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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

19:37

AV in Furniture is Leading the Evolution of the...

MarketScale Technology ·

2018/12/21

AV and furniture. AV in furniture. It sounds like two subjects you'd never hear colliding, but that couldn't be more untrue. The balance between the interior design of a functional work or creative space and the AV powering that space is delicate and very intentional. Does your meeting room have a historic 20th-century oak table but you want seamless charging stations and ethernet inputs? It looks like you're going to have to drill a hole in that heirloom. It's a problem AV integrators have faced

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36:46

MarketScale Pro AV 12/20/18: Pro AV is Powering...

MarketScale Technology ·

2018/12/20

Today's episode explores how Pro AV technology is evolving to power content creators, from the podcast host to the retailer. We'll hear from Australian author and podcast host Jono Pech on how the commoditization of AV gear is giving life to a new generation of creators. Plus, we'll get insight from Robert Parsons of Taurus Technologies on his own Hot Market Corner, answering the question: what's making video walls the hot market of the month?

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17:01

University of South Florida Marketing Professor Mark...

MarketScale Technology ·

2018/12/18

Traditional marketing has been around since products needed selling, and is something that continues to evolve as we navigate through the digital era. With the use of digital devices amongst consumers increasing, businesses more than ever must adapt to this changing landscape, and insert themselves where consumers are finding their information. Join us today for our Digital Marketing Professor Series as we chat with Dr. Mark Bender, assistant professor of Marketing at the University of South

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23:03

Why You Should Focus on Fixing Small IoT Problems for...

MarketScale Technology ·

2018/12/17

There can sometimes be a misconception that because a solution is "scalable" that it is simple to scale either up or down to fit the need. That's not necessarily true. On the other hand, sometimes a simple solution can reveal extra benefits that were unintended. How are we seeing this idea of focused solutions impact the Indsutrial IoT industry and the relationships between companies and clients? On today's podcast, MarketScale Host Sean Heath had a chat with the Director for PROXI, the Global

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10:06

TESTIMONIALS: THE MOST AUTHENTIC FORM OF MARKETING...

MarketScale Technology ·

2018/12/14

On this episode of the Business Development Podcast on MarketScale, Shannon Maverick highlights the importance of business partnerships. Winning companies serve their clients and have a rapport that leads to them evangelizing their brand. Capturing those moments can become the strongest case for your sales representatives to turn a maybe into a yes.

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14:04

ELEVATING COMPANY IMAGE WITH YOUR PERSONAL BRAND WITH...

MarketScale Technology ·

2018/12/14

On this episode of the Business Development Podcast on MarketScale, Nick Minor (Dodgers Fan) talks about the importance of treating your business the same way you would treat your personal brand. Every business is comprised of individuals that make a brand great, learning how to harness that is half the battle.

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11:56

CREATION AND DISTRIBUTION: MAKING THE MOST OF...

MarketScale Technology ·

2018/12/14

On this episode of the Business Development Podcast on MarketScale, Mackenzie Williams highlights her passion for business. She explains that although content is still "king", without proper distribution and analysis it can be a wasted investment. Have a listen and learn how content can become headache free.

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48:24

MarketScale Pro AV 12/14/18: Lights, Sound, Art

MarketScale Technology ·

2018/12/14

Light, sound, art. Let's start with the light. MarketScale host Elmer Guardado explores how important lighting can be, not only in a work environment, but an entertainment one as well. Something as simple as good lighting can increase productivity, keep people at hotels longer, immerse them into live events, and even promote healthier body functions. Stage lighting in particular has remained stagnant for decades, but now with the advent and affordability of LEDs, we’re starting to see new

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54:46

MarketScale Software & Technology 12/13/18: How...

MarketScale Technology ·

2018/12/13

On today's episode, we pose some "how" questions for you, and we're sure by the end of the show you'll have all the answers. First question: How can you best stay ahead of regulations and compliance in the cannabis production industry? It's a growing industry, and growth creates strain. We chat with Washington-based Sugarleaf to shed some light on the unique back-end for weed growers, and why they need software to handle the whole process, seed to sale.

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20:11

Real-Time Premiums are the Future of Insurance with...

MarketScale Technology ·

2018/12/13

Let's be honest: insurance can be overwhelming in the best of times. Finding a way to simplify it can sometimes feel like a search for the mythical lost city of Atlantis. In another odd irony, insurance is something that people pay for, yet hope to never use. Technology is helping ease the anxiety on both sides of the insurer/insured relationship. On today's podcast, MarketScale Host Sean Heath spoke with Executive Vice-President of Sales & Marketing for SmartPay Solutions

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12:59

LED is Bringing Life Back to Sports Arenas with...

MarketScale Technology ·

2018/12/13

Digital signage in the sports market has reached ubiquity, meaning applications are getting more creative. Whether it's for interactive stations to bring fans to the stadium, jumbotrons that display real-time social media feeds, or LED art displays that inspire and put local retailers in the eyes of fans, applications seems limitless. To get perspective on this market growth, we sat down with Patrick Jackson, Senior Business Development Specialist at NanoLumens. Patrick is a business development

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42:50

MarketScale Industrial IoT 12/12/18: Save the People,...

