher shipping costs than support your small town store? Tearing your hair out trying to keep stock your entire town will like? It's time to stop 'geo-blaming' and start making it big in your small town. In this episode, I'll walk you through the fundamentals of running a successful business in a country town or regional center. We'll chat all things

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46:18

Growing A Remote Team - Sarah Riegelhuth

Bringing Business to Retail ·

2019/07/04

Do you employ staff in any part of your business, or are considering doing so? If the answer is yes (or you'd like it to be yes!) you're going to find my conversation with Sarah Riegelhuth both informative and inspiring. As the CEO of remote employment specialists, Grow My Team, Sarah has a unique view of the employee / employer relationship. Together we discuss; - the benefits of hiring a remote employee - why employing a VA often ends badly - why you need to get clear on exactly what you want -

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24:35

5 Ways To Get Customers Without Spending A Cent -...

Bringing Business to Retail ·

2019/06/29

It's a retail catch 22. You know if you could just get more customers in the door or drive more traffic to your e-commerce site, you'd make more money. But how do you attract those elusive new customers when you don't have a whole lot of money to splash around on customer acquisition? In this episode I'm going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old "give me your stuff and see ya' later" customers. We're

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37:51

Building A Business When You Still Have A Job - Anna...

Bringing Business to Retail ·

2019/06/19

Over the past six months I've had the great pleasure of getting to know Anna Wythes, as she's worked her way through my small group coaching program. Anna's story will resonate with you; school teacher by day, ethical fashion retailer by night, Anna is a Retail Superhero juggling single parenthood, work and running a business she's passionate about. Anna uses her store to make a difference to others and share her message about ethically produced fashion. You will be inspired by Annas story of

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57:07

Carving Out A Niche For Retail Growth - Sara McNally

Bringing Business to Retail ·

2019/06/14

Five years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim! Join Sara and I as we chat about; - new opportunities that have come from changing direction - why reinvention should be a constant activity - the importance of connecting with

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38:08

How To Optimise Your Ecommerce Site For More Sales -...

Bringing Business to Retail ·

2019/06/06

I love talking to industry experts, picking their brains on your behalf for their hot tips and the kind of know-how you have to pay crazy town dollars to get as a consulting client. Kurt Elster from Ethercycle just went very close to the top of my Most Enjoyable list! Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites. He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat to me on the

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32:59

Should I Give Up Or Go All In? - Salena Knight

Bringing Business to Retail ·

2019/05/31

When you start a business, you can manage most things. Bust as your business grows, it’s easy to crumble under the pressure of wearing all the hats. It’s a question that I’m sure many of you have asked yourself over time, maybe many times a day even. So if you’re struggling, whether it’s with your business or your home, your health or your mindset, this episode is for you. For more click here

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27:15

4 Solutions For When You Can't Post On Your Facebook...

Bringing Business to Retail ·

2019/05/23

Having issues with your Facebook Business page? You're not alone. The past couple of weeks I've fielded several calls from clients asking me to help them with everything from not being able to post any content or make comments on their business page, through to not being able to access their page at all. Given so many of you use Facebook as your primary point of contact with your customers, you can't afford to let this one slide. This week on the Bringing Business To Retail Podcast I'll be sharing

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29:47

How To Take Time Off Without Losing Sales - Salena...

Bringing Business to Retail ·

2019/05/16

Getting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not? Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I'm sharing my top tips to get your business vacation ready. For more click here

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21:13

How To Conquer Social Media Without Burning Out –...

Bringing Business to Retail ·

2019/05/09

This week I had an email from a listener who wanted to know how the heck she can keep on top of her social media when there always seem to be hundreds of other jobs to do AND an actual business to run. Hands in the air if you feel like keeping on top of your socials is like a full time job? Pretty much all of you right. Well I thought it might be useful to share with you some of the tips I gave Katie about how you can conquer social media, WITHOUT burning out. For more click here

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19:01

Life Lessons Learned from Kirsten Bell, Kathryn Hahn...

Bringing Business to Retail ·

2019/05/02

Go on! You know you want to know what in the heck I could possibly have learned from the kitsch filled, angst ridden, girl power themed Bad Moms movie! Listen in as I share the top three things I took away from my recent night in front of the TV. Join me for this super fun episode and bring a few laughs to your day! For more click here

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25:20

How To Market Your Business With No Money

Bringing Business to Retail ·

2019/04/24

Episode link: https://salenaknight.com/wp-admin/post.php?post=12878&action=edit Not every business is going to be smooth sailing, all of the time. Maybe you'll have problems with your employees. Perhaps there will be issues with your suppliers. But one of the worst case scenarios is running of money. It's so easy to think "this is it - my business journey ends here". But does running out of money mean the end of the road? In this episode of the Bringing Business to Retail Podcast I share with

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05:01

How To Become A Household Name - Selena Soo

Bringing Business to Retail ·

2019/04/17

Selena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from "hidden gem" to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray. In this short episode Salena talks to me about how retailers can move from simply selling a product or being an e-commerce brand to being the face of their brand. Selena will show you how to; share your story with

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30:50

How Copycats Affect Me & How I Deal With Them

Bringing Business to Retail ·

2019/04/13

Ugh, copycats, right?  Some days, it can feel like with every swipe of your insta feed or every scroll of your Facebook feed, you stumble across another business or person, copying your hard work. Perhaps it the product photo shoot images you spent days putting together, or it’s the product descriptions that you wrote, deleted and rewrote for hours on end. If you’re lucky enough o be a designer, having your style ripped off can feel like you heart is being ripped out. So how do you deal with

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37:38

Insider Secrets - How To Get PR Without Spending...

Bringing Business to Retail ·

2019/04/03

Should you invest in PR? Is it worth the money? What do you do when you finally have people checking out your stuff? How do spot a dodgey deal from a great publicity opportunity? Today I’m chatting with former TV reporter turned PR Guru, Christina Nicholson. Christina uses her no nonsense strategies to help independent business owners, solopreneurs and entrepreneurs all over the world gain and leverage publicity. Together we cover off how you can get PR for your retail store without spending the

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26:46

Mailchimp Scraps Shopify Integration - So What Do You...

Bringing Business to Retail ·

2019/03/25

If you use Mailchimp and Shopify, you would have received this message in the last couple of days. Chances are, 1 of 2 things happened. You didn’t actually open the email, so you’re not really sure what the fuss is about. You opened the email, thought hmm, I probably need to look into that or You thought holy crap-balls, THIS IS BAD And the winner is…… number 3! Not that I want to tell you what opinion you should have, but the truth is – if you weren’t thinking number 3, or some version of it,

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41:50

Using Linkedin to Grow Your Retail/Ecommerce Business...

Bringing Business to Retail ·

2019/03/21

Sarah Santacroce is passionate about helping business owners spread their unique message and brand through LinkedIn. She believes the former corporate connector is a fundamentally under utilised platform for retailers and entrepreneurs across the board. Over the past few years LinkedIn has become a powerful tool to bring your unique brand to industry professionals, influencers and customers alike. If, like a large percentage of business owners, you think LinkedIn won’t bring additional value to

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48:21

Maximum ROI With Retail/Ecommerce Ads - Quentin Aisbett

Bringing Business to Retail ·

2019/03/14

If you’ve ever wondered how to make Google ads and pay per click advertising get the best ROI - this is the right episode for you. In this episode, marketing expert Quentin Aisbett is going to share his insider secrets to help you reach your advertising goals. Quentin shares his best marketing strategy for retailers when it comes to Google marketing. We also jump into understanding how google ads (including google shopping) work and how to optimise them Click here for more

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