MarketScale Technology ·

2018/12/12

Today’s episode is all about "salvation:" saving industries, saving lives. This is the kind of salvation IoT is capable of, and what innovators are looking to accomplish. Hear from Manish Agarwal, co-founder of Axelta Systems, who talks about how the IoT industry abroad, specifically in India, saved itself from the doom of weary customers and grew into the innovative force it is today. We’re also going to talk about everyone's favorite, the bees, and why they’re disappearing. A world without bees is

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20:53

Why the Lighting At Your Favorite Trade Show Makes it...

MarketScale Technology ·

2018/12/10

How important is lighting design to the feel and success of a corporate event? Kurt Wunsch, Lighting Designer at Alford Media, tells us it's everything. With over 20 years in the industry, working in many aspects of lighting design from theater to concert touring, to corporate and special event designs, Wunsch has seen first hand how critical both the aesthetic and functional elements of lighting are for an event that is worth traveling for. Technology has brought us together in many ways; whether

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17:11

Taking EMV Migration Outdoors with Matt Nelson of...

MarketScale Technology ·

2018/12/06

Keeping the financial data of customers secure is a huge concern for businesses, yet the number of Americans who experience some form of credit card fraud is still shockingly high. Migration to EMV has raised the standard for protecting the interests of consumers for many businesses, but this migration hasn't taken place at the same rate for one primary sector of business: gas stations. Matt Nelson, CEO & President of AvaLAN Wireless, joined the MarketScale IoT podcast to talk about the

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44:32

MarketScale Software & Technology 12/06/18:...

MarketScale Technology ·

2018/12/06

Today's episode hits on two different aspects of the tech world, but each is centered on up and coming companies led by stars who are motivated by and passionate for technology. We will hear from Zac Cherin, co-founder of Secret Sauce, who tells us of the tech exodus from Silicon Valley, and why it's bringing more opportunities to young aspiring tech professionals. But first is Rayne Steinberg, CEO of Arca, who gives us a great look at his blend between cryptocurrency and traditional financing to

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45:33

MarketScale Pro AV 12/06/18: Adapting on the Front Lines

MarketScale Technology ·

2018/12/06

Today's episode of the MarketScale Pro AV Show is focused on the integrator; the people living the industry every day. What Pro AV professionals see every day in the field changes at light-speed. We wanted to ask; how does the life-blood of the industry adapt? First, we hear from Jesse Miller, CTO of Midtown Video, about what it's like for professionals to integrate IT knowledge into their workflow. Our second feature sources George Ayrouth, the founder of MVT Productions in Orange County,

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44:20

MarketScale Energy 12/05/18: From Batteries to Basins

MarketScale Technology ·

2018/12/05

Today's MarketScale Energy Podcast Show hosts two varied features; one looking at the future of a familiar power source and its impact on local communities, and the other looking at the energy behind drones. We hear from Founder of BP Capital & TriLine Index Solutions Toby Loftin, who analyzes an article on MarketScale Energy that digs into the impact of increased production in the Permian Basin, and how one stretch of land is impacting not only Texas and New Mexico communities, but the global

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55:07

MarketScale Industrial IoT 12/05/18: Connecting Rural...

MarketScale Technology ·

2018/12/05

In this episode of our Industrial IoT Podcast Show, we're exploring the surprising challenges that still loom over farmers, ranchers and growers, as well as the technology that's taking them to new heights. With net farm income at its third lowest over the last decade, the people who keep the industry afloat are always looking for innovation to cut costs and improve efficiency; IoT is key in this search. We hear from Darcy Pawlik, VP of Agriculture for weather data company Understory, who explains

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15:18

The Economic Benefits of Water Conservation w/ Klaus...

MarketScale Technology ·

2018/12/04

Water is one of planet Earth’s most precious resources. We use water to keep our bodies hydrated, to clean ourselves, to water our crops, entertain ourselves, etc. And while it might seem like water is a limitless resource, the numbers say otherwise. Only 3% of Earth’s water supply is fresh, consumable water; that number could heavily decline if we don’t find ways to conserve water. Our water use hasn't even been stretched to its full capacity; growing fire destruction in California and continuing

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16:49

The New Frontiers of Pro AV with Larry O’Hagan of...

MarketScale Technology ·

2018/11/30

With the ubiquity of digital signage on the rise, new frontiers like the convergence of AV and IT and the explosion of VoT are on the horizon. Larry O’Hagan, Inside Sales Associate for NanoLumens, joined us this episode to talk about why AV and IT need to learn from each other, why he thinks VoT devices are the future. “This makes a visual impact statement upon people," O'Hagan said. He gives us some examples of how digital signage is evolving and innovating in different industries. In addition,

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661 results

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